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Menstrual Hygiene Management Market size to exceed $30Bn by 2030

  • Published Date: October 31, 2022

Menstrual Hygiene Management Market size is estimated to reach USD 30 billion by 2030, as per a new research report announced by Global Market Insights Inc.

Growing consumer awareness regarding the benefits of using eco-friendly alternatives has inspired the production of organic feminine hygiene products. Women these days are more inclined to using organic sanitary pads and products as they can reduce the risk of allergies and skin irritation as well as have a lower environmental impact. Sanitary napkin manufacturers are designing novel pads and tampons made from organic materials to meet these requirements.

Manufacturers like Edgewell Personal Care are now using bio-based plastic derived from starch in the production of menstrual pads. In April 2022, the personal care company launched a new tampon product called Playtex Clean Comfort, as a part of its Playtex brand. Made from 100% organic cotton, the new tampon is eco-friendly and reduces plastic use by 40% ultimately reducing its environmental impact. Increasing efforts by feminine hygiene brands to address waste disposal challenges will favor the production of sustainable menstrual hygiene products.

New government policies to boost the adoption of tampons by younger women

In terms of volume, the menstrual hygiene management market from tampons product segment is expected to surpass 12.5 billion units by 2030. Tampons are manufactured and sold in large quantities across developed and developing regions. To promote the adoption of feminine hygiene products, various government authorities have started to roll out new policies.

Browse key industry insights spread across 223 pages with 259 market data tables & 15 figures & charts from the report, “Menstrual Hygiene Management Market Size By Product (Sanitary Pads, Tampons, Menstrual Cups, Panty Liners, Menstrual Underwear), By Usability (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce channels, Brick & Mortar, Supermarket/Hypermarket), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2022 – 2030” in detail along with the table of contents:

Health & environmental benefits drive use of organic reusable sanitary pads

Menstrual hygiene management market share from the reusable segment is projected to go beyond USD 5.5 billion by 2030. Reusable feminine hygiene products like sanitary pads offer a wide range of benefits with respect to environmental impact as well as women’s health. Organic tampons, cloth-based pads, and reusable menstrual cups are eco-friendly, less irritating to the skin, and available in different sizes and absorbencies. Increasing R&D efforts focusing on the development of organic menstrual hygiene products such as water hyacinth pads that are biodegradable sanitary napkins made from aquatic weed will outline the industry development.

Rising female income in North America unlocks business prospects for product brands

North America menstrual hygiene management market was more than 20% in 2021. The presence of various healthcare giants and medical product manufacturers in the U.S. and Canada has propelled industry share across the region. High disposable income of the female population in these countries has triggered the demand for superior-quality feminine hygiene products.

New awareness campaigns to strengthen menstrual hygiene management market expansion

Johnson and Johnson Services, Inc., Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex BV, Diva International Inc., Kao Corporation, First Quality Enterprises, Hengan international, TZMO SA Group, and Cora are some of the leading players in market. These companies are launching new programs and campaigns to boost awareness about feminine hygiene.

For instance, in March 2022, Johnson & Johnson in partnership with UNICEF announced that the duo successfully educated 1.7 million girls in India over the last seven years regarding the Menstrual Hygiene Management (MHM) guidelines. The initiatives looked to enhance the adoption of MHM guidelines across several states in India by deploying more than 10,000 trainers.

Authors: Sumant Ugalmugle, Rupali Swain