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Gluten Free Food Market Size, Share and Industry Analysis Report by Product (Bakery, Baby Food, Ready Meals, Cereals & Snacks, Pizza & Pasta, Savories) and Distribution Channel (Conventional Store, Hotels & Restaurants, Educational Institutes, Specialty Services, Hospitals & Drug Stores), Regional Outlook, Application Development Potential, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI226
  • Published Date: Feb 2022
  • Report Format: PDF

Industry Overview

Gluten free food Market size surpassed USD 8.90 billion in 2020 and is estimated to grow at a CAGR of over 9.5% from 2021 to 2027 owing to increasing prevalence of celiac diseases and rising consumer concern towards their health and change in eating habits of individuals has led concern towards healthy lifestyle and fueling demand for nutrient rich food and supplements.

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Increasing food intolerances and allergies accompanied with rising consumer health concern should drive the gluten free food market share. The consumers have developed a higher preference for products with health and wellness related attributes making the product suitable for consumption.

Additionally, manufactures are opting for gluten-free bakery products, in order to add nutrition value with no side effects. Continuously rising product development and improvement in taste and versatility are increasing demand for bakery, ready to eat meal products has witness the favorable growth to the gluten free food market. Moreover, gluten-free product also adds texture, flavor, color and nutritional value to the bakery products, ready meals like donuts, muffin, pizza, and others.

Increase in ready to eat product demand along with changing food preferences with low fat and organic baked products and growing consumption of bakery products such as pies, brioche and cupcakes including breads and pastries may fuel the product demand. Rise in economic standards accompanied with technological innovations and new shopping trends with online retailers and food services is likely to drive the gluten free food market growth.

Fast-paced life and Increasing employment rates is likely to boost gluten free products demand from ready meals segment

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Gluten free food market from ready meals segment was valued at USD 1.05 billion in 2020 and is projected to account USD 1.95 Billion by 2027 growing at a CAGR of over 9% during the forecast period. Fast-paced lifestyle, growing urbanization, increasing employment amongst women have enhanced the dependency on readymade and packaged food.

Increase in ready to eat product demand along with changing food preferences with low fat and organic baked products is fueling the gluten free food market share. Rise in economic standards accompanied with technological innovations and new shopping trends with online retailers and food services is likely to drive industry growth.

Increasing prevalence of celiac disease and the need to prevent cross-contamination from foods containing gluten has increased the demand for gluten free ready meals. Moreover, high convenience of simpler baking recipes along with the luxury of adding nutritional ingredients to gluten-free food has resulted in strong demand among household consumers. Moreover, changing dietary habits and lifestyle owing to increasing adult population with obesity and diabetes will further drive the demand for gluten-free products that contain lower fat contents.

Easy access of all products under one roof should boost market growth from conventional stores segment

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Global gluten free food market from conventional stores segment is anticipated to show significant growth of over USD 8.5 billion by the end of 2027. Collaboration of pharmaceutical and convenience stores has been observed as an emerging trend amongst many nations. In the recent years, convenience stores are more trending as they are exhilarating consumer demand who need who need only one or two products. Convenience stores offer numerous benefits to their consumers such as “meet my all needs under one roof”, easy access to more offerings, and time saving.

Further, Conventional stores are stocking more organic & natural food products which includes pasta, baked products, breads, cheese, and cereals. Wide variety of gluten free food products, ease of availability and high product sales may lead to the dominance of conventional stores in the gluten free food market. Conventional retailers which include drug, grocery, stores, club stores and mass merchandisers play an active role in gluten free food distribution which may stimulate market growth.

Several grocery stores have dedicated gluten-free aisles as well as several products scattered across the store. These products may also be placed in the health food aisle thereby ensuring that that needs & preferences of customers with dietary restrictions are met. These stores offer various gluten-free baked goods, cereals, jams, cheese, pasta and sauces to customers suffering from celiac disease, autoimmune deficiencies, wheat and gluten intolerance.

Rising demand for nutrition-rich products are anticipated to stimulate the market in North America

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North America gluten free food market revenue is expected to exceed USD 3.5 billion by 2027 owing to the increasing inclination of consumer toward home-made baking practices along with the cost-effectiveness of baking mixes. Consumers in developed nations, such as the U.S. and Canada, increasingly prefer baked products with added nutritional and health benefits. The presence of diverse markets consisting of end-users and end-use industries in North America will further enhance business growth across the region.

Moreover, high consumer awareness regarding the benefits of gluten-free products for maintaining a healthy diet in the North American countries will offer a lucrative market for industry participants. The growing demand for gluten-free food is stimulating the use of ancient grains, such as chia, quinoa, spelt, kamut, amaranth, and whole-grain flours, in packaged breads. Also, increasing willingness of consumers to pay more for products that are handmade and offer unique flavors, textures, and experiences has propelled the demand for specialty baked goods, such as low-fat and gluten-free foods.

New product offerings and constant research & development activities remain key business strategies incorporated by major market players

Global gluten free food industry players include Wheafree, Seitz Glutenfrei, Dr. Schar AG, CEREALTO, Silky Yay Foods, Prima Foods, True Foods, Boulder Brands, Hero Group AG, Kellogg’s Company, General Mills, Glutafin, among several others. Furthermore, manufacturers are engaged in several activities, which include product development & innovations, mergers & acquisitions to strengthen their market position.

For instance, On 17th January 2020, Fazer has acquired Finland- based company Vuohelan Herkku. The company known for offering gluten-free bakery products such as breads, cake, flour and others.  Through this acquisition the company has strengthen its market position in Finland and its gluten free bakery products.

The gluten free food market report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Kilo Tons revenue in USD from 2021 to 2027, for the following segments:

By Product

  • Bakery
  • Baby food
  • Ready meals
  • Cereals & Snacks
  • Pizza & Pasta
  • Savories
  • Others

By Distributional Channel

  • Conventional stores
  • Hotels & Restaurants
  • Educational institutes
  • Specialty services
  • Hospitals & Drug stores

The above information has been provided for the following regions and countries:

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
    • Denmark
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Malaysia
    • Australia
    • Brazil
    • Argentina
  • MEA
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The global gluten free food industry is expected to cross USD 17.05 billion by 2027 and is pegged to rise at a CAGR of around 9.5% from 2021 to 2027 driven by the higher burden of celiac diseases and increasing consumer interest in health and well-being.
The overall market revenue from ready meals was close to USD 1.05 billion in 2020 and will grow owing to rapid urbanization, fast-paced lifestyle and growing dependency on packaged and readymade food.
The gluten free food market size from conventional stores is expected to exceed USD 8.5 billion up to 2027 owing to the increasing collaboration between pharmaceutical and convenience stores.
The gluten free food industry revenue in North America is anticipated to record over USD 3.5 billion through 2027 due to the higher need for the cost-effectiveness of baking mixes and the growing inclination of consumers toward homemade baking practices.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 15
  • Tables & Figures: 229
  • Countries covered: 23
  • Pages: 200
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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