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Liquid Hand Soap Market - by Packaging Type (Pouch, Bottle, Tube), By Nature (Organic, Synthetic), By Distribution Channel (Supermarkets/hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores), By Application & Global Forecast, 2023 - 2032

  • Report ID: GMI4817
  • Published Date: Apr 2023
  • Report Format: PDF

Liquid Hand Soap Market Size

Liquid Hand Soap Market size was valued at over USD 3 billion in 2022 and is predicted to record more than 7.5% CAGR from 2023 to 2032. The increasing demand for sanitation & cleansing products across the globe is influencing the market development.

Liquid Hand Soap Market

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The introduction of new government initiatives to promote the use of hygiene products will facilitate market growth. Currently, agencies like the U.S. Department of Agriculture (USDA) are offering educational materials for workers from various industries to maintain hand hygiene. The agency provides a factsheet that helps guide farm harvesters to prevent viral infections that cause illnesses like norovirus and hepatitis A. Rising disposable income will fuel the demand for liquid hand soap which is used as anti-bacterial soap.

Excessive use of synthetic ingredients in liquid hand soap could impede market expansion. Preservatives like methylisothiazolinone (MIT) and methylchloroisothiazolinone (CMIT) are commonly used in many liquid soaps. These chemicals are also used as ingredients in cleaning & personal care products and act as preservatives. The rise in cases of health issues due to unhygienic living conditions will supplement the market growth.

Liquid Hand Soap Market Analysis

Global Liquid Hand Soap Market Size, By Packaging

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Liquid hand soap market size from the bottle packaging segment is expected to surpass USD 3.3 billion by 2032. The ability to refill and reuse liquid hand soap bottles has driven is sales in the commercial and household sectors. These bottles own physical properties like durability and lightness which improve overall user experience. Commercial end-user like hotels and hospitals often prefer purchasing bottles in bulk quantities. The use of liquid hand soap in variable packaging sizes such as hand dispensers will support market expansion.

Global Liquid Hand Soap Market Revenue Share, By Distribution Channel

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In terms of distribution channels, the market share from the supermarkets/hypermarkets segment is estimated to reach USD 2.1 billion by 2032. Consumers residing in urban areas are preferring the purchase of hygiene products from departmental stores and supermarkets due to the easy availability of all products. These stores offer different products from premium brands and also provide customers with attractive discounts and coupons on sales. The use of different business and marketing strategies by these stores would help accelerate the sales of liquid hand soap products through supermarkets.

Liquid hand soap market from the household application is estimated to register over 7.5% CAGR between 2023 to 2032. As consumers become more conscious of maintaining hygiene and well-being, household liquid handwash is expected to record robust sales over the forecast period. These products help maintain personal hygiene by lowering the possibility of contracting infectious diseases. Brands are launching new products to remain competitive in the market.

Europe Liquid Hand Soap Market Size

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Europe liquid hand soap market is forecast to exceed USD 1.5 billion by 2032. The demand for liquid hand soap is expanding across Europe supported by favorable government initiatives such as eco-label and product certification for industry players to develop organic products that meet consumer requirements. Many companies are also switching to the use of recycled plastic for packaging to reduce the risk of environmental pollution. Such initiatives will foster the growth of the regional market statistics over the forecast period.

Liquid Hand Soap Market Share

  • Colgate Palmolive
  • Procter & Gamble
  • Unilever
  • Henkel AG & Co KGaA
  • Lion Corporation
  • Godrej Consumer Products Ltd
  • 3M
  • Reckitt Benckiser
  • Johnson & Johnson
  • Cleenol Group
  • Kao Corporation
  • Kimberly-Clark
  • Method Products
  • The Himalaya Drug Company
  • Gojo Industries
  • Pental Products
  • Medline Industries
  • Wipro Consumer Care & Lighting, ITC Ltd
  • JR Watkins & Co,
  • Avon Products

are some of the key brands in the global liquid hand soap market.

Efforts to reduce environmental pollution and reduce carbon footprint have urged these brands to adopt sustainable marketing practices. For instance, in 2021, Colgate Palmolive rolled out Softsoap foaming handwash tablets and recyclable, refillable aluminum bottles. The tablet starter kit comprised 71% less plastic than a traditional plastic soap bottle.

The Global Liquid Hand Soap Market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

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By Packaging Type

  • Pouch
  • Bottle
  • Tube

By Distributional Channel

  • Supermarkets/hypermarkets
  • Convenience Stores
  • Pharmaceutical Stores
  • Online Stores
  • Other Stores

By Nature

  • Organic
  • Synthetic

By Application

  • Household
  • Commercial
    • Hospitals
    • Malls
    • Offices
    • Restaurants
    • Others

By Application

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Malaysia
  • Latin America
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Global market for liquid hand soap was valued at over USD 3 billion in 2022 and is predicted to record more than 7.5% CAGR from 2023 to 2032.

Liquid hand soap industry size from the bottle packaging segment is expected to surpass USD 3.3 billion by 2032 due to the product’s ability to be easily refilled and reused.

European market for liquid hand soap is expected to exceed USD 1.5 billion by the year 2032 driven by favorable government initiatives such as eco-label and product certification for industry players.

Brands like Colgate Palmolive, Procter & Gamble, Unilever, Henkel AG & Co KGaA, Lion Corporation, Godrej Consumer Products Ltd, 3M, Reckitt Benckiser, Johnson & Johnson, Cleenol Group and Method Products are currently operating in the global market.

Liquid Hand Soap Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 21
  • Tables & Figures: 240
  • Countries covered: 19
  • Pages: 280
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