Personal Care Appliances Market Size is set to surpass USD 30 billion by 2027, according to a new research report by Global Market Insights Inc.
Rising awareness about the importance of grooming among young & middle-aged population will drive the market growth. The growing popularity of hair styling and oral care products to maintain wellness, hygiene, and social appearances will propel the market expansion. The availability of a variety of styling appliances at different price ranges will create the market opportunities for the industry.
The market trend of transforming looks by changing hairstyles among millennial consumers is supporting the demand for personal care appliances. The demand for male grooming products such as trimmers & power shavers has increased across the globe. New product launches with the latest technology & features and aggressive marketing of male grooming products will create positive market outlook during the forecast period.
The low durability and high price of sophisticated personal care appliances will hinder the industry growth. Low income group individuals in underdeveloped & developing countries do not prefer electric appliances attributed to the presence of low-cost products, which serve similar purpose. The durability of the appliances is a major concern.
The COVID-19 pandemic significantly impacted the personal care appliances market in the first half of 2020. The imposition of strict lockdowns by several countries to contain the virus spread led to the closing of beauty salons. The loss of jobs due to economic recession led to a fall in consumer spending capacity and reduced the demand for discretionary products. However, the market witnessed recovery after the lifting of lockdown measures in 2021. In addition, work-from-home practices adopted by several companies will increase the need for personal grooming, fostering the industry expansion.
Growing demand for powered toothbrushes
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The oral care segment in the personal care appliances market is poised to observe 6% growth rate through 2027 led by the rising concerns about oral health among consumers. Dental care services are suggesting patients to use powered toothbrush for better cleaning. These toothbrushes are highly effective for removing plaque. They also eliminate the chances of tooth decay and improve brushing habits, surging the market demand during the forecast timeframe.
Powered toothbrushes are extensively used in U.S., Canada, UK, and European countries as the consumers prioritize their dental health owing to dentist recommendations. High availability of the products in the market is forecast to improve the product penetration. The promotion of electric-powered toothbrushes by dentists is creating numerous opportunities for the industry.
Browse key industry insights spread across 300 pages with 607 market data tables & 23 figures & charts from the report, “ Personal Care Appliances Market Size By Product (Hair Care[Hair Dryer, Hair Straightener, Hair Styler], Hair Removal [Trimmer, Power Shaver, Epilator], Oral Care [Powered Toothbrush, Oral Irrigator]), By Power Supply (Battery Operated, Electric), By Sales Channel (Online, Retail), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:
Proliferation of electric personal care products
The electric personal care appliances market is estimated to hold over 45% of the market share by 2027. The demand for electric personal care appliances such as hair styler, hair straightener, and hair dryers has increased in the recent period due to their uses in professional salons and personal applications. The introduction of energy-efficient and low power consuming appliances to limit the electricity cost by several manufacturers will augment the industry demand.
Presence of established market players and technically aware consumers in the North America region
North America personal care appliances market is expected to expand at a CAGR of 7% through 2027 on account of the early adoption of technically advanced electric appliances in the region. The consumers in the U.S. and Canada have high disposable incomes and are aware of the importance of personal care appliances, leading to the high market value.
Technically aware consumers in the U.S., and Canada, and the presence of several established appliance manufacturers, such as Procter & Gamble, Colgate Palmolive, and others, will spur the market progression. Furthermore, the high influence of the social media on the consumers and the evolving fashion industry will contribute to the growing demand for personal care appliances in this region.
Industry participants are focusing on launching new personal care appliances, partnerships, and strategic acquisitions to increase their customer base, enhancing their revenue share and gaining a competitive edge over competitors.
The key players operating in the personal care appliances market include Spectrum Brands Inc., Conair Corporation, Colgate Palmolive Company, Koninklijke Philips N.V., Havells India Limited, Panasonic Corporation, and Procter & Gamble Company.