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Premium Bottled Water Market Size –By Product Type, Packaging, Distribution Channel Industry Analysis, Share, Growth Forecast, 2025-2034

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Premium Bottled Water Market Size

The global premium bottled water market was valued at USD 38.6 billion in 2024 and is estimated to grow at a CAGR of over 6.7% from 2025 to 2034, because more customers want healthier drinks. Four different areas that utilize premium bottled water are hospitality, retail, and on-the-go services, with the focus on restaurants, hotels, and spas, where water served is of utmost importance.
 

In addition, other markets aiming at more health-conscious purchasers are starting to attract customers by having their water’s natural minerals, bottled pH levels and packaging aesthetics focus. In addition, as society trends towards more health-conscious people, the cable of serving water as a status symbol adds to their demand in business functions, social events, and exclusive store retailers.
 

Premium Bottled Water Market

Trends of the market growth are preceded by higher affordability index, migration towards cities, and increasing understanding of wellbeing to encompass wholesome hydration. Premium bottled water brands initial focus through aggressive advertising is penetrating niche health markets through adding functional food, vitamins and infused water. Considering that the customers are increasingly conscious of numerous important aspects, it is notable that brands are increasingly replacing plastic with cans and paper in their packaging materials.

 

Moreover, the ever-growing e-commerce sector conveniently makes premium bottled water products accessible; this increases the demand for these products even more. These trends in health, luxury, and sustainable consumption patterns are what makes the premium bottled water market one of the most advanced and diverse in the beverage industry. For instance, according to Statista, In 2023 travel and tourism directly contributed about USD 9.9 trillion to gross domestic product, which was 9.1 percent of the world’s GDP. This in turn, the demand for premium bottled has increased.
 

Premium Bottled Water Market Trends

  • Functional Waters: Functional bottled waters are likely to grow in demand due to the increase in premium perceptions of bottled waters. The customers are willing to spend on health & wellness bottled drinks which incorporates electrolytes, essential vitamins, and also antioxidants. Brands which adopt to he ever changing environment among health conscious population and add these functional features are to stand the best chance of attracting purchasers who want to buy beverages that help them accomplish their fitness goals.
     
  • Eco-friendly packaging: The increasing focus on eco-sustainability presents an opportunity for premium bottled water brands to distinguish themselves by using biodegradable materials, reducing plastic consumption and even developing reusable containers. Businesses that genuinely try to improve eco-sustainability are likely to receive positive acceptance from consumers who wish to reduce their carbon footprint.
     
  • Wellness tourism: The increase in wellness tourism creates new opportunities for bottled water companies globally, as travelers who practice healthy living and wellness consciously look for premium water. Brands can take advantage of the tourism health and wellness segment with proper strategies to satisfy those customers.
     
  • Direct to consumer models: The growing e-commerce market, together with the growth of subscriptions, gives ample opportunity for premium bottled water brands to reach out to their consumers. The concept of an online shop or a subscription service allows brands to customize the shopping experience, maintain quality delivery, and increase customer engagement at the same time. Moreover, businesses can obtain more information concerning customers’ preferences which aids in refining the brand’s product as well as the marketing mix.
     

Premium Bottled Water Market Analysis

Premium Bottled Water Market Size, By Product Type, 2021 - 2034 (USD Billion)

The spring water segment was reached USD 10.2 billion in 2024 and is expected to grow at 6% CAGR during 2025 to 2034.
 

  • People have started shifting their choices from sweetened and flavored drinks to springs owing to the positive health benefits associated with minerals contained in springs. In addition, a growing number of people tend to know the source and quality of drinking water which results in an increased preference of various mineral waters or spring water. Together with the absence of artificial components, this leads to further new perceptions of purity and cleanliness.
     
  • The increase in health consciousness has boosted demand in luxurious health beverages, and increased disposable income are the key drivers of growth in the premium bottled water market. Premium bottled water is marketed to provide a range of health benefits for consumers which include enhanced minerals and pollution free packaging. The market is also positively impacted by sustainable approaches like the adoption of ecofriendly and recyclable bottles.
     
