Garment Steamers Market Size & Share 2026-2035

Garment Steamers Market Size

The garment steamers market was estimated at USD 2.6 billion in 2025. The market is expected to grow from USD 2.7 billion in 2026 to USD 5 billion in 2035, at a CAGR of 7.1% according to latest report published by Global Market Insights Inc.

There has been a gradual transition towards softer, lighter and better-performing fabrics (e.g., silk, chiffon, satin, viscose, polyester blends, athleisure, decorative materials) in both mass and premium market fashion.  Their hand-feel comfort, hang, visual beauty and adaptability to fast fashion and season trends have made these types of fabrics very prevalent in both fashion markets. 

However, because of the high sensitivity of these fabrics when exposed to heat or pressure, the dangers of conventional ironing methods can lead to problems such as scorching, shining, deforming the shape of the fabric, and irreparably damaging the fabric.  As consumers are moving away from using bulkier cottons to more complex materials, they are asking for gentler and more flexible solutions for caring for their garments.

Steam based wrinkle removing treatments that use steam are directly related to the transition away from ironing since they allow a vertical, contact-free method of fiber relaxation and do not crush textures or damage the surface finish of a garment. Steamers are perfectly suited for use with pleats, ruffles, printed fabrics, sequins, and layered garments; they can be used in situations in which ironing would either be difficult to do effectively or would require a considerable amount of skill.

The parallel development between new fabric styles and the function of a steamer has resulted in steamers moving from being a specialty accessory to being an essential care tool for modern wardrobe consumers, fashion-industry workers and retailers who sell various types of apparel. Consequently, as ongoing developments in textile technology produce innovative fabrics for apparel and home furnishings, the demand for steamers is projected to increase.

In recent years, the consumer's knowledge of hygiene, cleanliness, and germ control has become more sophisticated and is currently being applied not only to health-related domains but also increasingly to household items. Consumers now consider clothing, soft goods, and frequently used clothes to be potential hosts for the spread of bacteria, allergens, and odors, especially those items that are not cleaned after each use (e.g., jackets, work clothes, uniforms, curtains, and upholstered goods). This change in mindset has contributed to the increased interest in garment steamers since they provide chemical-free sanitization using high-temperature steam which meets the consumer's desire for natural, residue-free alternatives.

Garment steamer manufacturers are increasingly highlighting hygiene benefits in their product messaging. They emphasize features like bacteria elimination, allergen removal, and fabric refreshing between washes. These benefits resonate particularly with households that have children, pets, or individuals with sensitive skin. They're also relevant in sectors like hospitality, travel, and communal living. Furthermore, steam sanitizing aligns with sustainability goals by minimizing the need for water, detergent, and frequent washing. As consumers seek multifunctionality in small appliances, the dual benefits of wrinkle removal and sanitizing position garment steamers as a health-centric solution for garment care, transcending mere convenience.

Garment Steamers Market Trends

Garment steamers are no longer considered a niche convenience; instead, they have moved towards becoming a mainstream solution for garment care due to changing lifestyles and innovations in fabrics and consumers’ changing priorities regarding cleanliness and ease of use. Increasingly, urban living, small households and travel-oriented lifestyles combined with wardrobes that contain primarily delicate/blended fabrics will shape the demand for garment steamers, as well as brands offering products that extend beyond simple handheld models to include fully featured, designed to be used as a lifestyle appliance instead of just substituting for ironing, multifunctional steamers.

• Consumers are increasingly moving away from traditional, time-consuming ironing and towards fast, low-effort garment care solutions. Garment steamers provide a modern way to take care of clothes without requiring setting up an ironing board and can vertically steam because they do not require any additional hardware. This is particularly true of young professionals, renters, students and urban dwellers, for whom speed, the amount of space occupied, and ease of use far outweighs the need for perfectly pressed clothes.
• The new wardrobe materials commonly used today include synthetic-type and blend fabrics that are typically not heat-tolerant, complicated designs, and so on, which lend themselves to a higher risk of being damaged using conventional iron due to the direct heat and force applied to the surface of these materials. A steamer provides a much gentler method of removing wrinkles from these types of fabrics than traditional liquid or electric irons do this form of steaming generally better matches the styles and trends of today’s fashion industry, which may be why garment steamers have been popular with both mass-market and premium-market customers worldwide.
• More manufacturers of garment steamers are beginning to promote their products for use in cleaning not only for removing wrinkles from clothing but also for sanitizing the fabric, reducing the odor left by wearing a garment, and controlling allergens associated with the fabric. Consumers in today’s market typically will look to find garment steamers that offer additional cleaning or hygiene benefits, especially for frequently worn items that cannot be washed, such as coats, uniforms, and household textiles. This growing expectation for hygiene benefits enhances the multifunctional value of garment steamers because they provide garment care, hygiene, and sustainability in that they reduce the frequency of necessary laundering.
• There is clear differentiation between entry-level handheld steamers, premium lifestyle products, and professional/commercial steamers in the market. Manufacturers are placing strong emphasis on features such as heating speed, anti-drip systems, adjustable steam output, compact or portable design, and overall look of the product. Additionally, brands can expand their market opportunity with targeted use cases and support for premium pricing strategies.

Garment Steamers Market Analysis

Based on type, the garment steamers market is divided into handheld and upright. In 2025, handheld held the major market share, generating a revenue of USD 1.7 billion.

• Handheld garment steamer is the fastest growing category of garment steamers and has the largest market share. Their portability, ease of use, and affordability have made them popular with urban consumers, students, frequent travelers and small households with limited storage. These small, capable, plug-and-play devices are designed to quickly remove wrinkles from clothing and refresh fabric, making them appealing for use by consumers for light touch-up maintenance as opposed to full garment pressing and therefore function as a convenience-driven solution for garment care.
• Handheld steamers are designed to be most effective at removing light to moderate wrinkles from delicate fabrics, casual clothes and for steaming items that are hard to iron, like collars, pleats, ruffles and embellished garments. Although they typically have lower steam outputs and smaller tanks than upright models or commercial models, advances in steam pump technology; ceramic or metal soles; and adjustable steam have largely improved handheld steamer performance, significantly reducing the performance gap between handheld and traditional irons for casual and semi-formal uses and, therefore, driving greater consumer acceptance.
• Handheld steamers are desirable for companies in the commercial world because they can replace their product more frequently than other products, are produced at a lower cost, and are very compatible with e‑commerce. Handheld steamers also represent a significant starting point for new buyers, enabling brands to establish long‑lasting relationships and to sell higher priced models or multi‑use models over time to those first‑time customers. Because of ongoing innovation in foldable designs, anti‑drip technology, claims surrounding germ elimination, and combination models of steamers and irons, it is anticipated that the primary volume source of the entire garment steaming industry will continue to be from handheld steamers.

Based on power type, the garment steamers market is segmented in under 1000W, between 1000W-1500W and above 1500W. The under 1000W segment held the largest share, accounting for 46% of the market in 2025.

• Steamers with less than 1,000 watts typically fall into the entry level, travel, and compact handheld categories, where they are designed for light use; lower water consumption and portability come first over high steam output. Since the development of these models is focused on speed and touch ups of clothing rather than heavy wrinkle removal, they are made to primarily work well on lighter fabrics, casual clothing, and be used very infrequently. Due to their low wattage, they will use less energy, be much lighter, and generally safer than other products. Therefore, entry level garment steamers appeal to consumers looking for inexpensive products, students, and frequent travelers.
• From a performance standpoint, their lower wattage means that garment steamers rated lower than 1000 watts will typically not produce very much steam intensity and have a shorter continuous steaming time because of a smaller heating element and water tank. Because of this, steamers rated lower than 1000 watts will be less effective at removing wrinkles from thicker fabrics (denim, linen, or formal cotton shirts); however, they can provide adequate wrinkle removal for delicate fabrics. Thus, steamers rated under 1000 watts are generally marketed as supplemental tools of garment care, rather than substitutes for irons or steamers rated greater than 1000 watts.
• The under 1000W segment plays an important part in helping grow the overall market and encourages first time users, especially in new and growing urban markets and rental households. This segment sells at a lower price point than most other product categories, has a smaller footprint, and can function on typical basic electrical systems, allowing for broader access, and impulse purchases, especially via e-commerce channels. While lower-margin products than other higher-power products, the under-1000W segment provides a platform for building volume, familiarity with the brand, and upgrading pathways to higher wattage or premium steamers over time.

Based on distribution channel, the garment steamers market is segmented into online and offline. In 2025, online segment held the largest market share, generating a revenue of USD 1.4 billion.

• The internet is a major source of growth for the garment steamers’ market as online sales have increased due to the increase in e-commerce adoption, improved product visibility, and easier price comparison by consumers. As such, more consumers are now using the internet to compare product features including wattage, steam output, portability, and rating/reviews from other users before buying a product in the case of the garment steamer, this is particularly true for small appliances. Both direct-to-consumer and established brands' retail businesses are benefiting from moving to an online business model since they can reach consumers outside of traditional physical retailing locations, leading to increased penetration into both urban centers and semi-rural markets.
• From a strategic standpoint, online sales allow companies to launch their products faster than ever before, as well as implement more targeted marketing tactics, including better education of consumers about the uses of garment steamers compared to conventional irons. The effectiveness of video demonstrations, influencer reviews, and bundled promotions to drive consumer conversion for both handheld and travel steamers illustrate why companies need to utilize these forms of advertising. With the increasing improvement of logistics systems, return policies, and last mile delivery, the online channel will likely continue to be the primary means for driving growth for the market via entry-level and mid-priced products.

North America Garment Steamers Market

In 2025, the U.S dominated the North America garment steamers industry, accounting for around 64.5% and generating around USD 622.8 million revenue in the same year.

• The U.S. is the biggest single-country market for garment steamers, due to a high level of appliance penetration, a willingness of consumers to buy products for convenience, and an established e-commerce presence. U.S. consumers have shown a clear preference for handheld and mid-to-premium steamers, supporting the increasing prevalence of casual and delicate fabrics in their wardrobes and leading busy lifestyles and travel patterns. The high replacement demand for steamers, along with many established brands, aggressive online marketing, and market maturity in North America, have contributed to U.S. consumer preference for garment steamers, with U.S. consumers continuing to account for a high majority of global unit volumes of garment steamers.
• North America is the top regional market for garment steamers, with the combined purchasing power, urban lifestyle trends, and early adoption of lifestyle appliance products in the U.S. and Canada driving market growth. The region benefits from a very high level of awareness of garment care, increased concern about hygiene levels, and good penetration of garment steamers in both residential and light-commercial applications like the hospitality and fashion retail industries. Collectively, these factors make North America a trendsetting and revenue-generating region within the global market for garment steamers.

Europe Garment Steamers Market

Europe garment steamers industry held 29.3% share in 2025 and is expected to grow at 6.9% during the forecast period.

• Garment Steamers have a long history in Europe where high-end products are purchased frequently because of Europe’s deep-rooted fabric care culture, together with the very high presence of small electricals within the home and the established trend of using steam-based solutions as an alternative to ironing. Consumers within the Western European region are all drawn to their design values, efficiency and durability, and the demand across all products i.e. Handheld, upright and combination unit steamers is strong.
• From a growth perspective Europe is becoming progressively more influenced by a desire for sustainability and fabric care as consumers are increasingly looking for solutions that reduce washing behavior and prolong the life of garments. There is considerable demand for steamers from both a hygienic point of view, as well as a delicate fabric care and aesthetic value perspective. Even though volume growth in Europe compared to emerging regions is not very strong, the premium nature of the European market means that it is a high value market with very high margins and continued competition based on innovation.

Asia Pacific Garment Steamers Market

The Asia Pacific held a market share of 22.5% in 2025 and is anticipated to grow with a CAGR of around 7.5% from 2026 to 2035.

• The APAC area is experiencing the highest rate of growth in the garment steamer market due to rapid urbanization, growing disposable incomes, and increasing populations among the middle class; there is a high level of population density, small living space, and greater participation of women in the workforce, which has led to a growth in demand for compact and handheld steaming devices that can easily be stored and transported.
• The market across the APAC area features a high level of price segmentation, from inexpensive entry-level devices right up to premium devices using innovative technology, and e-commerce is essential to driving demand, especially for first-time buyers in tier 2 and tier 3 cities. As more consumers become aware of the benefits of hygiene, fabric protection, and modern garment care, APAC is expected to continue as the principle area for overall volume growth in the global garment steamer market.

Latin America Garment Steamers Market

Latin America garment steamers industry is growing at a CAGR of 6.5% during the forecast period.

• Garment steamers remain an emerging market in Latin America with most sales concentrated in large urban centers. As consumers become more exposed to global fashion trends, the number of middle-class households is increasing and small lightweight appliances are becoming more accessible through modern retail and online channels, touching off the gradual adoption of garment steamers.
• Over the longer term, Latin America presents an attractive opportunity for growth as there will be an increasing number of entry and mid-level handheld steamers through the expansion of eCommerce, the continued growth of modern retail formats, and consumers becoming increasingly aware of ease of use for garment care. Price sensitivity continues to be a major barrier to adoption of garment steamers but brands that promote a good balance of price, quality, durability, and education-based marketing will benefit from additional product demand throughout Latin America.

Garment Steamers Market Share

Groupe SEB is leading with 12% market share. Groupe SEB, Philips, Panasonic, Hamilton Beach, Jiffy Steamer collectively hold around 35%, indicating moderately fragmented market concentration. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.

Philips is one of the top competitors in the global market for garment steamers with garment care as a key additional item to the company’s clothing iron category. Technologically oriented features like the “no burn,” “fast heat,” “sanitizing and deodorizing,” and compact foldability of products appeal to both urban residents and travelers alike. This brand has extensive reach and is positioned throughout Europe, North America and Asia Pacific with considerable brand trust, great retail distribution, and a mix of handheld, upright and all-in-one garment steamers available making it possible for this manufacturer to achieve high volume sales along with premium pricing for its products.

Hamilton Beach is a very strong player in the low-priced mass merchandiser segment of the market, especially within North America by producing large volumes of low-cost consumer friendly products. Their line-up includes handheld and combination steamer/iron type product designs that are designed with consumer-based benefits such as fast heating, oversized water tanks, and continuous steaming capabilities all at affordable prices. Although the brand is not targeting higher income consumers like European competitors, it does have a strong presence in large scale mass-merchandisers and e-commerce type retailers supporting volume sales in the overall size of the global garment steamer category.

Garment Steamers Market Companies

Major players operating in the garment steamers industry are:

• Black+Decker
• Electrolux
• Groupe SEB
• Hamilton Beach
• Jiffy Steamer
• LG Electronics
• Panasonic
• Philips
• Pure Enrichment
• Reliable
• SALAV
• SharkNinja
• Singer
• Steamfast
• Sunbeam

Black+Decker mainly participates at the entry-level, value end of the garment steamer market with small compact models designed for first time users and price-sensitive customers. The company benefits from high levels of visibility in the mass retail market, as well as brand recognition, particularly in North America, although Black+Decker competes primarily on price compared to more advanced features or higher-end designs. The perception of Black+Decker as safe and durable has been hurt by several product safety and durability issues over the last several years; however, the company continues to remain relevant due to its size, accessibility, and role in increasing the basic adoption of garment steamers.

Sunbeam is a mass-market brand that targets consumers who value low prices. The key products within the Sunbeam brand are basic handheld steamers and entry level garment care products. The Sunbeam brand has a high level of household name recognition and a wide retailer distribution in both big-box retail and e-commerce, particularly throughout North America. The brand's focus is on generating volume with price and first-time users by providing simple and compact garments steamers at an affordable price without advanced product attributes or premium design, making Sunbeam an easily accessible option for customers looking to purchase higher priced garment steamers.

Garment Steamers Industry News

• In August 2025 Panasonic introduced the NI‑GWG090 upright steamer with a unique expandable hanger (≈43–83 cm width), 2400 W power, wide steam head, ~30–40 s quick start, and ~3 L tank, tailored for wide garments.
• In June 2025 Groupe SEB broadened its India push with a portfolio event that included new garment steamers alongside other home‑care launches, signalling increased localization and multi‑category expansion for Tefal and sister brands.
• In February 2025 Electrolux rolled out the LX15003 portable handheld steamer featuring 1500 W power, ~29‑second heat‑up, ~18.5 minutes continuous steam, ceramic soleplate, and pump‑steam technology for horizontal or vertical use, strengthening its premium handheld positioning.
• In January 2024 Panasonic launched two handheld garment steamers NI‑GHF025WSK (foldable, titanium soleplate, 2‑way steam/dry) and NI‑GHD015WSK (lightweight, ~20–30 s rapid start) targeting on‑the‑go care with compact designs for APAC consumers.

The garment steamers market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) & volume (Thousand Units) from 2022 to 2035, for the following segments:

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Market, by Type

• Handheld
• Upright

Market, by Power

• Under 1000W
• Between 1000-1500W
• Above 1500W  

Market, by Height

• Below 20 cm
• Between 20-24 cm
• Above 24cm  

Market, by Price

• Low
• Medium
• High

Market, by End User

• Residential
• Commercial
• Industrial

Market, by Distribution Channel

• Online
  • E-commerce
  • Company websites
• Offline
  • Specialty stores
  • Hypermarkets
  • Electronics stores, etc.

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE