Home > Pressrelease > Protein Powder Market size to exceed $30.5bn by 2027

Protein Powder Market size to exceed $30.5bn by 2027

  • Published Date: February 4, 2021

Protein powder market size is set to surpass USD 30.5 billion by 2027; according to a new research report by Global Market Insights, Inc

Increasing individuals spending on healthcare products coupled with prevalence of several health issues like obesity and many others are one of the significant reasons which supports market growth. Further, these products are gaining popularity owing to robust growth in health & fitness clubs and growing awareness towards a healthy lifestyle which is anticipated to fuel the protein powder industry outlook. The protein powder has wider acceptance among consumers who are opting for weight management program as it offers, adequate amount of vitamins, proteins and other nutrients. Moreover, these supplements are available in variety of flavor which includes vanilla, almond, fruit flavor, as well provide a healthy balance of carbohydrates & fats that makes them an ideal choice for post workout recovery which is likely to optimistically support the growth of the market.

Shift in consumer focus towards health benefits from dietary supplement along with strong application outlook in food & beverage industry should drive protein powder market size. Protein powder is widely found in plant based and animal-based protein products such as, soy, spirulina, whey, casein, pea, egg and many others. Furthermore, protein powders are the building blocks of the human body mainly found in bone, muscle, hair, skin, and other tissues which is usually built from amino acids. Human body usually makes amino acids from starch. Animal source of protein delivers all the amino acids whereas other protein sources including fruits, nuts, vegetables and seeds may lack essential amino acids. These aforementioned reasons are attributing towards the market growth and anticipated to remain significant over the forecast timeframe.

Intensifying demand among health enthusiast owing to associated benefit to spur the market demand from animal-based segment

Protein powder market from animal -based segment is projected to witness over 6.8% CAGR in the forecast timeframe owing to numerous health benefits associated with them. Since animal-based proteins powder have high concentration of sulphur containing amino acids which gets metabolized to acid-generating metabolites. This has attributed towards growth of the market. Furthermore, increasing consumption of meat and egg-based products along with change in consumer awareness regarding protein intake should drive industry outlook.

Browse key industry insights spread across 234 pages with 356 market data tables and 27 figures & charts from the report, “Global Protein Powder Market Size by source (Plant based { Soy, Spirulina, Hemp, Rice, Pea), Animal based { Whey, Casein, Egg, Fish, Insect}), by application (Human Nutrition Supplement {Sports Nutrition, Functional Foods} Animal Nutrition Supplement { Poultry, Swine, Cattle, Aquaculture, Equine}) By Distributional Channel (Supermarket/Hypermarket, Online, Drugstore, Nutrition & Health Food Store), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:

Intensifying beef consumption is stipulated to drive the demand for protein powder supplements from cattle

Animal nutrition supplements is projected to witness considerable growth of over 6.7% through 2027 owing to increasing consumer preference towards the consumption of beef and beef products. Growing demand for enhancing the overall health profile of cattle and improving the technical properties of milk for cheese and butter production may boost product demand in the coming years. Increasing beef consumption owing to growth in per-capita disposable income is likely to drive product demand for cattle livestock. Protein powder market from animal nutrition supplements is stipulated to surpass USD 11.15 Billion by 2027.

Substantial demand for protein supplements in Asia pacific region is supporting market statistics 

Asia Pacific protein powder market is anticipated to exceed USD 6.3 billion by 2027 owing to increasing demand for protein supplements by millennials. Increasing demand for health supplements owing to the rise in disposable income & rising consumer inclination for self-medication and high-quality products will boost the market share of protein powder.

Asia Pacific region is likely to grow with a CAGR of over 9.2% through 2027 owing to intensifying usage of protein powder in animal and human nutrition supplements.

Prominent players operating in protein powder market are also investing in research and development activities in order to enhance their product offering and meet ever rising demand of consumers. Industry players operating in the market are GlaxoSmithKline, GNC Holdings, Herbalife International of America, Inc, Amway, ABH Pharma Inc., Abbott Laboratories, Makers Vitaco Health, Living Inc, Atlantic Multipower UK Limited, Nutrition,Glanbia Group,  Omega Protein, Melaleuca Inc, and Dalblads.

Authors: Kunal Ahuja, Kritika Mamtani