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Conversational AI Market Size - By Component (Solutions, Services), By Technology (Natural Language Processing (NLP), Machine Learning & Deep Learning, Automatic Speech Recognition), Deployment Mode, Type, End User, Application & Global Forecast, 2023 - 2032

  • Report ID: GMI6692
  • Published Date: Sep 2023
  • Report Format: PDF

Conversational AI Industry Analysis

Conversational AI Market size was valued at USD 8.4 billion in 2022 and is estimated to register a CAGR of over 21% between 2023 and 2032. Conversational AI plays a pivotal role in enhancing user engagement by offering interactive and human-like conversations. This technology fosters deeper connections between businesses and customers through real-time interactions. It enables personalized recommendations, gathers feedback, and tailors responses based on user data, creating a more immersive & satisfying experience.

Conversational AI Market

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As users feel heard and understood, they are more likely to stay engaged, leading to increased customer loyalty, retention & positive brand perception. This improved engagement can also translate into higher conversion rates and sales for businesses, propelling the conversational AI market growth.

The escalating customer expectations for swift, personalized interactions have catalyzed the rapid expansion of conversational AI solutions. By enabling businesses to provide instantaneous & tailored responses and automate repetitive tasks, these technologies have become cost-efficient solutions. Moreover, their ability to operate round the clock, seamlessly integrate with the existing systems, and offer scalable support have further propelled the adoption of conversational AI solutions.

The subject of data privacy and security poses a significant challenge to the conversational AI market growth. As these systems handle sensitive user information, maintaining a robust safety measure against data breaches and unauthorized access is paramount. Striking a balance between providing personalized experiences and protecting user data is a complex task, particularly considering evolving data protection regulations. Ensuring that conversational AI platforms consistently meet these high standards of security and privacy will remain a key challenge for businesses & developers in the industry.

COVID-19 Impact

The COVID-19 pandemic had positive impacts on the conversational AI market. With lockdowns and social distancing measures in place, businesses turned to AI-driven chatbots and virtual assistants to maintain customer engagement & provide essential services remotely. The increased demand for online interactions and self-service options accelerated the adoption of conversational AI across industries, highlighting its ability to offer efficient and contactless solutions. This trend is expected to continue as businesses recognize the value of digital communication and automation.

Conversational AI Market Trends

Conversational AI search engines are driving lucrative growth in the conversational AI industry by enhancing user experiences and information retrieval. These engines enable users to interact with search queries using natural language, making information access more intuitive and efficient.

For instance, in April 2023, Google announced its intentions to integrate conversational Artificial Intelligence (AI) into its primary search engine, responding to the increased competition from AI chatbots such as ChatGPT. This move signifies a notable shift that has the potential to reshape user interactions with search platforms as it seeks to incorporate conversational AI capabilities directly into the search experience. As user demand for conversational interfaces grows, this technology is set to play a pivotal role in expanding the market, offering personalized, conversational & user-friendly search experiences.

Conversational AI Deployment Mode Segmentation

Conversational AI Market Size, By Deployment Model, 2021 – 2032, (USD Billion)

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The on-premise segment held over 60% of the conversational AI market share in 2022. Collaborative projects to develop on-premise generative AI are propelling the market by simplifying the adoption of advanced AI models. By offering businesses easier access to generative AI capabilities, such as improved customer service & market intelligence, it encourages more widespread implementation of conversational AI solutions.

For instance, in May 2023, Dell Technologies and NVIDIA collaboratively launched an initiative aimed at simplifying the development and deployment of generative AI models within on-premises environments. The objective is to enable businesses to enhance the various aspects of their operations including customer service and enterprise search in an extensive manner.

Conversational AI End-user Segmentation

Conversational AI Market Share, By End-User, 2022

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The retail & e-commerce segment accounted for 22% of the conversational AI market share in 2022. The retail and E-commerce industry is boosting the market by leveraging these technologies to enhance customer experiences. Conversational AI solutions, such as chatbots & virtual assistants, facilitate personalized customer support, product recommendations, and seamless transaction processes. As consumers increasingly shop online, businesses are adopting conversational AI to engage with customers, improve conversion rates, and streamline operations. This growing adoption in the retail and E-commerce sector underscores the pivotal role conversational AI plays in reshaping the future of customer engagement and fueling market demand.

Conversational AI Regional Analysis

U.S. Conversational AI Market Size, 2021 -2032, (USD Billion)

North America conversational AI market recorded more than 32% of revenue share in 2022. Technological advancements and the emergence of conversational AI startups in the U.S. are significantly driving the industry growth. These startups are introducing innovative solutions that capitalize on the latest AI developments. With a focus on enhancing customer engagement and automation, they are also attracting substantial investments. This influx of innovation and investment is positioning North America as a hub for conversational AI, spurring market expansion and offering businesses advanced tools to improve customer interactions & operational efficiency.

Conversational AI Industry Leaders

Some of the major companies operating in the conversational AI market are Amazon Web Services Inc., Google LLC, IBM Corporation, Jio Haptik Technologies Limited, Conversica Inc., Microsoft Corporation, Oracle Corporation, FIS Global and SAP SE. These companies focus on developing conversational AI systems that can handle multiple languages and dialects, allowing providers to enter new markets and serve a more diverse customer base.

Conversational AI Industry News

  • In August 2023, Inbenta acquired Horizn, a software company based in Toronto that specializes in providing seamlessly embeddable interactive product demonstrations. This acquisition involves the incorporation of Horizn's technology into Inbenta's Artificial Intelligence (AI) customer experience platform.
  • In August 2023, Kore.ai, a prominent provider of enterprise conversational & generative AI solutions, unveiled the integration of its Experience Optimization Platform with Zoom Contact Center. This integration offers Zoom Contact Center customers the capability to utilize an intelligent virtual assistant driven by the Kore.ai XO platform.

This conversational AI market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Component

  • Solutions
  • Services
    • Support & Maintenance
    • System Integration & Implementation
    • Training & Consulting

Market, By Type

  • Chatbots
  • Intelligent Virtual Assistant (IVA)

Market, By Deployment Mode

  • Cloud
  • On-premises

Market, By Technology

  • Natural Language Processing (NLP)
  • Machine Learning & Deep Learning
  • Automatic Speech Recognition

Market, By End User

  • BFSI
  • Healthcare
  • IT & Telecom
  • Retail & E-commerce
  • Education
  • Media & Entertainment
  • Automotive
  • Others

Market, By Application

  • Customer Support
  • Personal Assistant
  • Branding and Advertisement
  • Customer Engagement & Retention
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of conversational AI reached USD 8.4 billion in 2022 and is set to grow at 21% CAGR between 2023 and 2032, owing to the growing adoption of AI solutions in numerous industries.

The on-premise segment held a market share of over 60% in 2022, driven by the collaborative projects to develop on-premise generative AI.

North America market with a share of over 32% in 2022, backed by technological advancements and the emergence of conversational AI startups in the U.S.

Amazon Web Services Inc., Google LLC, IBM Corporation, Jio Haptik Technologies Limited, Conversica Inc., Microsoft Corporation, Oracle Corporation, FIS Global, and SAP SE.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 17
  • Tables & Figures: 477
  • Countries covered: 21
  • Pages: 300
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