Usage-based Insurance (UBI) Market Size & Share 2026-2035
Market Size by Package, by Vehicle, by Technology, by Vehicle Age, by Distribution Channel, Growth Forecast.
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Market Size by Package, by Vehicle, by Technology, by Vehicle Age, by Distribution Channel, Growth Forecast.
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Starting at: $2,450
Base Year: 2025
Companies Profiled: 25
Tables & Figures: 170
Countries Covered: 24
Pages: 235
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Usage-based Insurance (UBI) Market
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Usage-based Insurance Market Size
The global usage-based insurance (UBI) market size was valued at USD 62.6 billion in 2025. The market is expected to grow from USD 77.6 billion in 2026 to USD 567.6 billion in 2035, at a CAGR of 24.8%, according to latest report published by Global Market Insights Inc.
Usage-based Insurance (UBI) Market Key Takeaways
Market Size & Growth
Regional Dominance
Key Market Drivers
Challenges
Opportunity
Key Players
The usage-based insurance (UBI) market is projected to witness strong growth in the coming years, driven by the increasing penetration of connected vehicles, rising demand for personalized insurance pricing, and the growing emphasis on data-driven risk assessment models. As insurers seek to improve underwriting accuracy, reduce loss ratios, and enhance customer satisfaction, UBI solutions are becoming essential to enable fair, transparent, and behavior-based premium structures aligned with individual driving patterns.
Technological advancements such as telematics devices, smartphone-based tracking, embedded vehicle sensors, AI and ML powered driving behavior analytics, GPS-based mileage monitoring, and real-time data processing platforms are transforming traditional auto insurance models. These innovations enable continuous monitoring of driving parameters such as speed, braking, acceleration, mileage, and time of use, while providing insurers with end-to-end visibility across policy lifecycle stages from enrollment and risk scoring to dynamic pricing, claims management, and renewal optimization.
Market growth is further supported by the expansion of connected and electric vehicles, increasing adoption of pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) models, rising regulatory acceptance of telematics-based pricing, and growing consumer awareness of cost-saving and usage-linked insurance products. Core UBI functions such as real-time driving data collection, behavioral risk scoring, dynamic premium calculation, driver feedback and coaching, fraud detection, and claims optimization have become critical to insurer competitiveness and profitability. Associated services including telematics device deployment, platform integration, data analytics, consulting, customer support, and compliance management ensure seamless implementation and scalability across diverse insurance portfolios.
In 2024, leading UBI ecosystem participants such as Progressive, Allstate, AXA, Liberty Mutual, UNIPOLSAI Assicurazioni, Metromile, and Octo expanded their usage-based insurance capabilities. These players invested significantly in AI-driven telematics analytics, cloud-based insurance platforms, mobile-enabled customer engagement tools, and deeper integration with policy administration, claims, and customer relationship management systems to improve risk selection, enhance customer retention, and optimize underwriting performance.
The usage-based insurance ecosystem continues to evolve as advanced analytics, real-time telematics, automation, and personalized insurance models reshape the global auto insurance landscape. Insurers and technology providers are increasingly prioritizing integrated, data-driven UBI platforms that deliver holistic insights into driving behavior, enable dynamic pricing, reduce manual intervention, and support long-term profitability. These advancements are redefining the UBI market, enabling more transparent, customer-centric, and risk-optimized insurance solutions across global markets.
Usage-based Insurance Market Trends
The demand for advanced usage-based insurance (UBI) solutions is rapidly increasing, driven by growing collaboration among insurers, telematics technology providers, automotive OEMs, mobility platforms, and data analytics firms. These partnerships aim to enhance driving behaviour monitoring, real-time risk assessment, personalized premium pricing, claims optimization, and compliance with evolving data privacy and insurance regulations. Industry stakeholders are working together to develop integrated, modular, and data-driven UBI platforms incorporating AI- and ML-powered driving analytics, real-time telematics data collection, cloud-enabled data management, predictive risk modelling, and mobile-first customer engagement applications.
For instance, in 2024, leading UBI ecosystem participants such as Progressive, Allstate, AXA, Liberty Mutual, UNIPOLSAI Assicurazioni, and Octo expanded strategic collaborations with telematics providers, automotive OEMs, and insurtech partners to deploy unified UBI platforms, real-time driving analytics, AI-driven underwriting insights, and automated policy and claims workflows. These initiatives improved underwriting accuracy, reduced loss ratios, enhanced customer transparency, and increased operational efficiency across personal and commercial auto insurance portfolios.
Regional customization of UBI solutions is emerging as a key market trend. Leading insurers are developing localized telematics configurations, region-specific pricing models, regulatory compliance frameworks, and data privacy modules across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. These solutions address country-specific insurance regulations, driving behaviors, vehicle usage patterns, and consumer expectations, tailored for diverse segments such as personal auto insurance, fleet insurance, mobility-as-a-service providers, and electric vehicle users.
The rise of specialized insurtech and telematics startups offering AI-powered driving analytics, smartphone-based tracking, predictive risk scoring, and cloud-based UBI platforms is reshaping the competitive landscape. Companies focusing on PAYD and PHYD models, real-time driver feedback, fraud detection, and automated claims processing are enabling scalable and cost-effective deployment of UBI programs. These innovations empower both established insurers and emerging players to accelerate digital transformation, improve customer engagement, and expand UBI adoption across global markets.
The development of standardized, modular, and interoperable UBI platforms is transforming the market. Leading players such as AXA, Progressive, Allstate, Liberty Mutual, UNIPOLSAI, and Octo Group are deploying unified telematics and insurance architectures that integrate seamlessly with policy administration, underwriting, claims, customer relationship management, and automotive data ecosystems. These platforms support customizable pricing models, real-time risk monitoring, enterprise-scale deployment, and compliance with global data protection regulations, enabling insurers to deliver transparent, flexible, and customer-centric usage-based insurance solutions across the full policy lifecycle.
Usage-based Insurance Market Analysis
Based on package, the usage-based insurance market is divided into pay-as-you-drive (PAYD), pay-how-you-drive (PHYD) and manage-how-you-drive (MHYD). The pay-as-you-drive (PAYD) segment dominated the market, accounting for around 66% share in 2025 and is expected to grow at a CAGR of over 24.7% from 2026 to 2035.
Based on vehicle, the market is divided into passenger vehicles and commercial vehicles. The passenger vehicles segment dominates the market, accounting for around 79% share in 2025, and the segment is expected to grow at a CAGR of over 25.1% from 2026 to 2035.
Based on vehicle age, the market is divided into used vehicles and new vehicles. The used vehicles segment dominated the market and was valued at USD 43.1 billion in 2025.
Based on technology, the market is divided into OBD-II (On-Board Diagnostics), smartphone-based telematics, embedded telematics and black boxes. The OBD-II (On-Board Diagnostics) segment dominated the market and was valued at USD 21.5 billion in 2025.
Based on distribution channel, the market is divided into brokers and agents, direct sales, online platforms and bancassurance. The brokers and agents segment dominated the market and was valued at USD 23 billion in 2025.
In 2025, US dominated the North America usage-based insurance market with around 78% market share and generated approximately USD 20 billion in revenue.
Germany holds share of 21% in Europe Usage-based insurance market in 2025 and it will grow tremendously between 2026 and 2035.
China holds share of 42% in Asia Pacific Usage-based insurance (UBI) market in 2025 and it is expected to grow tremendously between 2026 and 2035.
Usage-based insurance market in Brazil will experience significant growth between 2026 and 2035.
Usage-based insurance market in UAE will experience significant growth between 2026 and 2035.
Usage-based Insurance Market Share
Usage-based Insurance Market Companies
Major players operating in the usage-based insurance (UBI) industry include:
Progressive
Usage-based Insurance Industry News
The usage-based insurance (UBI) market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Bn) from 2022 to 2035, for the following segments:
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Market, By Package
Market, By Vehicle
Market, By Technology
Market, By Vehicle Age
Market, By Distribution channel
The above information is provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
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2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
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Our triple-layer validation process ensures maximum data reliability:
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Trust & credibility
Verified data sources
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Regulatory filings
Government procurement records and policy documents
Academic research
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Company reports
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GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →