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North America Pea Protein Market for Meat Substitutes Application Size by Product (Pea Protein Isolate, Pea Protein Concentrate, Textured Pea Protein), By End-Use (Burgers, Strips & Nuggets, Meatballs), Industry Outlook Report, Regional Analysis, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026

  • Report ID: GMI4538
  • Published Date: Feb 2020
  • Report Format: PDF

Increasing adoption of vegan lifestyles will promulgate growth of North America pea protein market for meat substitutes application

North America Pea Protein Market for Meat Substitutes Application size exceeded USD 8.5 million in 2018 and is estimated to register over 11.6% CAGR between 2019 and 2026. Changing consumer perception on environmental susceptibility has led to innovative product development in the food sector, which is augmenting demand for pea protein.

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Increasing trends towards adopting vegan diets will push the growth of North America pea protein industry for meat substitutes application. Consumers are readily shifting towards vegan diets owing to the rising awareness of overall fitness and health concerns.

This trend is supported by a transformation in health & fitness industries, medical communities, and among celebrities and athletes, which has led to pea protein gaining positive momentum. Rising incidence of obesity, cardiovascular diseases, and diabetes among the geriatric population has also prompted consumers to adopt vegan diets.

About 3% of the population who bought plant-based foods, 3% were vegan in the year 2019 in the U.S. Moreover, the overall number of vegan consumers grew from 1% to 6% from 2014-2017 in the U.S., which creates a lucrative opportunity for the expansion of pea protein market. However, organizational efforts to counter the narrative of animal rights organizations & vegan meat manufacturers has created consumer mistrust in the North America pea protein market for meat substitutes application.

The ongoing trend for vegan & vegetarian diets has further enhanced consumer interest in meat substitutes and are thereby replacing animal protein with plant-based alternatives. Products developed in the North America pea protein industry for meat substitutes application provides a healthier option without compromising the taste and texture which are the key attributes driving the product demand. Pea protein isolate offers effective binding capabilities and offers a rich source of protein which contains about 85 to 90 % protein concentration.

A&B Ingredients, a firm based in the U.S., manufactures high quality texturized pea protein and pea protein isolates, which is 100% natural and can be easily formulated as meat analog into ground product recipe. They are widely used to prepare vegan alternatives to traditional meat products such as meatballs, nuggets & patties owing to their high-water retention and elastic texture.

Texturized pea protein offers low allergenicity and is highly digestible which makes it compatible for consumers with sensitive digestive systems, enhancing consumer acceptability in the North America pea protein market for meat substitutes application.

Functional benefits of pea protein isolate will enhance its application outlook

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The North America pea protein market for meat substitutes application is segmented into pea protein isolate, pea protein concentrate, textured pea protein. Pea protein isolate for its application as a meat analog will enhance its penetration in the meat industry. Superior functionality delivered in the preparation of chicken, beef, and lamb meat to improve its weight and water retention will significantly boost its market share. Furthermore, pea protein contains a high concentration of amino acid lysine and iron which is highly suited for the consumption of hemoglobin deficient consumers.

An increasing health-conscious population who are willing to cut down excessive saturated fat from their diets will spur North America market growth. Isolates are the most purified form of pea proteins with easily digestible nature and is widely used in manufacturing meat substitutes.

Its compatibility with other natural dry & liquid ingredients makes it easy to prepare high quality burger patties, nuggets, and strips. Also, it can be easily molded, flavored and enhanced with the addition of soy or gluten to taste like chicken, lamb, or beef.

Product innovation by franchise outlets has enabled burgers to gain an enhanced market outlook

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On the basis of end-use, the North America pea protein market for meat substitutes application study is bifurcated into burgers, strips and nuggets, meatballs and others. Pea protein is widely used to prepare high quality and vegan alternatives to meat burger patties. Its easy moldability & compatibility feature with other natural ingredients makes it compatible with preparing various kinds of meat substitutes such as chicken, beef, pork, and lamb.

Furthermore, easy availability and extraction techniques of pea protein along with high nutritional profile gives it a competitive advantage against other substitutes.

Food & beverage manufacturers in the region are featuring vegetarian alternatives in their menu to target health-conscious and vegan consumers. Kentucky Fried Chicken, a popular fast food service provider in the U.S. has introduced 100% vegan line up products in its menu.

Trader Joes has also introduced pea protein burger patties. Such initiatives are showing a change in consumption patterns. These innovative launches will support its growth of the North America pea protein industry for meat substitutes application.

Rising consumption of meat alternatives in the U.S. will concurrently support pea protein market demand

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U.S. meat alternatives business exceeded USD 650 million in 2018 which reflects tremendous market potential. Industry players have started to invest in R&D to gain maximum market share by the introduction of new products, gaining a unique selling point and brand recognition. The market will see favorable trends during the forecast period owing to a rapid shift towards vegetarian diets & raising awareness on animal cruelty and rights.

Consumers are also moving towards pea protein-based meat substitutes owing to the rising prevalence of infections and diseases in livestock. Revenue from natural and organic refrigerated meat alternatives was over USD 120 million in 2017 which exhibits emerging consumer behavior trends towards meat substitute products. Factors such as rising flexitarian population especially in millennials will support growth in the U.S. market.

Key players are focusing on developing pea proteins which are suitable for a multitude of applications

DuPont Nutrition & Biosciences, a subsidiary of DuPont, primarily offers various sustainable solutions to the food, pharmaceutical, health, and biotechnology industries. The company offers various products such as food enzymes, dietary fibers, lecithin, pectin, probiotics, and protein. DuPont offers TRUPRO 2000 pea protein with excellent mouthfeel, superior flavor, and consistency which makes it ideal for nuggets, beverages, bakery, confectionery and bars. The company’s pea protein is non-GM in nature and does not have allergic effects.

Roquette Freres is a global manufacturer of plant-based proteins and ingredients to the food, nutrition and health industries. The company offers various products such as chemicals, specialty materials, starter feeds, milk replacers, weight management products, oral & skincare cosmetics, and nutraceuticals.

Roquette plant-based proteins such as pea and wheat proteins under the Nutralys brand. The company’s pea protein is produced from yellow pea which is gluten-free, non-GMO, non-allergenic and has excellent digestibility. Roquette offers textured pea protein which can mimic various types of meat such as poultry, pork, beef and fish.

The North America pea protein market for meat substitutes application research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in tons and revenue in USD million from 2015 to 2026, for the following segments:

By Product

  • Pea Protein Isolate
  • Pea Protein Concentrate
  • Textured Pea Protein

By End Use

  • Burgers
  • Strips & Nuggets
  • Meatballs
  • Others

The above information has been provided for the following countries:

  • North America
    • U.S.
    • Canada
    • Mexico
Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

Consumer inclination towards ethical behavior due to rising animal cruelty issues along with increasing adoption of vegan lifestyle will be key driving factors for the growth of the North American industry.
Roquette Freres, Cargill, The Scoular Company, Axiom Foods, Inc., Emsland Group, Puris Proteins, LLC, Ingredion, DuPont and A&B Ingredients are top companies operating in the North American pea protein market for meat substitutes application.
Pea protein isolate, pea protein concentrate, and textured pea protein are the major segments of the industry.

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  • Base Year: 2019
  • Companies covered: 9
  • Tables & Figures: 82
  • Countries covered: 3
  • Pages: 110
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