Mobile Gaming Market size will garner remarkable proceeds over 2021-2027 on account of the influx of various cutting-edge technologies and the rising adoption of advanced pocket computers. Increasing government support in the form of funds has also brought the mount in advancements across the local gaming sector. The emergence of 5G networks along with the soaring preference for cloud gaming and streaming services will add positive impetus to the proliferation of the industry.
The increasing use of social media platforms, including Facebook and Instagram, has led to the significant development of a host of innovative mobile games. The market will also continue to rise with the strong flexibility of in-game payment methods.
With regards to type, the market size from smartphones and tablets is expected to grow at a noteworthy pace through 2027. This can be mainly attributed to the rising acceptance of these devices across the world. According to GSMA Intelligence, the global estimate of unique mobile phone users is valued at over 5.27 billion. Furthermore, Poco F3 GT, Xiaomi Mi 11 series, Asus ROG Phone 5 among a few others are some of the latest gaming smartphones. Increasing software developments in tablets is another prominent determinant fostering the industry expansion.
Based on the pricing model, the free-to-play (F2P) segment is slated to rise at an exponential rate owing to the emergence of augmented reality technology. Marketing budgets of advertisers, as well as purchases made in-app by consumers, have resulted in the increased revenue for F2P games. The rising popularity of games, including Pokémon GO is another major driver for the segment growth. These mobile games are increasingly preferred by numerous mobile game developers as they offer unlimited potential and could be downloaded with zero charges.
In terms of regional landscape, Asia Pacific market is anticipated to gain momentum due to the rapidly growing smartphone market across the region. Estimates have revealed that Indonesia accounts for close to 45% of all smartphone users across Southeast Asia, followed by Philippines that records over 16%. The increasing preference for online gaming and the upsurge in the number of investments by leading gaming companies will pave the way for significant expansion of the regional industry.
Sony Computer Entertainment (Sony Corporation, Sony Corporation of America), GREE International (GREE, Inc.), MocoSpace, Nexon, GAMEVIL, Ubisoft, Tencent, Microsoft, DeNA Co., Ltd., Gameloft (Vivendi), NetEase, and I-play (iWin.com) are few of the major market players.
Strategic collaborations, such as partnerships, acquisitions, and mergers as well as technical progressions for novel product launches and investments are the key strategies adopted by these companies to fortify their market position.
For instance, in April 2021, Electronic Arts (EA) acquired Glu Mobile for $2.4 billion. The deal helped the company to emerge as a much bigger player in the mobile sector while proliferating its own sizable mobile gaming division.
In another instance, in March 2021, Sweden-based firm, Telia, entered a new gaming partnership with Microsoft in order to accelerate its Xbox cloud gaming on mobile platforms. The new deal assisted Telia customers across Sweden to claim one free month of the Xbox Game Pass Ultimate via the carrier.
The ongoing COVID-19 crisis significantly slowed down the economic landscape globally whilst projecting major unprecedented challenges on several industries worldwide considering the closing down of most non-essential businesses. However, the industry witnessed massive growth due to the surge in the number of new gamers and the extended mobile gameplay times of the existing gamers.