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Liquid Hand Soap Market Size By Packaging Type (Pouch, Bottle, Tube), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores) By Nature (Organic, Synthetic), By Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants}), Industry Analysis Report, Regional Outlook, Growth Potential, Covid-19 Impact Analysis, Price Trends, Competitive Market Share & Forecast, 2022 – 2028

  • Report ID: GMI4817
  • Published Date: Jul 2022
  • Report Format: PDF

Industry Overview

Liquid hand soap market size exceeded USD 2,785 million in 2021 and is estimated to grow at over 7.5% CAGR between 2022 and 2028. Significant adoption of sanitation practices and rising government healthcare expenditure should contribute towards the market growth of liquid hand soap.

Liquid hand soap market

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Rapidly growing consumer inclination towards proper hygiene owing to emergence of infectious diseases coronavirus is soaring market growth. Liquid hand soap is widely used as anti-bacterial soap, which has a significant impact on the product's rising penetration and the consumers rising disposable income. In addition to these factors, rising consumer awareness of safety and hygiene is spurring demand for liquid hand soaps across all application categories as bacteria and germs are the primary source of disease transmission.

In addition, rapid increase in the prevalence of health issues stemming from unhygienic living condition is surging the market demand for the liquid hand soap product. Government initiatives targeting public health are witnessing favourable market demand and anticipated to remain significant over the forecast time. Rapid industrialization expansion, urbanization, and adoption of western lifestyle has led to the usage of liquid hand in day-to-day life, thus is projected to fuel liquid hand soap market expansion.

Extensive demand for reusable and refill product is likely to boost market outlook from bottle packaging type

Global liquid hand soap market from bottle pacaking type

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Liquid hand soap market from bottle packaging type is likely to surpass USD 2,510 million by 2028. Bottle packaging type are highly in demand in commercial and household sector since it has abundant capacity. Bottles are also refillable and reusable thus, its demand is anticipated to grow further over the forecast period. The “bulk buying trend” especially in the commercial sector are witnessing favourable market growth.

Integration of hand washes into variable packaging size such as hand liquid hand dispenser is supporting the market size. Unilever, one of the prominent manufacturers of consumer goods, has also introduced an innovative durable, and refillable packaging for anti-fatigue hand wash to eliminate wastes. Spray mouth bottles are widely adopted in the household and commercial sectors due to the virtue of ease-of-use and decrease any risk of infection or communicable disease. This has increased the demand for bottle packaging.

One-stop solution factor should drive the market expansion from supermarket/ hypermarket distributional channel

Global liquid hand wash market size from supermarket/hypermarket distributional channel

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Liquid hand soap market from supermarkets/ hypermarkets distributional channel was valued at USD 985 million in 2021 and is projected to grow at over 7% CAGR through 2028. Supermarket and hypermarket expansion has been fueled by a busy schedule and rising premium brand sales trends. Due to the availability of all products under one roof, people who live in urban regions prefer shopping at supermarkets and department stores. Due to this, there is more consumer traffic in supermarkets and hypermarkets, which is fueling the market expansion.

Moreover, one stop solution factor of hypermarkets is significant reason that is soaring liquid hand soap industry. Ease of differentiating products of various brands is another factor supporting the supermarkets segment demand. Additionally, supermarkets offer better discounts, coupons, and membership cards, a strategic move by supermarkets chains to engage and retain more costumers, is expected to further fueling the industry outlook.

Low manufacturing cost and fast-acting agents is likely to boost market size from synthetic nature

Global liquid hand soap market from synthetic nature

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Global liquid hand soap market from the synthetic nature segment is likely to surpass USD 2,990 million by 2028. Synthetic liquid hand soap is made of synthetic chemical agent, and it is highly preferable among consumers since it easily kills bacteria and other microorganisms. Synthetic liquid hand soaps are substantially fast-acting agents and capable of inactivating or killing bacteria, thus increasing the demand for the product in the ongoing COVID-19 pandemic.

Rapidly increasing hygiene concerns among consumers have spurred the demand for liquid hand soaps across the globe. The numerous benefits of liquid hand soaps compared to their counterpart applications are projected to boost the market demand for the liquid hand wash soaps.  Industry players are rapidly investing in sourcing local raw material to reduce their manufacturing costs, thereby reducing price of product.

Significant prevalence of COVID-19 pandemic should propel market statistics from household application

Global liquid hand wash market size from household application

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Liquid hand soap market from household applications was valued at USD 1,795 million in 2021 and is anticipated to register a 7.5% CAGR through 2028. Rapidly, increasing importance given to the maintenance of personal hygiene is one of the defining trends propelling the market demand.

Liquid hand soap has a wider adoption in the household sector compared to its counter applications owing to the high level of hygiene practices among individuals at home. Liquid hand soap helps in maintaining personal hygiene by lowering the risks of infectious diseases and killing germs, thus driving the market share in the foreseeable timeframe.

Substantial demand for organic and eco-friendly hygiene products is supporting market growth in Europe

Europe liquid hand wash Market Size

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Europe liquid hand soap market size could exceed USD 1,190 Million by 2028. Europe is anticipated to have a substantial demand for liquid hand soap due to existence of highly developed nations in the region. Favorable government initiatives such as organic product certification and eco label is also promoting industry players to manufacture organic products thus showing huge market growth for organically manufactured liquid hand soap. Companies are also using recycled plastic for packaging owing to rise environmental consciousness thus propelling the regional industry expansion.

Rapid spread of infectious diseases and the rising consumer awareness towards healthcare has spurred massive demand from hospitals, offices, and other sectors. There is a sudden rise in number of infections over the past few months on a global level as observed by medical and pharmaceutical industries. Therefore, usage of liquid hand soap has been made obligatory among end-users. Furthermore, intensive infection control programs in residential, industrial, and commercial sectors are supporting the regional market trends.

Key players incorporating research and development operations and innovative product launches into their business strategies

Global liquid hand soap market is fragmented, and key players include Unilever, Henkel, Colgate-Palmolive, Procter & Gamble, 3M, Reckitt, Johnson & Johnson Consumer Inc., Gojo Industries, and others. Manufacturers operating in the market are keenly showing interest in the liquid hand soap market owing to emergence of infectious diseases such as COVID-19 and its extensive use in household and commercial application.

 Furthermore, industry players are also engaged in several merger, acquisition, collaboration and other activities to strengthen their position in the market. For instance, in July 2021, Colgate Palmolive launched Softsoap foaming handwash tablets and refillable, recyclable aluminium bottle. A standard foaming plastic soap bottle contains 71 percent more plastic than the Softsoap foaming tablet beginning set. The strategic initiative was aimed to reduce plastic waste from liquid hand soap packaging.

Global Liquid Hand Soap market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2017 to 2028 for the following segments:  

By Packaging Type

  • Pouch
  • Bottle
  • Tube

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Pharmaceutical Stores
  • Online Stores
  • Others

By Nature

  • Organic
  • Synthetic

By Application

  • Household
  • Commercial
    • Hospitals
    • Malls
    • Offices
    • Restaurants
    • Others

The above information has been provided for the following regions:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Malaysia
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The global liquid hand soap industry size had crossed USD 2,785 million in 2021 and is poised to record a 7.5% CAGR between 2022 and 2028 owing to the higher adoption of sanitation practices.

The liquid hand soap industry size from the bottle packaging type segment is expected to cross USD 2,510 million by 2028 due to the rising demand across commercial and household sectors as they have abundant capacity.

The liquid hand soap market share from the synthetic nature segment will cross USD 2,990 million by 2028 driven by the growing consumer preference for easily killing bacteria and other microorganisms.

The liquid hand soap industry in Europe is projected to generate over USD 1,190 million by 2028 due to the strong presence of highly developed nations in the region and favorable government initiatives in the region.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 21
  • Tables & Figures: 230
  • Countries covered: 19
  • Pages: 200

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