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Prenatal Vitamin Ingredients Market Size By Product (Vitamins [Vitamin A, Vitamin B1, Vitamin B3, Vitamin B5, Vitamin B6, Vitamin B7, Vitamin B9, Vitamin B12, Vitamin C, Vitamin D, Vitamin E, Vitamin K], Calcium, Iron, Zinc, EPA/DHA, Magnesium), By Form (Capsule, Powder, Tablet, Liquid, Gummies, Softgel), By Function (Neural & Brain Development, Gut Health, Bone Health, Nutrition, Weight Management), Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 - 2025

  • Report ID: GMI4313
  • Published Date: Aug 2019
  • Report Format: PDF

Prenatal Vitamin Ingredients Market Size

Prenatal Vitamin Ingredients Market size was over USD 50 million in 2018 and industry expects consumption at over 4.5 kilo tons by 2025.


Prenatal Vitamin Ingredients Market

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Rising well-being concerns among pregnant women owing to lack of vital vitamins has shifted focus towards a composed diet is expected to propel the prenatal vitamin ingredients market growth. These ingredients reduce the risk of lifestyle disorders by providing sufficient nutrients and enhance the body metabolism which is the key driving factor of the market.

Prenatal vitamins are gaining popularity on account of their nutrient rich nature, easy digestibility and ability to support healthy nervous and immune system. The global Vitamin A market size from food application segment was valued over USD 180 million in 2017 indicates high potential for overall vitamin ingredients demand from wide range of application segments. According to WHO, over 9.5 million pregnant women suffers from night blindness worldwide in 2017 which is projected to have positive impact on Vitamin A ingredients demand over the projected period. During pregnancy, nutritional need increases significantly to meet the demands of pregnant woman and the growing baby. These ingredients promote fetal growth, prevent anemia, ensure babies are born at a healthy birth weight and contribute to health and well-being of mothers. Increasing research & development activities to support prenatal ingredients consumption and rising recommendations of prenatal supplements by doctors during pregnancy is expected to foster the product demand.

They fulfil the essential requirements of the body during pregnancy. They contain iron which are essential to maintain required count of blood cells. Although iron supports the proper functioning of the body, high consumption can lead to iron toxicity in the body. Prenatal vitamins contain high amount of iron content that can potentially act corrosive to the tissues in the gastrointestinal tract such as intestine and stomach that can lead to serious poisoning which might negatively impact the market growth.

Prenatal Vitamin Ingredients Market Analysis

Vitamins may exhibit gains at over 4% up to 2025 on account of the increasing use of vitamins D and B as prenatal ingredients due to their capability to support healthy bone development, reduce fatigue and tiredness. These products improve iron adsorption from diet and prevent birth defects in the baby such as spina bifida. Rising consumer consciousness towards the benefits of vitamins in maintaining healthy cells, skin and eyesight is projected to have constructive impact on market growth.

Vitamin C is likely to exceed USD 2.5 million by 2025 due to the growing cases of iron-deficient anemia in pregnant women and baby. These vitamins help baby to absorb iron and build up store for later use, produce collagen which is one of the vital fiber that builds baby’s body and supports their developing organs. Consumption of significant volume of vitamin C during pregnancy supports immune system by keeping cells healthy, lowers the risk of pregnancy complications such as pre-eclampsia and maternal anaemia, thereby driving the market share.

The market for iron is projected to exceed USD 4 million by 2025 as it aids in production of red blood cells and increased blood volume for transfer of oxygen to the fetus. Anaemic deficiencies can potentially have a negative impact on the fetal development as well as health of the mother. Rise in disposable income has increased the accessibility of prenatal ingredients which shall further propel the product demand.

Liquid form may exhibit gains at over 3.5% up to 2025 owing to its easy consumption and digestion in comparison to capsules and tablets. Liquid form enhances bone health and offers better effectiveness than tablets as it is easily absorbed in the body which is the major driving factor of the market. Growing demand for vitamins with superior longevity along with increasing popularity of ready to drink supplements is expected to drive the prenatal vitamins demand.

Neural & brain development is the prime function of prenatal vitamins and may drive product demand over 5% during the projected period. Prenatal vitamins ensure nutrients balance, the baby needs and provide essential minerals for brain development. These products contain various antioxidants which protect the baby’s brain tissue from damage and thereby provide efficient absorption and optimal utilization of vitamins in baby’s health. These supplements promote healthy development of brain and body by providing pure micronutrients, thereby driving product demand.

North America prenatal vitamin ingredients market size driven by the U.S., Canada and Mexico should surpass USD 32.5 million by 2025 owing to the high consumer awareness related to product benefits and increasing spending on health supplements in the region. Increasing number of women in workforce has boosted the demand for superior performing supplements which prevent tiredness among pregnant women while working.  Improved penetration through various sales channels such as supermarkets and digital platforms have further increased consumer awareness towards the benefits of the product which is likely to induce the product penetration in the region.

Europe, led by UK, France, Italy, and Germany prenatal vitamin ingredients market demand may observe substantial gains at over 4% during the projected time period owing to the rapid growth in healthcare facilities in the region. Growing awareness towards product benefits and increasing concerns towards mother and baby growth & development shall further boost the regional growth. Rising government regulations towards the use of safe and healthy nutritional products shall further propel the product demand.

Asia Pacific market, led by India, China, South Korea and Japan might record gains at over 5.5% upto 2025 pertaining to the significant growth in birth rates in the region. Increasing number of gynaecologists recommending prenatal vitamins to expecting mothers is expected to positively impact the industry growth. Improvement in accessibility of the product and growing concerns towards baby’s health is projected to accelerate the product demand in the region.

Prenatal Vitamin Ingredients Market Share

The global prenatal vitamin ingredients market share is moderately fragmented with presence of several key market participants which includes

  • Deva Nutrition
  • Garden of Life
  • Rainbow Light
  • Church & Dwight

Various manufacturers are focusing on enhancing their product portfolio to enhance their product launches, strategic mergers & partnerships to attract new customers.

Industry Background

These are a type of supplements that contain vital minerals and vitamins that are required during the pregnancy. The ingredients contain high amount of iron, calcium, zinc and magnesium to promote baby’s development and prevent serious disorders in physical and mental development. In addition, these products help prevent neural tube defects and support healthy bone development.

Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

Sustained demand for nutritional food & beverages in APAC and increasing consumer awareness pertaining to prenatal health in North America are expected to boost the demand for prenatal vitamin ingredients globally.
North America is earmarked to make a sizeable contribution towards prenatal vitamin ingredients demand worldwide on account of proliferation in the number of women in the workforce and increasing consumer awareness on product benefits.
Easy consumption and digestion as compared to capsules and tablets have fueled the popularity of liquid form which will boost prenatal vitamin ingredients demand.
Upsurge in the use of vitamins D and B as prenatal ingredients given that they enhance iron adsorption and prevent birth defects will boost the demand for vitamins in the next few years.

Prenatal Vitamin Ingredients Market Scope

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Premium Report Details

  • Base Year: 2018
  • Companies covered: 11
  • Tables & Figures: 346
  • Countries covered: 19
  • Pages: 250
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