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NFC Puree Market size to exceed $13.5bn by 2025

  • Published Date: February 12, 2020

NFC Puree Market size is set to surpass USD 13.5 Billion by 2025, according to a new research report by Global Market Insights Inc.

Positive outlook for not from concentrate (NFC) puree owing to rise in demand for natural & healthy ingredients in the dairy products such as ice creams, yogurt, flavored milk, and desserts. Robust growth in the organic dairy industry owing to rise in health consciousness along with improved consumer knowledge on product ingredients will propel the NFC puree market expansion. Ample growth opportunities in dairy product offerings due to land availability, infrastructure, and technology will fuel the overall not from concentrate puree industry demand.

Higher percentages of nutrient constituents present in berry fruits will enhance its usage for producing NFC purees

Berry fruits including blueberry, raspberry, and strawberry hold a significant share in the NFC puree market, both in terms of value and volume. Berries are nutrient-packed products with a higher level of antioxidants, vitamins, fiber, and other health-boosting elements, leading to their higher consumption. Expansion in the global berry fruit production owing to superior demand from developed economies across varied food & beverage applications will support product penetration. For instance, the global strawberry production has increased from 8.15 million tonnes in 2014 to approx. 9.22 million tonnes in 2017 and is projected to surpass 10 million tonnes over the next few years.

“As per industry forecasts, NFC puree market from berry fruits is forecasted to witness moderate growth of over 4% at the end of 2025 due to expansion in berry fruit production across the world”

Browse key industry insights spread across 550 pages with 831 market data tables and 17 figures & charts from the report, “Not From Concentrate Puree Market Statistics By Product (With Sugar, No Added Sugar), By Form (Liquid, Frozen), By Fruit (Berry Fruit [Blueberry, Raspberry, Strawberry, Kiwi], Citrus Fruit [Orange, Lemon], Exotic Fruit [Banana, Mango, Melon, Pineapple, Tomato], Orchard Fruit [Apple, Apricot, Peach, Pear]), By Application (Food [Baby Food, Dairy & Frozen Products, Bakery & Confectionery, Others], Beverage[Alcoholic Beverage, Smoothies & Snack Drinks, Others]), By Category (Organic, Conventional), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, Italy, France, Spain, Russia, Poland, China, India, Japan, Thailand, Indonesia, Malaysia, Australia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025” in detail along with the table of contents:

Increasing product utilization for deriving alcoholic and non-alcoholic beverages will fuel NFC puree market growth

NFC fruit purees find increasing applications in beverages such as smoothies & snack drinks, alcoholic beverages, ciders, and drinkable dairy products. Benefits of minimally processed purees such as improved color retention and flavoring is augmenting the product penetration in diverse F&B applications. Flavored milk and drinking yogurt occupy a substantial share in the NFC puree demand from dairy products. Further, product adoption is increasing in alcoholic beverages such as cocktails and other flavored alcoholic beverages owing to enhanced product availability and willingness to pay more for premium products.

“As per the analysis, NFC puree industry from beverage application is forecasted to grow over 4.5% by 2025 due to enhancement offered by NFC purees in terms of flavor and nutrient efficiency on end products”

As per the regional market analysis, North America is expected to grow at 4.5% CAGR from 2019 to 2025. This is attributed to heavy investments in securing sustainable raw material supply & advancements in its NFC puree production capacity to address the increasing demand. Expansion in the cold storage capacity accompanied by enhanced focus towards supply chain optimization will support the industry advancement. New product launches with enhanced quality and the focus on lowering the environmental impacts have enabled North America to achieve high growth level.

Key market participants in the NFC puree market are Tree Top, SunOpta, Inc., Symrise AG, Döhler Group, Monin Incorporated, Primor Natural Fruit Purees, Frupak, SVZ Industrial Fruit & Vegetable Ingredients and Kerr Concentrates.

As per market trends, industry participants are involved in various strategies and initiatives including strategic partnerships & collaborations, production capacity expansion, new product launches, and mergers & acquisitions in order to gain substantial market share. For instance, in February 2019, SVZ USA announced that it will increase its production capacity in Othello by adding an aseptic puree processing and packaging line to meet the growing demand of customers for high-quality fruit & vegetable ingredients. This initiative will help the company in improving its operational flexibility in the North American market.

Authors: Kunal Ahuja, Amit Rawat