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Premium Report Details
Base Year: 2024
Companies covered: 15
Tables & Figures: 152
Countries covered: 19
Pages: 140
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Exercise Bands Market
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Exercise Bands Market Size
The global exercise bands market was valued at USD 1.3 billion in 2024 and is expected to exhibit growth at a CAGR of 7.5% from 2025 to 2034 period. Awareness about physical therapy is growing, and more people are embracing home workouts and rehabilitation activities after surgeries for various disorders. These factors play a big role in driving the market forward.
The growing number of people using fitness products has fueled the popularity of exercising at home, with at-home workouts becoming a preferred form of physical activity. Working out at home is cheaper for individuals and gives access to tools like fitness bands, which further propels the trend of home fitness.
In addition to self-fulfillment through fitness, health concerns need to be addressed by marketers too. Increasing lifestyle diseases such as diabetes and obesity is motivating people to try fitness alternatives. For instance, an NCD Risk Factor Collaboration report indicated that almost 53% of adults in the EU were classified as overweight in 2022. Increased healthcare concerns will likely encourage professionals to devise targeted fitness programs, thus augmenting market expansion further.
Wellness services at the corporate level are another market propeller. Corporations globally and from various sectors are adopting policies to assist their employees in achieving and maintaining a proper work-life balance. For instance, Microsoft Corporation provides access to employee-centered facilities such as walking and running tracks, free Zumba classes, and weight management seminars. Such wellness initiatives enable the employees to live healthier and stress-free lives and, in return, foster the growth of the industry.
Exercise bands are flexible, lightweight tools for strength and general fitness training, stretching, and even sports training. They are made up of different fabrics, like latex or rubber, that are easy to use.
Exercise Bands Market Trends
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Exercise Bands Market Analysis
Based on product type, the market is segmented as strip exercise band and tube exercise bands. The strip exercise band segment was valued at USD 737.9 million in 2024 and is expected to drive business growth at a CAGR of 7.7%, reaching over USD 1.6 billion by 2034. Additionally, the global exercise bands market was valued at USD 1.1 billion in 2023 and USD 1.3 billion in 2024.
Based on material, the exercise bands market is segmented as latex and non-latex. The latex segment accounted for the leading revenue share and was valued at around USD 789 million in 2024.
Based on distribution channel, the exercise bands market is segmented as brick and mortar and e-commerce. The brick and mortar segment is expected to drive business growth and expand at a CAGR of 7.2%, reaching around USD 1.8 billion by 2034.
Based on end use, the exercise bands market is classified into health clubs and gyms, individual users, and other end users. The health clubs and gyms segment dominated the market with a revenue share of 59.5% and was valued at 746.4 million in 2024.
U.S. exercise bands market accounted for USD 417.4 million in 2023 and USD 453.4 million in 2024 and is anticipated to grow at a CAGR of 6.6% between 2025 to 2034 period.
In the Europe exercise bands market, Germany is projected to grow remarkably in the coming years.
China holds a dominant position in the Asia Pacific exercise bands market.
Brazil holds a dominant position in the Latin America exercise bands market.
Exercise Bands Market Share
The market features key players like DECATHLON, ROGUE, SPRI, WODFitters, Fit Simplify, and others. The top 3 players accounted for around 45% share in the market. This concentration indicates prominent brand loyalty, an extensive coverage area, and uniform product standard among the top companies in the industry. However, the market is experiencing increased fragmentation due to new entrants and private label brands, particularly through e-commerce channels.
These new players tend to utilize lower pricing, influencer advertising, and innovative products to build market presence. In addition, the consumer demand for sustainable multifunctional athletic wear is snowballing, prompting leading companies to diversify their product lines while also using these materials, thereby promoting even greater competition among peers within this segment.
Exercise Bands Market Companies
Prominent players operating in the exercise bands industry include:
Exercise Bands Industry News:
The exercise bands market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:
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Market, By Product Type
Market, By Material
Market, By Distribution Channel
Market, By End Use
The above information is provided for the following regions and countries: