Personal Care Appliances Market Size worth $30bn by 2025

Personal Care Appliances Market size is set to exceed USD 30 billion by 2025; according to a new research report by Global Market Insights, Inc. The global shipments are expected to grow at a CAGR of around 4% from 2019 to 2025.

The personal care appliances market is mainly driven by the growing customer preferences toward appearance, beauty, and personality maintenance across the globe. Consumers are moving toward the purchase of expensive beauty & personal care products to enhance their appearance and personality. The rapidly evolving fashion sense and the high impact of the fashion industry on young & middle-aged population is supporting the industry growth. Moreover, the technical advancements of hair care & hair removal products are providing long-term results, supporting the demand for these appliances. These features eliminate the need for continuous hair trimming and shaving activities, saving the consumer’s time. The increasing benefits along with the increasing popularity of hair removal products across the globe is expanding the industry.


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The advancements in salon services, such as permanent hair straightening, curling, and laser hair removal solutions, are impacting the personal care appliances market. Salons across the globe are providing long-term hair setting & removal solutions, which are gaining high consumer attraction due to their long-term benefits. However, these services are expensive and cause incurable hair & skin damages, creating concerns for customers. The development of hair & skin protective appliances, such as keratin-based hairdryers & straighteners, will aid in the development of the industry.

India personal care appliances market, by product, 2018 & 2025 (USD Million)
Personal Care Appliances Market

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In the personal care electrical appliances market, oral care products are witnessing rapid growth due to the growing consumer concerns on maintaining oral health. Dental care services across the globe are suggesting patients to use powered toothbrushes on a regular basis for better cleaning. These brushes aid users to efficiently clean their teeth and eliminate the chances of cavities & tooth decays, further creating a high demand. European consumers in the UK and Germany are prioritizing dental health due to dentist recommendations and the availability of various products. However, oral care products are gaining steady demand in emerging countries such as India, Vietnam, etc., due to consumer preferences toward manual toothbrushes. Price sensitive customers in these countries have low purchasing power and prefer dental cleaning services as they are affordable. However, the promotion of electric toothbrushes by dentists and health associations is creating several opportunities for the industry growth.

Browse key industry insights spread across 275 pages with 607 market data tables & 23 figures & charts from the report, “Personal Care Appliances Market Size By Product (Hair Care [Hair Dryer, Hair Straightener, Hair Styler], Hair Removal [Trimmer, Power Shaver, Epilator], Oral Care [Power Toothbrush, Oral Irrigator]), By Power Supply (Battery Operated, Electric), By Sales Channel (Online, Retail), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, China, India, Japan, South Korea, Russia, Brazil, Mexico, Saudi Arabia, UAE, South Africa), Application Potential, Price Trend, Competitive Market Share & Forecast, 2019 – 2025in detail along with the table of contents:

Rechargeable battery-powered devices are gaining popularity owing to the convenient usage and recharging benefits. These devices are cordless, do not require a continuous power connection, and are convenient, creating a high demand in the industry. Battery-powered devices can be used anywhere without the need for electricity, making them travel compatible and user-friendly when compared to the corded devices. Hair trimmers and shavers with cordless features are witnessing high sales growth among both male & female consumers, further expanding the personal care appliances market. The appliance manufacturers are launching cordless and portable products with extended battery life to provide high convenience to customers. For instance, in June 2018, Lunata Hair announced the launch of its new wireless and rechargeable hair styling product on the online platform. The new product has been launched to provide women hairstyling benefits anywhere.

Asia Pacific personal care electrical appliances market was valued at around USD 7 billion in 2018 and is gaining rapid development due to the growing popularity of efficient hair care & grooming products. The Asian countries including India, Japan, China, etc., are witnessing an emergence of several new manufacturers that provide lower-priced options when compared to the global players. These low pricing strategies aid players to gain a major customer share in Asian countries. As a result, local manufacturers and global companies are developing region & customer-specific products to cater to the requirements. For instance, in February 2017, Havells India announced that it has launched a personal grooming product range, which includes beard trimmers, electric shavers, hairdryers, straighteners, etc. The company has entered into the industry owing to the fast growth potential.

Procter & Gamble Company, Panasonic Corporation, Koninklijke Philips N.V., Dyson, Conair Corporation, Spectrum Brands, and Havells India Limited, are the key players present in the global personal care appliances market. The companies are involved in increasing their presence in the untapped regions to cater to the local customers through both retail & online platforms. These companies are highly investing in R&D activities to launch advanced products. For instance, in April 2016, Dyson launched its Supersonic Hair Dryer worth USD 370, which features low noise and less damaging features. The company invested USD 71 million in R&D activities for the development of this product.

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The personal care appliances market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2025, for the following segments:

By Product

  • Hair Care
    • Hair Dryer
    • Hair Straightener
    • Hair Styler
  • Hair Removal
    • Trimmer
    • Power Shaver
    • Epilator
    • Others
  • Oral Care
    • Powered Toothbrush
    • Oral Irrigator
  • Others

By Power Supply

  • Battery Operated
  • Electric

By Sales Channel

  • Online
  • Retail

The above information has been provided for the following regions and countries:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Russia
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa



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