Variable Data Printing Market Size - By Label Type (Release Liner, Linerless), By Components (Variable Data Printing Machine, Variable Data Printing Software, Services), By Printing Technology (Inkjet, Electrography, Direct Thermal, Thermal Transfer), Application & Forecast, 2022-2030

Variable Data Printing Market Size

Variable Data Printing Market size exceeded USD 9.5 billion in 2021 and is projected to exhibit a CAGR of more than 9% between 2022 to 2030. Rapid adoption of variable data printing owing to high customization options and good aesthetics is expected to favor industry expansion.
 

Various small and large businesses worldwide are utilizing variable data printing (VDP) systems to offer personalized printing solutions to customers. The automated printing system allows enterprises to produce specialized prints of specific products to enable personalized marketing and increase return on investment (ROI). VDP has already penetrated across a broad range of sectors including manufacturing, construction, agriculture, healthcare, and transportation. These sectors are utilizing the technology for direct marketing, invoicing, advertising, customer relationship building, and applying to address on postcard campaigns, self-mailers, and brochures.
 

Higher costs of digital printing and volatile raw material prices may impede industry growth. There is a growing preference for litho printing over digital printing as it is a cheaper alternative. Despite initial upfront cost, many businesses are inclining toward litho printing to meet large-scale printing requirements. It also offers a faster printing process as compared to digital printing, making it an ideal choice for many industrial end-users.
 

Variable Data Printing Market Analysis

The variable data printing market share from release liner labels is poised to reach over USD 15 billion by 2030. These labels are widely used in food & beverage, personal & household care, cosmetics, retail, and logistics sectors as they offer various benefits over some other alternatives. Development of specialized products by cosmetic companies will raise the demand for high-quality release liners labels. The advent of digitalization has also boosted the demand for interactive and smart labels.
 

The variable data printing market share from food & beverages application segment is anticipated to value more than USD 6 billion by 2030. The food & beverage companies are one of the major end-users of VDP owing to extensive packaging and labeling needs of the sector. The continuous innovation in product labels and a focus on using recyclable packaging materials will drive industry forecasts. Latest trends in food packaging such as smart, intelligent, and sustainable packaging solutions will boost the significance of VDP across F&B end-users.
 

In terms of the component type, the machine segment is projected to hold over 45% share of the variable data printing industry by 2030. VDP machines are capable of handling versatile jobs and support mass customization of documents using digital print technology. Product manufacturers are integrating a wide range of advanced features within their products. For example, companies are adding features like smart programming for batch count and superior touch screen panel for improving user experience. Introduction of next-generation technologies and software may further improve VDP machines.
 

The variable data printing market share from inkjet technology segment was over USD 5 billion in 2021. The technology is used in VDP systems that are installed across various manufacturing production lines for applications such as printing batch numbers, data codes, and barcodes. For instance, in the packaging sector, variable data inkjet printing is used for corrugated cartons, plastic films, plastic packaging, cardboard packaging, pharmaceutical and cosmetics packaging. New technological advancements and development in printing inks will improve the application scope of inkjet technology.
 

Asia Pacific variable data printing market size is estimated to expand at a CAGR of more than 10% between 2022-2030. The use of data labels and barcodes is surging in the industrial sector across developing economies such as Indonesia and India. The region is also witnessing a surge in international collaborations and investments, which will drive the need for advanced packaging and printing equipment.
 

Variable Data Printing Market Share

Some of the leading variable data printing companies worldwide include

• 3M
• Xerox Corporation
• Avery Dennison Corporation
• Canon, Inc.
• Cenveo Inc.
• Sony Corporation
• HP Inc.
• FusionPro Creator
• Mondi PLC
• RR Donnelley & Sons Company
• Quad/Graphics, Inc.
• WS Packaging Group, Inc.
• Meadows Publishing Solutions

These companies are mainly focusing on strategic deals including acquisitions, collaborations, and new ventures in the form of projects to drive innovation and introduce novel products. For instance, in February 2022, RR Donnelley & Sons Company partnered with Microsoft to enable print support and enhance the in-store customer experience across its retail stores.
 

Impact of COVID-19 Pandemic

The COVID-19 pandemic relayed a negative effect on the variable data printing industry. The pandemic forced multiple governments to impose strict restrictions on the public as well as private spaces and disrupted the industrial supply chain considerably. While e-commerce thrived in the wake of the pandemic, unprecedented supply chain challenges, volatile raw material prices, varying demand-to-supply ratios, and a significant drop in industrial production caused a decline in the use of VDP. However, revival of the manufacturing & commercial sectors and new business expansion activities are likely to boost the adoption of VDP systems during the post COVID era.      
 

The variable data printing market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2018 to 2030 for the following segments:

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By Label Type

• Release Liner Label
• Linerless Label

By Application

• Food & Beverages
• Consumer Durables
• Healthcare
• Cosmetics & Toiletries
• Retail

By Components

• Variable Data Printing Machine
• Variable Data Printing Software
• Services

By Printing Technology

• Inkjet
• Electrography
• Direct Thermal
• Thermal Transfer

By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa