Streaming Devices Market Size & Share 2021 to 2027

Market Size by 4K, 8K), Distribution Channel (Online, Offline) & Forecast.
Report ID: GMI2272
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Published Date: August 2021
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Report Format: PDF

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Streaming Devices Market Size

Streaming Devices Market size exceeded USD 10 billion in 2020 and is anticipated to expand at over 10% CAGR from 2021 to 2027. The global industry shipments are estimated to cross 200 million units by 2027.
 

The rising demand for watching internet programs in high-definition and 4K-resolution has fueled the adoption of streaming devices. 4K streaming offers a greater range of colors and immersive sound effects while watching the program. Several industry players are launching advanced products. For instance, in April 2021, Apple launched the next-generation Apple TV 4K that delivers a high frame rate HDR with Dolby Vision and provides enhanced graphics performance, video decoding & audio processing. Furthermore, it is integrated with Siri virtual assistant for intuitive navigation controls.
 

Streaming Devices Market Overview

 

Impact of COVID-19 pandemic

The coronavirus (COVID-19) pandemic has positively impacted the streaming devices market. Media consumption boomed at the early stage of the pandemic when government regulations restricted social gatherings and put forth stay-at-home norms to contain the virus. This led to a rise in TV and video-on-demand usage, thereby spurring the demand for streaming devices. OTT service providers gained profit owing to the increasing number of customers during the pandemic. The consumption of media and entertainment content has now fully digitalized. Streaming platforms have become an essential component, despite the terrible economic consequences of the COVID-19 pandemic.
 

Streaming Devices Market Analysis

The U.S. streaming devices market will showcase 12% growth rate through 2027 led by the significant consumption of 4K content for movies, TV shows, and OTT programs. 4K devices deliver enhanced picture quality and high pixel resolution of 3840 x 2160 pixels. Several brands in streaming services, such as Netflix and Amazon, offer 4K Ultra HD content. Rising disposable income, demand for watching media content in 4K, and rising sales of UHD & QHD televisions will foster the U.S. market expansion.
 

The emergence of new technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL), is being witnessed in the streaming devices market. These technologies offer super-resolution techniques that enhance the picture quality from low- to high-resolution through upscaling technology. They track consumer preference, viewing habits, and specific programming. Several market leaders are integrating advanced technologies in streaming devices.
 

Streaming Devices Market Size

Online distribution channel in the UK streaming devices market is poised to attain more than 14% gains by 2027 on account of the increasing trend of online shopping among consumers in the UK. For instance, in 2020, Amazon.com Inc. reported around USD 36.52 billion in online retail sales in the UK. The pandemic has further accelerated an increase in e-commerce sales due to the closure of non-essential retail stores across the country. The strong online retail industry growth in the UK has driven the sales of streaming devices through these channels. Additionally, e-commerce websites allow customers to choose from a wide variety of branded products at huge discounts. Online retailers offer a wide range of streaming devices of varied brands and implement several marketing strategies, such as discounts, fast delivery & promotional coupons, to increase their sales.
 

Europe Streaming Devices Market

Europe streaming devices market captured over 25% of revenue share in 2020 impelled by the high subscription for video-on-demand services, primarily in the Western European countries. The growing prominence of wireless and portable technologies is experiencing high growth owing to the devices’ ability to be easily moved from one location to another. This provides consumers with higher access to content. In addition, the growth of IoT in the region is dictating the high usage of these systems. A rising number of consumers are purchasing systems that have built-in virtual assistant capabilities to aid them in conducting high functionalities such as smart searches and carrying out day-to-day activities.
 

Streaming Devices Market Share

Key companies operating in the streaming devices market are:

  • Amazon.com
  • Roku Inc
  • Google Inc
  • Humax
  • Apple Inc
  • Xiaomi Corporation
  • Nvidia Corporation
  • Now TV (Sky Group)
  • Skystream Technologies
  • Tivo Corporation
  • Motorola Mobility LLC
     

The major market leaders are continuously introducing advanced streaming devices. For instance, in April 2021, Roku, Inc. launched the all-new Roku Express 4K+. The device offers powerful 4K streaming and Roku Voice Remote Pro, featuring a rechargeable battery, lost remote finder & hands-free voice controls. It offers high picture quality that supports HD, 4K, HDR, HDR10 & HDR10+ resolutions and provides dual-band Wi-Fi and micro USB Ethernet compatibility for wired internet connectivity.
 

The streaming devices market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipments in units from 2017 to 2027 for the following segments:

Market, By Resolution

  • 720p & 1080p
  • 4K
  • 8K

Market, By Distribution Channel

  • Online
  • Offline

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Singapore
    • South Korea
    • Australia
  • Latin America
    • Brazil
    • Mexico
    • Colombia
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Israel

 

Authors: Preeti Wadhwani, Aishvarya Ambekar
Streaming Devices Market Scope
  • Streaming Devices Market Size
  • Streaming Devices Market Trends
  • Streaming Devices Market Analysis
  • Streaming Devices Market Share

