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Private Tutoring Market size worth around $140 Bn by 2027

  • Published Date: November 29, 2021

Private Tutoring Market size is set to be over USD 140 billion by 2027, according to a new research report by Global Market Insights Inc.

The popularity of supplementary education, i.e., private tuitions, is rising globally due to the convenience and multi-utility features offered by it. The adoption of private tutoring courses in these pandemic times is fueled by the ongoing technological developments, improvements in the ICT infrastructure, and easy & affordable availability of the devices such as laptops & smartphones. Furthermore, the regional government’s support for digital teaching in developing countries including the U.S. and UK is encouraging market players to offer online learning sessions. This motivates students to seek additional information and skill from remote locations through private tutoring courses.

The COVID-19 pandemic had a moderate impact on the private tutoring market growth. The impact involved declining demand for offline courses owing to stringent lockdown measures imposed by various governments. In 2020, the market demand for private tutoring courses increased as students continued to access education through online platforms. Industry participants offered virtual learning solutions to leverage the COVID-19 pandemic as a prominent opportunity to develop distance learning programs. Leading companies have introduced cost-effective courses for students to enhance their knowledge and skills. For instance, in July 2020, BYJUS introduced a live virtual teaching program, BYJU'S Classes to provide personalized after-school tuition.

US Private Tutoring Market By Subscription Model

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Affordable pay per hour pricing model to propel the private tutoring programs demand

Improving global economic conditions have resulted in the robust growth of the private tutoring market. Key players are incorporating hybrid course models that allow students to choose between online and classroom education. Leading video conferencing solutions provide hybrid solutions that deliver tutoring services. For instance, in September 2020, Cisco Systems, Inc. introduced Webex Classrooms that leverage Cisco’s secure platform to meet the specific learning needs in a hybrid classroom. The pay per hour model helps learners to quickly clear their doubts or attend a specific class related to a particular topic, which they feel is difficult for them to learn. The users are not entitled to enroll in the whole curriculum course.

Browse key industry insights spread across 300 pages with 261 market data tables and 24 figures & charts from the report, “Private Tutoring Market Size By Type (Curriculum-Based Learning, Test Preparation), By Mode (Online and Offline), By End User (K-12 Students, Higher Education), By Payment Model (Subscription-Based and Pay Per Hour), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027”, in detail along with the table of contents:


Increasing demand for test preparation courses for competitive exams

The need for private tutoring is increasing on account of intensified competition faced by students to gain entrance into premier schools and colleges. In countries including the U.S., UK & India competitive entrance examinations are important for getting admission to universities and colleges. Students prepare for the test through supplemental education offered by private tutoring market players. Individuals are undertaking private tutoring courses for competitive exams that offer jobs in various sectors. Industry participants help students to understand the exam pattern and enable them to prepare for various sections including reasoning ability & general intelligence, quantitative aptitude & data interpretation, English language/verbal ability, computer knowledge, and general awareness & current affairs.

A growing number of college students pursuing higher education

The private tutoring market is witnessing significant growth driven by the increasing number of students undertaking admissions in colleges for higher education. In the education industry, private tutoring programs are designed for students pursuing higher education in various universities and colleges. College students can learn from various service providers operating in the market by selecting the subject and reviewing the tutor’s profile before undertaking a course.

New product launches with advanced educational content form a key strategy

Players operating in the market are focusing on innovating their private tutoring courses and launching advanced programs to boost their performance. For instance, in June 2021, Chegg introduced Uversity, a new platform for educators, to build a collection of supplemental learning for global students. It is a platform for teachers and professors to share their educational content with Chegg learners, thus assisting their studies and improving the learner’s outcome. Chegg's existing Chegg Study service, which already has 59 million step-by-step solutions, will be supplemented and enhanced with the new content.

Key private tutoring market players that offer private tutoring services include BYJU’S, Club Z! Inc., Chegg, ETutor, TutorGroup, John Wiley & Sons Inc., Kaplan, Khan Academy, Pearson Plc, Preply, Revolution Prep, Skooli , Tal Group, Tutor ME, Varisty tutors, Vedanta Innovations Pvt. Ltd, and Wyzant.

Authors: Preeti Wadhwani, Saloni Gankar