Cloud Gaming Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Russia, Spain, China, India, Japan, Australia, Brazil, Mexico, GCC, South Africa), Growth Potential, Competitive Market Share & Forecast, 2017 – 2024
Report ID: GMI2368
Cloud Gaming Market size is estimated to witness a significant growth owing to the appeal of playing and experiencing games without the need to install the software in the hard disk. The cloud gaming market is driven by the rise in cloud computing, mobile gaming audience, and social media relevance. Moreover, with the launch of Smart TVs, there has been a rise in the demand from the U.S. and Western European countries. The concept of the gaming market revolves around accessing and playing games, which are stored on a remote server. Users can access these games via internet-connected devices through a subscription fee or free of cost.
The gaming market is exploring gaming features through cloud gaming platform, enabling gamers to play games with animations and varied graphics conveniently. It is estimated that this will lead to the growth of the gaming market. The gaming platform uses rendering technology through which screens rendered for a game are given as inputs to encode the screen, then transfer coded screen to client device to display. The cloud directly instructs and modifies the engine of the game to update the screen after the rendering is finished.
Some of the advantages that cloud gaming offers are computer and smartphone gaming integration, elimination of highly-priced hardware, game spectating, and enabling instant gameplay. This offers a gaming experience, which is platform independent; this means tablets and computer devices running on Linux, Mac, iOS, Windows RT, Android, Chrome OS, and other OS will support games that initially may run on Windows only. Gaming even ensures that there are no physical copies of the software to rely on to play games, saving the ownership cost of a console. However, the market faces vulnerability owing to the inappropriate tracking of the data via cookies from service providers, who personalize their offerings to approach the target audience. This comprises analyzing the gathered data of a customer such as buying behavior and online preferences. Furthermore, the data is utilized for data mining and customer profiling. These inappropriate methods to gather and store data lead to breaching a customer’s privacy.
North America is estimated to lead the gaming market owing to the accessibility of high-speed internet connection and strong market segmentation of smartphone devices in its geography. The ability and affordability to spend resources over leisure in the market by users in the region also help in the market growth. However, the APAC region is anticipated to grow exponentially over the forecast period due to the rapid adoption of technologies in India, South Korea, and China for gaming. APAC in the market is expected to grow the fastest in cloud gaming due to the increased availability of tablets and smartphones, which are cost-effective. The emergence of digital technology in the region with foreign investments has led to a huge growth of APAC over the forecast period.
The cloud gaming market is estimated to witness a significant growth with the advent of new technologies developed and decrease in piracy. Few of the key players, who offer cloud gaming with features in the market include NVIDIA, Sony, Gaikai, OnLive, Liquidsky, Crytek, Amazon, Google, Samsung Electronics, and Ubitus.
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