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Liquid Hand Soap Market size to exceed $6.3 Bn by 2032

  • Published Date: April 28, 2023

Liquid Hand Soap Market size is anticipated to reach USD 6.3 billion by 2032, as per a new research report announced by Global Market Insights Inc.

A rapid rise in the demand for sanitation & cleansing products across households as well as the healthcare sector will offer a boost to the liquid hand soap industry. The emergence of new infectious diseases has urged consumers to increase their spending on hygiene products. Awareness campaigns are being initiated by local government organizations to curb the cases of communicable diseases. The rising urban population and the development of the synthetic liquid hand are expected to uplift the liquid hand soap market growth.

Consumer preference for liquid hand soap pouches

The liquid hand soap pouches market is slated to observe over 7.8% CAGR between 2023 to 2032. Factors like cheaper cost, the convenience of form factor, and multiple closer options such as zipper, tear notch, and spout have accelerated the demand for liquid hand soap pouches. Manufacturers are also preferring the production of pouches as they are flexible in nature and require less raw material and energy. Due to compactness pouches require less space in packaging and transportation which reduces their overall cost and increases profit margin of the manufacturers.

Browse key industry insights spread across 280 pages with 195 market data tables & 45 figures & charts from the report, “Liquid Hand Soap Market - by Packaging Type (Pouch, Bottle, Tube), By Nature (Organic, Synthetic), By Distribution Channel (Supermarkets/hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores), By Application (Household, Commercial) & Global Forecast, 2023 – 2032”, in detail along with the table of contents:

Rising consumer footfall across convenience stores

The market size from the convenience stores segment is estimated to cross USD 950 million by 2032. Convenience stores offer a wide variety of household products ranging from ready-to-cook-and-eat foods, confectionery, toiletries, and groceries. These stores are mostly situated in populated areas which makes them easy to access. Facilities of convenience stores like early opening hours and 24*7 operations compared to other retail stores make them highly desirable by consumers, augmenting liquid hand soap prospects.

Consumer consciousness regarding organic products

Liquid hand soap market value from the organic segment is projected to surpass USD 2.3 billion by 2032. Consumers these days are extremely conscious about their health and wellness. The emergence of organic trends is largely impacting various end-use industries such as cosmetic and personal care, food, and others. Awareness regarding the harmful effects of personal care products that contain synthetic ingredients has bolster the demand for organic liquid hand soaps. Manufacturers operating in this sector are producing liquid hand sanitizers with the minimum use of chemicals.

Introduction of government awareness campaigns across Asia Pacific

Asia Pacific liquid hand soap market size is predicted to hit USD 1.3 billion by 2032. Rising hygiene awareness and rapid urban population is set to drive regional market growth. Government awareness campaigns is likely to positively impact market growth. For instance, the Government of India has rolled out initiatives like Swachh Bharat Mission and Total Sanitation Campaign to create awareness regarding the importance of hygiene among the rural population which is expected to push regional expansion.

New investments in the global liquid hand soap market

Colgate Palmolive, Procter & Gamble, Unilever, Henkel AG & Co KGaA, Lion Corporation, Kao Corporation, Kimberly-Clark, 3M, Reckitt Benckiser, The Himalaya Drug Company, Johnson & Johnson, Cleenol Group, Pental Products, Medline Industries, Method Products, ITC Ltd, Gojo Industries, Godrej Consumer Products Ltd, Wipro Consumer Care & Lighting, JR Watkins & Co, and Avon Products are some of the major players in the market.

Authors: Kiran Pulidindi

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