Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Marketing analytics market 360º synopsis, 2018 - 2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2023-2032
2.3 Regional trends
2.4 Application trends
2.5 Deployment model trends
2.6 End user trends
Chapter 3 Marketing Analytics Industry Insights
3.1 Impact of COVID-19
3.2 Impact of the Russia-Ukraine war
3.3 Industry ecosystem analysis
3.4 Vendor matrix
3.5 Profit margin analysis
3.6 Technology & innovation landscape
3.7 Patent analysis
3.8 Key news and initiatives
3.8.1 Partnership/Collaboration
3.8.2 Merger/Acquisition
3.8.3 Investment
3.8.4 Application launch & innovation
3.9 Regulatory landscape
3.10 Impact forces
3.10.1 Growth drivers
3.10.1.1 Increasing adoption of big data and cloud computing
3.10.1.2 Rising demand for data-driven marketing
3.10.1.3 Growing need to optimize marketing budgets
3.10.1.4 Surging demand for real-time insights
3.10.2 Industry pitfalls & challenges
3.10.2.1 Complexity of marketing analytics tools
3.10.2.2 High cost of marketing analytics solutions for SMEs
3.11 Growth potential analysis
3.12 Porter’s analysis
3.13 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.3.1 HubSpot
4.3.2 Mailchimp
4.3.3 Microsoft Corporation
4.3.4 Semrush
4.3.5 Salesforce
4.3.6 CleverTap
4.3.7 Google
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022
Chapter 5 Marketing Analytics Market Estimates & Forecast, By Application (Revenue)
5.1 Key trends, by application
5.2 Social media marketing
5.3 E-mail Marketing
5.4 Search Engine Marketing
5.5 Content Marketing
5.6 Others
Chapter 6 Marketing Analytics Market Estimates & Forecast, By Deployment Model (Revenue)
6.1 Key trends, by deployment model
6.2 Cloud
6.3 On-Premises
Chapter 7 Marketing Analytics Market Estimates & Forecast, By End user (Revenue)
7.1 Key trends, by end user
7.2 Retail & Consumer Goods
7.3 BFSI
7.4 Retail
7.5 Media & Communication
7.6 Healthcare
7.7 Industrial
7.8 Others
Chapter 8 Marketing Analytics Market Estimates & Forecast, By Region (Revenue)
8.1 Key trends, by region
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 UK
8.3.2 Germany
8.3.3 France
8.3.4 Italy
8.3.5 Spain
8.3.6 Nordics
8.4 Asia Pacific
8.4.1 China
8.4.2 India
8.4.3 Japan
8.4.4 ANZ
8.4.5 South Korea
8.4.6 Southeast Asia
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Argentina
8.6 MEA
8.6.1 UAE
8.6.2 Saudi Arabia
8.6.3 South Africa
Chapter 9 Company Profiles
9.1 Accenture PLC
9.2 Adobe Systems, Inc.
9.3 CleverTap
9.4 Experian PLC
9.5 Google
9.6 HubSpot
9.7 IBM Corporation
9.8 Mailchimp
9.9 McKinsey & Company
9.10 Microsoft Corporation
9.11 NGDATA, Inc.
9.12 Oracle Corporation
9.13 Pegasystems, Inc.
9.14 Salesforce
9.15 SAS Institute, Inc.
9.16 SAP SE
9.17 Semrush
9.18 Supermetrics
9.19 Teradata Corporation
9.20 Wipro Ltd.
