Personal Care Electrical Appliances Market worth over $30bn by 2025

Personal Care Electrical Appliances Market size is set to exceed USD 30 billion by 2025, according to a new research report by Global Market Insights, Inc.

The personal care electrical appliances industry growth is mainly driven by growing customer preferences toward appearance, beauty, and personality maintenance across the globe. Consumers are moving toward the purchase of expensive beauty & personal care products to enhance their appearance and personality. The rapidly evolving fashion sense and the high impact of the fashion industry on young & middle-aged population is supporting the market growth.


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Moreover, the technical advancements of hair care & hair removal products are providing long-term results, supporting the market demand. These features eliminate the need for continuous hair trimming and shaving activities, saving the consumer’s time. The increasing benefits along with the increasing popularity of hair removal products is expanding the industry.

The advancements in salon services, such as permanent hair straightening, curling, and laser hair removal solutions, are impacting the personal care electrical appliances market revenue. Salons across the globe are providing long-term hair setting & removal solutions, which are gaining high consumer attraction due to their long-term benefits.

Personal Care Appliances Market

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Oral care product segment is expected to grow substantially from 2019 to 2025 due to growing consumer concerns on maintaining oral health. Dental care services across the globe are suggesting patients to use powered toothbrushes on a regular basis for better cleaning.

These brushes aid users to efficiently clean their teeth and eliminate the chances of cavities & tooth decays, further creating a high market demand. European consumers in the UK and Germany are prioritizing dental health due to dentist recommendations and the availability of various products.

Browse key industry insights spread across 275 pages with 607 market data tables & 23 figures & charts from the report, “Personal Care Electrical Appliances Market Size By Product (Hair Care [Hair Dryer, Hair Straightener, Hair Styler], Hair Removal [Trimmer, Power Shaver, Epilator], Oral Care [Power Toothbrush, Oral Irrigator]), By Power Supply (Battery Operated, Electric), By Sales Channel (Online, Retail), Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2019 – 2025in detail along with the table of contents:

Rechargeable battery-powered devices are gaining popularity on account of convenient usage and recharging benefits. These devices are cordless, do not require a continuous power connection, and are convenient, creating a high demand in the industry. Battery-powered devices can be used anywhere without the need for electricity, making them travel compatible and user-friendly when compared to the corded devices.

Hair trimmers and shavers with cordless features are witnessing high growth in terms of sales among both male & female consumers, further expanding the market. The appliance manufacturers are launching cordless and portable products with extended battery life to provide high convenience to customers.

Asia Pacific personal care electrical appliances market revenue crossed USD 7 billion in 2018 and is slated to register lucrative gains during he forecast period driven by growing popularity of efficient hair care & grooming products.

The Asian countries including India, Japan, China, etc., are witnessing an emergence of several new manufacturers that provide lower-priced options when compared to the global players. These low pricing strategies aid players to gain a major customer share in Asian countries. As a result, local manufacturers and global companies are developing region & customer-specific products to cater to the requirements.

Procter & Gamble Company, Panasonic Corporation, Koninklijke Philips N.V., Dyson, Conair Corporation, Spectrum Brands, and Havells India Limited, are the key players present in the global personal care electrical appliances market.

The companies are involved in increasing their presence in the untapped regions to cater to the local customers through both retail & online platforms. These companies are highly investing in R&D activities to launch advanced products.

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