  • The introduction of new products, like the functional waters with vitamins, minerals and antioxidants, is markedly increasing. Also, the increasing number of e-commerce sites is giving more customers new experiences. Moreover, more image focused strategies such as collaboration with premium bottled water brands, luxury hotels, airlines and events will provide new opportunities.
     
  • The landscape of the premium bottled water market is bound to change with the innovations in branding, packaging technology, and the shifting consumer mindsets wanting higher quality as well as environmentally considerate products.
     

Th supermarkets and hypermarkets are expected to deliver the highest revenue among all distribution channels, approximately USD 22.9 billion in 2024, with a CAGR of 6.5% from 2025 to 2034.
 

  • A broad range of grocery items as well as other household goods can be purchased in supermarkets and hypermarkets as they are self-service stores. This enables consumers to buy premium bottled water as they do their other shopping.
     
  • Besides, these stores are one-stop shops, and customers can get everything they require on a single trip. This is significant as it saves time and effort, which appeals to many shoppers.
     

Global  Premium Bottled Water Market Revenue Share, By  Packaging, (2024)

  • The premium bottled water market is divided into segments which includes glass bottles and plastic bottles. The glass bottle market revenue reached approximately USD 21.3 billion in 2024. This segment is likely to grow at a CAGR of around 6.4% from 2025 to 2034. Glass bottles, irrespective of the brand, are always more attractive than plastic bottles. Their polished and superior appearance makes glass hover to the top when consumers are in search of sophistication.
     
  • Additionally, glass bottles can be reused and recycled multiple times as opposed to plastic bottles which are usually thrown away. This matter plays a crucial part to consumers who are concerned about the environment.
     

U.S. Premium Bottled Water Market Size, 2021 - 2034 (USD Billion)

  • The U. S. premium bottled water market size surpassed USD 7.1 billion in 2024.
     
  • he U.S. has a superiority in the premium bottled water sector due to its vast population, high disposable income, and increasing concern for health and wellness.
     
  • There is a noticeable shift among American consumers towards premium and luxury beverages as their purchase decision is increasingly driven by the product’s brand image and quality. The developed retail/ecommerce infrastructures in the region also aid in the sale of premium water products.
     
  • Companies based in the United States focus on sophisticated marketing campaigns focusing on the products’ health benefits, mineral concentration, and environmentally friendly packaging techniques. Collaborations with upscale hotels, fine dining restaurants, and wellness events also aid in strengthening the market position. The introduction of functional waters and novel methods of packaging fuel the supremacy of the United States and confirms its status as one of the leaders in the global premium bottled water industry.
     

Premium Bottled Water Market Share

Top 5 companies include Nestlé, Danone, PepsiCo, Coca-Cola, and FIJI Water. Nestlé and Danone created a mark in the premium segments through controlled acquisitions of brands like Acqua Panna or Evian and their global distribution marketing. Coca Cola and PepsiCo operate and are well known with their Smartwater and LIFE WATER brands in the retail sector, including in advertisements where health and lifestyle consumers are targeted. On the other side, the luxury niche is catered to by FIJI Water and Voss Water by laying claims to the purity of their water sources, pretentious packaging and even pricey commercials from celebrities.
 

Acqua Panna is capitalizing on its Italian roots and intertwines cooking in its branding allowing for easy attraction from consumers, while Perrier, with its famous sparkling water range, attempts to keep as much brand differentiation as possible. Competition is usually fierce in areas of Sustainability, Innovation, and Consumer Relations Management, which includes green marketing, Digi-comm, Functional foods, and other Integrated Marketing Communications within the changing premium bottled water industry.
 

These major businesses dominate the market and are greatly recognized by the consumers. Their product portfolio includes spring, mineral, sparkling, flavored, and functional water, all of which target various segments of the industry. The firms competing in the Spain premium bottled water industry have also put considerable emphasis on new product development through innovation and strategic competition, which fulfils the changing demands of the customers.
 

Premium Bottled Water Market Companies

Some of the eminent participants operating in the premium bottled water industry include:

  • Acqua Panna
  • Coca-Cola
  • Danone
  • Evian
  • FIJI Water
  • Gerolsteiner Brunnen
  • Nestle
  • PepsiCo
  • Perrier
  • San Pellegrino
  • Tata Global Beverages
  • Voss Water
     

Multinational firms that capitalize on brand legacy, product quality, and innovative packaging to appeal to high-value customers have positioned themselves in the premium bottled water market. Acqua Panna has managed to capture the taste of smooth, Tuscan water lovers that wish to experience fine dining. Coca-Cola excels in smart water and Glaceau due to their remarkable distribution and marketing prowess. Danone, through Evian, targets eco-friendly consumers by highlighting Alpine water and eco-friendly packaging.
 

FIJI Water’s artesian water from the Yaqara Valley in Fiji benefits from branding of purity and exoticness. Those who drink health-conscious naturally carbonated water will know Gerolsteiner Brunnen, the brand famous for its carbonated mineral water. Nestlé was able to spear competition with Perrier and San Pellegrino by offering Acqua Panna for flavored water.
 

PepsiCo benefits from LIFEWTR and premium hydration water because of their established presence globally. Himalayan Water, sourced from the Shivalik ranges, is the entry new players Tata global beverages uses to showcase health and wellness. Voss Water with Norwegian artesian water source is popular among urban mainstream consumers, especially because of its minimalistic design. Through lobbies of innovation in branding, eco-friendly material usage, and in strategic business relations with hospitality provided, the brands competitiveness is preserved in the face of the changing customers’ needs towards more natural, alkaline and ecologically responsible products.
 

Premium Bottled Water Industry News:

  • In November 2024, Nestle indicated purposing to isolate its water business unit, which includes Perrier and San Pellegrino brands, into a separate worldwide business unit of the firm by January 2025. This strategy is realignment of the organization to form and foster possible partnerships which will provide access to distribution networks while eliminating expenses associated with the deal as well as cutting down costs by at least USD 2.8 Billon by 2027.
     
  • In March 2024, Clear Premium Water received an investment from JM Financial Private Equity in March 2024 which amounted to around USD 5.4 million. The money will be used by Clear Premium Water for branding and marketing purposes while improving the company's distribution systems and infrastructure.
     
  • In April 2024, DASANI Makes a Splash in 2024 with Updated Packaging, New Formula, and Campaigns
     
  • In August 2022, PepsiCo Inc. was in the headlines with another strategic joint venture with AQUA Carpatica, which is a premium bottled natural spring water source from the Carpathian mountain range. PepsiCo acquired the right to market this brand in Romania and Poland and have expanded to the US and other regions thereafter.
     

The premium bottled water market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in (USD Billion) & Volume in (Thousand Liters) from 2021 – 2034 for the following segments:

Market, By Product Type

  • Spring water
  • Mineral water
  • Sparkling water
  • Flavored water
  • Functional water

Market, By Packaging

  • Glass bottles
  • Plastic bottles

 Market, By Distribution Channel

  • Supermarkets and hypermarkets
  • Specialty stores
  • Online retail

The above information is provided for the following regions and countries:

  • North America 
    • U.S.
    • Canada
  • Europe 
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific 
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America 
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa 
    • Saudi Arabia
    • South Africa
    • UAE
Authors: Kunal Ahuja, Keshav Tandle
Frequently Asked Question(FAQ) :
What trends are influencing the supermarkets and hypermarkets segment in the premium bottled water market?
The supermarkets and hypermarkets segment recorded USD 22.9 billion in 2024 and is expected to grow at a 6.5% CAGR through 2034, supported by the convenience of one-stop shopping for consumers.
What is the size of the U.S. premium bottled water market?
Who are the major players in the premium bottled water market?
Why is the spring water segment gaining popularity?
How big is the premium bottled water market?
Premium Bottled Water Market Scope
  • Premium Bottled Water Market Size
  • Premium Bottled Water Market Trends
  • Premium Bottled Water Market Analysis
  • Premium Bottled Water Market Share
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    Premium Report Details

    Base Year: 2024

    Companies covered: 12

    Tables & Figures: 165

    Countries covered: 18

    Pages: 235

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