Pet Tech Market - By Product, By Application, By End Use, By Distribution Channel - Global Forecast, 2026-2035

Pet Tech Market Size

The global pet tech market was valued at USD 15.6 billion in 2025. The market is expected to grow from USD 19.1 billion in 2026 to USD 52.9 billion in 2035, at a CAGR of 12% during the forecast period, according to the latest report published by Global Market Insights Inc. The market's growth can be attributed to a combination of factors, such as the rapid expansion of the global pet population, rising household income, increasing spending on pets, and the availability of several tech-friendly products for pets.
 

As per the Global Pet Parent Study 2024 estimates, the global pet population exceeds one billion. Households in the U.S., Brazil, Europe, and China alone are home to around half a billion dogs and cats, while more than half the world estimated to have at least one pet at home. Furthermore, as owners increasingly consider pets as a part of their family, the average amount spent per household on pets is also rising.
 

For example, an average American pet owner spent USD 1,960 on their pet(s) in 2023. The average pet dog costs USD 143 per month in 2024; cat ownership costs USD 90.50 per month per cat. Thus, the growing volume of pets and the willingness of pet owners to spend on their pets are contributing to the market growth. Moreover, growing awareness among pet owners regarding health monitoring and preventive care has enhanced the acceptance of these solutions, which are highly crucial for the growth of this market.
 

Pet tech is the newest segment in the pet care industry, concentrating on the use of smart tools and digital options to address the pets' health needs. This ensures their safety and keeps them engaged. It is useful for monitoring pets in real-time, improving their overall wellness, and providing convenience to owners. Some of the major players in the pet tech industry are Garmin International, Mars Incorporated, Pawbo, and Petcube. These companies are driving the growth of pet tech by introducing smart collars, cameras, feeders, and health-tracking tools that make pet care easier and more reliable. Their innovations help owners monitor pets more closely, improve safety, and support better overall pet wellbeing.
 

Between 2022 and 2024, the global pet tech market witnessed considerable growth, growing from USD 8.3 billion in 2022 to USD 12.7 billion in 2024. During this period, the market was shaped by rising pet ownership, increasing humanization of pets, and growing demand for convenient, technology-enabled care solutions. Rising adoption of smarter ways to monitor health, track behavior, and ensure safety, fueled the adoption of pet wearables, GPS trackers, and other interactive devices. The expansion of AI and IoT technologies made these solutions more accurate and affordable. Additionally, investments from major pet care and consumer electronics companies accelerated innovation and broadened access to connected pet devices.
 

The pet tech market includes technology-based products designed for companion animals. It includes devices such as pet tracking devices, activity monitors, interactive toys, smart feeders and bowls, intelligent doors, pet cameras, and other tech-driven tools that help you monitor pets, even in the absence of pet owners.
 

Pet Tech Market Trends

• The growing trend of pet adoption and humanization has positively influenced the market growth. As more households welcome pets in their homes, the demand for various pet care products, including pet tech products, has surged.
   
• These devices, such as pet health tracking monitors, GPS trackers, pet toys, feeders, smart cameras, etc., help the owners to better care for their pets. Thus, as the awareness among pet owners is rising, the demand for such products is also high.
   
• Rise in disposable income and willingness of pet owners to spend on their pets is another crucial factor driving the adoption of various pet tech products. Majority of pet owners consider their pets as family members; hence, they undertake numerous efforts to take proper care of their pets. This created tremendous opportunities for the growth of this sector, leading to a high demand for these products.
   
• Additionally, pet wearables have features for health monitoring and vital sign tracking. These devices can collect information and identify potential health issues with a pet. These help the owners keep an eye on their pet’s health and act when necessary.
   
• Also, the ability of these devices to assist pet owners in tracking their pet’s location, health, and activity in real-time through a connected mobile application makes it easier for them to manage the routine care of their pets. All these factors together aid in the market growth.
   

Pet Tech Market Analysis

Based on the product, the pet tech market is segmented into pet wearables, smart pet crates & beds, smart pet doors, smart pet feeders & bowls, smart pet fence, smart pet water dispenser, and smart pet toys. The pet wearables segment is further categorized into smart collar, smart vest, smart harness, and smart camera. The pet wearables segment accounted for a significant market share of 45.3% in 2025.

 

• Pet wearable devices, including smart collars, vests, and harnesses, provide real-time health tracking, location tracking, and behavioral monitoring. These products help pet owners to get accurate data on vital health parameters such as heart rate, body temperature, and activity level.
   
• Further, integration of Internet of Things (IoT) and Artificial Intelligence (AI) in wearables makes it possible to collect data on pets at all times, which helps the pet owners to monitor their pets remotely, and thus ensure better animal healthcare.
   
• AI-driven wearables can help to detect possible health risks by analyzing patterns of movement, eating, and emotional states. Also, data from these devices can be easily accessed using software and mobile phones, which further enhances the convenience of pet owners.
   
• Also, pet wearable devices with GPS trackers are in high demand as they help in pet safety and prevent pet theft. These factors together aid in high adoption of pet wearable devices, thereby positively driving segmental growth.
   
• On the other hand, the smart toys segment is anticipated to witness strong growth at a CAGR of 15.7% owing to rising demand for interactive and engaging solutions that enhance pet mental stimulation and reduce boredom. Increasing adoption of AI-enabled toys that adapt to pet behavior is further expected to drive segmental expansion.
   

Based on the application, the pet tech market is categorized into pet healthcare, pet owner convenience, communication & entertainment, and pet safety. The pet healthcare segment dominated the global market and was valued at USD 4.4 billion in 2025.
 

• Increasing pet ownerships globally and growing trend of considering pets as an integral member of family has greatly influenced the demand for pet tech products for pet health monitoring.
   
• There is increasing concern amongst pet owners towards the welfare of their pets, which, in turn, is encouraging a larger number of pet parents to seek reliable pet technology solutions for health and wellness management of their pets.
   
• Pet tech devices such as smart collars, fitness trackers, and mobile applications help pet owners monitor the health status of pets. Hence, there is a growing demand for such devices with health tracking tools.
   
• The pet owner convenience segment, on the other hand, held the second highest market share due to rising demand for automated feeding systems, self-cleaning litter boxes, and smart home integration that simplifies pet care routines. In addition, increasing urbanization and busy lifestyles drives adoption of these solutions for hassle-free pet management.
   

Based on the end use, the global pet tech market is segmented into household and commercial. The household segment dominated the market in 2025 and is anticipated to witness growth at a CAGR of 11.3% between 2026 - 2035. On the other hand, the commercial segment is anticipated to reach USD 15.3 billion by 2035. This growth can be attributed to increasing adoption of pet tech solutions in veterinary clinics, pet boarding facilities, and grooming centers to enhance operational efficiency and improve pet care services.
 

• Pet owners are purchasing advanced monitoring systems such as smart cameras, pet doors, automated feeders, and interactive toys which take care of the pet’s needs when the owner is away. Further, busy life routines and urban living of pet owners are also increasing the demand for pet tech products for home-use.
   
• Additionally, increasing awareness among pet parents regarding preventive healthcare is stimulating the adoption of these devices. Features such as live location tracking, activity monitoring, and dietary recommendations increase the adoption of these solutions.
   
• In addition, the market has also seen new developments in the integration of smart homes where pet tech devices can connect with other household systems, which improves convenience for pet owners.
   
• Lastly, increasing disposable income and growing veterinary infrastructure in emerging countries is further augmenting the segment growth.
   

Based on the distribution channel, the global pet tech market is segmented into physical pet store, online-only retailer, and physical mass merchant store. The physical pet store segment held a market share of 49.5% in 2025 and is estimated to reach USD 26.3 billion by 2035.
 

• Physical pet stores offer buyers the ability to personally inspect products before making a purchase. Additionally, these stores offer a personalized shopping experience to their clients, thereby attracting more buyers.
   
• Growing number of retail outlets and ease of shopping in these stores, coupled with varied offers and discounts offered on products, contributes to their wide adoption.
   
• In addition, several well-known online sites and stores are increasing their offline presence by opening new retail outlets to improve customer engagement, increasing the market share for this segment.
   
• In December 2021, Fi announced its expansion into the physical retail segment with PetSmart through a rollout of 250 stores globally. Such initiatives drive segmental growth.
   

North America Pet Tech Market

North America market was valued at USD 8.6 billion in 2025 and is projected to reach USD 29.7 billion by 2035, growing at a CAGR of 12.2% over the forecast years.
 

• High rates of pet ownerships in the region, coupled with availability of advanced pet tech products, drives market growth.
   
• Additionally, rising expenditure on pet care increases the adoption of these products in the region.
   
