Home > Pressrelease > Liquid Hand Soap Market size to exceed $4.7bn by 2028

Liquid Hand Soap Market size to exceed $4.7bn by 2028

  • Published Date: July 26, 2022

Liquid Hand Soap Market size is set to surpass USD 4.7 billion by 2028, according to a new research report by Global Market Insights Inc.

Growing consumer awareness regarding importance of hand hygiene in preventing diseases and infections pertaining to health will fuel market expansion. Strict government guidelines to ensure cleanliness and adaptation of healthy habits among consumers leads to significant rise in product demand. Due to consumers preference for hygienic living, a number of large companies are also currently planning to develop goods that support both cleanliness and heath which is expected to drive market value.

Increasing demand for flexible, compact, and premium looking products is boosting pouch packaging type segment

Liquid hand soap market from pouch packaging segment is projected to reach USD 1.4 billion by 2028. Pouches are often preferred by consumers of market because of their convenience, low-cost and multiple closer options such as tear notch, zipper, and spout. Manufacturers often prefer manufacturing in pouches as they are flexible in nature and requires less energy and raw material.

Due to compactness pouches require less space in packaging and transportation which reduces their overall cost and increases profit margin of the manufacturers. Standup pouches have better surface area as compared to other packaging forms hence they are effective tool for marketing as attractive graphics can be printed on it. These multiple benefits of pouches such as cost effectiveness, attractive advertisements and flexible nature is likely to propel pouch packaging demand during the forecast period.

Browse key industry insights spread across 200 pages with 187 market data tables and 42 figures & charts from the report, “Liquid Hand Soap Market Analysis By Packaging Type (Pouch, Bottle, Tube), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores), Nature (Organic, Synthetic), Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants})in detail along with the table of contents:

Availability of multiple products along with long opening hours of convenience stores for the convenience of consumers will accelerate the industry trends

Liquid hand soap market from convenience stores segment surpassed USD 420 million in 2021. Convenience stores are small retail stores which has all kinds of necessary items used regularly in every household. These stores are mostly situated in populated areas which make it easily accessible. Connivence store have long working hours, which makes it highly desirable by consumers for its convenience.

During pandemic people often prefer visiting convenience store to buy sanitary products as it is less crowded as compared to supermarkets. Companies such as Amazon are opening modern convenience stores, just walk out technology where there is no lines and checkout counter. Due to technological advancements sensors can detect when product is picked up from shelve and automatically added to cart. These above benefits of convenience store and new technological advancements will stimulate the market statistics.

Surging acceptance of organic products among consumers owing to its cruelty free, better healing and skin softening benefits

Liquid hand soap market from organic nature segment is predicted to exceed USD 1.7 billion by 2028 with a CAGR over 7.5%. Consumers are becoming increasingly conscious about their health and wellness. The emergence of organic trend is largely impacting various end-use industries such as food, cosmetic and personal care, and others. Industry players operating in this market are trying to manufacture with minimum use of synthetic chemicals.

The rising prevalence of skin diseases is one of the important trends supporting the market growth. As these soaps are being manufactured by a natural plant-based oil and are nutritionally richer compared to artificial ones. The market expansion in this segment is being driven by the trend of adopting eco-friendly products. Dermatologists are also advising using organic products due to the rise in skin-related problems like inflammation and roughness.

Strict government regulations to ensure safety at public places will enhance product demand in commercial places

Liquid hand soap market from commercial segment crossed USD 990 million in 2021. Commercial segments consist of hospitals, offices, restaurant, malls, and many other places. The demand from commercial sector, has increased pertaining to the stringent regulations of government for proper sanitization and hygiene. The rapid spread of communicable diseases and the growing consumer awareness toward healthcare will augment the market outlook.

Rising disposable income, coupled with increasing travel and tourism activities is driving more people to visit hotels, malls, and restaurant. Furthermore, opening of offices and rising number of people working in offices and factories should positively impact market landscape. The growing prevalence of healthcare-associated infections (HAIs) in healthcare sector will augment market revenue.

Rising consumer awareness towards health care and increasing infectious diseases will impel the regional market statistics

North America liquid hand soap market is estimated to surpass USD 1.8 billion by 2028 with a CAGR over 7.0%. The U.S. has the highest reported cases of COVID-19 causing more panic and resulting in an increased awareness about social distancing and hygiene, thus, increasing the demand for liquid hand wash. To decrease the spread of virus, the U.S. has implemented many containment measures with major funding to the health sector.

U.S also has high rate of elderly population with 54.1 million adults who are above the age of 65. The threat of infection from any disease and numerous disorders is very significant in this older group. As liquid hand washes help to eliminate bacteria and fights with a variety of infections.

Authors: Kunal Ahuja, Sarita Bayas

Explore More on Related Topics: