Automotive Embedded Telematics Market size is expected to witness healthy CAGR during the forecast period driven by increasing integration of the telematics systems into passenger and commercial vehicles. It allows vehicles to communicate with other devices or with an individual user over a network. Furthermore, the supportive government initiatives for safety & security of the vehicles such as the European Union’s eCall Initiative and Russia’s ERA-GLONASS also augment the demand for the embedded telematics market.
Other factors contributing to the growth of the automotive embedded telematics market are the increased use of embedded telematics in connected cars and the penetration of cloud-based telematics for asset tracking. Connected cars and autonomous vehicles are equipped with telematics software, which will provide vehicle owners or drivers with key information that can be used to prevent potential dangers. The widespread use of Advanced Driver Assistance Systems (ADAS) will also fuel the automotive embedded telematics market growth. Driver assistance technologies such as anti-lock braking system, automated emergency braking, and blind-spot monitoring are gaining much popularity among fleet managers to avoid potential road hazards.
However, the improved network connectivity has increased the risks of data theft and cyber-attacks on the infotainment systems of vehicles. The hackers can easily control the steering or interrupt with the vehicle’s components resulting in a potential danger to driver’s safety. This propels the need to protect the embedded systems from such attacks. This may restrain the growth of the automotive embedded telematics market.
The shifting focus toward the Usage-Based Insurance (UBI) propelled by the growing number of connected cars is expected to accelerate the automotive embedded telematics market. Smart cars are equipped with sensors and OBD systems that can monitor vehicle-related data and meet the customer demands for safety and security features, advanced vehicle maintenance, and improved fleet management. The UBI program includes the OBD to monitor the driving habits, Pay As You Drive (PAYD), Pay How You Drive (PHYD), and the overall status of the vehicle components.
The speedy implementation of the embedded telematics in passenger vehicles is expected to increase the share of the automotive embedded telematics market over the forecast timeline. Passenger vehicles offer the most convenient mode of travel and are likely to witness a surge in demand in the coming years, further accelerating the need of embedded telematics for more safety and an enhanced in-car experience.
Embedded telematics systems have been widely used in commercial vehicles for fleet management applications. They allow fleet operators and transportation & logistics service providers to manage their vehicles fleet size. They also allow enterprises to manage the fleet operations by improving navigation & communication, enabling a more secure overall traveling experience. Currently, mobile-based fleet telematics applications are widely used for fleet management as they provide cost-effective and convenient methods of fleet tracking.
North America has been the leading region in the automotive embedded telematics market and is projected to continue its dominance owing to the growing trend of connected vehicles in the region. As the use of telematics grows, cybersecurity vulnerabilities and the need to safeguard the vehicle-related data from cyberattack also grow. In this regard, the government institutions and other law enforcement agencies are issuing guidelines and taking efforts to safeguard automotive telematics. For instance, in May 2018, the U.S. Department of Homeland Security (DHS) and the Department of Transportation (DoT) partnered to create a cyber-security implementation primer to secure the U.S. federal vehicle fleets. The DoT’s Volpe Center and the U.S DHS Science & Technology Directorate designed telematics to collect and utilize data concerning speed, location, maintenance, and fuel consumption.
The automotive embedded telematics market in Asia Pacific is projected to witness the fastest adoption rate due to the growing sales and production of the passenger and commercial vehicles in the region. The growing implementation of the IoT devices in the automotive to enhance vehicle safety, real-time monitoring, and enabling vehicle to vehicle & other devices communication also promotes the market.
Some of the vendors providing automotive telematics solutions for the automotive embedded telematics market are Omnitracs, Fleetmatrics, DigiCore, Autotrac, Telogis, Trimble Navigation, Masternaut Teletrac, TomTom Telematics, and Mix Telematics. The global automakers are investing in their research & development labs to support new product developments driven by the product innovations. For instance, in April 2017, Toyota Fleet Management (TFM), a division of Toyota Finance Australia, launched fleet telematics to promote safer driving practices, simplify the record-keeping process, and optimize the fleet asset usage for fleet managers. In December 2017, Panasonic Corporation, in collaboration with Ficosa, started the mass production of Telematics Control Units (TCUs). TCUs enable vehicles to make an emergency call during an accident, track stolen vehicles, and record diagnostic codes for service stations.