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Automatic Content Recognition Market Analysis

  • Report ID: GMI6845
  • Published Date: Oct 2023
  • Report Format: PDF

Automatic Content Recognition Market Analysis

Automatic Content Recognition Market Size, By Enterprise Size, 2021 – 2032, (USD Billion)

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The large enterprises segment held over 64% of the automatic content recognition market share in 2022. Collaborative partnerships are propelling large enterprises in the market by enhancing advertising strategies and insights. These alliances enable access to diverse datasets and innovative technologies, refining ad targeting & personalization.


For instance, in June 2022, LG Ads Solutions partnered with the omnichannel supply side platform, Magnite. This partnership aimed to introduce enhanced analytics, measurement, and activation capabilities for media owners & publishers. Under this partnership, Magnite gains access to LG Ads Solutions’ data including automatic content recognition data at the audience level, thus opening up new avenues for refined advertising strategies and insights for both companies.


Automatic Content Recognition Market Share, By End-Use Industry, 2022

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The media & entertainment segment accounted for 25% of the automatic content recognition market share in 2022, led by content personalization and targeted advertising. ACR technology enables media companies to offer tailored content recommendations, enhancing viewer engagement and satisfaction. Simultaneously, it facilitates precise audience profiling, allowing advertisers to create highly targeted ad campaigns based on viewer preferences and behaviors. These personalized strategies not only optimize user experience but also significantly enhance the effectiveness and relevance of advertisements, driving revenue for media enterprises.


U.S. Automatic Content Recognition Market Size, 2021 -2032, (USD Million)

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North America automatic content recognition market recorded more than 34% of revenue share in 2022, due to the region's high digital media consumption rates. With a population deeply engaged in online streaming, gaming & social media, automatic content recognition technology plays a pivotal role in delivering personalized content experiences.


Additionally, North America's advanced technology adoption, marked by continuous innovations, fuels the rapid integration of automatic content recognition solutions. The presence of major entertainment industries including Hollywood further emphasizes the need for accurate content recognition, enhancing user engagement across platforms. As advertisers prioritize targeted campaigns, automatic content recognition's ability to provide valuable viewer data becomes invaluable, driving its incorporation into advertising strategies and solidifying its position in the region's digital landscape.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of automatic content recognition reached USD 2.6 billion in 2022 and is set to expand at over 18% CAGR from 2023 to 2032, owing to the proliferation of smartphones and tablets worldwide.

The large enterprises segment held more than 64% of the market share in 2022, owing to the collaborative partnerships between large enterprises to enhance advertising strategies and insights.

North America market accounted for 34% of revenue share in 2022, due to the high digital media consumption rates and the rapid adoption of advanced technology in the region.

Some leading companies in the market are Apple Inc. (Shazam Entertainment Ltd.), Audible Magic Corporation, Clarifai Inc., Digimark Corporation, Google LLC (Alphabet Inc.), IBM Corporation, and Nuance Communications Inc.

Automatic Content Recognition Market Scope

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Access to only 1 person; cannot be shared; cannot be printed
Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 16
  • Tables & Figures: 541
  • Countries covered: 20
  • Pages: 400
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