Report Content

Chapter 1   Methodology & Scope

1.1    Scope & definitions

1.2    Methodology & forecast parameters

1.3    COVID-19 impact

1.3.1    North America

1.3.2    Europe

1.3.3    Asia Pacific

1.3.4    Latin America

1.3.5    MEA

1.4    Data sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Executive Summary

2.1    Streaming devices industry 360º synopsis, 2017 - 2027

2.1.1    Business trends

2.1.2    Regional trends

2.1.3    Resolution trends

2.1.4    Distribution channel trends

Chapter 3   Streaming Devices Industry Insights

3.1    Industry segmentation

3.2    Impact of coronavirus (COVID-19) pandemic

3.2.1    Global outlook

3.2.2    Regional outlook

3.2.2.1    North America

3.2.2.2    Europe

3.2.2.3    Asia Pacific

3.2.2.4    Latin America

3.2.2.5    MEA

3.2.3    Industry value chain

3.2.3.1    Raw material suppliers

3.2.3.2    Manufacturers

3.2.3.3    System integrators

3.2.4    Competitive landscape

3.2.4.1    Strategy

3.2.4.2    Marketing

3.2.4.3    Distribution channel

3.3    Industry ecosystem analysis

3.3.1    Raw material suppliers

3.3.2    Component suppliers

3.3.3    Manufacturers

3.3.4    Technology/software providers

3.3.5    System integrators

3.3.6    Distributors

3.3.7    Vendor matrix

3.3.7.1    Raw material suppliers

3.3.7.2    Component suppliers

3.3.7.3    Manufacturers

3.3.7.4    Technology/software providers

3.3.7.5    System integrators

3.3.7.6    Distributors

3.4    Architecture analysis

3.5    Technology & innovation landscape

3.5.1    Artificial Intelligence (AI)

3.5.2    Machine Learning (ML)

3.5.3    Deep Learning (DL)

3.6    Regulatory landscape

3.6.1    North America

3.6.2    Europe

3.6.3    Asia Pacific

3.6.4    Latin America

3.6.5    MEA

3.7    Industry impact forces

3.7.1    Growth drivers

3.7.1.1    Increasing demand for 4K streaming in North America

3.7.1.2    Rising trend of cord-cutting in the U and Europe

3.7.1.3    Growing consumption of OTT streaming content in Europe and Asia Pacific

3.7.1.4    Rising demand for cloud-based streaming solutions in Asia Pacific and Latin America

3.7.1.5    Development of supporting internet and broadband infrastructure in the MEA

3.7.2    Industry pitfalls & challenges

3.7.2.1    Rising usage of smart TVs

3.7.2.2    Stringent rules and regulations regarding illegal streaming

3.8    Growth potential analysis

3.9    Porter’s analysis

3.9.1    Supplier power

3.9.2    Buyer power

3.9.3    Threat of new entrants

3.9.4    Threat of substitutes

3.9.5    Internal rivalry

3.10    PESTEL analysis

3.10.1    Political

3.10.2    Economical

3.10.3    Social

3.10.4    Technological

3.10.5    Environmental

3.10.6    Legal

Chapter 4   Competitive Landscape,

4.1    Introduction

4.2    Company market share

4.3    Competitive analysis of major players

4.3.1    Amazon.com

4.3.2    Apple Inc.

4.3.3    Google Inc.

4.3.4    Humax

4.3.5    Nvidia Corporation

4.3.6    Roku Inc.

4.3.7    Xiaomi Corporation

4.4    Competitive analysis of other prominent players

4.4.1    Now TV (Sky Group)

4.4.2    Shenzhen SDMC Technology Co., Ltd.

4.4.3    SkyStream Technologies

4.4.4    Tivo Corporation

4.5    Vendor adoption matrix

Chapter 5   Streaming Devices Market, By Resolution (Revenue & Shipments)

5.1    Streaming devices market share, by resolution, 2020 & 2027

5.2    720p & 1080p

5.2.1    Market estimates and forecast, 2017 - 2027

5.3    4K UHD

5.3.1    Market estimates and forecast, 2017 - 2027

5.4    8K

5.4.1    Market estimates and forecast, 2017 – 2027

Chapter 6   Streaming Devices Market, By Distribution Channel (Revenue & Shipments)

6.1    Streaming devices market share, by distribution channel, 2020 & 2027

6.2    Online

6.2.1    Market estimates and forecast, 2017 - 2027

6.3    Offline

6.3.1    Market estimates and forecast, 2017 - 2027

Chapter 7   Streaming Devices Market, By Region (Revenue & Shipments)

7.1    Streaming devices market share, by region, 2020 & 2027

7.2    North America

7.2.1    Market estimates and forecast, 2017 – 2027

7.2.2    Market estimates and forecast, by resolution channel, 2017 – 2027

7.2.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.2.4    U.S.

