Kombucha Market size to exceed $5bn by 2025
Published Date: November 5, 2019 Authors: Kunal Ahuja, Sonal Singh
Kombucha Market size is set to surpass USD 5 billion by 2025; according to a new research report by Global Market Insights, Inc.
The global industry is expected to witness significant growth from 2019 to 2025 owing to the increasing consumption which has accelerated due to the increasing awareness among the consumers. This drink is also referred to as tea mushroom, tea fungus or Manchurian mushroom. It is a traditional beverage which is prepared as home remedy which provides health benefits such as reduction of cholesterol level, reduction of cancer propagation, improves immune power and maintains blood pressure.
The product is subjected to TTB regulation if it contains alcohol content of 0.5% or more at the time of bottling or packaging. If manufactured beverage is classified as beer then the manufacturers must comply with marking, branding and labelling requirements according to the regulations.
This fermented beverage is considered as functional and healthy drink and is associated with very less adverse effects. However, consumption of this beverage can be harmful to people with preexisting sicknesses. It needs greater care to be taken during the drink preparation. When fermented at home, caution should be taken as it can get contaminated with other microorganisms during fermentation.
Organic product is gaining popularity owing to the increasing consumer awareness for health benefits
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Organic product surpassed a market revenue share of 80.0% in 2018. The organic products are preferred as they provide with proven health benefits. It is prepared using organic raw materials that are grown under natural system of agriculture, without using synthetic chemical fertilizers and meet the USDA standards. Growing health concerns of the consumers will drive the demand for organic product propelling the market share.
Browse key industry insights spread across 200 pages with 242 market data tables and 10 figures & charts from the report, “Kombucha Market Size By Product (Organic, Inorganic), By Type (Original, Flavored [Herbs & Spices, Fruits, Flowers, Others]), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, Others), Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany, France, UK, Spain, Russia, China, Japan, India, Australia, South Korea, Brazil, Argentina, Saudi Arabia, South Africa), Growth Potential, Competitive Market Share & Forecast, 2019 – 2025” in detail along with the table of contents:
Flavored kombucha industry is expected to witness over 16% CAGR up to 2025
This drink can be flavored with various types of flavors including herbs and spices, fruits and flowers, among which fruits dominate the market growth approximately accounting to over 35% of the market share in 2018. It can be flavored with several fruits such as cherries, blueberries, strawberries, pears, apple and pineapple which gives freshness and influences the flavor of the product.
Busy and hectic lifestyle has augmented the demand for functional and health drinks that benefits the body. Greatly flavored drink can be consumed 1-3 time per day with the four-ounce of the product per serving.
Supermarkets/hypermarkets hold the highest share accounting over 35.0% in 2018
Supermarkets and hypermarkets are making most out of increasing consumer interest in kombucha drink. The owners are committing to sell a greater number of flavors in order to increase the sales as they are increasing the stocking levels. Further, increasing logistical efficiency to transport foods and beverages with a shelf life is giving a boost to sales through supermarkets and hypermarkets. Also, the marketing strategies and promotion of brands by these supermarkets will augment the demand for the product will expand the market growth.
Regulatory compliance for organic and natural products accelerating business growth in the U.S.
Factors such as high disposable income, changing lifestyle and increasing prevalence of chronic diseases including cancer, arthritis and diabetes will drive the demand for this functional beverage in the region. Increasing demand for healthy food and beverages to maintain the proper health of the body is expected to boost the demand in upcoming years.
Majority of both male and female suffer from high cholesterol, diabetes and problems related to indigestion in Canada. Kombucha helps to maintain digestive health and is used as an alternative to alcohol. Favorable rules and regulations by Canadian government for several functional foods will propel the industry growth providing lucrative opportunities for the beverage manufacturers.
The market outlook is highly competitive in nature owing to the presence of several regional, international and local players in the global industry. Companies operating in the global kombucha industry are coming up with new product launch, partnerships, process innovation and increasing the market penetration through various distribution channels.
Key industry participants in kombucha market include Red Bull, KeVita, Brew Dr Kombucha, GT's Kombucha, Celestial Seasonings, Live Soda Kombucha, Kombucha Wonder Drink and The Humm Kombucha.
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