• High awareness among pet owners and accessibility to several pet tech devices also boosts market growth.
   
• Also, the presence of numerous established players in the region will further positively impact the North America market size in the upcoming years.
   

The U.S. pet tech market was valued at USD 3.9 billion and USD 5 billion in 2022 and 2023, respectively. The market size reached USD 7.6 billion in 2025, growing from USD 6.1 billion in 2024.
 

• According to the 2021-2022 National Pet Owners Survey by the American Pet Products Association (APPA), 70% of the U.S. households owned at least one type of pet. Additionally, almost 69 million of the U.S. households have at least one dog, and 45.3 million have at least one cat, about 9.9 million have birds, and 3.5 million have horses.
   
• Such high volume of pets in the country increases the demand for various pet tech products.
   
• Further, presence of several pet retail stores and well-established online platforms help in market penetration.
   
• Also, the market players are keen on providing innovative products to cater to the high demand, which positively drives the market growth in the country.
   

Europe Pet Tech Market

Europe market accounted for USD 3.3 billion in 2025 and is anticipated to show lucrative growth over the forecast period.
 

• The European pet tech market is rapidly growing due to the rise of pet ownership and the humanization of pets. The main technologies include health monitoring and control, RFID, GPS, behavioral sensors, and AID monitoring devices.
   
• Popular products include smart collars, automated feeders, and health-tracking wearables.
   
• Germany leads the region, fueled by high adoption rates and tech-savvy consumers.
   
• Major players such as Tractive and Halo Collar are investing in innovation to meet demand for connected wellness-focused solutions.
   

Germany dominates the Europe pet tech market, showcasing strong growth potential.
 

• The rising adoption of pet animals in the country, high consumer preference for technology-based pet products, and surging expenditure on veterinary care is set to augment the market in Germany.
   
• In addition, favorable laws and policies implemented in the region by regulatory authorities’ further aid in the growth of companies operating in the market.
   
• High disposable income and willingness of pet owners to spend on their pets also aids in market growth.
   

Asia Pacific Pet Tech Market

The Asia Pacific market is anticipated to grow at the highest CAGR of 13.9% during the analysis timeframe.
 

• The Asia Pacific market is evolving rapidly, driven by increasing pet ownership and the growing trend of pet humanization. Consumers in countries such as China, Japan, and India are embracing smart solutions such as GPS trackers, health monitoring wearables, automated feeders, and app-based platforms.
   
• Urbanization and rising disposable incomes fuel demand for IoT-enabled devices that enhance convenience and pet well-being.
   
• Key trends include AI-powered health analytics, subscription-based services, and integration with smart home ecosystems.
   
• E-commerce platforms and tech-savvy millennials are accelerating adoption, making Asia Pacific a hub for innovation in connected pet care.
   

India pet tech market is estimated to grow with a significant CAGR in the Asia Pacific market.
 

• The increasing pet ownership and rising disposable income in the country coupled with high expenditure on pet care will offer lucrative market growth opportunity in the country.
   
• In addition, rapidly expanding veterinary infrastructure in the country such as veterinary hospitals, clinics, as well as distribution channels such as retails stores and online platforms, will further enhance the market growth.
   

Latin American Pet Tech Market

Brazil leads the Latin American market, exhibiting remarkable growth during the analysis period.
 

• Brazil has the third-largest pet population in the world after the U.S. and Japan, with 160 million pets, of which 60 million are dogs, 30 million cats, and 32 million pet-owning households.
   
• Such high volume coupled with strong growth in veterinary expenditure is anticipated to foster market growth.
   
• Additionally, the presence of several international as well as local pet tech companies in the country further aid in the market growth.
   

Middle East and Africa Pet Tech Market

Saudi Arabia market is expected to experience substantial growth in the Middle East and Africa market.
 

• Rapid expansion in the Saudi Arabian market is largely driven by the increasing pet ownership among young urban residents. There is a gradual increase in the adoption of pet tech devices including GPS enabled collars, health wearables, automated feeders, and pet monitoring cameras due to high smartphone penetration and a well-established e-commerce ecosystem.
   
• Under Vision 2030, government efforts and programs for digital transformation are fostering the development of innovative pet IoT and AI systems. There has been a cultural shift in aspects such as treating pets as family members and there is an increasing awareness of the wellness of pets. These aspects are positively driving the adoption of key pet tech systems.
   

Pet Tech Market Share

The market is highly fragmented, with leading companies competing alongside a growing number of regional players and start-ups driving innovation. Top 4 companies, including Mars, Garmin International, Pawbo, and Petcube collectively hold approximately 30% of the global market share. Garmin International stands out as the leader in pet wearables, offering advanced tracking and health monitoring solutions supported by robust distribution channels.
 

These industry leaders maintain their competitive edge by investing in smart technologies, connected ecosystems, and veterinary-focused solutions that enhance pet care and convenience. Strategic initiatives such as mergers, acquisitions, partnerships, and product launches are common, aimed at accelerating innovation, expanding capabilities, and strengthening regional presence. The focus on integrating IoT, AI, and data analytics into pet tech products underscores their commitment to improving functionality and user experience.
 

At the same time, smaller firms and niche start-ups contribute significantly by developing specialized solutions and cutting-edge platforms tailored to specific pet needs. This dynamic environment fosters rapid technological advancements, competitive differentiation, and diversification across the market. As consumer demand for smart pet care solutions grows globally, the interplay between established players and innovators continues to drive sustained growth in the pet tech industry.
 

Pet Tech Market Companies

Prominent players operating in the pet tech industry are as mentioned below:

• Actijoy
• CleverPet
• Dogtra
• Felcana
• Fitbark
• Furbo
• Garmin International
• Halo Collar
• Link My Pet
• Loc8tor
• Mars, Incorporated
• Pawbo
• Pawscout
• Petcube
• Pet Huhou
• PETKIT
• PetPace
• Qpets
• Tianjin Smart Pets Technology
• Tractive
   
• Garmin International

Garmin holds a leading position in the pet wearables segment with a market share of ~11%, driven by its innovative range of GPS-enabled tracking collars and activity monitors such as the Alpha and Astro series. The company’s strong distribution network, integration of advanced technologies such as real-time location tracking and health monitoring, and commitment to durability and precision reinforce its dominance in connected pet care solutions.
 

• Pawbo

Pawbo stands out in the pet tech market with its interactive smart cameras and treat-dispensing systems under its innovative portfolio. Its leadership is reinforced by expertise in remote engagement, seamless app integration, and continuous investment in IoT-enabled devices that foster pet-owner bonding, positioning Pawbo as a trusted name in connected pet entertainment and care.
 

• Furbo

Furbo stands out in the smart pet camera segment with its flagship interactive camera featuring two-way audio, treat tossing, and AI-powered barking alerts. The company’s focus on connectivity, real-time monitoring, and user-friendly app integration has made it a preferred choice for pet owners seeking advanced remote engagement and safety features.
 

Pet Tech Market Industry News

• In May 2024, Garmin International launched the Alpha 300 series and Alpha TT 25 and T 20 collar series, the latest generation of tracking and training systems for hunters and their dogs. These new devices offer enhanced GPS tracking, training features, and durability, catering to the needs of outdoor enthusiasts. With this launch, Garmin strengthens its presence in the pet tech market by providing advanced solutions for canine tracking and training.
   
• In February 2024, Petcube expanded its product lineup with the launch of its new GPS Tracker. The GPS Tracker provides real-time location monitoring for pets, catering to growing consumer demand for comprehensive pet safety and tracking solutions, further solidifying Petcube's presence in the evolving pet technology space.
   
• In September 2023, Halo introduced its latest AI-driven model, the Halo Collar 3, designed to enhance pet safety with advanced hardware and software features.  This launch strengthens Halo’s position in the pet tech market, offering improved GPS tracking and safety for dog owners.
   
• In September 2023, Furbo introduced the Furbo 360° Cat Camera, the first pet camera designed specifically for cat safety and engagement. This innovative device offers a 360° rotating view, an interactive feather wand toy, and the ability to toss treats, providing interactive fun for cats. This launch further strengthens Furbo's leadership in the market, enhancing pet care and safety.
   

The pet tech market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2022 - 2035 for the following segments:

Market, By Product

• Pet wearables
  • Smart collar
  • Smart vest
  • Smart harness
  • Smart camera
• Smart pet crates and beds
• Smart pet doors
• Smart pet feeders and bowls
• Smart water dispenser
• Smart pet fence
• Smart pet toys

Market, By Application

• Pet healthcare
• Pet owner convenience
• Communication and entertainment
• Pet safety

Market, By End Use

• Household
• Commercial

Market, By Distribution Channel

• Physical pet store
• Online-only retailer
• Physical mass merchant store

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE