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Wheat protein Market size to exceed $3bn by 2027

  • Published Date: August 18, 2021

Wheat Protein Market size is estimated to exceed USD 3 billion by 2027, according to a new research report by Global Market Insights Inc.

Wide application scope across bakery & confectionary, nutrition supplements, and cosmetics & personal care products owing to its nutritional benefits as well as favorable functional profiles is propelling the wheat protein business expansion. It offers diverse functional advantages such as emulsification, gelation, increased viscosity, foam formation, improved texture, and water & fat binding capabilities.

Rise in health consciousness among consumers along with the prevalence of consumers with lactose intolerance is shifting the focus toward vegan nutritive protein products such as wheat protein. The surging adoption of plant-based food products to reduce the risk of diabetes and obesity will fuel wheat protein market share during the forecast time frame. Improved consumer knowledge and awareness pertaining to the benefits of plant-based products are escalating the industry advancement. However, increasing awareness of gluten-free food products and rising incidences of gluten intolerance among consumers may hamper wheat protein industry growth.

The positive outlook for the cosmetics industry supported by increasing demand for premium products with natural ingredients is propelling the product demand. The surge in the use of hydrolyzed wheat protein in cosmetics will drive the market demand over the projected timeframe.

Browse key industry insights spread across 500 pages with 888 market data tables & 7 figures & charts from the report, “Wheat Protein Market Statistics By Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat, Hydrolyzed Wheat Protein), Application (Animal feed, Bakery & confectionary, Nutrition Supplements, Dairy Products, Cosmetics & Personal Care), Form (Dry, Liquid), Concentration (75%, 85%, 95%), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2021 – 2027in detail along with the table of contents:

Wheat protein isolate market size is set to exceed USD 130 million by 2027 owing to enhanced application of wheat protein isolate in dietary supplements.

The wheat protein market from isolate segment accounted for around 28% market share in 2020. The enhanced focus on fitness across the globe has fueled the consumption of health supplements, nutritional products, and energy drinks, thereby supporting the segment share. The product offers high protein content and lower fat and carbohydrates. Sportspersons and athletes primarily need protein intake to cope up for body nutrition during training, daily exercises, and practice performances, thus stimulating product demand.

Wheat protein market from hydrolyzed segment is projected to grow at a superior rate up to 2027. The rising demand for natural personal care products including shampoos, masks, hair conditioners, and body moisturizers will propel product demand. These ingredients are widely utilized owing to their nourishing benefits associated with improving skin and hair health. They also act as emulsifying agents utilized in the manufacturing of cosmetic products. They are used in bakery products & cereals owing to nutritional advantages along with high solubility & digestibility.

Dry form wheat protein held a revenue share of 53% of overall market in 2020. Better stability, easy to measure, and less threat of contamination are the key factors driving the demand for dry form wheat protein.

85% concentration product held a considerable share in the global wheat protein market in 2020. The major production process requires balanced formulations of raw materials to achieve the desired output. Higher concentrations offer less viscosity, less gelation, and unnecessary precipitation issues, restricting industrial applications.

Ease in product availability along with rapid expansion in end-use markets is likely to fuel the APAC wheat protein industry statistics

Asia Pacific wheat protein market is anticipated to observe a significant CAGR during the forecast time owing to large consumer population supporting demand. Cosmetic industry growth owing to increasing awareness and rapid urbanization is propelling the usage of personal care products, thus fueling regional industry expansion.

Major industry players include Roquette, Agrana, Karner-Strike, Crespel & Deiters, Tereos Syral, CropEnergies, and ADM. Other companies are Gluten y Almidones Industrials, Glico Nutrition, Manildra Group, and MGP Ingredients. The key strategies observed among the industry participants include new product development pertaining to specific application, capacity expansion, and distribution network expansion.

Authors: Kunal Ahuja, Amit Rawat