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Adult Diapers Market Size - By Product Type, By Category, By Size, By Material, By Packaging Quantity, By Consumer Group, By Distribution Channel, Global Forecast 2023 – 2032

  • Report ID: GMI7424
  • Published Date: Nov 2023
  • Report Format: PDF

Adult Diapers Market Size

Adult Diapers Market size was valued at USD 15.2 billion in 2022 and is anticipated to register a CAGR of over 6.8% between 2023 and 2032. The growing elderly population globally, particularly in developed countries, is a significant factor driving the demand for adult diapers. As people age, the likelihood of experiencing incontinence issues increases, leading to higher demand for these products.

Adult Diapers Market

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Increasing healthcare spending, both at individual and governmental levels, facilitates the purchase of incontinence products, including adult diapers, for managing incontinence issues among the elderly or individuals with certain health conditions. Changing lifestyles, increased urbanization, and busier schedules might limit immediate access to restroom facilities, leading to a higher need for incontinence management products like adult diapers. The rise in chronic health conditions, such as diabetes, obesity, and urinary incontinence, has contributed to a higher demand for adult diapers and other incontinence management products.

Adult diapers generate considerable waste, contributing to environmental concerns. The disposal of used diapers and the environmental impact of their materials are challenges that the industry faces. Ensuring consistent and timely supply, especially during emergencies or spikes in demand, requires efficient supply chain management. Furthermore, reaching remote or underprivileged areas can be challenging. Shifts in demographics and consumer preferences, as well as evolving lifestyle patterns, can impact demand. A younger demographic might prefer more discreet or environmentally friendly options.


Adult Diapers Market Trends

Continuous innovation in adult diapers, including enhanced absorbent materials, odor control, and moisture-wicking fabrics, leading to more comfortable and efficient products. Growing consumer awareness and demand for environmentally friendly, biodegradable, and reusable options in the adult diaper segment to reduce environmental impact.

Increasing availability of gender-specific adult diapers tailored to provide a better fit and comfort, as well as specialized designs for different types of incontinence. Rising popularity of online sales channels, providing convenience and discretion for consumers to purchase adult diapers, especially for those seeking privacy and accessibility. Increased awareness and better access to adult diapers in developing markets, driven by changing lifestyles, aging populations, and improved healthcare infrastructure.

Adult Diapers Market Analysis

Adult Diapers Market Size, By Product Type, 2018 - 2032 (USD Billion)

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Based on product type, the market is divided into Tab-Style Briefs, Pull-On Underwear, Booster Pads. Tab-style briefs offer adjustable tabs that provide a customizable and secure fit, catering to a wide range of body shapes and sizes. This adjustability enhances comfort and prevents leaks, which is a significant driver for those seeking a tailored fit. The elderly population, often facing incontinence issues, seeks tab-style briefs due to their ease of use and suitability for caregivers. The adjustable tabs make it easier for caregivers to ensure a proper and comfortable fit for the wearer.


Adult Diapers Market Revenue Share, By Category, (2022)

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Based on category, the adult diapers market is categorized into Reusable and Disposable. Disposable accounted for over 80% business share in 2022. The primary driver for disposable adult diapers is convenience. They offer a hygienic and hassle-free solution, particularly for those who seek a one-time use and easy disposal after wear. The rising elderly population, often dealing with issues of incontinence, drives the demand for disposable adult diapers due to their convenience and ease of use. Urban lifestyles with busy schedules, smaller living spaces, and a lack of immediate access to proper sanitation facilities contribute to the demand for disposable options.


U.S. Adult Diaper Market Size, 2020- 2032 (USD Billion)

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North America dominated the global adult diapers market in 2022. Within North America, the U.S. generated a revenue of over USD 3 billion in 2022. The North American population is aging at an unprecedented rate. In 2023, the number of adults aged 65 and older is expected to exceed the number of children under the age of 18. This aging population is more likely to experience incontinence, which is a major driver of adult diaper demand. Obesity is a major risk factor for incontinence, and the prevalence of obesity is rising in North America. In 2023, an estimated 42% of adults in the United States are obese.

Adult Diapers Market Share

Major players operating in the adult diapers industry include:

  • Essity
  • Kimberly-Clark
  • Unicharm
  • Molnlycke Health Care
  • SCA
  • Procter & Gamble
  • Hayat Kimya

Essity and Kimberly are dominant players in the market due to their vast product portfolio. Essity’s ecosystem integration, along with consistent innovation, have attracted millions of customers. Their brand recognition and exclusive content deals solidify their leadership in the highly competitive market.

Adult Diapers Industry News

  • In May 2023, Nobel Hygiene Pvt Ltd. launched Friends UltraThinz, slim disposable absorbent underpants designed specifically for younger consumers who suffer from light incontinence due to conditions such as obesity, prostate issues, and postpartum incontinence. These underpants are also effective for heavy blood flow post-pregnancy, menopause, and endometriosis.

The Adult Diapers market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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By product type, 2018 – 2032

  • Tab-Style Briefs
  • Pull-On Underwear
  • Booster Pads

By category, 2018 – 2032

  • Reusable
  • Disposable

By size, 2018 – 2032

  • Small
  • Medium
  • Large
  • Extra large

By material, 2018 – 2032

  • Cotton
  • Non woven fabric
  • Microfiber
  • Others (Fluff pulp, Bamboo)

By packaging quantity, 2018 – 2032

  • Small pack (1-25)
  • Mid pack (25- 100)
  • Bulk pack (Mote than 100)

By consumer group, 2018 – 2032

  • Male
  • Female

By distribution channel, 2018 – 2032

  • Online channels
    • E-commerce
    • Company websites
  • Offline channels
    • Specialty Stores
    • Mega retails stores
    • Others (Individual stores, Departmental stores)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia       
    • Indonesia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • GCC
    • South Africa


Authors: Arnab, Avinash Singh

Frequently Asked Questions (FAQ) :

Global market for adult diaper was valued at USD 15.2 billion in 2022 and is projected to register a CAGR of 6.8% by 2032, backed by the growing elderly population, increased healthcare spending, and changing lifestyles.

The disposable adult diapers market segment accounted for revenue share of over 80% in 2022 & is projected to grow swiftly through 2032, owing to convenience as they offer a hygienic and hassle-free solution, particularly for those who seek a one-time use and easy disposal after wear.

North America market is dominated by USA, with a revenue of USD 3 Billion in 2022 & is anticipated to grow robustly through 2032 driven by an increasing number of ageing population & rising cases of obesity.

Essity, Kimberly-Clark, Unicharm, Molnlycke Health Care, SCA, Procter & Gamble are some of the major industry contenders.

Adult Diapers Market Scope

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Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 298
  • Countries covered: 21
  • Pages: 300
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