U.S. Premium Outdoor Appliances Market
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The U.S. premium outdoor appliances market size was valued at USD 668.6 million in 2023 and is anticipated to register a CAGR of 5.4% between 2024 and 2032. With the increase in interest towards perfecting outdoor spaces, market growth for premium outdoor appliances in the United States has faced an upward shift. This is further supported by deeper disposable incomes, a shift in trend towards outdoor activities, and technology that is far more appealing and efficient.
The U.S. Food and Drug Administration (FDA) has conducted millions of inspections over the years to ensure food safety, in much the same way, these implementations have driven manufacturers to work and design food safe equipment that is able to withstand outdoor environments. The rally to develop high hygiene standards along with the interaction of different variations of cuisines has opened the market to innovation which has led to the using of advanced materials and design improvements that can guarantee safety and cleanliness.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| U.S. Premium Outdoor Appliances Market size in 2023: | USD 668.6 Million |
| Forecast Period: | 2024 - 2032 |
| Forecast Period 2023 - 2032 CAGR: | 5.4 |
| 2023 Value Projection: | USD 1.07 Billion |
| Historical Data for: | 2021 – 2023 |
| No of Pages: | 100 |
| Tables, Charts & Figures: | 44 |
| Segments Covered: | Product type, installation, end use, and sales channel. |
| Growth Drivers: |
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| Pitfalls Challenges: |
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The smart features, increased efficiency, and enhanced capabilities have changed the scene even further alongside the innovation of outdoor appliances, and this will further change the trends in the Outdoor Appliances market. A Statista survey done recently revealed that nearly 60 percent of American internet users are interested in these smart kitchen appliances that can be integrated deeply with other devices.
As a broad category, these innovations target the effectiveness of consumer marketing by providing the means of control and convenience to the users due to the ability to easily connect to the smart home systems. Also, the increasing participation in different outdoor recreational activities has multiplied the demand for higher-end outdoor appliances, as more people build state-of-the-art outdoor kitchens and seating spaces to go with their active, outdoor lifestyles. For example, the National Sporting Goods Association indicates a gradual rise in the participation of outdoor recreation activities in the U. S.
Even though the United States market for premium outdoor appliances is very appealing, the sky high installation and maintenance costs are still a barrier. Most outdoor appliances will need professional installation, which is always costly due to the nature of the work and how difficult it is to fit these modern appliances into pre-built patios or backyards. Furthermore, maintenance expenses are also heavy; as these appliances sit outside, they will constantly need maintenance to ensure that they are working efficiently and will last for a long time. This maintenance comes in the form of cleaners, repairs, and whatever extra measures need to be taken to stop them from getting damaged by the weather.
A large number of people have shown interest in the US outdoor appliances market, however, the costs of setting up and maintaining still remain a challenge. In most scenarios, premium outdoor appliances require professional installers owing to their integration with the existing outdoor spaces, which not only increases the cost but, requires specialized skill as well. Furthermore, the appliances need to be maintained on a regular basis in order for them to withstand the elements, which greatly increases operational costs. This means spending money on cleaning, repairing the appliance, and shielding it from inclement weather.
Based on type, the market is segmented into outdoor grills, outdoor range hoods, outdoor refrigerators, outdoor sinks, outdoor faucets, outdoor griddles, and others. The outdoor grills segment witnessed significant growth in 2023, emerging as the dominant force, generating a revenue of USD 206.8 million and is expected to reach USD 309.7 million by 2032.
The popularity of outdoor grills remained significantly high owing to their demand by consumers. Grilling is one of the most popular outdoor activities among consumers, and gas barbecue grills seem to top the list of every consumer’s choice when it comes to outdoor activities. The growth of the barbecue grill industry will likely be bolstered by the prospects of accelerated commercial building activities, especially in the hospitality industry. Also, the increase in construction of hotels is due to the enhancement of productivity in the hotel industry.
Based on installation, the U.S. premium outdoor appliances market is bifurcated into freestanding and built-in/countertop. The freestanding segment dominated the market in 2023, capturing a substantial market share of 64.1%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 727.1 million by 2032. The free standing outdoor appliances have gained widespread acceptance among consumers owing to the fact that their products are very mobile. Purchasers of free standing appliances do not only buy machines, but they also get additional storage space, as well as surfaces to place cutting boards or countertops, which are usually placed on top of the machine. Furthermore, they are usually cheaper than built-in ones, and are not more expensive because of the necessary installation.
All things considered, a good number of consumers tend to find them way more convenient than the integrated version. Due to the growing demand, most manufacturers in the region have shifted their efforts to construct ‘green’ furniture - recyclable and environmentally friendly. Many customers prefer design enhanced, freestanding outdoor kitchens and furniture that can be integrated in style and arrangement to their living areas.
Based on sales channel, the U.S. premium outdoor appliances market is segmented into online and offline channels. In 2023, the offline segment emerged as the market leader, commanding a substantial 76.3% market share and is anticipated to reach a valuation of USD 801.9 million by 2032.
Due to increased outdoor kitchen equipment popularity in the region, sales of appliances through the offline channel network like supermarkets and hypermarkets, convenience stores, specialty stores, and other offline avenues would grow.
It is expected that the increased share of consumers shifting to supermarkets, hypermarkets, and local shops for appliances would speed up the segment growth. The established presence of retailing platform within the US should catalyze the development of Premium Outdoor Appliances market. Premium Outdoor Appliances sales may advance because key suppliers marketing their products through their own and other specialty stores. Nevertheless, key buyers are also using other e commerce channels to purchase selected Premium Outdoor Appliances by color, design, material, technology, price, etc. This may also be likely to appeal among the users for preference of Premium Outdoor Appliances market.
Weber-Stephen Products LLC, Broil King, Traegar LLC, and Char-Broil LLC, together with The Middleby Corporation, are projected to hold between 25 and 30 percent of the market share in 2023. The market is characterized by a moderate level of fragmentation. Expanded strategic initiatives/market positioning so as to enhance more strategic marketing advantages, such as mergers, acquisitions, partnerships and collaborations have begun, as manufacturers seek to match the rising way of consumer spending.
For example, Managed to develop a partnership with Fresco Middleby Residential, so that we could offer a connected cooking experience with the new Viking RVL Collection at KBIS 2024. Using Fresco’s KitchenOS suite, the firms will work together to provide connected cooking solutions for all Middleby-owned residential brands.
Major players operating in the U.S. premium outdoor appliances industry include:
Market, By Type
Market, By Installation
Market, By End Use
Market, By Sales channel
Modern Home Products Corporation, Proline Range Hoods, Summerset Professional Grills, The Middleby Corporation LLC, Traeger Pellet Grills LLC, Viking Range LLC, Weber-Stephen Products LLC, ZLINE Kitchen & Bath, are some of the major premium outdoor appliances companies in the U.S.
The U.S. premium outdoor appliances market from the freestanding segment held 64.1% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to easy-moving facility of the products makes freestanding outdoor appliances popular among consumers.
The U.S. premium outdoor appliances industry from the outdoor grills segment is expected to reach USD 309.7 million by 2032 due to its increasing demand among consumers, as grilling is a popular outdoor activity.
The U.S. premium outdoor appliances market size was USD 668.6 million in 2023 and is expected to register 5.4% CAGR from 2024-2032 owing to the rising consumer interest in enhancing outdoor living spaces worldwide.