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Non-Alcoholic Beer Market size to exceed $40Bn by 2032

  • Published Date: November 28, 2022

Non-Alcoholic Beer Market size is anticipated to reach over USD 40 billion by 2032, as per a recent research report announced by Global Market Insights Inc.

Introduction of alcohol restrictions and emphasis on safer drinking habits will amplify the demand for low-alcohol beverages. Based on CDC statistics, each year, excessive drinking contributes to over 3,900 deaths in people aged below 21 years in the U.S. This growing risk is likely to encourage consumers to opt for alcohol-free alternatives such as non-alcoholic beer. Furthermore, the increasing awareness about health issues associated with alcohol intake, including cancer and stroke, will augment dealcoholization procedures to cater to the preferences of health-conscious consumers.

Shifting consumer outlook toward nutrition to boost low-alcohol beer consumption

Non-alcoholic beer market from the low-alcohol product segment was valued at USD 10 billion in 2022, as a result of the changing consumer perception toward nutrition. This product can be manufactured using both dealcoholization and restricted fermentation processes, which help yield high-quality low-alcohol beverages. Government bodies have also been targeting to promote sustainable drinking through the introduction of supportive regulations. For example, the WHO urged its member states to restrain alcohol access, with Minimum Unit Pricing being set up in several regions. Such initiatives and the implementation of strict measures to deter drunk driving will accelerate low-alcohol beer manufacturing.

Increased shelf life to escalate use of hops in non-alcohol beer brewing

Hops material segment is projected to be worth over USD 3 billion by 2032, given the product’s application scope as a flavoring and stability agent in beer production. This material has several preservative properties and can remove excess protein from unfermented beer, thereby extending its shelf life. Moreover, it can provide excellent aromas in alcohol-free beers, due to its favorable natural oil content, thus contributing to its use in the beer manufacturing process.

Restricted fermentation to become an ideal technology for low-alcohol beer production

In terms of technology, non-alcoholic beer market size from the restricted fermentation segment was more than USD 3.5 billion in 2022. The report reveals that this technology has been gaining significant acceptance among brewers for the removal of alcoholic content from beverages. Its key usage attributes such as enhanced aroma retention, mainly heat-sensitive compounds during the low-temperature manufacturing process, will further contribute to the development of non-alcoholic beer through restricted fermentation.

Browse key industry insights spread across 663 pages with 980 market data tables & 13 figures & charts from the report, “Non-Alcoholic Beer Market Statistics By Product (Alcohol Free {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants & Bars]}, Low Alcohol {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}] By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants and Bar]}), Industry Analysis Report, Covid-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2023 – 2032” in detail along with the table of contents:

Emphasis on convenience amplifies non-alcohol beer sales via online channels

Non-alcoholic beer market value from the online stores sales channel was over USD 2 billion in 2022. Rapid technological advancement and the adoption of healthy lifestyles are among the major factors driving product demand from online channels. E-commerce channels also offer sales promotions, discounts, and other benefits for buyers. The report claims that these factors, along with the delivery of improved experiences for customers adopting modern busy lifestyles, will also bolster the online sales of alcohol-free beers.

Growing incidence of diabetes to increase non-alcohol beer intake in North America

North America non-alcoholic beer market is poised to depict over 5% CAGR through 2023-2032, on account of the increased R&D investments to develop better ales. Regional brewers have also been adopting sustainable and efficient manufacturing processes including reverse osmosis. Additionally, they have been targeting to expand product variety in terms of flavors, aromas, and colors.  Furthermore, with the escalating number of diabetic patients, the consumption of healthier alternatives to alcohol will rise and consequently fuel product development in the region.

Strategic business developments to define the competitive industry landscape

Some of the major companies profiled in the report include Bravus Brewing Company, Bernard Brewery, Anheuser-Busch InBev, Carlsberg, Erdinger Weibbrau, Coors Brewing Company, Halewood Wines & Spirits, Kirin, Moscow Brewery Company, Partake Brewing, Radeberger Gruppe, Hill Street Beverage Company, Inc., and Wellbeing Brewing Co., among others. These market players are focusing on new product launches, acquisitions, mergers, and other business strategies to strengthen their market presence.

Authors: Kunal Ahuja, Amit Rawat