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Kombucha Market to exceed $7.9bn by 2027

  • Published Date: June 23, 2021

Kombucha Market size is set to surpass USD 7.9 billion by 2027, according to a new research report by Global Market Insights Inc.

Fermented tea has been popular for many years owing to its probiotic benefits and unique energizing taste. Kombucha, is a kind of fermented tea, produced by fermenting sugar and tea along with the microbial culture. This microbial culture includes bacteria, mold and yeast.  These are also added with several essences to cater different types of tastes to the drink. Every kombucha culture comprises of different strains of yeast and bacteria.

Increasing adoption of clean label products is propelling the market growth

Global Kombucha market from organic product is expected to exceed USD 6.5 billion by 2027 with a CAGR of over 17%. This is mainly due to increasing consumer inclination towards natural ingredient based clean label drinks. Differences in clean label features on functional beverages, have raised the food safety concerns in various regions. Growing concerns among people regarding the SCOBY composition have raised the food safety risk. This factor has forced packaged goods producers to label the products accurately as well as display authentic composition of the drink.

High inclination of consumers towards organic beverages has been witnessed as it helps to improve digestive issues, arthritis, cardiovascular health, and inflammatory conditions. Long history of Kombucha consumption is expected to lure manufacturers and new entrants to expand their consumer base in developing Asian and European economies. This factor is expected to fuel the kombucha market demand during the foreseeable period.

Browse key industry insights spread across 250 pages with 417market data tables and 21 figures & charts from the report, “Kombucha Market Forecasts by Product (Organic and Inorganic), Type (Original and Flavored {Herbs & Spices, Fruits, Flowers and Others}), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others),  Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027)” in detail along with the table of contents:

Kombucha industry from original type is anticipated to register over 16.5% CAGR from 2021 to 2027 driven by increasing demand for original type of kombucha.

Kombucha market from original type is expected to exceed USD 2.26 billion by 2027. Based on type, original type segment of the market is anticipated to witness significant CAGR in the forecast timeframe, owing to its high acceptance in many countries as fermented tea. Earlier, Chinese used raw tea to cure ailments and diseases. Fermented tea is always considered healthy and promoted as a healthy elixir which claimed to treat many diseases.

Kombucha industry from online retail distribution channel is anticipated to grow at a CAGR of over 18% from 2021 to 2027 owing to increasing adoption of internet in daily life.

Kombucha market from online retail distribution channel is expected to exceed USD 2 billion by 2027.  Rising demand for organic, vegan, and gluten free food products has raised the importance of gut health. This factor urged many leading manufacturers to produce innovate products and expand their existing product portfolio with new flavors. Thus, wide collection and availability of Kombucha at various e-commerce websites is increasing the product demand across the local markets as well as overseas thus in turn propelling the market demand.

North America Kombucha industry is forecast to register over 16% CAGR through 2027 helped by rising demand for organic and clean label products.

North America Kombucha market is expected to surpass USD 3.34 billion by 2027 owing to the technological advancements and research & development in this region which has made Kombucha available for a wide range of flavors. Moreover, high per capita income and increasing spending power of consumers to spend on premium products is helping the region to dominate the market. The consumers in North America have flexible behavior and do not hesitate to accept new products and flavors, this factor is helping the region to witness high demand of innovative Kombucha.

Key manufacturers in Kombucha market includes KeVita (PepsiCo), GT’s Living Foods, Buchi, Revive Brands, The Humm, Kosmic, Wonder Drink, Cell-Nique Corporation, The Hain Celestial Group, Inc., Woodies’ CBD Kombucha and LIVE Soda, LLC. These companies are mainly focusing on innovative product launches owing to rising demand of different flavors and to enhance their existing customer base. The market is currently at a growing stage however, increasing innovation and adoption is anticipated to increase the number of new entrants in the forecast period.

Authors: Kunal Ahuja, Sonal Singh

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