Global Liquid Hand Soap Market Size By Packaging (Pouch, Bottle, Tube), By Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants}), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores) By Nature (Organic, Synthetic), Industry Outlook Report, Regional Analysis, Application Development, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Sep 2020  |  Report ID: GMI4817  |  Authors: Kunal Ahuja, Kritika Mamtani

Report Format: PDF   |   Pages: 170   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Global Liquid Hand Soap Market size exceeded USD 2.3 billion, in 2019 and is estimated to grow at over 10% CAGR between 2020 and 2026. Increasing cases of bacterial & viral outbreaks & growing demand for effective liquid hand wash solution and rising awareness on safety & hygiene practices and increasing demand for economical pouch solutions augment the market share during the forecast period.

Increasing consumer awareness towards health & hygiene practices and rapid penetration in market is likely to foster the liquid hand soap market demand. Consumers are rapidly adopting liquid pouch solutions owing to its economical and easy to carry nature. These products are popular as anti-bacterial soaps which has major impact on increasing penetration and adoption among consumers.

Liquid Hand Soap Market Outlook

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Liquid hand soap solutions are available in various packaging varieties such as pouches, bottles, and tubes. Consumers are rapidly moving towards pouch solutions as it is less expensive than plastic bottles and can be easily disposed. Manufactures are rapidly shifting towards pouch packaging as it offers distinctive shape when placed on the shelves thus attracting consumers and promoting impulse buying. Additionally, increasing investment in marketing and branding initiatives is likely to boost liquid hand soap market share.

Industry players are rapidly investing in introducing new products with antimicrobial properties in an attempt to capitalize on emerging trends in market sphere. Rapid shift towards antimicrobial ingredients in soap solutions owing to increasing cases of COVID is rapidly increasing the liquid hand soap market trends. Furthermore, manufacturers are introducing various liquid soap solutions induced with natural fragrances and moisturizing agents in an attempt to stay competitive in post COVID economy.

Stringent regulations in North America towards the use of harmful and aggressive chemicals in liquid soap manufacturing is likely to have a positive effect on the liquid hand soap market landscape. Chemicals such as Cloflucarban, Fluorosalan, Hexachlorophene, and Hexylresorcinol are accepted for manufacturing of antimicrobial hand wash solutions. Additionally, industry players are also introducing liquid hand wash solutions with natural ingredients in an attempt to boost sustainability measures and improve brand image.

Global Liquid Hand Soap Market Report Coverage
Report Coverage Details
Base Year:2019Historical Data for:2015 to 2019
Market Size in 2019:2.3 Billion (USD)Forecast Period:2020 to 2026
Forecast Period 2020 to 2026 CAGR:10%No. of Pages:170
Tables, Charts & Figures:220
Geographies covered (19):U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, China, India, Japan, South Korea, Australia, Malaysia, Brazil, Saudi Arabia, UAE, South Africa
Segments covered:Packaging, Nature, Application, Distribution Channel
Growth Drivers:
  • North America & Europe
    • Rapid increase in coronavirus cases in North America
    • Increasing consumer expenditure on personal hygiene products in the U.S.
    • Favorable government initiatives to promote hand hygiene
  • Europe
    • Changing perceptions on hygiene and rising demand for advanced solutions in commercial application
  • Asia Pacific
    • Rapid installation of automatic soap dispensers and adoption of high quality liquid soap solutions
Pitfalls & Challenges:
  • High cost as compared to bar counterparts
  • Strict compliances on chemical additives

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Increasing penetration of medical grade liquid wash solutions in hospitals to boost market share

Liquid Hand Soap Market from Hospital Application

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Based on application, hospitals segment is likely to grow with CAGR of over 10% through 2026 owing to increasing demand for cleaning solution for staff and patients. Liquid hand wash solutions can be easily medicated with performance antimicrobial ingredients which makes it suitable for doctors and surgeons. Furthermore, industry players are rapidly introducing targeted solutions in an attempt to broaden consumer and improve brand equity thereby boosting the liquid hand soap market growth.

Increasing cases of COVID and rising adoption of safety trends in hospitals are likely to boost product demand. Industry players are rapidly investing in introducing liquid hand wash solutions with quick action against viruses, bacteria, and pathogens. Increasing regulations in hospitals to prevent outbreaks and protect medical workforce is likely to propel liquid hand soap market share.

Rapid penetration in online retail space and increasing adoption of e-payment channels to boost market share

Liquid Hand Soap Market from Online Store

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Liquid hand soap market size from online stores is likely to surpass USD 940 million by the end of 2026 owing to rapid penetration in online retail and increasing investment in online marketing. Industry players are rapidly investing in online marketing channels in an attempt to broaden their distribution scope. Manufacturers are also offering incentives such as discounts, store credit, and online coupons to attract more customers which is likely to boost product demand.

Online platforms offer a wide range of benefits such as product differentiation, specification, better user interface, and other cash-back offers. Industry players are focusing on accelerating the supply of healthcare essentials, such as hand sanitizers and soaps, as well as other disinfectants to consumers during the lockdown to keep them safe. Ease of access to products via online channels and quick adoption of online payment solutions is likely to boost the liquid hand soap market sales.

Increasing awareness on health & hygiene trends in North America to boost market share

  Liquid Hand Soap Market by Region

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North America is likely to grow with CAGR of over 9.5% by the end of 2026 owing to rapid adoption of hygiene trends to reduce viral and bacterial breakouts. Industry players in the region are rapidly engaged in new product development in an attempt to improve their brand image and provide high quality solutions. Furthermore, increasing cases of COVID in U.S. & Canada and rising awareness towards cleanliness and hygiene is likely to augment liquid hand soap market revenue.

Increasing demand for high performance liquid soap solutions in residential application and changing perceptions towards hygiene should boost the liquid hand soap market demand. Manufacturers are rapidly investing in sourcing high quality raw material and adopting natural ingredients to make their products stand out. Additionally, increasing competition in industry sphere is enhancing the penetration of antimicrobial, moisturizing, and fragrance induced solutions.

New product development and increasing production capacity remains vital strategies for market growth

Liquid hand soap industry in fragmented & competitive in nature and major players include Unilever, Procter & Gamble, GOJO industries, 3M, AVON, Kao Corporation, Johnson & Johnson, Colgate – Palmolive, Henkel Corporation, Method Products, and Medline Industries. Industry players are rapidly investing in offering targeted solutions to improve their brand equity and retain their presence. Furthermore, manufacturers are also adopting product differentiation techniques in an attempt to stay competitive in post COVID economy which is likely to boost market share.

In January 2018, Unilever announced to innovate its current packaging solutions across nine brands. These solutions will also encompass liquid soaps. The company will introduce durable, reusable, and refillable packaging solutions in an attempt to improve its brand image and boost sustainability measures.

In June 2019, Henkel announced investment in line expansion at west horizon facility in an attempt to strengthen their manufacturing for their liquid body wash and hand wash solutions. This will aid in streamlining operations and strengthening market shares.

Liquid hand soap market report includes in-depth coverage of the industry trends, with estimates & forecast in terms of revenue (USD Million) from 2015 to 2026, for the following segments:

By Packaging

  • Pouch
  • Bottle
  • Tube

By Distribution Channel

  • Supermarkets/hypermarkets
  • Convenience Stores
  • Pharmaceutical Stores
  • Online Stores
  • Others

By Nature

  • Organic
  • Synthetic

By Application

  • Households
  • Commercial
    • Hospitals
    • Malls
    • Offices
    • Restaurants
    • Others

The above information has been provided for the following regions:

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Malaysia
  • Latin America
    • Brazil
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa


Frequently Asked Questions (FAQ) :

Global liquid hand soap market size, in 2019, crossed USD 2.3 billion, and may depict 10% CAGR through 2026, driven by rising cases of viral and bacterial outbreaks.
Global liquid hand soap market size from hospitals may exhibit 10% CAGR through 2026 on account of rising demand for cleaning solutions by patients and the staff.
Liquid hand soap market size from online stores may exceed USD 940 million by 2026 pertaining to robust product penetration in the online retail sector.
North America liquid soap market share may register 9.5% through 2026 driven by robust adoption of hygiene trends.

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Premium Report Details

  • Published Date: Sep 2020
  • Pages: 170
  • Tables: 189
  • Charts / Figures: 31
  • Companies covered: 21
  • Countries covered: 19

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