Electric Hairbrush Market Size & Share 2024 - 2032
Market Size by Type, by Power Source, by Price Range, by Application.
Report ID: GMI11461
|
Published Date: September 2024
|
Report Format: PDF
Download Free PDF
Authors:
Avinash Singh, Sunita Singh
Electric Hairbrush Market Size
The global electric hairbrush market size was valued at USD 1.7 billion in 2023 and is anticipated to register a CAGR of 6.9% between 2024 & 2032. The trend of hair care at home is one factor that is increasing the growth of market.
Electric Hairbrush Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
Consumers are looking for tools that will make home beauty appointments easier and are ready to self-service for beauty, which in turn increases the need for professional tools for home use. At–home salon tools such as hairbrushes do add worth to this as many come with features such as ionization, adjustable heating, and multifunctionality allowing users to give themselves salons finishing at home.
News marketers or even on social media Instagram is beauty influencers showing the use of hair care products including electric brushes which individually massages the scalp encouraging the use of these tools for hair maintenance at home. Hair styling tutorials together with hair treatment guides available on beauty blogs and social sites that guides and motivates spending on hair tools reiterate this shift also.
Such a shift is also driven by the increasing need for tailored hair maintenance. Electric hairbrushes- assist with this by providing heat control and specialized bush shapes which are designed for various hair types. This is in line with the growing concern for self grooming enhancing further growth of electric hair brush market as consumers increasingly demand more hair tools or gadgets that match their specific needs and way of life.
Electric Hairbrush Market Trends
The hairbrush market is witnessing an upsurge with various trends making waves in the industry. One of the trends that are gaining traction is the smart braiding integration, electric hairbrushes nowadays come equipped with temperature control, timers amongst other features and have Bluetooth capabilities, these features allow mobile applications users to track their hair care easier. The data-driven trends that use technology are gaining pace as more customers want to have customized beauty treatments rather than a one-size-fits-all.
Due to a combination of globalization and increasing awareness, there is also a considerable rise in the want for sustainable beauty tools. Electric hairbrush manufacturers are innovating around creating greener packaging and more responsible personal care products to keep up with client demand. Sought after electric hair styling brushes have narrow scope as well. The market size in hair brushes has expanded, including but not limited to ionization, scalp massage and heat styling among the features.
Electric Hairbrush Market Analysis
Based on type, the market is segmented into flat and round. The flat segment dominated the market in 2023, generating a revenue of around 1.1 billion of the total market in 2023, and is expected to grow at a CAGR of 7.2% in the forecast timeframe. The flat section of the market includes hair brushes intended to ease tangling and smoothing of hair utilizing a paddle-like design that is flat.
For those with thicker or longer hair, these brushes are perfect because they can easily tame frizzy hair due to their great broadness. The conventional flat kinds of electric hair brushes use ionic and thermal technology to offer better and longer-lasting hairstyles, palms and other areas can also be much more smooth and shiny because static is reduced. This category is suitable for people who want an inexpensive hair styling and detangling tool that is fast and does not require complex styling procedures.
Based on power source, the electric hairbrush market is classified into corded and cordless. The cordless segment dominated the market in 2023, with a share of around 51.4% of the total market share and is expected to grow at a CAGR of 6% in the forecast timeframe. This growing popularity is easily explained by the convenience and portability that the devices offer. A battery powers a cordless electric hairbrush which means that consumers are not limited to using power outlets to style their hair.
Such devices are made especially for consumers who travel extensively or prefer mobile hairstyling. The continued evolution and improvement of battery technologies has increased the performance and runtime of these brushes. The market is experiencing growth in the cordless segment owing to the changing trends of technology in wireless personal care products and increased demand for portable styling devices.
In 2023, Asia Pacific dominated the electric hairbrush market with 35.2% of the total revenue and is anticipated to reach a CAGR of 7.5%. The purchasing power of citizens and their tendency to urbanize has caused an upsurge in the demand for electric hair brushes. At the forefront of this demand are China, Japan and South Korea which now seek advanced hair tools that are both convenient to use and commercially reliable for styling results. Western beauty benchmarks alongside greater access to technology among the youth have further led to greater demand for electric brushes that offer features like ionization and temperature control.
North America: The United States accounting for an estimated share of 81% in total market sales by the end of 2023 and projected to register a CAGR of 7.3% during 2024 to 2032 indicates the market command by US. The market is further bolstered by a trend toward round brush replicating salon experiences at home alongside high-performance tools. Among the recent developments, the hair care market trends in America are directed on the use of efficient personal grooming tools.
The desire among consumers for streamlining their beauty routines is growing, which facilitates electric hairbrush equipped with modern features such as heated bristles, digitally controlled and technology adjusted devices. In addition, social media and beauty influencers have increased awareness and demand for unique toys among the masses. In combination with individualized options, technological advancement, and efficiency, the hairbrush U.S. market is evolving and promoting the use of electric hairbrushes among different groups of users.
Europe: The electric hairbrush market in Europe will show remarkable progress with a compound annual growth rate of 7% within the Castle Craig Consulting timeline. In Germany, there is steady demand for high end Personal care goods as regards the electric hairbrush.
Therefore German electric hairbrush targets the precision and efficient caretaking of grooming tools which turns up demand in sophisticated Grooming tools for example an adjustable heat setting, ionic and ergonomic technology. Besides, the growing consciousness about environmentally safe products makes the brands strive for quality in raw materials as well as in the products’ manufacturing technology.
Accelerating growth of the electric hairbrush market in China correlates to the increase as consumers become inclined towards modern personal care and grooming tools. The middle class advancement, urbanization, and increasing disposable income have led to an increased adoption of hand innovated hair care tools such as hairbrushes containing heated bristles, ionization, smart connections and much more.
High-technology devices such as the electric hairbrush have gained increased traction with the enduring presence of beauty influencers on social media alongside the interview platforms available for purchase. By forming an extensive market in China, popular brands all around the world are developing and transforming easy to use, and technologically advanced devices aimed at catering the needs of the vast majority of the Chinese population. As per the forecasted report of 2024 to 2032 China electrics hairbrushes are predicted to make approximately 39.3% chunk of the market while also recording a 7.7 CAGR in 2023.
Electric Hairbrush Market Share
The market is saturated with electric hairbrushes that range from hair styling technology to basic hair styling tools, thus the players in this market segment possess a 20% to 25% share of the total market. The proliferation of brands in this segment has forced an emphasis on sustainability while delivering quality in an effort to become market leaders and cater to a wider audience through the utilization of digital marketing and targeted e-commerce channels, all while seeking to retain their competitive edge and provide positioning in this fragmented and highly competitive market.
Electric Hairbrush Market Companies
Major players operating in the electric hairbrush industry include:
Electric Hairbrush Industry News
The electric hairbrush market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:
Click here to Buy Section of this Report
Market, By Type
Market, By Power Source
Market, By Price Range
Market, By Application
Market, By Distribution Channel
The above information is provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.
Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
Trust & credibility
Verified data sources
Trade publications
Security & defense sector journals and trade press
Industry databases
Proprietary and third-party market databases
Regulatory filings
Government procurement records and policy documents
Academic research
University studies and specialist institution reports
Company reports
Annual reports, investor presentations, and filings
Expert interviews
C-suite, procurement leads, and technical specialists
GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →