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Décor Paper Market - By Product Type (Printed, Solid, Woodgrain, Metallic), By Printing Technology (Rotogravure, Digital, Screen, Flexographic), By Basis Weight, By Application (Furniture, Flooring, Wall Paneling), By End Use & Forecast, 2023 – 2032

  • Report ID: GMI6277
  • Published Date: Jul 2023
  • Report Format: PDF

Décor Paper Industry Analysis

Décor Paper Market size was valued at around USD 3.9 billion in 2022 and is estimated to register over 5% CAGR between 2023 and 2032. The demand for decor paper is attributed to growing construction activities and the rising real estate sector. With increasing construction & renovation projects, decor paper is witnessing a high demand to enhance home interiors including furniture, walls, flooring, and other surfaces. The industry is witnessing different trends and consumer preferences for colors, patterns, textures & styles of décor paper. Market players are offering a wide range of decor paper options that cater to diverse design preferences and applications.

Décor Paper Market

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Decor paper is used to enhance the aesthetic appeal of furniture surfaces, such as tabletops, cabinet doors, and drawer fronts, in the furniture manufacturing industry. The growing furniture production, the need for customization, and the desire to create visually appealing & durable furniture pieces will fuel the demand for decor paper during the forecast period.


Raw materials, such as wood pulp and chemicals, are used in the production of decor paper. Volatile prices of these raw materials influence the overall production cost and decor paper prices, further affecting manufacturers’ profitability. Moreover, alternative materials used for decorative applications, such as vinyl, laminates, and digital printing technologies, pose a threat to décor paper. These alternatives offer various advantages, such as enhanced durability, customization options, and cost saving, making them preferable options over traditional decor paper products. Also, wood pulp is used as a primary raw material in décor paper production, raising concerns about deforestation and the sustainability of sourcing practices. These factors may limit product adoption, further hampering market growth.

COVID-19 Impact

During the pandemic, governments worldwide implemented lockdowns, travel restrictions, and temporary closures of manufacturing facilities, disrupting global supply chains. These disruptions led to delays in production, shortages of raw materials, and logistics challenges, affecting the overall availability of decor paper products. End-use industries, such as hospitality, retail, and commercial construction, were heavily impacted by restrictions and lockdowns. Eventually, with the removal of restrictions due to the decreased number of COVID-19 cases, business operations resumed and the supply chains recovered. Post-pandemic, the décor paper industry is expected to witness growth.

Décor Paper Market Trends

The décor paper industry is experiencing a growing emphasis on sustainability and environmental responsibility. Consumers and industry stakeholders are inclined toward recyclable & biodegradable decor paper products made using eco-friendly processes and sources. Owing to their demand, manufacturers are adopting sustainable practices and using renewable materials to offer eco-friendly products. Moreover, consumers are increasingly demanding personalized & customized decor paper products that reflect their styles and preferences. Manufacturers are focused on investing in advanced printing technologies, such as digital printing, to enable customization at scale and offer numerous options.

Décor Paper Product Segmentation

Décor Paper Market Size, By Product, 2021 - 2032 (USD Billion)

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Based on product type, the décor paper market is segmented into printed, solid, woodgrain, metallic, and others. The printed paper segment was valued at USD 1.2 billion in 2022. Printed decor papers provide versatility & flexibility in interior design by adding solid colors and patterns. They can be paired with various furniture styles, textures, and accent pieces. Their ability to provide an adaptable backdrop for different design schemes is contributing to segment growth. Décor paper with woodgrain designs offers a wood-like natural appearance, adding warmth, texture, and a sense of authenticity to interior spaces. Woodgrain designs are in high demand owing to their ability to bring the beauty of nature indoors without the associated maintenance and cost of real wood.

Décor Paper Printing Technology Segmentation

Décor Paper Market Revenue Share, By Printing Technology, (2022)

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Based on printing technology, the décor paper market is divided into rotogravure printing, digital printing, screen printing, flexographic printing, and others. The rotogravure printing segment held a dominant share of around 40% in 2022 and is expected to grow at a lucrative pace by 2032. Décor paper produced using rotogravure printing offers high-quality reproduction of intricate designs, fine details, and vibrant colors. The need for precise & visually appealing patterns that mimic natural materials is propelling product demand in this segment. Digital printing technology enables manufacturers to provide highly customized & personalized decor paper. They can easily modify designs & prototypes and print unique patterns on demand, augmenting product adoption.

