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Call Center AI Market Size - By Component (Solution, Services), Deployment Model (On-premises, Cloud), End-user (BFSI, Retail & E-commerce, Telecom, Healthcare, Media & Entertainment, Travel & Hospitality), Application & Global Forecast, 2023 - 2032

  • Report ID: GMI6766
  • Published Date: Sep 2023
  • Report Format: PDF

Call Center AI Market Size

Call Center AI Market size was valued at USD 1.7 billion in 2022 and is estimated to register a CAGR of over 18% between 2023 and 2032, due to the rising cost of hiring & retaining call center agents. As businesses face increased labor costs and agent turnover, they will seek AI-driven solutions to automate routine tasks, improve efficiency, and enhance customer services. AI-powered chatbots, virtual agents, and speech recognition systems are reducing the need for human interventions, leading to cost savings and improved customer interactions.

Call Center AI Market

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The increasing demand for improved customer services is driving the call center AI market growth. Businesses are using AI technologies including chatbots, Natural Language Processing (NLP), and sentiment analysis to efficiently provide exceptional customer experiences under immense pressure. AI-driven systems offer 24/7 support, quick issue resolutions, and personalized interactions to meet the customer expectations and enhance satisfaction. As companies prioritize customer-centricity, the adoption of AI in call centers will continue to surge, thereby driving market expansion.

The challenge of customer acceptance in the call center AI market stems from the hesitations pertaining to the accuracy & reliability of AI technology. Some customers are afraid of potential errors or misunderstandings; thus, they may be skeptical about interacting with AI-powered chatbots and virtual assistants. Building trust in these AI systems is crucial. To overcome this challenge, companies must invest in AI solutions that offer consistent & accurate responses, implement transparent communication about AI usage, and provide seamless transitions between AI and human agents when necessary to ensure a positive customer experience and boost the customer confidence in AI-powered services.

COVID-19 Impact

The COVID-19 pandemic positively impacted the call center AI market as it accelerated the need for automation & remote customer service solutions. The pandemic forced businesses to deal with increased call volumes, remote work challenges, and a greater demand for contactless customer interactions. Call center AI technology is essential in addressing these issues as it offers scalable & efficient solutions for handling customer inquiries, reducing wait times, and ensuring business continuity. This crisis underscored the importance of AI-driven automation in call centers, leading to increased product adoption and market demand.

Call Center AI Market Trends

AI-powered virtual agents are an emerging trend in the call center AI industry due to their transformative impact on customer services. These virtual agents, powered by advanced Natural Language Processing (NLP) and Machine Learning (ML) technologies, can swiftly & accurately handle routine customer inquiries, thereby enabling the freeing of human agents for more complex tasks. They offer 24/7 availability, consistency in responses, and the ability to handle high call volumes. As businesses prioritize efficiency & cost-effectiveness, AI virtual agents are becoming integral in delivering superior customer experiences while optimizing operational resources, making them a prominent trend in the industry.

Omnichannel support is an emerging trend in the call center AI market owing to the need for unified & seamless customer experiences. Businesses are increasingly adopting AI solutions to integrate customer support across multiple communication channels including voice, chat, email, and social media. This trend ensures consistent & personalized interactions, regardless of the channels chosen by customers. AI-powered omnichannel solutions enable efficient issue resolutions, reduce customer frustrations, and enhance the overall satisfaction. As customer expectations evolve, the adoption of AI for omnichannel support will become crucial for businesses striving to deliver superior services and retain customer loyalty.

For instance, in March 2023, Sprinklr launched 120 new customer service features and 25 AI innovations for enhancing its omnichannel customer services. These innovations are designed to streamline & optimize customer interactions across various channels, thereby providing businesses with advanced tools to deliver exceptional customer experiences and efficiently manage customer support operations.

Call Center AI Market Analysis

Call Center AI Market Size, By Component, 2021 – 2032, (USD Billion)

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The solutions segment held over 60% of the call center AI market share in 2022, due to the increasing demand for versatile & specialized AI tools. This includes AI-powered chatbots, virtual agents, voice recognition, and analytics platforms. As businesses seek to improve customer services, automate routine tasks, and gain insights from call data, they will invest in these AI components. The flexibility & scalability of such solutions enables companies to tailor their call center operations efficiently, thereby resulting in enhanced customer experiences and operational efficiency; this will contribute to segment growth.

