Pet Chews and Treats Market

Pet Chews and Treats Market Size

The global pet chews and treats market was valued at USD 11.2 billion in 2024. The market is anticipated to grow from USD 11.8 billion in 2025 to USD 21.2 billion in 2034, growing at a CAGR of 6.7% during the forecast period, according to the latest report published by Global Market Insights Inc. The market is experiencing significant growth fueled by increasing pet owners awareness about pet health, especially gut health.

This trend, coupled with accelerated research involving the microbiome and immunity, mental health, and chronic disease prevention, has contributed to market growth. Additionally, the increasing demand for functional foods, prebiotics, and probiotics among Millennials and Gen Z is reshaping consumer preferences. This trend is further reinforced by advancements in personalized nutrition and diagnostic technologies, enabling tailored health solutions, thereby accelerating adoption rates and driving sustained market growth.

Pet chews and treats are supplementary pet food products designed to reward, train, or support pet health, often offering benefits like dental care, joint support, or digestive aid. Leading companies include Mars, Hills Pet Nutrition (Colgate-Palmolive), Purina PetCare (Nestle), Virbac and Boehringer Ingelheim. These brands position themselves as market leaders through strategies like premiumization, natural ingredient sourcing, functional health benefits, and direct-to-consumer (DTC) models. Furthermore, innovation in flavours, product formats, and wellness-focused formulations supports evolving consumer expectations and maintains brand loyalty.

The growing focus on functional ingredient innovation, which offers targeted health benefits such as probiotics for gut health, collagen for joint support, and plant-based products for calming effects, is stimulating demand. These innovations cater to pet owners seeking holistic wellness solutions, aligning with the broader trend of pet humanization. As a result, functional treats are becoming essential in preventive pet care routines, bolstering the market expansion.

Furthermore, the rising incidence of dental diseases in pets prompts the need for preventive care solutions, particularly pet dental health products, including treats and chews. Health-conscious pet owners are increasingly drawn to innovations like microbiome-friendly formulations and products made with natural ingredients. These offerings support oral hygiene, aligning with broader wellness trends. Additionally, the growth of online retail channels is making these products more accessible, driving higher adoption rates. Collectively, these factors are positioning pet chews and treats as a high-growth sector within the expanding pet care industry.

The expansion of the pet chews and treats market is poised to grow with the availability of specialized products designed to address specific health needs in pets. These include dental chews, calming formulations, and functional treats fortified with vitamins and probiotics. As pet owners increasingly prioritize health and wellness, demand is shifting toward science-backed, natural ingredient-based solutions. This trend, coupled with the broader movement toward pet humanization, is positioning chews and treats as integral components of modern pet care strategies.

Pet Chews and Treats Market Trends

• A key trend currently influencing global market growth is the premiumization of pet nutrition, driven by the rising humanization of pets.
  
• Consumers are increasingly viewing their pets as family members, prompting demand for high-quality, functional treats that offer health benefits such as dental care, joint support, and digestive wellness.
  
• This shift is particularly evident among Millennial and Gen Z pet owners, prioritizing clean-label ingredients, ethical sourcing, and transparency.
  
• In response, manufacturers are innovating with natural, grain-free, and protein-rich formulations, often incorporating superfoods and supplements. The market is also seeing growth in breed-specific and age-specific products, tailored to individual pet needs, which have gained traction in the market.
  
• For instance, in February 2025, Dogsee Chew successfully raised USD 8 million in a Series B funding round led by Ektha, bringing its total funding to USD 22 million. The company plans to utilize the capital to scale its manufacturing operations, including the expansion of existing facilities and the establishment of a new production unit. This move aligns with Dogsee’s broader strategy to meet rising demand for natural, vegetarian, and Himalayan cheese-based dog treats, both in domestic and international markets.
  
• Similarly, in April 2024, NaturVet introduced a new line of pet supplements: Breed-specific Soft Chews, designed to provide proactive, personalized support for distinct dog breed categories. The launch focuses on supporting the pet's needs, delivering tailored, wholesome ingredients with all-in-one support in a single soft chew. This personalized offer aimed to cater to the growing demand for pet care, contributing to market growth.
  
• Additionally, the expansion of e-commerce platforms and subscription models is enhancing product accessibility and consumer engagement, while social media is amplifying brand visibility and loyalty.
  
• The convergence of health-conscious consumer behavior, digital health integration, and tailored nutrition diets is reshaping the market, positioning it for sustained global growth and market penetration across developed and emerging economies.
  

Pet Chews and Treats Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

Based on the product type, the pet chews and treats market is segmented into edible treats and edible chews. The edible treats segment accounted for the largest revenue of USD 7.2 billion in 2024. The segment is expected to exceed USD 13.3 billion by 2034, growing at a CAGR of 6.5% during the forecast period due to evolving consumer preferences and increased pet humanization.

• Pet owners are increasingly seeking nourishing, palatable, and functional treats that serve both as rewards and health supplements.
  
• Edible treats offer versatility ranging from joint health treats to protein-rich snacks, making them ideal for daily use.
  
• Their appeal is further amplified by innovations in natural ingredients, clean-label formulations, and breed-specific options.
  
• Additionally, the rise of premiumization and e-commerce has made these products more accessible, driving higher purchase frequency and volume, strengthening the segment prominence.
  
• On the other hand, the edible chews segment is poised to grow at a CAGR of 7.1% during the forecast period, fueled by rising demand for long-lasting, functional treats that support dental health and reduce boredom. Innovations in natural ingredients, texture variety, and flavor profiles are enhancing consumer appeal, especially among health-conscious pet owners.
  

Learn more about the key segments shaping this market

Download Free PDF

Based on pet type, the pet chews and treats market is segmented into dogs, cats, and other pet types. The dogs segment accounted for the highest market share of 66.6% in 2024 due to a high dog ownership rate and high awareness towards canine health.

• Dogs are often seen as family members, prompting owners to invest in high-quality, functional treats that support health needs like joint care, digestion, and dental hygiene.
  
• For instance, brands like Pedigree and Himalaya offer chews enriched with nutrients tailored for dogs of different sizes and breeds.
  
• This strong emotional bond and demand for specialized products have positioned dogs as the leading category in the pet chews and treats industry.
  
• On the other hand, the cats segment is poised to grow at a significant rate of 7.1%, driven by increasing cat ownership, rising awareness of feline health, and the availability of specialized products and treatments tailored to cats.
  

Based on ingredient type, the pet chews and treats market is segmented into plant-based and animal-based. The animal-based segment accounted for the highest market share of 57.9% in 2024 and is expected to account for USD 12.1 billion by 2034.

• The animal-based segment leads due to its high protein content, palatability, and alignment with pets natural dietary preferences.
  
• Ingredients like meat, poultry, and fish are widely accepted and trusted by pet owners for their nutritional value.
  
• These treats are often perceived as more biologically appropriate, especially for dogs and cats.
  
• Further animal-based products continue to dominate due to their established efficacy, flavor appeal, and broad consumer acceptance.
  
• On the other hand, the plant-based segment is projected to grow significantly at a strong CAGR of 6.9% due to rising demand for sustainable, allergen-free, and ethically sourced ingredients, especially among health-conscious and environmentally aware pet owners.
  

Based on application, the pet chews and treats market is segmented into dental health, mobility and joint health, digestive health, skin and coat health, calming and behavioral, and other applications. The dental health segment accounted for the highest market share of 35.3% in 2024 and is expected to account for USD 7.6 billion by 2034.

• The dental health prominence was driven by rising awareness among pet owners about oral hygiene and its impact on overall pet wellness.
  
• Dental chews are widely used to reduce plaque, tartar, and bad breath, offering a convenient and enjoyable way to maintain oral health in pets.
  
• With increasing cases of periodontal diseases in pets, especially dogs, consumers are actively seeking preventive solutions.
  
• Recent studies reveal that one in every eight dogs is diagnosed with dental disease annually, and over 80% of dogs aged three and older suffer from active dental disease. These figures highlight the necessity for preventive care and the increasing demand for both professional veterinary services and at-home dental products.
  
• The segment benefits from strong veterinary endorsements and product innovation, including enzymatic and textured chews.
  
• On the other hand, the calming and behavioral segment is projected to grow significantly at a strong CAGR of 7.3% due to rising pet anxiety cases, especially post-pandemic. Natural ingredients like chamomile and CBD are driving demand for stress-relief treats.
  

Based on price range, the pet chews and treats market is segmented into mass and premium. The mass segment that has dominated the market is projected to grow at a CAGR of 6.6%  due to its affordability, wide availability, and appeal to a broad consumer base.

• Mass-market products are typically priced lower and distributed through supermarkets, general retail, and online platforms, making them accessible to budget-conscious pet owners.
  
• These products often focus on basic nutrition and general-purpose treats, which meet the everyday needs of most pets.
  
• Additionally, strong brand recognition and aggressive marketing by large players like Mars and Nestle Purina have helped mass products maintain a significant market share, especially in emerging economies where premiumization is still evolving.
  
• On the other hand, the premium segment is projected to grow significantly at a strong CAGR of 6.9% fueled by growing demand for high-quality, natural, and functional ingredients, as pet owners increasingly prioritize health and wellness for their pets.
  

Based on sales channel, the pet chews and treats market is segmented into online channels and offline channels. In 2024, the offline channels segment dominated, accounting for 69.7% and is projected to grow throughout the forecast period. The offline channels are further classified into pet specialty stores, hypermarkets/supermarkets, and other offline channels.

• The offline channels prominence was driven by its strong presence in supermarkets, pet specialty stores, and veterinary clinics.
  
• These outlets offer consumers the advantage of physical product examination, immediate availability, and trusted recommendations from store staff or veterinarians.
  
• Offline retail also benefits from impulse purchases and brand visibility through in-store promotions.
  
• In many regions, especially emerging markets, limited digital penetration and consumer preference for traditional shopping experiences further reinforce the dominance of offline channels, despite the growing popularity of e-commerce platforms.
  
• On the other hand, the online channels segment is projected to grow significantly at a CAGR of 7% due to rising digital adoption, convenience, and personalized shopping experiences. Subscription models, targeted ads, and mobile apps are driving consumer engagement and repeat purchases.
  

Looking for region specific data?

Download Free PDF

North America Pet Chews and Treats Market

North America dominated the global pet chews and treats market with the highest market share of 45% in 2024.

• North America remains the leader in the market, supported by a high pet ownership rate, premiumization trends, and strong consumer spending on pet wellness.
  
• Pet ownership continues to rise in North American countries, with approximately 68 million U.S. households owning dogs while 49 million owned cats, highlighting a vast consumer base for pet food and treats for nutritional benefits.
  
• Similarly, in Canada, pet care spending continues to grow steadily, with dental cleaning ranking among the top three expenses for dog owners. The annual cost of caring for a dog is approximately CAD 3,999, with CAD 743 spent on professional dental health, following food and pet insurance. This underscores the growing importance of pet chews and treats in responsible pet ownership.
  
• Additionally, the presence of major players like Mars and Nestle Purina, along with robust offline and online retail infrastructure, has further solidified North America’s leadership in the global market.
  

In 2024, the U.S. pet chews and treats market accounted for USD 4.5 billion in revenue, up from USD 4.3 billion in 2023, and is anticipated to grow at a CAGR of 6.2% between 2025 and 2034.

• The U.S. leadership is attributed to its high pet ownership rate and spending on pets, well-established companion animal healthcare infrastructure, and greater awareness towards pet health preventive measures.
  
• For instance, according to the American Pet Products Association (APPA), U.S. pet spending reached USD 151.9 billion in 2024, including USD 39.8 billion on pet care products, a 5.4% increase from 2022. This reflects a rising commitment to preventive care, including pet food and treats, fueling the market expansion.
  
• Additionally, rising disposable incomes and continued innovation in pet food and treats products have been witnessed; the U.S. leadership in the North American market is setting benchmarks for quality, accessibility, and consumer engagement.
  

Europe Pet Chews And Treats Market

Germany is poised to achieve significant growth in the European market.

• Germany is poised to achieve significant growth driven by rising pet ownership, increasing consumer spending on premium pet products, and growing awareness of pet health and wellness.
  
• The country’s strong retail infrastructure, expanding e-commerce adoption, and preference for natural and functional treats are driving demand.
  
• Additionally, Germany’s emphasis on sustainability and ethical sourcing aligns with emerging trends in pet nutrition, making it an attractive market for innovation and premiumization.
  
• These factors position Germany as a key growth engine within the European pet care landscape.
  

Asia Pacific Pet Chews and Treats Market

Asia Pacific is poised to grow at a significant growth rate in the market over the next few years.

• Asia Pacific is expected to witness substantial growth driven by rising pet ownership, urbanization, and increasing disposable incomes.
  
• Countries like China, India, and Southeast Asian countries are witnessing a shift toward premium pet care, including functional and organic treats.
  
• The expansion of e-commerce, growing awareness of pet health, and the emergence of local and international brands are fueling demand.
  
• As consumer preferences evolve, the Asia Pacific is expected to become one of the fastest-growing regions in the pet treats industry.
  

China is anticipated to grow significantly within the Asia Pacific pet chews and treats market.

• China is anticipated to register significant growth driven by rising pet ownership, urbanization, and increasing disposable incomes.
  
• The shift toward premium pet care, including functional and natural treats, is gaining momentum among Chinese consumers.
  
• E-commerce platforms and social media are playing a key role in educating pet owners and driving product discovery.
  
• Additionally, local and international brands are expanding their presence, offering innovative products tailored to regional preferences. These factors collectively position China as a major growth engine in the Asia Pacific pet care landscape.
  

Latin America Pet Chews and Treats Market

Brazil is projected to witness significant growth in the Latin American market in the coming years.

• Brazil’s growth is driven by rising pet ownership, expanding middle-class income, and increasing awareness of pet healthcare.
  
• Consumers are shifting toward premium and functional treats, including dental and calming chews.
  
• The country’s robust retail infrastructure and growing e-commerce adoption are also contributing to market expansion.
  
• Additionally, local and international brands are investing in product innovation and marketing, making Brazil a key driver of growth in the region’s pet care industry over the coming years.
  

Middle East and Africa Pet Chews and Treats Market

Saudi Arabia is anticipated to grow in the Middle East and African market.

• Saudi Arabia is anticipated to register notable growth driven by rising pet ownership, especially among urban households adopting urban lifestyles.
  
• Increased disposable income and growing awareness of pet health and wellness are driving demand for premium and functional treats.
  
• The expansion of pet-friendly retail spaces, veterinary services, and e-commerce platforms is making pet products more accessible.
  
• Additionally, global brands are entering the market, offering innovative products tailored to regional preferences, positioning Saudi Arabia as a key growth hub in the region.
  

Pet Chews and Treats Market Share

The market is characterized by the presence of both international giants and emerging niche players. The top 5 players include Mars, Purina PetCare (Nestle), Hills Pet Nutrition (Colgate-Palmolive), Boehringer Ingelheim, and Virbac, collectively accounting for 55%. Their dominance was attributed to extensive product portfolios, global distribution networks, and strong brand equity. These companies invest heavily in research and development, marketing, and veterinary partnerships to maintain leadership. Meanwhile, regional and specialty brands are gaining traction by offering natural, organic, and functional treats tailored to specific health needs.

The market is witnessing substantial growth driven by increased mergers, acquisitions, and strategic collaborations, especially in the premium and plant-based segments. E-commerce growth and consumer demand for personalized nutrition are reshaping competition, pushing brands to innovate and differentiate. As pet humanization continues, the competitive intensity is expected to rise, with companies focusing on sustainability, transparency, and wellness-driven formulations.

Pet Chews and Treats Market Companies

A few of the prominent players operating in the pet chews and treats industry include:

• BarkBox
• Boehringer Ingelheim
• Ceva Sante Animale
• D.C. Enterprises
• Dechra Pharmaceuticals
• Dogseechew
• Foshan Phoenix Pet Products
• H. von Gimborn
• HeroDogTreats
• Hills Pet Nutrition (Colgate-Palmolive)
• Mars
• Packnpride
• PetDine
• Petmex
• Petsona
• Purina PetCare (Nestle)
• Vetoquinol
• Virbac
  
• Mars

Mars leads with brands like Greenies and Pedigree, offering emotionally resonant, human-grade treats. Its competitive advantage lies in behavioral science-driven innovation and omnichannel distribution, supported by digital transformation and global scale. Strategic investments enhance agility across retail, DTC, and veterinary channels.

• Hills Pet Nutrition (Colgate-Palmolive)

Hills Pet Nutrition, a Colgate-Palmolive subsidiary specializing in Science Diet and Prescription Diet, focuses on clinically proven, condition-specific nutrition. Its USP is vet-endorsed therapeutic treats, distributed via specialist and veterinary channels. Strategic exits from private-label and investments in wet food and EU capacity reinforce premium positioning.

• Purina PetCare (Nestle)

Purina differentiates through science-backed, personalized nutrition across brands like Pro Plan and Friskies. Its USP is the integration of microbiome research and digital engagement, with a strong presence in e-commerce, vet clinics, and specialty retail. Global expansion supports premiumization and lifecycle marketing.

• Virbac

Virbac's portfolio features multifunctional, VOHC-approved dental chews like Veggiedent FR3SH, combining oral care, digestion, and breath freshening. It operates primarily through veterinary distribution, backed by research and development and sustainability. Its niche focus on clinical efficacy appeals to health-conscious pet owners.

Pet Chews and Treats Industry News:

• In September 2025, John A. Van Den Bosch, a prominent distributor in the pet products industry, entered into a strategic partnership with This & That Canine Company Inc., a Canadian brand. This collaborative agreement enhances product accessibility for independent pet retailers, enabling broader distribution of This & That’s high-quality offerings across North America. The partnership strengthens distribution networks and supports independent retailers in meeting growing consumer demand for premium pet nutrition.
  
• In August 2026, Woof launched Honest Chew, a plant-based chew designed to address safety concerns associated with traditional bone and synthetic chew products. The product aimed to address the industry challenges, providing durable chewing products focusing on behavioral enrichment through natural chewing instincts while offering mental stimulation.
  
• In July 2025, Pet Honesty introduced Fresh Breath Dental Bites, a unique solution for cats dental care. These chews are designed with a dual texture, making them more flavorsome and promoting healthier gums, cleaner teeth, and fresher breath without the need for brushing. The launch aimed to expand the offering for feline dental care and oral hygiene.
  
• In July 2025, Central Garden & Pet expanded its popular Nubz dog treat line with the launch of Nubz Flavor Bursts, a new chew treat made primarily from real cheddar cheese and bacon flavor. The launch strengthens its portfolio in the pet treats segment, reinforcing its position in the market through innovation and seasonal relevance. This strategic extension of the Nubz brand highlights Central Garden & Pet’s focus on flavor innovation and natural ingredients, enhancing consumer choice and driving growth in the premium dog treat category.
  

The pet chews and treats market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 - 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Edible treats
• Edible chews

Market, By Pet Type

• Dogs
• Cats
• Other pet types

Market, By Ingredient Type

• Plant-based
• Animal-based

Market, By Application

• Dental health
• Mobility and joint health
• Digestive health
• Skin and coat health
• Calming and behavioral
• Other applications

Market, By Price range

• Mass
• Premium

Market, By Sales Channel

• Online channels
• Offline channels
  • Pet specialty stores
  • Hypermarkets/ supermarkets
  • Convenience store
  • Other offline channels

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE