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Ready-to-Drink (RTD) Beauty Beverage Market Size - By Product Type [Collagen-infused Beverages, Antioxidant Drinks, Vitamin-enriched Beverages, Hydration Drinks], Category, Price Range, Packaging, Application, Distribution Channel & Forecast, 2024 – 2032

  • Report ID: GMI9613
  • Published Date: May 2024
  • Report Format: PDF

RTD-Beauty Beverage Market Size

RTD-Beauty Beverage Market size was valued at USD 1.96 billion in 2023 and is anticipated to register a CAGR of 7.2% between 2024 and 2032. The growth can be attributed to the growing consumer awareness of health & wellness and the increasing demand for convenience. RTD beauty beverages improve skin, hair, nails, and overall health. These beverages contain functional components such as vitamins, marine collagen, peptides, hyaluronic acids, and biotin. Their ease of consumption makes them ideal for regular living routines, making them a popular choice among busy customers.

RTD-Beauty Beverage Market

Furthermore, celebrities and influencers' endorsements help promote RTD beauty beverages. Influencers frequently share their beauty routines, which include drinking these beverages, with their followers, thereby increasing awareness and product demand. For example, Kourtney Kardashian, a reality TV personality, promotes Pearla Beauty Collagen through her social media accounts. Pearla Beauty Collagen is a beverage designed to improve skin hydration, elasticity, and smoothness.

Many RTD beverages have a limited shelf life and are perishable, particularly those made with natural ingredients or without preservatives. This can result in product damage, waste, and the need for efficient logistics and distribution to ensure freshness.

RTD-Beauty Beverage Market Trends

Millennials are embracing skincare routines. With a rising female population, there is a growing preference for anti-aging and skin elasticity products and those reducing the appearance of acne, scars, and pigmentation, driving the market size. Acne is the most common condition, particularly among women. The NHS reports that over 95% of people aged 11 to 30 suffer from acne to some level.

RTD-Beauty Beverage Market Analysis

RTD-Beauty Beverage Market Size, By Product, 2021 - 2032 (USD Billion)

Based on product type, the market is segmented into collagen-infused beverages, antioxidant drinks, vitamin-enriched beverages, hydration drinks, and others (functional tonics, etc.). The collagen-infused beverages segment was valued at USD 535.7 million in 2023 and is expected to reach USD 1.04 billion by 2032. Consumers are preferring these beverages as they support skin health, minimize signs of aging, and stimulate collagen synthesis.

Collagen supports the growth of hair and nails, making it appealing to consumers looking for products with all-around beauty benefits. In addition to its numerous skincare benefits, it promotes joint health and provides additional health benefits. Customers are drawn to collagen as it is a versatile ingredient that improves overall health and wellness.

RTD-Beauty Beverage Market Revenue Share, By Distribution Channel, (2023)

Based on distribution channel, the RTD-beauty beverage market is segmented into online and offline. In 2023, the offline distribution channel dominated the market with a share of 74% and is expected to reach USD 2.72 billion by 2032. This can be attributed to the benefits that offline channels offer to customers including cheaper costs and a greater variety of options. Offline channels allow consumers to see, touch, and sample products before making a purchase. The in-store experience including individualized help from salespeople and interactive displays can impact purchasing decisions and increase consumer trust in the product.

 APAC RTD-Beauty Beverage Market Size, 2021 - 2032 (USD Million)

In 2023, Asia Pacific dominated the RTD-beauty beverage market with USD 774.8 million and is expected reach USD 1.47 billion by 2032. This can be attributed to the growing popularity of J-beauty & K-beauty products, the availability of a large number of brands, the growing female population, and shifting lifestyles. Women in Japan, India, South Korea, and other countries in the region are increasingly opting for shorter skin care regimens, boosting the demand for RTD-beauty beverages.

The U.S. dominated the North America ready-to-drink beauty beverage market with a share of 428.3 million in 2023. Consumers in the U.S. value 'beauty within' and health trends, resulting in an increased demand for RTD beauty beverages. Leading corporations in the country focus on problem-solving products, such as skin hydration, dullness, aging, and hair concerns, to attract more customers. As people become more aware of the benefits of functional foods and beverages for their skin and health, there is a growing demand for RTD beauty beverages in the U.S.

Germany is expected to witness significant growth at a CAGR of 7.6% during the forecast period. Consumers in Germany are becoming more conscious of their health & wellness. As a result, there is a surge in demand for functional beverages, particularly RTD beauty beverages, that provide health advantages such as better skin, hair, and joint health.

RTD-Beauty Beverage Market Share

RTD-Beauty Beverage Company Market Share Analysis, 2023

The global ready-to-drink beauty beverage industry is highly fragmented with prominent players such as The Coca-Cola Company, Starbucks Corporation, and Moon Juice. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to consolidate their market position and meet the growing consumer demand.

RTD-Beauty Beverage Market Companies

Major players operating in the RTD-beauty beverage industry include:

  • Bed Babe
  • Dose & Co.
  • DSG Consumer Partners (Nutrova)
  • Forever Beaumore
  • Isagenix
  • Life Vantage (TrueScience)
  • Moon Juice
  • Nestle (Vital Proteins)
  • Pretty tasty
  • Revive Collagen
  • Shiseido
  • Skin Woof London
  • Starbucks Corporation
  • The Coca-Cola Company
  • Tru Beauty Seltzer
  • Vitapod

RTD-Beauty Beverage Industry News

  • In 2024, Pretty Tasty Tea, headquartered in New York, introduced RTD collagen tea. It contains collagen peptides to promote and care for skin, nails, hair, and joint health.
  • In February 2022, Nestle Health Science, a business unit of Nestle SA, completed its acquisition of Vital Proteins, a Chicago-based manufacturer of collagen-based foods, beverages, and supplements.
  • In February 2022, Shiseido, headquartered in Japan, introduced a new product line, Ampoule drinks, in China and Japan. It is a vitamin that promotes attractiveness from within.
  • In October 2021, SAPPE introduced a new, less sweet Sappe Beauti Drink line to offer consumers a choice of innovative products while adding maximum value to the product.

The ready-to-drink (RTD) beauty beverage market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

  • Collagen-infused beverages
  • Antioxidant drinks
  • Vitamin-enriched beverages
  • Hydration drinks
  • Others (functional tonics, etc)

Market, By Category

  • Flavored
  • Non-flavored

Market, By Price Range

  • Low
  • Medium
  • High

Market, By Packaging

  • Bottles
  • Pouches
  • Cartons
  • Cans
  • Others (tetra bottles, PET bottles, etc)

Market, By Application

  • Skin care
  • Hair care
  • Body care
  • Healthy bones & joints
  • Others (Sleep, energy, nail care, etc)

Market, By Distribution Channel

  • Online
    • E-commerce
    • Company websites
  • Offline
    • Supermarkets/Hypermarkets
    • Convenience stores
    • Specialty stores
    • Other retail stores (drugstores/pharmacies, etc)

The above information is provided for the following regions and countries:

  • North Aerica
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe 
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of ready-to-drink (RTD) beauty beverage reached USD 1.96 billion in 2023 and is set to witness 7.2% CAGR between 2024 and 2032, attributed to the growing consumer awareness of health & wellness along with the increasing demand for convenience.

The collagen-infused beverages segment was valued at USD 535.7 million in 2023 and is expected to reach USD 1.04 billion 2032, as they support skin health, minimize signs of aging, and stimulate collagen synthesis.

Asia Pacific market size dominated around USD 774.8 million in 2023 and is expected reach USD 1.47 billion by 2032, owing to the growing popularity of J-beauty & K-beauty products and the availability of many brands.

Bed Babe, Dose & Co., DSG Consumer Partners (Nutrova), Forever Beaumore, Isagenix, Life Vantage (TrueScience), Moon Juice, Nestle (Vital Proteins), Prettytasty, Revive Collagen, Shiseido, Skin Woof London, Starbucks Corporation, SUPERSONIC, and The Coca-Cola Company among others.

RTD-Beauty Beverage Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 17
  • Tables & Figures: 503
  • Countries covered: 24
  • Pages: 270
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