Cake Mix Market

Cake Mix Market Size

The global cake mix market size was estimated at USD 2.1 billion in 2024. The market is expected to grow from USD 2.2 billion in 2025 to USD 3.6 billion in 2034, at a CAGR of 5.6%.

• The cake mix market has shown a steady rise over the past ten years, which is fueled largely by changing consumer lifestyle demands for convenience, faster meal solutions, emerging consumers generating renewed interest in home baking by the influences of social media and the COVID-19 pandemic that saw households taking baking as an emotionally therapeutic and creative activity.
  
• Historically, major brands such as Betty Crocker and Pillsbury monopolized the market where baking was made easy for even the busiest families who needed little or no effort in baking by using their mixes. The last few years have seen a shift towards health and wellness: instead of "just cake mixes," consumers were requesting organic, gluten-free, vegan, and allergen-free cake mixes, the way health-conscious eating is progressing. Innovations by brands like Bob's Red Mill and Duncan Hines have increased sales in this area, further fuelled market growth.
  
• Presently speaking, the cake mix market is now emerging in a demand for artisanal and flavored cake mixes, such those that are blended with superfoods, exotic spices, or other natural ingredients-all of which capture the daring consumer looking for new experiences. The current scenario also emphasizes the importance of e-commerce where cake mixes are readily available worldwide, thus making their sales skyrocket even more.
  
• However, the cake mix market is expected to grow due to growing urbanization, rising disposable incomes, and a greater preference for homemade baked goods in celebrations and roasters. Social media and food influencers are continually energizing consumers to try out new recipes and share their creations, hence keeping fresh demand available. In addition, the growing bakery industry and the emerging trends of constructive personalized cakes designed for birthdays, weddings, and festivals are also pushing the market into expansion. Innovations in packaging, flavor profiles, and source/ingredient differentiation, especially that which deals with natural and health-related ingredients, are expected to push the market more.
  
• Though facing challenges to the rising raw material prices and health issues related to processed food, in general, the outlook stays positive, especially in emerging markets where the emerging middle-class population adopts baking home-makings of entertainment and self-expression. Hence, the cake mix market is going to experience continued growth propelled by consumer preferences for convenience, health-conscious alternatives, and innovative and shareable baking experiences.
  

Cake Mix Market Trends

• The cake mix industry is currently characterized by a dynamic shift towards premiumization and product diversification, reflecting evolving consumer preferences for unique, high-quality, and health-conscious options. A notable trend is the increasing demand for gluten-free, organic, and plant-based cake mixes, driven by consumers' desire for healthier alternatives without compromising on taste or convenience. For instance, brands like King Arthur Flour and Simple Mills have introduced organic and gluten-free cake mixes that appeal to niche markets seeking allergen-friendly and natural ingredients.
  
• Additionally, flavor innovation is prominent, with companies experimenting with exotic and trending flavors such as matcha, salted caramel, or lavender to attract adventurous consumers. The rise of artisanal and boutique brands also exemplifies a move towards handcrafted, small-batch products that emphasize authenticity and high-quality ingredients, as seen with companies like Bob's Red Mill expanding their product lines to include innovative mixes.
  
• Another significant trend is the integration of sustainability into packaging and sourcing practices, with brands adopting eco-friendly packaging and promoting responsibly sourced ingredients to appeal to environmentally conscious buyers. The digital transformation has further accelerated these trends; online platforms and social media influencers play a crucial role in shaping consumer choices, with recipe sharing and baking tutorials fostering a community-driven approach to baking.
  
• Moreover, the COVID-19 pandemic accelerated demand for home baking as a comforting and creative activity, a trend that persists as consumers continue to seek personalized and celebratory baked goods for special occasions. Overall, the market's trajectory is driven by the desire for healthier, innovative, and sustainable products, alongside the influence of digital media and a growing appreciation for artisanal baking, ensuring that the cake mix industry remains vibrant and adaptable to consumer needs.
  

Cake Mix Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

The cake mix market by product type is segmented into chocolate cake mix, vanilla cake mix, red velvet cake mix, funfetti and specialty flavor mixes, gluten-free cake mix and organic cake mix. The chocolate cake mix segment accounted for 5.2% of the market share in 2024 with a market size of USD 501.2 million.

• The cake mix market is experiencing dynamic shifts driven by evolving consumer preferences toward health, convenience, and innovative flavors. Traditional flavors like vanilla and chocolate remain popular with a market size of USD 400 million and 300 million, but there is a noticeable surge in demand for specialty and premium mixes such as red velvet, funfetti, and other unique flavor blends that cater to consumers seeking variety and indulgence. The rise of health-conscious eating has spurred growth in gluten-free and organic cake mixes, appealing to consumers with dietary restrictions or preferences for natural ingredients.
  
• For example, Betty Crocker has expanded its product range to include gourmet and premium cake mixes such as red velvet, funfetti, and caramel gourmet varieties. These specialty mixes cater to consumers looking for unique flavors and visual appeal, aligning with the trend toward indulgence and variety.
  
• Also, Duncan Hines has introduced organic and natural cake mix options made with non-GMO ingredients and free from artificial preservatives. This reflects the rising consumer demand for health-conscious products and natural ingredients.
  
• Additionally, there is an increasing interest in specialty flavor mixes that incorporate exotic or seasonal ingredients, reflecting a desire for novelty and personalization in baking. Convenience remains a key driver, with pre-mixed options gaining popularity among busy households and amateur bakers who prefer quick and easy solutions without compromising taste or quality.
  
• The market is also witnessing innovation through the introduction of vegan, keto-friendly, and allergen-free options, broadening the appeal to diverse consumer segments. The trend toward sustainability and organic ingredients influences product development, with brands emphasizing eco-friendly packaging and ethically sourced ingredients. Overall, the cake mix market is characterized by a blend of tradition and innovation, with a clear shift toward healthier, more diverse, and convenient baking options that cater to a broad spectrum of consumer tastes and lifestyles.
  
• For example, Simple Mills offers vegan and keto-friendly cake mixes that cater to consumers following plant-based or low-carb diets. Their products use clean, organic ingredients and are free from artificial preservatives, aligning with the trend toward health-conscious and ethical eating.

Learn more about the key segments shaping this market

Download Free PDF

The cake mix market by packaging is segmented into boxes/cartons, pouches and flexible packaging, bulk packaging and single-serve packaging. The boxes/cartons accounted for 34.3% of the market share in 2024 with a market size of USD 710.3 million.

• In the cake mix market, there are many changing packaging trends to meet the demands of consumers for sustainable packaging, convenience, and brand differentiation. Various packaging formats are playing a key role in distinguishing the products of different brands. Boxes and cartons remain popular for retail presentation formats. They also provide adequate space for branding, nutritional facts, and good visuals while protecting them during transportation and storage. Pouches and flexible packaging have become the rage due to their light weight, resalability, and ease of use for quick solutions to fit one's on-the-go baking needs while being fast advancing towards healthier options such as being made from user-friendly materials that also lie in the purview of sustainability.
  
• For instance, Betty Crocker continues to use traditional cardboard boxes that offer ample space for vibrant visuals, nutritional information, and branding elements, while also incorporating recyclable materials to appeal to eco-conscious buyers. Duncan Hines has introduced resealable pouches for some of their cake mixes, providing a lightweight, portable, and user-friendly option that caters to busy consumers seeking quick and easy baking solutions. Pillsbury has launched eco-friendly flexible packaging made from biodegradable or reusable materials, emphasizing sustainability without compromising convenience. Additionally, brands like King Arthur Flour utilize clear window cartons that allow consumers to see the product, enhancing transparency and visual appeal on shelves.
  
• Environmentalism becomes less concerned about packaging efficiency and higher flexibility for large to small buyers. Bulk packaging is more common for food service and wholesale. This is the most cost-effective and most efficient means of transport used by the big commercial bakeries and the bulk end user, while still ensuring very high quality for storage that is gentle on handling.
  
• Small standalone packaging is a hit with people looking for easy handling, portion control, and portability, providing the essence of baking cushions-like convenience, especially in small households or when on the move. In all these formats, the commonalty is a clear shift toward being made of ecologically friendly materials. including biodegradable options, which truly fulfil the ideals of strengthening retardation of environmental issues and pleasing eco-minded consumers.
  
• Also, some innovative packaging styles with added closure methods, bigger windows, and eye-catching graphics have been embraced to give a winning shelf appeal and exciting brand engagement. The packaging trend for the cake mix market is a race to merge functionality, sustainability, and aesthetics for different consumer preferences from retail mix and foodservice to home baking that emphasize ecological attention and convenience.
  

The cake mix market by distribution channel is segmented into supermarkets and hypermarkets, convenience stores, online retail/e-commerce, specialty stores and gourmet retailers and foodservice and commercial bakeries. The supermarkets and hypermarkets industry accounted for 34.7% of the market share in 2024 with a market size of USD 802.1 million.

• Distribution channels for cakes mixes are witnessing huge transformations to meet evolving consumer needs and augment marketing. The supermarkets and hypermarkets continue to be the dominant retail channels, thus being able to offer all product formats and brands to consumers in their convenient one-stop shopping environment. The importance of convenience stores is increasing for impulse purchases, especially with respect to quick baking needs, as they provide for strategic locations, extended working hours, and convenience to consumers in searching for on-the-go baking solutions.
  
• Online retail and e-commerce platforms are on the rise due to home delivery convenience, larger varieties of products, and opportunities to try niche or specialty cake mixes that might not always be available in brick-and-mortar shops. Specialty stores and gourmet retailers also play a major role by selling premium, artisanal, and organic cake mixes to meet the needs of health-conscious and premium-seeking consumers.
  
• Cake mixes supplied on a bulk basis into foodservice channels like commercial bakeries and bakeries supplying to restaurants and cafes are gaining traction in a bid to meet the rising demand for baked goods in the foodservice outlet. As such, the distribution landscape appears to be interacting further and diversifying, as brands continue to exploit both traditional retail outlets and digital platforms to attain a larger customer pool together with accommodating convenience-driven shopping behavior while serving niche markets with specialized products.

Looking for region specific data?

Download Free PDF

The cake mix market is dominated by North America, accounting for 34.5% of total revenue in 2024.

• Regional cake mix trends diverge from each other in an extremely high manner throughout the world. These include cultural preferences, economic factors, and evolving lifestyles by consumers. The cake mix market is very matured in North America, especially the United States and Canada, with a great shift towards convenience, innovation, and health-conscious options in cake mixes.
  
• Customers are now leaning toward gluten-free, organic, and allergy-friendly types of cake mixes as they acknowledge increasingly more the popularly dietary restrictions and wellness trends. Brands also innovate flavors and revolutionize the formats of packaging to cater to busy and on-the-go consumers, using resealable pouches and eco-friendly packaging.
  
• In the case of Europe, the cake mix market is characterized by a clear inclination towards premium and natural ingredients. Among these countries, the UK, Germany, and France are beginning to follow growing trends toward artisanal and organic cake mixes. Sustainability also holds sway among these; thus, this encourages brands to adapt eco-friendly packaging and produce mixes from local or organic sources. Consumer preference is towards traditional flavors given a modern twist, and there are notable interests in gluten-free and vegan options in countries like the UK and Germany.
  
• Among the Asian and Pacific countries, a huge market momentum is currently growing. This was due to an increase in disposable income, higher rates of urbanization, and changing lifestyles. China, India, and Japan are the key markets. Still, while local-looking Chinese consumers prefer traditional flavors and ingredients, convenience remains an important factor in consumers' preferences. The health trend is emerging, and an increasing number of consumers are seeking low-sugar, gluten-free, and multi-grain cake mixes. Particularly, the e-commerce sector thrives at ease of access to international brands and specialty goods.
  
• Steady growth is continuous for Brazil, Mexico, and other Latin American areas, caused mainly by the middle-class emergence as well as the exposure to more Western lifestyles. Consumers ought to strike a balance by keeping the affordability firm but at the same time catering to local flavor preferences, as along with increased growth is the inherent rise in demand for convenience products that keep with the traditional baking practices. Overall, regions display trends that differ according to the balance between global and local influences, with increasing significance given to sustainability and health-conscious choices everywhere.
  

Cake Mix Market Share

 The General Mills, Inc., Conagra Brands, Inc. (Duncan Hines), The J.M. Smucker Company (Pillsbury), Grupo Bimbo, S.A.B. de C.V. and Associated British Foods plc are significant 5 players in the market with respect to innovation and distribution. These are prominent companies within the cake mix industry operating in their respective regions. These companies hold strong positions globally due to their extensive experience in cake mix market. Their diverse product portfolios, backed by robust production capabilities and distribution networks, enable them to meet the rising demand across various regions.

General Mills, Inc.: General Mills is one of the major contributors in the market, offering its consumers a wide range of products under popular brands like Betty Crocker. The company is innovatory and quality-conscious in its process with the main aim of determining a variety of flavors, health-conscious options, and comfort packages that meet the growing standards of consumers. Its broad distribution ensures that it gets to every nook and corner of North America and the globe, thus influencing consumer preference and taste. This diversification of products as well as marketing strategy even helps to retain its position as the leader among cake mixes, finding them situated in old and modern eating habits.

Conagra Brands, Inc. (Duncan Hines): The Conagra Brands Company with its Duncan Hines brand is a significant player in the cake mix market, where convenience and variety are the loud mottos of the product. Duncan Hines has a wide selection of cake mixes, including classic, premium, and gluten-free options, which appeals to a large consumer base. Continuous research in innovation, branding, and strategic marketing has proven invaluable in giving Conagra a competitive advantage within the cake mix industry. The grocery stores and online platforms are some of the strong distribution channels that carry the wide-spanning nature of Conagra's distribution channels. The attention the brand puts into the quality and taste, combined with the consumer interaction through promotion, goes a long way in serving its purpose of trend-setting in the cakes mix industry and broadening market share.

The J. M. Smucker Company (Pillsbury): With the J.M. Smucker Company, Pillsbury is a prominent cake mix brand popular for its tried-and-true quality and classic flavors. Pillsbury is transforming the face of cake mixes by producing innovative products that are health-conscious and gluten-free to meet the changing tastes of the consumers. These factors, together with its establishment in diverse retail channels, supported by effective marketing campaigns, increased market penetration. Pillsbury capitalizes on convenience and flavor as it increases competitiveness and appeal in an increasingly crowded market desperate for easy, reliable-to-use cake mixes. Strong heritage and continuous product development help shape trends in the industry.

Grupo Bimbo, S.A.B. de C.V.: Grupo Bimbo is one of the largest bakery companies worldwide, which has significant operations in Latin America, North America, and other areas such as Africa, and it plays a vital role in the cake mix business. The company offers several different baking products, including specialty cake mixes suited to local tastes and preferences. Grupo Bimbo's outstanding distribution network and availability at less pricing put it within reach of critical emerging markets. Its renewed focus on innovation, quality, and adaptation to local terrain helps expand its market share. The strategic acquisitions of the corporation and brand portfolio contributes much towards the increasing growth of the cake mix sector, especially in areas where the trend of convenience baking is becoming popularized.

Associated British Foods: Associated British Foods is one of the major players in the cake mix market, especially in the UK and Europe, through its Primark brand and other subsidiaries. The company provides cake mixes that are high quality, innovative, and health-oriented, especially to meet the growing demand for natural and organic products among consumers. Strong sustainability focus, ingredient sourcing, and product differentiation help a lot in competition. ABF introduces new flavors in dietary allowances and packaging innovations into a global distribution network that translates into a trend in the market. Overall, it focuses on expanding product lines and regions to secure its position in the global cake mix industry.

Cake Mix Market Companies

Major players operating in the cake mix industry are:

• General Mills, Inc.
• Conagra Brands, Inc. (Duncan Hines)
• The J.M. Smucker Company (Pillsbury)
• Grupo Bimbo, S.A.B. de C.V.
• Associated British Foods plc
• Chelsea Milling Company (Jiffy Mix)
• Flowers Foods, Inc.
• McKee Foods Corporation
• Dawn Food Products, Inc.
• Dr. August Oetker KG
• Simple Mills, Inc.
• King Arthur Baking Company
• Pamela's Products
  

Cake Mix Industry News:

• In November 2023, General Mills, Inc. announced the groundbreaking of a new baking facility at Nashik, Maharashtra. This plant will be the primary production hub for Pillsbury baking mixes tailor-made for Indian market requirements. The plant is scheduled to start operations by August 2024.
  
• In April 2023, Continental Mills, Inc. has expanded its product portfolio by launching four new baking and waffle mixes: the Krusteaz Gluten-Free Vanilla Muffin Mix, Krusteaz Vanilla Pound Cake Mix, Krusteaz Churro Belgian Waffle Mix, and the Krusteaz Gluten-Free Meyer Lemon Bar Mix.
  
• In February 2024 saw the announcement by Ann Clark, renowned cookie cutter and baking supplies manufacturer, of an expansion of her product line to incorporate 4 new gourmet varieties of cake mix and frosting products. These mixes simplify the process for the consumer to produce bakery-quality cakes using only vegetable oil, eggs, and milk; the recipe is easy. The mixes are made from high-quality ingredients such as malted barley flour, buttermilk powder, unbleached artisan flour, cane sugar, natural vanilla, and Dutch-process cocoa; the texture is tender and the frosting smooth. They ensure their commitment to quality and flavor in producing premium cakes without sacrifice on the convenience or flavor that reflects their commitment to better baking solutions, as highlighted by CEO Ben Clark.
  

The cake mix market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue (USD Billion) and volume (Kilo Tons) from 2021 - 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Chocolate cake mix
• Vanilla cake mix
• Red velvet cake mix
• Funfetti and specialty flavor mixes
• Gluten-free cake mix
• Organic cake mix

Market, By Distribution Channel

• Supermarkets and hypermarkets
• Convenience stores
• Online retail/e-commerce
• Specialty stores and gourmet retailers
• Foodservice and commercial bakeries

Market, By Packaging Type

• Boxes/cartons
• Pouches and flexible packaging
• Bulk packaging
• Single-serve packaging

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa