Southeast Asia Pet Grooming Products Market Size & Share 2026-2035

Southeast Asia Pet Grooming products Market Size

The Southeast Asia pet grooming products market was estimated at USD 191.5 million in 2025. The market is expected to grow from USD 210.3 million in 2026 to USD 463.1 million in 2035, at a CAGR 10.3% according to latest report published by Global Market Insights Inc.

The rise of pet ownership in Southeast Asia has resulted in increased emotional attachment to pets across urban households, creating a trend toward treating pets like family members. In countries including Thailand, Indonesia, Vietnam, Malaysia, and Singapore, people are becoming more aware of the importance of keeping their pets clean, which has changed the way they groom their pets at home.

Grooming pets is now an integral component of the day-to-day care of the animal rather than just being done sporadically therefore leading to consistent use of grooming products such as shampoo, conditioners, brushes, clippers, wipes and other basic skincare items that may be used on their pets.

Many pet owners have expressed a preference for gentle, easy to use products that work well in warm humid climates like Southeast Asia due to the prevalence of skin sensitivities and odour issues that many pet owners deal with; therefore, they are leaning toward natural and/or mild formulations because they feel comfortable using them as a direct result of it being a safe product for their pets without any harsh chemicals or ingredients added.

The availability of professional groomers in metropolitan areas supports the demand for professional-grade grooming tools and supplies used by pet owners who do not go to the groomers to help maintain their pet's coat in between visits.

With the growing emphasis on the grooming of pets in Southeast Asia, many local brand manufacturers have started to gain more recognition in the region due to providing affordable products that suit the needs of the regional pet-owner market; as opposed to international manufacturers who are primarily focused on the development of high-quality, trustworthy, and recognizable product offerings. In addition, the increased availability of online shopping and dedicated pet supply stores are helping educate consumers on grooming products and ultimately influencing the growth of the overall grooming product market in Southeast Asia.

Social media and pet communities also influence buying decisions, as owners share grooming routines and recommendations. Overall, the market reflects a shift from basic cleaning toward care, comfort, and bonding, with grooming products becoming an everyday part of pet ownership throughout Southeast Asia.

Southeast Asia Pet Grooming Products Market Trends

The Southeast Asia pet grooming products industry is experiencing dynamic growth, largely fueled by rapid urbanization, rising disposable incomes, and the increasing trend of pet humanization across the region. Here are some key business trends currently shaping the market:

• The pet grooming industry is experiencing several important trends. As pet owners increasingly view their pets as family members, there is a growing expectation that grooming products will meet the same high level of quality and specificity as grooming products for humans. This particularly includes the introduction of breed and age-specific grooming products designed to meet the unique grooming needs of individual animals.
• Pet owners are also becoming more environmentally conscious and seeking out environmentally friendly and natural products in their pet grooming items. They are actively searching for chemical-free, natural products that will ensure the health and safety of their pets.
• The growth in popularity of online shopping and e-commerce is stimulating the sales and distribution of grooming products throughout the country by providing a wider variety of products with more competitive prices than would typically be available in a traditional retail environment.
• Due to the current economic climate and a desire for more hands-on involvement with their pets, the demand for home grooming tools and kits has increased significantly. As more pet owners use these tools to groom their pets, they will develop an increased level of comfort and expertise in grooming their pets and will be able to continue to groom them at home as their pets become accustomed to it.
• The continuing awareness of the growing prevalence of animal dermatological issues and allergies has prompted pet owners to seek ultra-gentle, anti-itch, hypoallergenic, medicated shampoos and conditioners. In many instances, the endorsement of a veterinarian adds a significant level of credibility to the purchasing decision.
• As more consumers become aware of the environmental impact of packaging materials, the demand for recyclable, refillable, or biodegradable packaging is increasing rapidly in the pet grooming industry.

Southeast Asia Pet Grooming Products Market Analysis

Based on the type, the Southeast Asia pet grooming products market is divided into combs & brushes, trimmers & clippers, shampoo & conditioners, and others. The shampoo & conditioners segment held the largest share, accounting for 40% of the pet grooming products market in 2025.

• There are many pet grooming products available; however, shampoos and conditioners make up the largest and fastest growing segment of this market because they fulfill the most basic need of any pet - cleanliness and comfort. Many pet parents are aware that they should routinely bathe their pet for its health; bathing will reduce odours and protect against some common skin issues, especially in warm, humid climates.
• Unlike tools or any occasional grooming accessories, shampoo and conditioner are repeatedly used, therefore, their purchase is a part of the overall grooming habit, not just one purchase. The fact that the customer uses shampoo and conditioner on a regular basis enhances the importance of the product to the overall grooming habit.
• Another contributing factor to the increase in the purchase of pet shampoo and conditioner is the trend towards gentler, more user-friendly products; today’s pet owners are more mindful of the sensitivity of their pet’s skin, the feel of their pet’s coat and long-term comfort, and as a result, there has been an increase in the number of owners using mild shampoos and matching conditioners.
• These products are simple to use at home without any special skills or knowledge; therefore, they will appeal to new and experienced pet owners. The increase in grooming service use has also contributed to the use of shampoo and conditioner, as pet parents are attempting to maintain a salon-fresh look and feel to their pets' coats between professional grooming appointments.
• Many brands provide a variety of shampoos and conditioners based on coat type, scent and skin needs, therefore creating a greater incentive for trial and re-trial of the products. Overall, shampoo and conditioner support the overall grooming habit of pet owners.

• The growing market for dog grooming products continues to be driven by household demand in Southeast Asia; in particular, many families and young adults now own dogs as additional sources of companionship. The physical characteristics of dogs (longer/thicker fur and persistent exposure to dirt because of outdoor activity) will lead to higher grooming frequency and care than any other type of pet. As such, products designed specifically for grooming dogs, e.g., shampoos and conditioners, are included as "essential" purchases in many households.
• A rising number of first-time dog owners will also fuel the growth of dog grooming products. Many new owners have limited knowledge about how best to care for dog's coat and overall hygiene; however, they are interested in learning and educating themselves about grooming. Additionally, there has been a significant influence from professionals in the grooming industry regarding the grooming products they use, the grooming techniques they utilize, the types of grooming they perform, and the different styles they use to groom dogs.
• Many brands continue to expand their offerings of dog grooming products, including gentler formulations as well as those designed for sensitive skin or type of coats. With the volume of product varieties, households can expect to purchase a wide range of products on a regular basis.

Based on the price range, the Southeast Asia pet grooming products market is segmented into low, medium, and high. In 2025, low held a major market share.

• Low producer prices dominate the overall market; primarily, to the types of pet owners who want their dogs to have a first; and/or second etc. dog. However, a significant portion (if not the majority) of those who purchase pet grooming products will still likely continue/see their products as functional vs luxury items. When availability is readily available through local shops, supermarkets, and/or online/accessible easy as well as affordable products provide the ability for dog owners to maintain basic hygiene needs without putting stress on their household budgets. Easy availability will naturally encourage repetitive purchases because of the ease; affordability mentioned previously.
• Simultaneously, the medium producer price business segment is also growing quite rapidly, as with the evolution of pet care habits, more owners become aware of their pets’ skin comforts, long-term healthy coats, and health overall; now demand is increasing value on quality products without relative pricing being prohibitive. Medium price producers are producing items that offer more improved ingredients, slower releasing formulas, and more efficient packaging; but are not maintaining high price points. The largest consumers of medium-price products come from urban pet owners who are upgrading from entry level to mid-range grooming product due, to having more confidence or growing emotional attachments towards their pets; therefore, the growth of the with increasing awareness and household income increasing slowly will lead many buyers to seek out their pet grooming products at a mid-range pricing level in retaining their existing products.

Southeast Asia Pet grooming products Market

In 2025, the Thailand dominated the market, accounting for around 24.5% and generating around USD 46.9 million revenue in the same year.

• Thailand is dominating the market because it has one of the most mature pet care cultures in Southeast Asia, with owners who are highly engaged in grooming routines and open to trying new products that improve their pets’ comfort.
• The country has a strong presence of grooming salons, specialty pet stores, and active online communities that influence buying habits and encourage regular grooming practices. Urban households treat pet care as a normal part of daily life, which keeps demand for grooming products both steady and diverse. Thailand also benefits from better product availability, stronger brand presence, and wider consumer awareness, all of which help maintain its leading position.
• The Philippines, on the other hand, is growing rapidly because pet ownership is rising fast among young families and first‑time owners who are becoming more attentive to basic hygiene and wellness. As more people adopt pets in cities and suburban areas, grooming habits are shifting from occasional cleaning to structured routines.
• Social media trends and online shopping platforms are playing a major role in spreading grooming awareness, making products easier to access even outside major cities. With increasing interest in affordable and easy‑to‑use grooming solutions, the country is moving quickly and showing strong future potential in the regional market.

Southeast Asia Pet Grooming Products Market Share

Spectrum Brands Holdings is leading with 14% market share. Spectrum Brands Holdings, Wahl Clipper Corporation, Beaphar, Shanghai Toex International, and Hartz Mountain Corporation collectively hold around 46% indicating moderately fragmented market concentration. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.

• Spectrum Brands Holdings is a global consumer products company with a diverse portfolio, including prominent pet care brands like FURminator and Dingo. Their wide range of grooming tools and solutions, from de-shedding brushes to dental care, caters to comprehensive pet needs. Their extensive distribution networks and established brand recognition provide them a significant market presence, appealing to a broad consumer base seeking trusted pet care solutions.
• Wahl Clipper Corporation is a renowned manufacturer of professional and consumer grooming products, including a strong line of pet grooming clippers and trimmers. Their reputation for quality, durability, and innovation in grooming tools makes them a preferred choice for both professional groomers and pet owners engaging in home grooming. In Southeast Asia, their accessible, high-performance products fulfill the growing demand for reliable pet styling equipment.
• Beaphar is a global pet care specialist offering a comprehensive range of health, care, and food products for various pets, including a significant line of grooming essentials. Their focus on scientifically developed formulations, including shampoos, conditioners, and parasite control, resonates with pet owners prioritizing pet health and well-being. Their strong European heritage and commitment to quality help them secure a notable position by offering trusted, effective solutions in the Southeast Asian market.

Southeast Asia Pet Grooming Products Market Companies

Major players operating in the Southeast Asia Pet grooming products industry are:

• Spectrum Brands Holdings, Inc.
• Wahl Clipper Corporation
• Andis Company
• Hartz Mountain Corporation
• TropiClean Pet Products
• Oster
• Bioline
• Shanghai Toex International Trading Co., Ltd
• Canaan Alpha Sdn Bhd
• Joii Petcare
• O2 Nature
• Artero
• Chris Christensen Systems
• Pet Head
• Beaphar
• Bugalugs Pet Care
• Earthbath
• Isle of Dogs
• Espree Animal Products
• Bio-Groom
• Nature's Specialties

Shanghai Toex International is a key player primarily as a manufacturer and exporter of pet grooming equipment and supplies, often serving as an OEM/ODM for numerous brands. Their ability to produce a wide array of grooming tables, dryers, and tools at competitive prices makes them a vital supplier in the Southeast Asian market. While less known directly by consumers, their role in supplying professional equipment and private-label products underpins much of the market's infrastructure and product availability.

Hartz Mountain Corporation is a well-established pet products company offering a wide array of items, including a significant portfolio of pet grooming products like shampoos, conditioners, and flea & tick treatments. Their long-standing brand presence and affordability make their products widely accessible to mass-market consumers across Southeast Asia. Their focus on everyday grooming and pest control solutions ensures their sustained relevance in meeting fundamental pet care needs.

Southeast Asia Pet Grooming Products Industry News

• In February 2026, i-Tail Corporation announced its innovation strategy targeting 15% revenue from new product innovations, focusing on pet wellness and science-backed solutions. This R&D initiative helps i-Tail position itself as a leading innovation-driven pet food and care manufacturer globally.
• Pet Expo Thailand 2026 concluded in Bangkok, breaking regional attendance records and highlighting a surge in premium lifestyle and cosmetic grooming products.
• The Pet Fair South East Asia 2025 B2B trade exhibition in Bangkok brought together 447 exhibitors across 37 countries. The event saw an 11% surge in international trade visitors, with massive deal-making occurring for private label and Original Equipment Manufacturer (OEM) grooming supply chains. [1, 2]In February 2024, VETRESKA opened its first flagship store "FUR" in Singapore, offering luxury pet grooming services and premium grooming essentials. This expansion helps the company establish its international retail footprint in Southeast Asia's growing luxury pet care market.
• In April 2025, NEO Corporate launched LovliTails, its first new brand in 15 years, featuring natural pet shampoos and grooming products across Thailand NEO Corporate. This launch helps NEO dominate Thailand's rapidly growing pet care segment and positions it as an FMCG innovation leader.

The Southeast Asia Pet grooming products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) and volume (Thousand Units) from 2022 to 2035, for the following segments:

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Market, By Type

• Combs & brushes
• Trimmers & clippers
• Shampoo & conditioners
• Others

Market, Pet

• Dog
• Cat
• Others

Market, By Price Range

• Low
• Medium
• High

Market, By End Use

• Residential
• Commercial

Market, By Distribution Channel

• Online channels
• Offline channels

The above information is provided for the following regions and countries

• Thailand
• Vietnam
• Indonesia
• Malaysia
• Singapore
• Philippines
• Rest of Southeast Asia