E-Learning Market Size By Technology (Online E-Learning, Learning Management System (LMS), Mobile E-Learning, Rapid E-Learning, Virtual Classroom), By Provider (Service, Content), By Application (Academic [K-12, Higher Education, Vocational Training], Corporate [SMBs, Large Enterprises], Government), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026
Published Date: May 2020 | Report ID: GMI215 | Authors: Preeti Wadhwani, Saloni Gankar
Industry Trends
E-Learning Market size surpassed USD 200 billion in 2019 and is anticipated to grow at over 8% CAGR between 2020 and 2026. The advent of several new technologies, such as cloud computing and AI coupled with increasing internet penetration across the globe will drive the market growth. Rapid cloud adoption provides flexibility in content storage, sharing, and access to both learners and content providers.
E-learning is the process of acquiring knowledge through electronic technologies and resources. A rise in the number of internet users has increased the market demand for sophisticated online learning courses. According to the Office for National Statistics, nearly all adults in the age group of 16 to 44 years in the UK were recent internet users (99%) in 2019. The availability of enhanced network connectivity coupled with the convenience offered by on-demand courses will drive the market size.
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Mobile learning, microlearning, social learning, and corporate MOOCs are the emerging trends boosting the e-learning market revenue. The increasing demand from various end-user sectors, such as healthcare, to train their employees is propelling the industry demand. The coronavirus (COVID-19) pandemic has further driven the industry demand for e-learning solutions among students and corporates.
According to the World Economic Forum, around 1.2 billion children are out of classrooms with schools shut down globally due to COVID-19 pandemic. Electronic Learning Management Systems such as Google Classroom are helping classes to connect distantly, communicate efficiently, and stay organized. Large-scale national efforts to leverage technology to the market players in support of distance education, remote, and online learning during the COVID-19 pandemic are emerging and evolving rapidly.
Report Coverage | Details | ||
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Base Year: | 2019 | Market Size in 2019: | USD 200 Billion |
Historical Data for: | 2015 to 2018 | Forecast Period: | 2020 to 2026 |
Forecast Period 2020 to 2026 CAGR: | 8% | 2026 Value Projection: | USD 375 Billion |
Pages: | 270 | Tables, Charts & Figures: | 399 |
Geographies covered (21): | U.S., Canada, UK, Germany, France, Italy, Spain, Russia, China, India, Japan, Australia, South Korea, Singapore, Brazil, Mexico, Argentina, Chile, Colombia, GCC, South Africa | ||
Segments covered: | Technology, Provider, Application, and Region | ||
Companies covered (20): | Adobe Systems Inc., Allen Interactions Inc., Apollo Education Group, Aptara, Inc., Articulate Global, Inc., CERTPOINT Systems Inc., Cisco Systems, Inc., Citrix Education Inc., City & Guilds Group, Cornerstone OnDemand, Inc., D2L Corporation, Intuition Publishing, Kallidus Ltd., Learning Pool, Meridian Knowledge Solutions, Microsoft Corporation, Oracle Corporation, Saba Software, SAP SE, Skillsoft | ||
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Pitfalls & Challenges: |
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Virtual classroom to drive market growth in the wake of the novel coronavirus pandemic
The virtual classroom technology in the e-learning market is expected to grow at a CAGR of 11% during the forecast timespan. A virtual classroom is a digital environment that enables live interaction between a tutor and a learner. Video conferencing and online whiteboard for real-time collaboration are the most common tools used in a digital teaching space. Synchronous and collaborative virtual classes allow active participation of students, creating an environment similar to a physical classroom.
The technique is gaining traction with an increasing number of corporate and academic sectors deploying it for enhanced training sessions. Multilateral organizations and world bodies, such as WHO and G20, are also deploying e-learning modes to teach healthcare professionals. The International Air Transport Association (IATA) developed a one-day e-learning course on Contractual Obligations during COVID-19 to provide knowledge about contractual clauses and their interpretation for aviation professionals in the context of the current world economic crisis.
Market demand for professional content providers for sophisticated course materials to train or educate employees and students
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Content providers segment accounted for around 60% e-learning market share in 2019. E-learning providers share content on a varied range of topics by collaborating with domain experts that help them to develop the learning content. They focus on offering specific and customized content as per the end-user requirements. Some of the prominent e-learning content providers are Kineo, SweetRush, AllenComm, and Infopro Learning.
Strategic alliances with LMS solution providers are a predominant strategy amongst content developers. Strategic alliances with LMS providers add additional value to the content and provides robust tracking capabilities that are easier to manage and scale.
Need to train government professionals during the coronavirus pandemic
Several government administrations globally have revolutionized market with advent of digitalization over the recent years. Government organizations are encouraging the incorporation of advanced techniques for economic development and social welfare. E-learning is a major project of the Ministry of Education, Canada that provides students with more choices to customize their education based on their strengths, needs, and interests.
The government sector is using video conferencing and online techniques extensively to reach out to the masses in the wake of the COVID-19 crisis. The Department of Health, Australia has initiated an online training module for healthcare workers that encompasses the fundamentals of infection, control & prevention of COVID-19. The World Health Organization (WHO) is also providing digital training to healthcare workers and administration related to virus prevention, control & hygiene.
Europe e-learning market will witness significant growth due to advanced infrastructure in the region
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In 2019, the Europe dominated more than 35% of market revenue share and will witness a steady growth through 2026 due to developed telecom infrastructure coupled with adoption of latest technologies across corporate and education sectors. Strong network connectivity is the primary requirement for an enhanced online learning experience. The deployment of 5G technology will facilitate seamless training and learning in a digital environment for employees and students.
Italy, Spain, and France are amongst the worst-hit market due to coronavirus pandemic. Government organizations across these countries are encouraging the use of advanced digital learning techniques to maintain social distancing to curb the virus spread. Corporates operating in the European market are expected to train both new and existing employees using e-learning solutions.
Focus on providing extensive learning options to remain as the key strategy of industry players
Key players operating in the e-learning market are Aptara, Inc., Meridian Knowledge Solutions, Adobe Systems, Inc., Citrix Education, Microsoft Corporation, SAP SE, Cornerstone, Learning Pool, NetDimensions., Oracle Corporation, Apollo Education Group, Cisco Systems, Inc., Allen Interactions, Inc., and CERTPOINT Systems, Inc.
Industry players are focusing on providing a wide range of learning & certification programs to expand their user base. In March 2020, Oracle Corporation offered more than 50 hours of online training and six certification exams on Oracle Autonomous Database and Oracle Cloud Infrastructure. The program was made available from March 30 - May 15 to a broad array of users including technical professionals, students, developers, architects, and professors.
The market research report on e-learning includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026, for the following segments:
Market by Technology
- Online e-learning
- LMS
- Mobile e-learning
- Rapid e-learning
- Virtual classroom
- Others
Market by Provider
- Service
- Content
Market by Application
- Academic
- K-12
- Higher education
- Vocational training
- Corporate
- SMBs
- Large enterprises
- Government
The above information is provided on a regional and country basis for the following:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Asia Pacific
- China
- India
- Japan
- South Korea
- Singapore
- Australia
- Latin America
- Brazil
- Mexico
- Argentina
- Chile
- Colombia
- MEA
- GCC
- South Africa
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