Non-Alcoholic Beer Market size to exceed USD 25bn by 2024

Non-Alcoholic Beer Market size is estimated to surpass USD 25 billion by 2024; according to a new research report by Global Market Insights, Inc.

Increasing awareness regarding the adverse effects of alcohol consumption has increased the adoption of zero alcohol or low alcohol beer among millennials. An increasing trend towards the launch of innovative beer products and varying palate preferences will propel business growth. The global market has witnessed a shifting trend from standardized products to light-beer, further followed by non-alcoholic beer. This trend has greatly influenced consumers to adopt an alcohol-free lifestyle. Moreover, a wide variety of product offerings, owing to increasing penetration of global players is supplementing the product usage.


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The increasing popularity of sober bars in the U.S. and the UK along with penetration of globally renowned brands offering improved tastes and flavorings will positively influence non-alcoholic beer market growth. Growing demand for less carbonated sugary drinks coupled with inclination towards non-alcoholic cold refreshments will spur the overall market size. Moreover, increasing product availability through various distribution channels will positively stimulate the product utilization rate.

Non-Alcoholic Beer Market

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The increasing number of cancer patients owing to excessive alcohol consumption along with government health awareness campaigns will drive the consumer focus towards non-alcoholic beer, consequently propelling the industry expansion. For instance, as per WHO in 2015, cardiovascular diseases were the leading cause of deaths globally accounting for a toll of over 17.7 million, which is around 31% of the total death toll. Also, religious support and traditions, particularly among the Christian population, will further augment the product demand.

Consumers are becoming increasingly aware of their daily alcohol intake and are opting for low or non-alcohol beverages as a healthier alternative. Improved tastes and flavorings in numerous non-alcoholic products are driving the consumers to opt less for alcohol-free beer. For instance, German restaurants and bars are exhibiting extensive alcohol-free sections on their menus. Various choices available in the non-alcoholic beverages is also a key factor in booming sales.

Stringent regulations and policies pertaining to alcohol consumption, particularly in the Islamic countries including Malaysia, Iran, Egypt, Saudi Arabia, and Kuwait. will positively influence market growth. Moreover, increasing penetration of religious beliefs and high contemplations among the Muslim community will stimulate product demand. Additionally, rising health consciousness among the young and geriatric population has enhanced product adoption from people in need of moderate alcohol consumption for a balanced lifestyle.

Browse key industry insights spread across 600 pages with 950 market data tables & 14 charts & figures from the report, “Global Non-Alcoholic Beer Market Size By Product (Alcohol Free {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants & Bars]}, Low Alcohol {By Material [Malted Grains, Hops, Yeast and Enzymes], By Technology [Restricted Fermentation and Dealcoholization {Reverse Osmosis, Heat Treatment and Vacuum Distillation}], By Sales Channel [Liquor Stores, Convenience Stores, Supermarkets, Online Stores and Restaurants and Bar]}), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Spain, Russia, Czech Republic, Sweden, China, India, Japan, Australia, South Korea, Indonesia, Malaysia, Brazil, Argentina, Mexico, South Africa, UAE, Saudi Arabia, Iran, Egypt), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024” in detail along with the table of contents:

Alcohol free beer accounted for over 55% industry share in 2016. An increasing appetite for non-intoxicating brands specifically among younger generations and women coupled with higher margins has put alcohol free beers on the radars of major brewers. The margins on these beer variants are much higher than its alcoholic counterparts, thereby making it a promising prospect for brewers.

Hops segment of non-alcoholic beer market is anticipated to witness CAGR of over 8% between 2017 to 2024. Rising consumer preference for hop-based craft beer owing to the presence of ingredients that help in normalizing sleep disorders, irritability, and nervousness, will propel the overall industry size. It provides exceptional preservative properties and removes excess proteins from unfermented conditions. Additionally, the balanced contents of natural oils provide an excellent aroma in alcohol-free beer products fueling the material demand among brewers.

Dealcoholization holds approximately 80% of the market share in 2016. Shifting consumer preferences towards diverse taste, flavor & aroma of beer coupled with technological advancements in ethanol removal process will proliferate the segment growth. Growing popularity of vacuum distillation and reverse osmosis process owing to minimal flavor disruption, faster ethanol separation, and efficient alcohol adjustment will promulgate the market growth. Additionally, the rising need for removing/reducing alcohol in beer for generating a strong and natural flavor will further boost the segment growth.

Restaurants accounted for over 20% of the market in 2016 as it plays a major role in the on-trade sales of non-alcoholic beer. Shifting preference toward on-premise consumption including restaurants & bars will support the industry demand. The surging number of all-day restaurants & bars in various countries will drive the on-premise product sales. Changing food habits, including shifting preference for dining out among the millennials and youth population will support industry growth. Additionally, breakfast shifts in several restaurants and bars schedule will enhance the non-alcoholic beverages market growth.

Europe non-alcoholic beer market accounted for more than 30% of the market share in terms of volume in 2016. Presence of leading liquor manufacturers and a well-established distribution network in the region will boost the industry share in the global market. Europe is among the leading consumers owing to increasing product adoption among athletes, drivers & travelers, and teenagers. According to consumer surveys, over 25% of the European people prefer the taste of non-alcoholic beer over alcoholic beer. Hence, the need for improvising the flavor and launching products with enhanced taste will stimulate product adoption.

Heineken N.V., Coors Brewing Company, Carlsberg, Bernard Brewery, Breweries Group, and Anheuser-Busch InBev are among major non-alcoholic beer manufacturers. Global market share is moderately fragmented with the presence of few key multinational corporations, medium and large regional players. Manufacturers companies and brewers are strongly focusing on new product developments, production capacity expansions, mergers, acquisitions, and introduction of innovative beer with varied taste preferences for enhancing their market share. For instance, liquor manufacturing giants such as Heineken, Kingfisher, Budweiser, and Carlsberg have launched alcohol-free version of their products for getting accustomed to the current trend in the liquor industry, this will positively influence the overall product demand.

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Non-alcoholic beer market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Million Liters & revenue in USD Million from 2013 to 2024, for the following segments:

Non-Alcoholic Beer Market, By Product

  • Alcohol free
  • Low alcohol

Non-Alcoholic Beer Market, By Material

  • Malted grains
  • Hops
  • Yeasts
  • Enzymes

Non-Alcoholic Beer Market, By Technology

  • Restricted Fermentation
  • Dealcoholization
    • Reverse Osmosis
    • Heat Treatment
    • Vacuum Distillation

Non-Alcoholic Beer Market, By Sales Channel

  • Liquor Stores
  • Convenience Stores
  • Supermarkets
  • Online Stores
  • Restaurants

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Czech Republic
    • Sweden
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Iran
    • Egypt

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