Pet Noise Anxiety Market Size & Share 2026-2035

Pet Noise Anxiety Market Size

The global pet noise anxiety market was valued at USD 1.46 billion in 2025. The market is expected to grow from USD 1.55 billion in 2026 to USD 2.74 billion in 2035, at a CAGR of 6.6% during the forecast period, according to the latest report published by Global Market Insights Inc.

The market is witnessing notable growth due to the increasing global pet ownership rate and rising expenditure on companion animal health and wellness products. According to the American Pet Products Association, pet owners in the U.S. spent more than USD 158 billion on pet-related products and pet care and services in 2024. The growing trend of pet humanization, where pets are increasingly regarded as family members, has significantly increased demand for specialized behavioral healthcare products, including solutions designed to manage noise anxiety in companion animals.

In addition, advancements in pet behavioral care products and veterinary therapeutics are further supporting market expansion. Innovations in calming supplements, pheromone-based therapies, wearable calming devices, anxiety-relief garments, and noise-reduction technologies specifically developed for pets are gaining wider adoption among pet owners and veterinary professionals. Increasing awareness regarding the psychological well-being of companion animals, coupled with the growing availability of veterinary behavioral services and tele-veterinary consultations, is also contributing to market growth globally.

Pet noise anxiety refers to a behavioral condition in which companion animals, particularly dogs and cats, exhibit excessive fear, stress, or panic responses when exposed to loud or sudden noises. Common triggers include thunderstorms, fireworks, traffic noise, construction activities, alarms, and household appliances. Animals affected by noise anxiety may display symptoms such as trembling, excessive vocalization, hiding, pacing, destructive behavior, aggression, or attempts to escape. The condition is increasingly recognized as a significant behavioral health concern that can negatively impact the emotional and physical well-being of pets if left unmanaged.

Key participants operating in the pet noise anxiety market include Zoetis, Boehringer Ingelheim, Ceva Santé Animale, Virbac, Vetoquinol, and Elanco Animal Health. These companies are actively strengthening their market presence through the development of behavior-modifying pharmaceuticals, pheromone-based calming products, nutraceutical supplements, functional calming treats, wearable anxiety-management devices, and digital pet behavior monitoring solutions. In addition, strategic partnerships, product portfolio expansion, and geographic expansion initiatives are further supporting market penetration across companion animal healthcare channels worldwide.

Between 2022 and 2024, the pet noise anxiety market experienced steady growth, supported by increasing pet humanization trends, rising awareness regarding behavioral health in companion animals, and growing incidence of noise-related stress caused by thunderstorms, fireworks, urbanization, and environmental noise exposure. During this period, the global market expanded from approximately USD 1.2 billion in 2022 to nearly USD 1.4 billion in 2024, reflecting sustained demand for advanced pet anxiety management products and behavioral care solutions.

Pet Noise Anxiety Market Trends

• Innovations in pet care products are playing a significant role in driving the growth of the pet noise anxiety industry. Advanced solutions such as noise-canceling devices, smart pet collar, wearable anxiety-management products, and stress-relief supplements are gaining widespread popularity for helping pets cope with loud noises associated with thunderstorms, fireworks, traffic, and urban environments. These products offer effective and non-invasive approaches for managing noise-induced anxiety, enabling pet owners to improve the emotional well-being and overall quality of life of companion animals, thereby supporting market expansion.
• For instance, products such as weighted calming vests, pheromone diffusers, anxiety wraps, and sound therapy devices have demonstrated effectiveness in reducing stress responses in pets exposed to loud or sudden noises. The increasing availability of these solutions is providing pet owners with a broader range of behavioral management options, further strengthening market demand.
• Also, growing investments in research and development by pet healthcare and behavioral wellness companies are accelerating the introduction of innovative anxiety-management products tailored to evolving consumer preferences and companion animal care needs.
• The rising adoption of holistic therapies, nutraceutical supplements, and natural calming formulations is also contributing to market growth, as pet owners increasingly prefer safe, non-sedative, and long-term behavioral management solutions for their pets.
• Furthermore, the increasing integration of smart and connected technologies, including behavior-monitoring devices, AI-enabled pet tracking systems, and sound-based therapy solutions, is enabling more personalized and technology-driven approaches for anxiety management.
• Growing awareness regarding preventive behavioral healthcare is encouraging pet owners to address early signs of noise anxiety before they progress into chronic stress-related conditions or severe behavioral disorders.
• In addition, the rapid expansion of direct-to-consumer sales channels, online pet healthcare platforms, and e-commerce distribution networks is improving product accessibility, seasonal product availability, and consumer awareness regarding pet anxiety management solutions.
• Moreover, increasing veterinary recommendations for non-pharmaceutical and behavior-focused anxiety management products are enhancing consumer trust and supporting broader adoption of pet noise anxiety solutions across companion animal segments globally.

