Hair Styling Tools Market

Hair Styling Tools Market Size

The global hair styling tools market was estimated at USD 38.1 billion in 2025. The market is expected to grow from USD 39.8 billion in 2026 to USD 66 billion in 2035, at a CAGR of 5.8%, according to latest report published by Global Market Insights Inc.

• Consumer interest in grooming and appearance has created a demand for hair styling tools. Individuals have started to pay more attention to the way their hair looks every day. Using hair styling tools allows a person to achieve salon-quality results from the comfort of their home while making it easier to do so. Consumers are paying more attention today to having well-groomed hair in professional and social environments due to increasing levels of participation in those environments. Merely having a hair styling device geared towards different hair types and textures has created larger investments by consumers in hair styling devices.
  
• The U.S. Federal Reserve Bank of St. Louis reported that in 2024, average annual expenditures on personal care products and services by U.S. consumer units with multiple earners reached USD 1,323. The increased availability of hair styling tools through both online and offline shopping channels has also been a big factor in why there has been such a growth in consumer demand for hair styling tools. First-time buyers' purchasing decisions are greatly influenced by brand communication about how easy it is to use their hair styling tools. In addition to all the reasons stated above, increased awareness of self-care and the need to consistently use hair styling tools is also a factor in the increasing number of repeat purchasers of hair styling devices across all age groups.
  
• Demand for hair styling tools will continue to grow due to the worldwide growth of professional salon and spa service industries. As the number of salons and spas increases, there will be an increased need for quality professional hair styling tools. In January 2024, the International Spa Association’s U.S. Spa Industry Study showed that total employment in the U.S. spa industry stood at 370,100, an increase compared with January 2023, with the number of full-time and part-time positions also rising. Professional environments require quality professional dryers, straighteners, and curling irons that can withstand being used regularly each day.
  
• Most professional service providers purchase durable equipment that allows them to maintain their performance for extended periods of operation. Increased urbanization is resulting in an increase in the number of organized salons in many cities and developing regions. Most academy-training programs and franchise organizations have established guidelines for the use of hair styling tools, and professional beauty brands have been expanding their distribution networks to provide for the increasing demands of the professional market. Additionally, due to the intensive use of hair styling tools, salon equipment will be replaced more frequently than previously thought.
  
• Due to exceptional and convenient performance, electric products dominate the market in hair styling products. The electric devices provide the means to generate suitable quantities of heat and air, which means that styling can be done more efficiently on different textures of hair. Also, the development of sophisticated temperature controls decreases the amount of damage caused by hot air and increases the accuracy of professional and individual styling.
  
• The ergonomic design for ease of handling is an advantage for both home and professional users over time. The increasing desire to achieve salon results at home will create even greater opportunities for electric styling tool sales. Ongoing technical developments in electric heating will continue to enhance the overall safety and energy-efficient characteristics of electric products. The expansion of salons and the increasing awareness of men's grooming will continue to increase the demand globally for electric hair styling tools.
  

Hair Styling Tools Market Trends

• The trend toward personal grooming has driven increased demand for hair styling tools. The tools, including hairdryers, hair straighteners, and hair curlers, are considered essential items in people's daily lives. The growing influence of social media and beauty trends encourage individuals to experiment with various hairstyles and seek products that provide professional results at home. As a result, manufacturers are developing innovative styling devices that heat up quickly, provide safer experience, and offer multiple styling options.
  
• Growth in salons and wellbeing spas is contributing to the increased demand for high-quality styling equipment. Salon operators need robust and dependable tools, as they will face a high level of use on a regular basis. Salon owners and stylists prefer tools with precise temperature control and ergonomic design for greater comfort. Also, the salons are interested in purchasing energy-efficient styling tools that offer high performance while minimizing the operational expenses associated with their use. Through ongoing research and development (R&D), manufacturers are producing products designed specifically for use in professional settings, and many include advanced safety features.
  
• Smart hair styling devices have developed temperature sensors and are now designed to adaptively heat up to avoid the risk associated with damaging the hair while providing consistent styles. Smart hairstyling devices can automatically adjust to the user's hair type and thickness. Moreover, these devices are equipped with various types of connectivity that enable consumers to track their usage of the tools and receive hair care recommendations via applications. In addition, manufacturers have integrated intelligent safety features and the ability to monitor real-time performance into smart hairstyling devices.
  
• Multifunctional styling and drying tools are becoming increasingly popular among consumers. The demand exists for lightweight and compact styling tools that can be used in the home or taken with you while on the go. The availability of innovative designs that save space is an attraction for people living in small spaces and those with active lifestyles. Manufacturers have been designing multifunctional styling devices that do not sacrifice performance or safety while providing the versatility of multiple types of styling.
  
• There is a growing interest among consumers in tools that minimize heat damage and promote the health of their hair. Manufacturers are developing advanced technologies such as tourmaline, ionic and ceramic to help reduce hair frizz and enhance hair strength and reduce hair breakage with minimal to no heat damage to the hair. Furthermore, adjustable temperature controls allow users to select the temperature that best suits their hair types, and manufacturers are introducing an automatic shut-off feature in combination with a heat lock feature to provide safety to the user. Manufacturers are creating products that offer the ability to style and take care of your hair effectively and efficiently.
  

Hair Styling Tools Market Analysis

Based on type, the market is categorized into manual and electric. The electric segment accounted for revenue of around USD 31.3 billion in 2025 and is anticipated to grow at a CAGR of 6.1% from 2026 to 2035.

• Hair styling tools that are electric comprise many of the total hair styling tools market, because their performance and ability to provide accurate, versatile results is much greater than non-electric hair styling tools. Electric tools can provide consistent heat and airflow and can be used efficiently on all hair types and textures by providing even heat distribution. When used with the latest advances in temperature control, electric styling tools minimize the likelihood of causing damage to hair while providing users with superior experience. Additionally, electric styling tools have ergonomic designs that make them easier to use for an extended period in both personal and professional environments.
  
• The demand for salon-quality results at home is causing a dramatic increase in the use of electric styling tools. New technology in heating and energy efficiency has added to the growth of this segment, which is expected to continue growing and provide salon-quality hair styling tools to consumers through ongoing innovation.
  

Based on product type, of hair styling tools market consists of hair curler, hair dryer, hair straightener, crimpers and wavers, hairbrushes & combs, multistylers, and others. The hair dryer emerged as leader and held 32.49% of the total market share in 2025 and is anticipated to grow at a CAGR of 6.5% from 2026 to 2035.

• The hair dryer segment has emerged as the leader in the market due to its essential role in everyday grooming and professional styling. Hair dryers provide quick and efficient drying while enabling versatile styling through heat and airflow control. Advanced technologies, such as ionic and ceramic heating, reduce frizz and minimize hair damage, enhancing user appeal. Growing consumers focus on personal appearance and convenience is driving widespread adoption.
  
• Expansion of salons, beauty centers, and home grooming routines further supports demand. The combination of efficiency, styling versatility, and protective features positions hair dryers as the dominant product type in the market.
  

Based on price range, hair styling tools market consists of low, medium, and high. The medium emerged as leader and held 54.85% of the total market share in 2025 and is anticipated to grow at a CAGR of 6.2% from 2026 to 2035.

• With a good combination of price, performance, and durability, medium-priced hair styling tools make up the largest segment of the overall market. Medium-priced styling tools have superior heat control as well as efficient style creation and safety features that meet the needs of consumers both at home and within a salon or spa. In addition, ergonomic design and advancements in technology such as ionic heater and Ceramic technology improve the usability of the product and reduce the amount of damage caused by using hair styling tools.
  
• Increased demand by consumers for quality hair styling tools at affordable prices is leading to an increase in use of this segment for hair styling. Additionally, the growth of salons, beauty salons, and the increased use of hair styling products at home has fueled this segment of the hair styling tools market. The combination of value, function and access to medium-priced hair styling tools has solidified the medium-priced segment as the leading category in the market.
  

Asia Pacific Hair Styling Tools Market

China dominates an overall Asia Pacific market and valued at USD 4.8 billion in 2025 and is estimated to grow at a CAGR of 6.3% from 2026 to 2035.

• China's hair styling tool market is seeing rapid growth due to increasing urbanization and higher disposable incomes among consumers. People are now more aware of their own grooming and appearance, which is creating a higher demand for hair dryers, straighteners, curling wands and multifunctional tools. Professional salons and beauty studios are also purchasing highly durable, high-performance equipment to satisfy customer needs and provide consistent results. The increasing popularity of the internet marketplace and new retail outlets facilitate product access and brand awareness.
  
• The growing importance of energy efficiency, safety and innovative designs when buying products is having a major influence on consumer purchasing decisions. The advent of global beauty trends, video tutorials on social media and the influence of celebrities have shaped consumer preferences, creating significant growth opportunities in the residential and commercial market segments.
  

North America Hair Styling Tools Market

In the North America market, the U.S. held 76% market share in 2025 and is anticipated to grow at a CAGR of 5.6% from 2026 to 2035.

• The North American hair styling products market is growing strongly, as a result of an increase in demand from both consumers who purchase high-end salon equipment and those who use high-quality home hair styling devices or both, growing interest in the latest innovations in hair styling products including products that feature cutting-edge temperature control technology, ionic technology, and ceramic and heat protectant technologies which help reduce damage to hair. Multi-functional devices that can blow dry, straighten, and curly hair are becoming increasingly popular due to their ability to save time.
  
• In addition, access to high-end and niche hair styling products is increasing through online sales, subscription boxes, and specialty retailers like Ulta, Sephora, and Sally's Beauty Supply. Additionally, as the older population continues to grow in the U.S. and Canada, the demand for ergonomic, comfortable tools that are simple to use is increasing. Seasonal trends, the influence of fashion and social media tutorials, have a significant effect on how consumers choose hair styling products. Many professional salons are purchasing reliable, efficient hair styling equipment in order to meet their customers' expectations, which provides a steady growth opportunity for both the residential and commercial markets in North America.
  

Europe Hair Styling Tools Market

In the Europe market, Germany is expected to experience significant and promising growth from 2026 to 2035.

• Strong demand from professional salons in urban areas across Europe, including cities in Germany, France and the UK, has been a major reason for Europe's market for hair styling tools continuing to expand. Salons in these areas are increasingly seeking out high-quality, durable and reliable hair styling tools that can provide consistent and precise results when styling their customer's hair. In addition, increasing emphasis on advanced heat-control technology and advanced methods to protect against hair damage has resulted in a rising number of consumers who are now purchasing styling tools that will allow them to continue to achieve the same quality results at home.
  
• Increased awareness of the long-lasting quality of professional-grade hair styling tools is causing many consumers to buy professional-grade tools even though they are only using them at home. Changing demographic trends, social media, fashion trends, and the growing emphasis on personal image are all contributing to how and why consumers choose products. E-commerce and specialty beauty retailers offer consumer easy access to many of the unique and innovative hair styling tools available today, which is helping to further expand the market.
  

Middle East and Africa Hair Styling Tools Market

In the Middle East and Africa market, UAE held the largest market share in 2025 promising growth from 2026 to 2035.

• Professional salons and luxury spas heavily impact Middle Eastern & African hair styling tool demand and therefore make up a large portion of the demand from urban areas in the region. The humid weather and hot climate in the Gulf region greatly affect the types of tools that are popular in these markets and lead to an increased need for durable, long-lasting, and reliable tools. Also, due to the busy lifestyle of consumers in the Gulf region combined with limited storage space in the home, many customers are looking for multi-functional tools that can dry, straighten, and curl hair at the same time.
  
• Marketplaces that depend on imports from other countries look to international brands for their hair styling tools and access these tools through either e-commerce platforms or specialty beauty retailers. The growth of affluent populations in urban markets, especially those in the UAE, Saudi Arabia, and South Africa, is contributing to the growth of premium and pro-quality hair styling tool sales in both commercial and residential marketplaces.
  

Hair Styling Tools Market Share

• In 2025, the prominent manufacturers in market are Dyson Ltd., Conair Corporation, Philips, Panasonic Corporation, and Revlon held the market share of ~46%.
  
• Dyson holds a leading position by combining advanced engineering with premium design in hair styling tools, especially its digital-motor dryers and Airwrap multi-stylers. The company invests heavily in research for heat control and intelligent airflow. Dyson’s strong branding, salon partnerships and high-end distribution channels reinforce its innovation-driven growth strategy in global markets.
  
• Conair competes broadly with a wide portfolio of blow dryers, straighteners, curling irons and hot brushes across mass-market and professional segments. The company emphasizes affordability, accessibility through major retail and online channels, and trend-responsive products. Conair’s ongoing innovation and marketing support help sustain its market penetration worldwide.
  

Hair Styling Tools Market Companies

Major players operating in the hair styling tools industry include:

• Andis Company
• Bio Ionic
• Conair Corporation
• Dyson Ltd.
• Elchim
• FHI Brands
• GHD (Good Hair Day)
• Helen of Troy
• Panasonic Corporation
• Philips
• Revlon
• Spectrum Brands
• T3 Micro
• TESCOM
• Wahl Clipper Corporation
  

Philips maintains a strong global presence with diversified styling tools that balance innovation, performance and value. Known for ergonomic design and technology such as protective heat control, the brand targets both at-home consumers and professional stylists. Philips leverages broad retail relationships and continuous product development to strengthen market reach.

Panasonic brings global scale and diversified personal care appliances to the styling tools market. Its products focus on precision, build quality and multifunction capability. Panasonic invests in smart temperature regulation and lightweight designs. A strong presence in Asia and Europe complements its established distribution networks.

Revlon combines brand heritage with a range of accessible styling tools including dryers and hot tools geared toward mass-market consumers. The company targets broad retail channels and frequent refreshers of its product lineup. Brand loyalty and media visibility support Revlon’s presence in competitive hair styling segments.

Hair Styling Tools Machine Industry News

• In October 2025, Revlon Hair Tools launched the One Step Multi Styler, that combines three full-size interchangeable attachments for drying, curling, smoothing, and volumizing in one device. The product debuted at a retail price of $89.99 and is available through major online channels like Amazon.
  
• In July 2025, Dyson introduced the Airwrap2x multi-styler and dryer. The Airwrap2x was released in new Ceramic Pink and Jasper Plum colorways with advanced hair health-focused technology and styling capabilities. This dual function device combines multi-styling and drying performance and pairs with Dyson’s complementary haircare formulations.
  
• In May 2024, Dyson launched the Supersonic Nural Hair Dryer, that features new Nural sensor technology that detects head proximity and adjusts heat automatically to protect scalp and hair during drying. It includes updated attachments designed to cater to various hair types with automatic adjustment for improved styling control and consistency.
  
• In February 2025, Philips India launched the Philips 2 in 1 Airstyler, which offers versatile styling with both a paddle brush and round brush attachment to deliver voluminous salon-quality hair at home. It features advanced heat distribution and ionic conditioning to reduce hair breakage during styling.
  

The hair styling tools market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2022 to 2035, for the following segments:

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Market, By Type

• Manual
• Electric

Market, By Product Type

• Hair curler
• Hair dryer
• Hair straightener
• Crimpers and wavers
• Hairbrushes & combs
• Multistylers
• Others

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Household
• Commercial

Market, By Distribution Channel

• Offline
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • Saudi Arabia
  • UAE
  • South Africa