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Europe Beverage Container Market size to exceed $54.5 billion by 2026

  • Published Date: June 18, 2020

According to a new research report by Global Market Insights Inc., the Europe Beverage Container Market size is estimated to surpass USD 54.5 Billion by 2026. Growing consumer awareness regarding benefits of high fiber diet is supporting product penetration.

Strong economic growth along with increased demand for premium healthy beverages is fueling the Europe beverage container market expansion. Countries such as Norway, Switzerland, Iceland, Denmark, and Sweden observe among the highest income levels in the region. Increasing competition in the beverage industry accompanied by increasing share of household spending on F&B is likely to propel the beverage containers demand. 

Technological advancements in terms of improved performance such as development of aseptic packaging is among the foremost driving factors for the industry growth. Aseptic filling and packaging improve the shelf life of the product and limits the preservative requirements through sterilization process. Moreover, innovations such as aluminum bottles and see-through packaging to improve the aesthetic appeal of the end-product is augment the business expansion.

Whereas, the reduced beverage production rates owing to fall in exports & region demand as well as supply chain disruption has affected the Europe beverage container market in the first half of 2020.

Manufacturers rely on recycled raw materials to reduce their operating costs and gain competitive advantage. As per the European Container Glass Federation, around 12 million tons of glass bottle and jars are recycled every year, with nearly 74% recycling rates in the EU. Also, the region has highly focused on plastic recycling with highest rates achieved by Norway at approx. 97% for plastic bottles in 2019. Government’s deposit return scheme has been a major factor supporting the Europe beverage container market advancement. However, the recycling rates are expected to reduce in 2020 owing to the impact of COVID-19.

Browse key industry insights spread across 340 pages with 259 market data tables & 39 figures & charts from the report, “Europe Beverage Container Market By Material (Plastic, Metal, Glass, Paperboard), By Container Type (Bottles & Jars, Cartons, Cans, Bag-In-Boxes, Pouches), By Application (Alcoholic Beverages [Beer, Wine, Spirit], Non-Alcoholic Beverages [Carbonated Soft Drinks, Bottled Water, Dairy, Juices, Sports Drinks Enhanced Water]), Country Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:

“As per the analysis, Europe beverage container market from paperboard material is forecast to grow at over 5% through 2026”

Cost effectiveness along with improved product quality is driving the paperboard material share

Paperboard segment offers benefits including lightweight, low cost, easy handling, high strength to weight ratio, and recyclability which has enhanced scope in beverages such as fruit, caffeine, energy, carbonated, etc. Growing focus towards the use of recycling materials along with improving the flexibility and presentation of packaging has enhanced the use of this material across myriad beverage packaging segments.

High popularity of paperboard material in aseptic packaging of ready to serve fruit beverages and fruit juices, pulps, and concentrates is anticipated to stimulate the segment growth. Excellent barrier properties of the paperboard material for maintaining the shelf-life and nutrient composition in the beverage container will further augment the segment growth in the Europe beverage container market.

High recycling rates of beverage cans along with favorable properties is escalating the segment share

Beverage cans contributed a considerable share in the European beverage container market in 2019. Higher focus on procurement of recycled raw material supported by favorable government initiatives and policies is driving the demand for beverage cans. The European aluminum cans recycling rate was nearly 75%% in 2017, with 31 billion cans recycled in the same year.

Cans are highly preferred in non-alcoholic beverages as well as in alcoholic beverages particularly beers owing to their light weight, ability to chill faster, and the convenience offered. Moreover, cans are safer than glass and are ideal to carry for outdoor activities as well.

Beverage innovations accompanied by growing health consciousness is fueling the demand for non-alcoholic beverages

Strong growth in the regional food & beverage production owing to increasing share of intra-EU exports is propelling the market advancement. As per the UNESDA report, total soft drinks consumption in the EU accounted for more than 49 billion liters in 2017. Large scale beverage producers such as Coca Cola, PepsiCo, and Danone have focused on developing new products as per the changing requirements of consumers.

Organic beverages, milk alternatives, functional beverages, and kombucha, and non-alcoholic beers are among the fastest growing beverage categories in Europe, thereby generating new growth opportunists for the beverage containers manufacturers.

“As per industry forecasts, the France Beverage Containers market was over USD 6.5 Billion in 2019”.

Robust growth in food & beverage production accompanied by large wine and beer production capability is among the key factors supporting the France beverage containers industry growth. As per FoodDrinkEurope, in 2017, France observed the largest F&B turnover in Europe at nearly USD 260 Billion. Moreover, France is the second largest wine producing country in the world after Italy, with over 48 million hl produced in 2018. The wine exports of the country are increasing whereas the country’s wine consumption is likely to wall, with increasing preference for beers.

The Europe beverage containers market is fragmented with presence of many multinational players as well as regional manufacturers. For instance, in July 2019, TetraPak launched its paper straws for beverage cartons in Europe which will aid in product differentiation and gain competitive advantage for the manufacturer.

Key industry participants in the include Crown Holdings Incorporated, Ardagh Group SA, Tetra Pak, Amcor, Vidrala, Ball Corporation, CCL Industries Incorporated, Reynolds Group Holdings Limited, Mondi Group, and Berry Plastics Corporation, Prominent strategies observed among the manufacturers include , mergers & acquisitions, expanding product portfolio, offering technical assistance, and production capacity expansion to increase their market share.

Authors: Kunal Ahuja, Amit Rawat

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