7.2.4.1    Market estimates and forecast, 2017 – 2027

7.2.4.2    Market estimates and forecast, by resolution, 2017 – 2027

7.2.4.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.2.5    Canada

7.2.5.1    Market estimates and forecast, 2017 – 2027

7.2.5.2    Market estimates and forecast, by resolution, 2017 – 2027

7.2.5.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3    Europe

7.3.1    Market estimates and forecast, 2017 – 2027

7.3.2    Market estimates and forecast, by resolution channel, 2017 – 2027

7.3.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3.4    UK

7.3.4.1    Market estimates and forecast, 2017 – 2027

7.3.4.2    Market estimates and forecast, by resolution, 2017 – 2027

7.3.4.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3.5    Germany

7.3.5.1    Market estimates and forecast, 2017 – 2027

7.3.5.2    Market estimates and forecast, by resolution, 2017 – 2027

7.3.5.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3.6    France

7.3.6.1    Market estimates and forecast, 2017 – 2027

7.3.6.2    Market estimates and forecast, by resolution, 2017 – 2027

7.3.6.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3.7    Italy

7.3.7.1    Market estimates and forecast, 2017 – 2027

7.3.7.2    Market estimates and forecast, by resolution, 2017 – 2027

7.3.7.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3.8    Spain

7.3.8.1    Market estimates and forecast, 2017 – 2027

7.3.8.2    Market estimates and forecast, by resolution, 2017 – 2027

7.3.8.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.3.9    Russia

7.3.9.1    Market estimates and forecast, 2017 – 2027

7.3.9.2    Market estimates and forecast, by resolution, 2017 – 2027

7.3.9.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4    Asia Pacific

7.4.1    Market estimates and forecast, 2017 – 2027

7.4.2    Market estimates and forecast, by resolution channel, 2017 – 2027

7.4.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4.4    China

7.4.4.1    Market estimates and forecast, 2017 – 2027

7.4.4.2    Market estimates and forecast, by resolution, 2017 – 2027

7.4.4.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4.5    India

7.4.5.1    Market estimates and forecast, 2017 – 2027

7.4.5.2    Market estimates and forecast, by resolution, 2017 – 2027

7.4.5.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4.6    Japan

7.4.6.1    Market estimates and forecast, 2017 – 2027

7.4.6.2    Market estimates and forecast, by resolution, 2017 – 2027

7.4.6.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4.7    South Korea

7.4.7.1    Market estimates and forecast, 2017 – 2027

7.4.7.2    Market estimates and forecast, by resolution, 2017 – 2027

7.4.7.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4.8    Australia

7.4.8.1    Market estimates and forecast, 2017 – 2027

7.4.8.2    Market estimates and forecast, by resolution, 2017 – 2027

7.4.8.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.4.9    Singapore

7.4.9.1    Market estimates and forecast, 2017 – 2027

7.4.9.2    Market estimates and forecast, by resolution, 2017 – 2027

7.4.9.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.5    Latin America

7.5.1    Market estimates and forecast, 2017 – 2027

7.5.2    Market estimates and forecast, by resolution channel, 2017 – 2027

7.5.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.5.4    Brazil

7.5.4.1    Market estimates and forecast, 2017 – 2027

7.5.4.2    Market estimates and forecast, by resolution, 2017 – 2027

7.5.4.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.5.5    Mexico

7.5.5.1    Market estimates and forecast, 2017 – 2027

7.5.5.2    Market estimates and forecast, by resolution, 2017 – 2027

7.5.5.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.5.6    Argentina

7.5.6.1    Market estimates and forecast, 2017 – 2027

7.5.6.2    Market estimates and forecast, by resolution, 2017 – 2027

7.5.6.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.5.7    Colombia

7.5.7.1    Market estimates and forecast, 2017 – 2027

7.5.7.2    Market estimates and forecast, by resolution, 2017 – 2027

7.5.7.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.6    MEA

7.6.1    Market estimates and forecast, 2017 – 2027

7.6.2    Market estimates and forecast, by resolution channel, 2017 – 2027

7.6.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.6.4    Saudi Arabia

7.6.4.1    Market estimates and forecast, 2017 – 2027

7.6.4.2    Market estimates and forecast, by resolution, 2017 – 2027

7.6.4.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.6.5    UAE

7.6.5.1    Market estimates and forecast, 2017 – 2027

7.6.5.2    Market estimates and forecast, by resolution, 2017 – 2027

7.6.5.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.6.6    Israel

7.6.6.1    Market estimates and forecast, 2017 – 2027

7.6.6.2    Market estimates and forecast, by resolution, 2017 – 2027

7.6.6.3    Market estimates and forecast, by distribution channel, 2017 – 2027

7.6.7    South Africa

7.6.7.1    Market estimates and forecast, 2017 – 2027

7.6.7.2    Market estimates and forecast, by resolution, 2017 – 2027

7.6.7.3    Market estimates and forecast, by distribution channel, 2017 – 2027

Chapter 8   Company Profiles

8.1    Airtel

8.1.1    Business Overview

8.1.2    Financial Data

8.1.3    Product Landscape

8.1.4    Strategic Outlook

8.1.5    SWOT Analysis

8.2    Amazon.com

8.2.1    Business Overview

8.2.2    Financial Data

8.2.3    Product Landscape

8.2.4    Strategic Outlook

8.2.5    SWOT Analysis

8.3    Apple Inc.

8.3.1    Business Overview

8.3.2    Financial Data

8.3.3    Product Landscape

8.3.4    Strategic Outlook

8.3.5    SWOT Analysis

8.4    ASUSTeK Computer Inc.

8.4.1    Business Overview

8.4.2    Financial Data

8.4.3    Product Landscape

8.4.4    Strategic Outlook

8.4.5    SWOT Analysis

8.5    CloudWalker Streaming Technologies Pvt. Ltd.

8.5.1    Business Overview

8.5.2    Financial Data

8.5.3    Product Landscape

8.5.4    Strategic Outlook

8.5.5    SWOT Analysis

8.6    Google LLC (Alphabet Inc.)

8.6.1    Business Overview

8.6.2    Financial Data

8.6.3    Product Landscape

8.6.4    Strategic Outlook

8.6.5    SWOT Analysis

8.7    Humax

8.7.1    Business Overview

8.7.2    Financial Data

8.7.3    Product Landscape

8.7.4    Strategic Outlook

8.7.5    SWOT Analysis

8.8    Huawei Technologies Co. Ltd

8.8.1    Business Overview

8.8.2    Financial Data

8.8.3    Product Landscape

8.8.4    Strategic Outlook

8.8.5    SWOT Analysis

8.9    Matricom

8.9.1    Business Overview

8.9.2    Financial Data

8.9.3    Product Landscape

8.9.4    Strategic Outlook

8.9.5    SWOT Analysis

8.10    MYBOX (Hero Electronix)

8.10.1    Business Overview

8.10.2    Financial Data

8.10.3    Product Landscape

8.10.4    Strategic Outlook

8.10.5    SWOT Analysis

8.11    Motorola Mobility LLC

8.11.1    Business Overview

8.11.2    Financial Data

8.11.3    Product Landscape

8.11.4    Strategic Outlook

8.11.5    SWOT Analysis

8.12    NOW TV (Sky Group)

8.12.1    Business Overview

8.12.2    Financial Data

8.12.3    Product Landscape

8.12.4    Strategic Outlook

8.12.5    SWOT Analysis

8.13    Nokia Corporation

8.13.1    Business Overview

8.13.2    Financial Data

8.13.3    Product Landscape

8.13.4    Strategic Outlook

8.13.5    SWOT Analysis

8.14    Nvidia Corporation

8.14.1    Business Overview

8.14.2    Financial Data

8.14.3    Product Landscape

8.14.4    Strategic Outlook

8.14.5    SWOT Analysis

8.15    Roku, Inc.

8.15.1    Business Overview

8.15.2    Financial Data

8.15.3    Product Landscape

8.15.4    Strategic Outlook

8.15.5    SWOT Analysis

8.16    Shenzhen SDMC Technology Co., Ltd.

8.16.1    Business Overview

8.16.2    Financial Data

8.16.3    Product Landscape

8.16.4    Strategic Outlook

8.16.5    SWOT Analysis

8.17    SkyStream Technologies

8.17.1    Business Overview

8.17.2    Financial Data

8.17.3    Product Landscape

8.17.4    Strategic Outlook

8.17.5    SWOT Analysis

8.18    Setplex LLC

8.18.1    Business Overview

8.18.2    Financial Data

8.18.3    Product Landscape

8.18.4    Strategic Outlook

8.18.5    SWOT Analysis

8.19    TiVo Corporation

8.19.1    Business Overview

8.19.2    Financial Data

8.19.3    Product Landscape

8.19.4    Strategic Outlook

8.19.5    SWOT Analysis

8.20    Xiaomi Corporation

8.20.1    Business Overview

8.20.2    Financial Data

8.20.3    Product Landscape

8.20.4    Strategic Outlook

8.20.5    SWOT Analysis

Don't see your key competitors?

The companies listed in this report are a curated selection - not the full competitive universe.

Our market revenue calculations use a bottom-up methodology that accounts for all players across all regions - including manufacturers, distributors, and specialists not individually profiled. The profiles section spotlights strategically significant players; it does not define the scope of our market sizing.

Your competitive landscape may also include

Regional or domestic-only leaders not in the global top tier
Distributors and channel partners who control market access
Emerging disruptors, startups, or adjacent-industry entrants
Niche players focused on a specific application or end-use

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Authors: Preeti Wadhwani, Aishvarya Ambekar

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Premium Report Details

Base Year: 2020

Companies Profiled: 20

Tables & Figures: 328

Countries covered: 22

Pages: 250

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