For instance, in February 2023, Bharti Airtel entered into a partnership with Nvidia to develop an AI-based speech analytics solution to enhance customer experiences in its contact centers. This collaboration will improve the efficiency of call center agents and provide better services to customers while minimizing computing costs. The solution uses AI to analyze & optimize inbound calls, thereby ensuring smoother interactions as well as greater satisfaction for both agents and callers.

Call Center AI Market Share, By Deployment Model, 2022

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The cloud segment recorded around 40% of the call center AI market share in 2022, owing to its inherent advantages. Cloud-based AI solutions offer scalability, flexibility, and cost-efficiency. They allow businesses to swiftly adopt & scale AI technologies without the need for extensive infrastructure investments.

Furthermore, cloud-based deployments enable seamless integration with existing systems and provide real-time updates; this ensures that call center operations stay agile and up-to-date with the latest AI advancements. In an era where remote work and accessibility are crucial, the cloud deployment model facilitates remote access to AI tools, making it an attractive choice for businesses aiming to enhance customer support efficiency and deliver superior experiences. As the demand for scalable & accessible AI solutions continues to grow, the cloud segment will experience substantial growth in the call center AI market.

U.S. Call Center AI Market Size, 2021 -2032, (USD Million)

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North America call center AI market accounted for 30% of the revenue share in 2022. The region boasts of a mature tech ecosystem, with many businesses being eager to adopt AI-driven customer service solutions to enhance efficiency and customer experiences. Additionally, a strong focus on innovations as well as research & development initiatives is fueling AI advancements.

Furthermore, regulatory frameworks and a competitive landscape are encouraging investments in AI technologies. As customer expectations evolve, North America's adoption of AI solutions in call centers will continue growing; this is poised to drive market expansion and technological innovations. For instance, in September 2023, Google invested USD 20 million to support the responsible development of AI. This funding initiative will promote responsible AI practices, thereby ensuring that AI technologies in call centers are deployed ethically as well as in a manner that enhances customer satisfaction and operational efficiency.

Call Center AI Market Share

The major companies operating in the call center AI market are

  • IBM Corporation
  •  Google LLC
  • Microsoft Corporation
  • Oracle Corporation
  •  SAP SE
  • Amazon Web Services
  •  Genesys.

These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research ideas to introduce innovative products and garner the maximum market revenue.

Call Center AI Industry News

  • In September 2023, Intradiem launched an innovative AI-powered solution that predicts contact center agent attrition, thereby allowing companies to proactively address the employee retention challenges. Attrition prediction helps call centers maintain a stable workforce, thereby reducing the need for frequent agent recruitment & training. Consequently, it enables call centers to deliver more consistent & efficient customer services, thereby aligning with the market focus on improving operational effectiveness and customer experiences.

The call center AI market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Component

  • Solution
  • Services
    • Professional services
    • Managed services

Market, By Deployment Model

  • On-premises
  • Cloud

Market, By Application

  • Workforce optimization
  • Predictive call routing
  • Journey orchestration
  • Agent performance management
  • Sentiment analysis
  • Appointment scheduling

Market, By End-user

  • BFSI
  • Retail & e-commerce
  • Telecom
  • Healthcare
  • Media & entertainment
  • Travel & hospitality
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Southeast Asia
    • ANZ 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of call center AI reached USD 1.7 billion in 2022 and is set to register over 18% CAGR from 2023 to 2032, due to the rising cost of hiring & retaining call center agents and the increasing need for improved customer services worldwide.

The solution component segment held over 60% of the market share in 2022, on account of the increasing preference for versatile & specialized AI tools.

North America registered over 30% of the market share in 2022, owing to the presence of mature tech ecosystem in the region.

IBM Corporation, Google LLC, Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, and Genesys are some of the major call center AI companies worldwide.

Call Center AI Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 344
  • Countries covered: 21
  • Pages: 300
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