Décor Paper Basis Weight Segmentation

Based on the basis weight, the décor paper market is categorized into lightweight, medium weight, and heavy weight. The heavy weight segment held a dominant market share in 2022 and is anticipated to grow at CAGR of 6.6 through 2032. Furniture surfaces & panels that undergo frequent handling, abrasion, and exposure to environmental factors require decor paper with higher basis weight as it offers greater strength and durability. The easy handling and installation of decor paper with lower basis weight make it suitable for wallcoverings and decorative. Its properties enable efficient & convenient application of décor paper in these applications, supporting market growth over the forecast period.

Décor Paper Application Segmentation

Based on application, the décor paper market is segregated into furniture, flooring, wall paneling, doors & windows, cabinets & countertops, and others. The furniture segment held a significant market share in 2022 and is anticipated to grow over the forecast period. Decor paper enhances the aesthetics of furniture, adding attractive designs, patterns, and finishes. Changing consumer preferences and design trends are contributing to segment growth. Decor paper used in flooring applications offers a cost-effective alternative that replicates the appearance of natural materials without the associated maintenance and cost, thereby increasing product demand in the segment.

Décor Paper End-use Segmentation

Based on end use, the décor paper market is classified into residential, commercial, and industrial. The commercial segment held a dominant market share in 2022 and is anticipated to grow over the projected period. The hospitality sector including hotels and resorts focuses on creating visually appealing and inviting environments to improve the customer experience. Decor paper is used to enhance the appearance of furniture, wallcoverings, and flooring in these establishments, driving its demand in commercial applications. In the residential sector, decor paper is widely utilized in home renovation & remodeling projects. Moreover, the need for attractive finishes and protective surface coatings in the furniture manufacturing industry is proliferating the demand for decor paper in this segment.

Décor Paper Market Regional Analysis

 U.S. Décor Paper Market Revenue, 2021 - 2032 (USD Billion)

U.S. dominated North America with the highest market share of USD 0.53 billion in 2022 and is anticipated to expand at a significant rate from 2023 - 2032. The regional demand for decor paper is attributed to the increasing number of residential renovations and remodeling projects. North America is known for its diverse interior design trends that shape consumer preferences. Homeowners in the region apply decor paper to furniture, walls, and flooring to upgrade interior aesthetics and enhance the value of their properties. Thus, the increasing product applications will spur the décor paper market growth in North America.

Décor Paper Industry Leaders

Major players operating in the décor paper market are Ahlstrom-Munksjö, Arjowiggins, Décotec, Felix Schoeller Group, Impress Surfaces, Interprint, Koehler Paper Group, Lamigraf, Schattdecor, and Surteco Group. These players focus on strategic partnerships, new product launches, and commercialization efforts for market expansion. They invest in research to introduce innovative products and garner maximum market revenue.

The décor paper market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2018 to 2032, for the following segments:

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By Product Type

  • Printed
  • Solid
  • Woodgrain
  • Metallic
  • Others product type (including overlay paper, barrier paper, crepe paper, etc.)

By Printing Technology

  • Rotogravure printing
  • Digital printing
  • Screen printing
  • Flexographic printing
  • Others printing technology (including Lithography, 3D printing, Offset, dye-sublimation, etc.)

By Basis Weight

  • Lightweight
  • Medium weight
  • Heavy weight

By Application

  • Furniture
  • Flooring
  • Wall paneling
  • Doors & windows
  • Cabinets & countertops
  • Others application (including furniture, laminate flooring, interior & exterior design panels, etc.)

By End Use

  • Residential
  • Commercial
  • Industrial

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size for décor paper was USD 3.9 billion in 2022 and is estimated to reach USD 7.8 billion by 2032 due to the growing construction activities and expanding real estate sector.

Demand for printed décor paper reached USD 1.2 billion in 2022 and will record significant traction through 2032 due to the increasing need for versatility & flexibility in interior designs. ?

Décor paper market size from furniture applications will reach a significant value by 2032 on account of the changing consumer preferences and design trends.

U.S. market for décor paper reached USD 0.53 billion in 2022 and is anticipated to witness significant CAGR from 2023 – 2032 driven by the increasing number of residential renovations and remodeling projects in the country.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 305
  • Countries covered: 21
  • Pages: 198
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