Pet Noise Anxiety Market Analysis

Based on animal, the pet noise anxiety market is categorized as dogs, cats and other animals. The dog segment is set to lead the market, accounting for the largest revenue of USD 861.9 million in 2025, projecting its dominance throughout the forecast period.

• The dominance of the dog segment is primarily attributed to the high prevalence of noise-related anxiety and stress disorders among canines. Dogs are particularly sensitive to loud sounds such as thunderstorms, fireworks, sirens, and construction noise, which frequently trigger anxiety-related behavioral responses.
• This increasing sensitivity to environmental noise has created strong demand for calming products, behavioral therapies, wearable anxiety-management solutions, and veterinary interventions specifically designed for dogs.
• Furthermore, rising dog ownership globally, coupled with increasing pet humanization trends, is encouraging pet owners to invest more in behavioral health and emotional wellness products for companion animals.
• Growing awareness regarding canine mental health, increasing veterinary recommendations, and rising availability of specialized anxiety-management products are also contributing significantly to segment growth.
• These factors collectively continue to reinforce the dominance of the dog segment within the pet noise anxiety market.
• In contrast, the cats segment is witnessing steady growth due to increasing cat adoption rates, growing awareness regarding feline sensitivity to environmental stressors, and rising demand for pheromone-based therapies, dietary calming supplements, and other non-invasive behavioral management solutions tailored for cats.

Based on product type, the pet noise anxiety market is classified into calming products, pressure vests and wraps, medication and other product types. The calming products segment is anticipated to grow at a CAGR of 6.6% over the forecast years and is expected to maintain dominance throughout the analysis period. The calming product segment is further bifurcated into supplements, pheromones, and other calming products.

• The growth of the calming products segment is primarily driven by the increasing prevalence of anxiety-related behavioral conditions among companion animals and growing consumer preference for non-invasive anxiety management approaches.
• Products such as calming treats, pheromone diffusers, anxiety-relief wraps, essential oil-based products, and stress-management supplements are witnessing strong demand due to their ability to provide comfort and behavioral support during stressful situations including thunderstorms, fireworks, travel, and separation events.
• Also, pet owners are increasingly seeking natural, holistic, and long-term behavioral wellness solutions that minimize sedation and support overall pet well-being, thereby accelerating adoption of calming products globally.
• The growing availability of innovative formulations, species-specific products, and technology-enabled calming solutions is further contributing to segment expansion across companion animal healthcare channels.
• Furthermore, increasing awareness regarding preventive behavioral healthcare and rising investments by pet wellness companies in anxiety-management product development continue to strengthen market demand for calming products.
• On the other hand, the medications segment is experiencing steady growth due to the increasing diagnosis of severe noise phobia cases, rising veterinary prescriptions for fast-acting anxiolytics, and growing acceptance of clinically validated pharmaceutical treatments for companion animal anxiety disorders.

Based on the sales channel, the pet noise anxiety market is segmented into offline channel and online channel. The offline channel segment dominated the market with the highest share of 63.6% in 2025.

• The dominance of the offline channel segment is attributed to the strong presence of veterinary clinics, pet specialty stores, pharmacies, and retail outlets offering a broad range of pet anxiety management products and behavioral care solutions.
• These physical distribution channels enable pet owners to receive direct professional guidance from veterinarians and pet care specialists, helping them select the most appropriate products based on their pets’ behavioral needs and anxiety severity.
• Also, consumer preference for in-person consultations, increasing trust in veterinary-recommended products, and growing demand for personalized pet care experiences continue to support the strong market position of offline sales channels.
• The expansion of organized pet retail networks and increasing availability of premium calming products across physical stores are also contributing to sustained segment growth.
• In contrast, the online channel is witnessing rapid expansion due to increasing adoption of e-commerce platforms, convenient product accessibility, wider product selection, subscription-based pet wellness services, and rising consumer preference for home delivery of calming supplements, wearable devices, and anxiety-management solutions.

North America Pet Noise Anxiety Market

The North America pet noise anxiety industry dominated the market with a market share of 46.7% in 2025.

• North America leads the global market due to the high adoption of companion animal behavioral care products, including calming supplements, pheromone diffusers, anxiety wraps, wearable calming devices, sound therapy systems, and prescription medications.
• The region benefits from strong pet humanization trends, high expenditure on pet healthcare, and growing awareness regarding the emotional and behavioral well-being of companion animals.
• Additionally, active veterinary involvement in behavioral counseling, preventive anxiety management, and early diagnosis of stress-related conditions continues to support sustained demand for pet noise anxiety solutions.
• Seasonal noise events such as fireworks, thunderstorms, festivals, and urban environmental noise also contribute significantly to recurring demand for anxiety-management products, particularly in densely populated urban and suburban regions.

The U.S. pet noise anxiety market was valued at USD 533.3 million and USD 562.3 million in 2022 and 2023, respectively. The market size reached USD 625.2 million in 2025, growing from USD 592.5 million in 2024.

• The U.S. market maintains a leading position due to the country’s large companion animal population and one of the highest pet ownership rates globally, particularly for dogs and cats.
• Increasing consumer focus on pet emotional wellness, rising spending on premium pet care products, and growing demand for advanced behavioral management solutions are supporting continued market growth.
• Furthermore, companies such as PetIQ, ThunderWorks, and Zylkene are investing heavily in product innovation, including calming supplements, wearable devices, and technology-enabled anxiety management solutions.
• In addition, supportive regulatory oversight from organizations such as the U.S. Food and Drug Administration continues to encourage the development and commercialization of safe and effective companion animal behavioral care products.

Europe Pet Noise Anxiety Market

Europe pet noise anxiety industry accounted for USD 270.6 million in 2025 and is anticipated to show lucrative growth over the forecast period.

• Europe represents a significant market due to high pet ownership rates, strong awareness regarding companion animal behavioral health, and increasing adoption of preventive pet wellness solutions.
• Pet owners across the region are increasingly utilizing pheromone-based therapies, herbal calming supplements, behavioral training products, and non-invasive anxiety-management solutions, particularly for cats and small companion animals.
• Additionally, supportive animal welfare regulations and increasing emphasis on preventive veterinary care are encouraging early intervention for stress-related behavioral disorders among companion animals.
• The growing expansion of pet specialty retail stores, online pet wellness platforms, and veterinary behavioral services is further strengthening market penetration across European countries.

Germany exhibited a high growth potential in the European pet noise anxiety market.

• Germany’s market growth is supported by its advanced animal healthcare infrastructure, strong pet welfare regulations, and increasing awareness regarding behavioral health management in companion animals.
• According to the Central Association of Zoological Specialist Companies (ZZF), German households are home to a substantial companion animal population, including dogs, cats, birds, and small pets, which continues to drive demand for anxiety-management products and behavioral care solutions.
• Furthermore, leading pet healthcare and wellness companies are increasingly expanding manufacturing, distribution, and research activities within Germany to address the growing demand for advanced pet behavioral care products.
• Increasing consumer willingness to spend on premium pet wellness products and rising awareness regarding emotional well-being in companion animals are expected to further support market growth in the country

Asia Pacific Pet Noise Anxiety Market

The Asia Pacific pet noise anxiety industry is anticipated to grow at the highest CAGR of 7% during the analysis timeframe.

• The regional market is driven by rapid urbanization, increasing apartment living, and growing exposure of companion animals to environmental stressors such as traffic, construction activity, and urban noise pollution.
• Rising disposable incomes, expanding middle-class populations, and increasing pet ownership across countries such as China, India, and Japan are contributing significantly to higher spending on specialty pet wellness and behavioral care products.
• Additionally, increasing awareness regarding companion animal mental health, growing adoption of premium pet care products, and expanding veterinary care infrastructure are supporting regional market growth.
• The rapid growth of e-commerce platforms and digital pet healthcare services is also improving accessibility to calming supplements, anxiety wraps, pheromone products, and smart behavioral monitoring devices across the region.

China held the highest market share in the Asia Pacific pet noise anxiety market.

• China’s leading market position is supported by its rapidly growing pet population, increasing pet humanization trends, and rising awareness regarding pet behavioral wellness and anxiety management.
• The growing incidence of noise-related anxiety triggered by fireworks, urban environmental noise, and high-density living conditions has increased demand for calming supplements, sound therapy products, wearable anxiety devices, and pheromone-based solutions.
• Additionally, the expansion of e-commerce ecosystems and online pet healthcare platforms has significantly improved product accessibility and consumer awareness across urban areas in China.
• Further, increasing investments by domestic and international pet care companies in premium behavioral wellness products continue to strengthen the country’s market growth trajectory.

Latin American Pet Noise Anxiety Market

Brazil leads the Latin America pet noise anxiety industry projecting its prominence throughout the forecast period.

• Brazil’s market leadership is supported by its large and expanding companion animal population, along with growing consumer awareness regarding pet emotional and behavioral health.
• Increasing recognition of the impact of noise-related stress caused by fireworks, thunderstorms, and urban noise exposure is driving demand for calming products, anxiety wraps, pheromone therapies, and nutraceutical supplements.
• Additionally, expanding pet specialty retail networks, veterinary clinics, and e-commerce distribution platforms are improving product availability and market accessibility across the country.
• Furthermore, rising spending on premium pet wellness products and increasing adoption of preventive behavioral healthcare solutions are expected to support long-term market growth in Brazil.

Middle East and Africa Pet Noise Anxiety Market

Saudi Arabia is poised to experience significant growth in the Middle East and Africa pet noise anxiety industry.

• The country’s market growth is primarily driven by increasing pet ownership, rising awareness regarding companion animal welfare, and growing interest in behavioral healthcare solutions for pets.
• Pet owners are increasingly seeking products such as calming supplements, sound therapy devices, behavioral training solutions, and pheromone-based products to manage noise-induced anxiety in companion animals.
• Additionally, government initiatives supporting responsible pet ownership, expansion of veterinary care services, and increasing investments in pet healthcare infrastructure are contributing to market expansion.
• The growing availability of premium pet wellness products through retail stores and online platforms, combined with increasing consumer focus on pet mental well-being, is expected to further stimulate market growth across Saudi Arabia.

Pet Noise Anxiety Market Share

The pet noise anxiety industry is characterized by a moderately concentrated yet competitive landscape, with a limited number of established players accounting for a significant portion of global revenues. Ceva Santé Animale, Zoetis, Nestle, Vetoquinol, and Virbac collectively account for approximately 40% of the global market, supported by their strong brand equity, clinically validated product portfolios, and extensive distribution through veterinary and specialty retail channels. These companies maintain leadership across key solution categories, including pheromone‑based therapies, prescription behavioural medications, calming nutraceuticals, and functional nutrition products designed to address noise‑induced stress in companion animals.

Strategic expansion through product innovation, portfolio extension, and targeted partnerships continues to shape the competitive dynamics of the market. For instance, Ceva Sante Animale has strengthened its leadership through continuous expansion of its Adaptil and Feliway platforms, while Nestle has advanced behaviour‑focused nutrition through science‑backed calming diets and supplements. Zoetis, Vetoquinol, and Virbac continue to invest in research and development aimed at improving efficacy, safety, and ease of administration of behavioural health solutions. Collectively, leading players are focusing on non‑sedative treatments, preventive behavioural care, and integration of wellness‑oriented approaches, driven by rising pet humanization, increased awareness of pet mental health, and growing owner demand for effective noise‑anxiety management solutions.

Pet Noise Anxiety Market Companies

Few of the prominent players operating in the pet noise anxiety industry include:

• Ceva Sante Animale
• Feliway
• Nestle
• Nutramax Laboratories Veterinary Sciences
• Nutravet
• Orion Oyj
• Pet Acoustics
• Pet Remedy
• PetIQ
• RelaxoPet
• Thunderworks
• Vetoquinol
• VetriScience
• Virbac
• West Paw
• Zesty Paws
• Zoetis
• Zylkene 

• Ceva Sante Animale

Ceva Sante Animale holds a leading position in the global pet noise anxiety market, supported by its highly established pheromone‑based behavioral platforms, Adaptil for dogs and Feliway for cats. The company’s dominance is reinforced by strong veterinary trust, clinical validation, and widespread adoption across both preventive and long‑term anxiety management.

• Zoetis

Zoetis maintains a strong competitive position in the pet noise anxiety market through its prescription‑based behavioral and anxiolytic therapies, addressing moderate to severe noise‑related stress conditions in companion animals. Leveraging its extensive clinical expertise and global veterinary network, the company supports evidence‑driven treatment approaches and continues to invest in innovation across companion animal behavioral health.

• Nestle

Nestle, through its Purina pet care division, plays a strategically significant role in the pet noise anxiety market by integrating behavioral science into functional nutrition and calming supplements. The company’s nutrition‑based approach emphasizes preventive emotional health, complementing pharmaceutical and pheromone therapies. Backed by strong research capabilities, extensive consumer reach, and close collaboration with veterinary professionals, Nestlé continues to expand its influence in anxiety management through science‑driven dietary solutions.

Pet Noise Anxiety Industry News

• In December 2024, Domes Pharma launched two new anti‑anxiety products, Tessie for dogs and Bonqat for cats, expanding its portfolio of treatments targeting situational anxiety, including noise‑related stress. This development strengthened the company’s behavior‑focused product portfolio.
• In February 2023, Zylkene launched Zylkene Chews, designed to help manage pet noise anxiety. These chews are formulated with a unique milk protein, alpha-casozepine, which has calming properties. The product aimed to promote relaxation in dogs and cats during stressful situations, such as thunderstorms and fireworks. This launch represented a significant step forward in providing effective behavioral support for pets.
• In January 2021, Adaptil launched its Calm On-The-Go product line to help alleviate pet anxiety during travel and stressful situations. This innovative collar releases calming pheromones that are scientifically proven to help reduce stress in dogs. This initiative focused on increasing awareness and accessibility of effective anxiety management solutions for pet owners, particularly during high-stress events like fireworks or thunderstorms.

The pet noise anxiety market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2022 – 2035 for the following segments:

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Market, By Animal

• Dogs
• Cats
• Other animals

Market, By Product Type

• Calming products
  • Supplements
  • Pheromones
  • Other calming products
• Pressure vests and wraps
• Medications
• Other product types

Market, By Sales Channel

• Offline channel
• Online channel

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE