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Gluten Free Food Market Size - By Distribution channel (Conventional stores, Hotels & restaurants, Educational Institutes, E-retailers, Specialty Services, Hospitals & drug stores), Product, Growth Prospects, Regional Outlook & Global Forecast, 2024 – 2032

  • Report ID: GMI226
  • Published Date: Dec 2023
  • Report Format: PDF

Gluten Free Food Market Size

Gluten Free Food Market size was valued at USD 12.3 billion in 2023 and is estimated to expand at 10.1% CAGR from 2024 to 2032. One major factor driving demand for gluten-free foods is the rising incidence of gluten-related diseases such celiac disease and gluten sensitivity. Growing awareness of these problems has led to a proactive search for gluten-free alternatives for conventional wheat-based items.

Gluten Free Food Market

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The increasing demand for gluten-free food products is also fueled by growing health consciousness and the idea that gluten-free diets may address a range of wellness and health issues. The market has grown because of the food industry's response, which includes a wide range of gluten-free products, from baked goods to snacks, meeting the dietary requirements and tastes of those who pursue gluten-free lifestyles.


The gluten-free food sector confronts major revenue growth challenges due to a high-cost structure that affects both manufacturing and pricing. The costs of procuring gluten-free products, employing specific manufacturing techniques, and maintaining separate facilities to avoid cross-contamination all contribute to higher production costs. These increased costs are frequently passed on to customers, resulting in higher gluten-free product pricing when compared to gluten-containing counterparts. As a result, consumer price sensitivity becomes a crucial factor restricting market development, particularly in places where economic factors substantially impact purchase decisions.

Gluten Free Food Market Trends

The gluten-free food industry has experienced considerable and sustained growth, owing to increased knowledge of gluten-related health conditions such as celiac disease and gluten sensitivity. Gluten-free diets are becoming more popular among consumers as part of a greater focus on health and wellness. This trend has spurred food producers to create and market a wide range of gluten-free items, including cereals, snacks, baked goods, and pasta.


Gluten Free Food Market Analysis

Gluten Free Food Market Size, By Product, 2022 - 2032 (USD Billion)
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Based on product, the bakery products segment dominated around USD 6.57 billion revenue in 2023. Global demand for bakery products is increasing because of changing consumer lifestyles, urbanization, and a rising desire for ready-to-eat choices. Customers are increasingly interested in different and creative bakery offerings, such as artisanal and health-conscious options. Pastries, cakes, bread, and nibbles have grown in popularity, owing to a mix of indulgence and a quest for innovative taste combinations.

Gluten Free Food Market Revenue Share, By Distribution channel,(2023)
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Based on distribution channel, the conventional stores segment accounted for 49.4% of the gluten-free food market share in 2023. The demand for conventional grocery shops to accommodate customers with gluten sensitivity or those following gluten-free diets for a variety of reasons, such as celiac disease or personal health objectives, is increasing. These retailers have increased the variety of gluten-free products they carry, including pasta, bread, snacks, and baking supplies, in response to the shift in consumer preferences.

Europe Gluten Free Food Market Revenue, 2022 - 2032 (USD Billion)
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Europe gluten free food market size held over USD 6.09 billion in 2023. Growing awareness of gluten-related diseases and a growing desire for better eating options have led to a notable increase in the demand for gluten-free cuisine in Europe. Food producers are being influenced to increase the range of gluten-free products they provide by the increasing number of consumers who are looking for alternatives to gluten, particularly individuals who have celiac disease or gluten sensitivity. Furthermore, a wider range of consumers are demanding gluten-free choices due to the move towards better lives and an emphasis on wellbeing.  

Gluten Free Food Market Share

Wheafree is an Indian firm that makes and distributes gluten-free food items. Wheafree's goods are created with high-quality ingredients and are gluten-free, wheat-free, and dairy-free. The company's products are available online and at select retail outlets in India. People with celiac disease, gluten sensitivity, and those simply searching for better food alternatives are among Wheafree's target markets. People who follow a vegan or vegetarian diet also enjoy the company's products.

The company is likewise dedicated to sustainability and uses environmentally friendly packaging. Wheafree products are offered at major shops around the country. The firm has a solid brand, a dedication to quality, and an expanding consumer base. Wheafree is dedicated to producing high-quality, safe goods. The Gluten-Free Certification Organization (GFCO) has certified the company's gluten-free goods.

Gluten Free Food Market Companies

Major companies operating in the gluten free food industry include:

  • Wheafree
  • Seitz Glutenfrei
  • Dr. Schar AG
  • Silky Yay Foods
  • Prima Foods
  • True Foods
  • Boulder Brands
  • Hero Group AG
  • Kellogg’s Company
  • General Mills
  • Glutafin
  • Pinnacle Foods Inc.
  • Enjoy Life Foods
  • Conagra Brands, Inc.


Gluten Free Food Industry News

  • In November 2023, Sweet Loren's introduced a new range of Breakfast Biscuits. Each serving of the gluten-free and nutrient-dense breakfast biscuits has 19g of whole grains, 4g of protein, 3g of fiber, and five B vitamins. Blueberry, Cinnamon Sugar, and Chocolate are the three new shelf-stable Breakfast Biscuit flavors. Each single-serving amount comes with three biscuits.


The gluten free food market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Product

  • Bakery products
  • Baby food
  • Ready meals
  • Cereals & snacks
  • Pizza & pasta
  • Savories
  • Others

 Market, By Distribution Channel

  • Conventional stores
  • Hotels & restaurants
  • Educational Institutes
  • E-retailers
  • Specialty Services
  • Hospitals & drug stores

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
    • Denmark
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Australia
    • Malaysia 
  • Latin America
    • Brazil
    • Argentina
  • Middle East & Africa
    • UAE
    • South Africa
    • Saudi Arabia


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The market size of gluten free food reached USD 12.3 billion in 2023 and is set to be worth USD 27.8 billion by 2032, owing to the rising incidence of gluten-related diseases, such celiac disease and gluten sensitivity.
The bakery products segment generated USD 6.57 billion in 2023, attributed to the changing consumer lifestyles, urbanization, and the rising desire for ready-to-eat choices.
Europe market accounted for USD 6.09 billion in revenue in 2023, driven by the growing awareness of gluten-related diseases and the rising demand for better eating options.
Some of the leading gluten free food companies are Wheafree, Seitz Glutenfrei, CEREALTO, Silky Yay Foods, Prima Foods, Boulder Brands, Hero Group AG, Kellogg’s Company, General Mills, Glutafin, Pinnacle Foods Inc., and Conagra Brands, Inc.

Gluten Free Food Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 197
  • Countries covered: 21
  • Pages: 180
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