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Global Liquid Hand Soap Market Size By Packaging (Pouch, Bottle, Tube), By Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants}), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmaceutical Stores, Online Stores) By Nature (Organic, Synthetic), Industry Outlook Report, Regional Analysis, Application Development, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI4817
  • Base Year: 2020
  • Report Format: PDF

Industry Overview

Global Liquid Hand Soap Market size was over USD 2.5 billion in 2020 and is estimated to grow at over 12.0 % CAGR between 2020 and 2027. Increasing consumer awareness towards safety and hygiene as bacteria’s and germs are the major cause of spread of diseases will drive the product demand. In addition, growing consumer spending on personal hygiene is expected to promote the product in the U.S. during the forecast period.

Rising spread of various disease among human, especially after the outbreak of covid-19 all over the worldwide led to increase in the demand for liquid hand soaps in numerous sectors includes hospitals, malls, offices, restaurants, and many others. Additionally, the government recommendation to prevent the spread of coronavirus such as issued recommendation for maintaining hand hygiene, which includes frequent handwashing, also support the rising demand for liquid hand soaps in the global market.

Liquid Hand Soap Market Outlook

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The outbreak of the novel coronavirus has positively affected the demand for liquid hand soap market in the recent scenario and expected to increase over the coming years. Strict guideline by governments to maintain the cleanliness and adaptation of hygienic habits among the consumers led to increase the product demand in multiple institutes includes mall, education institutes, restaurants and many others. However, in the years 2020, the lockdown imposed by international government to control the spread of COVID-19 has caused few hindrances for the manufacturer include destruction in supply chain, procuring of raw material, limited presence of labors and many others.


Liquid hand soap is usually more expensive as compared to bar soaps owing to greater packaging and energy requirements. These products require about five times the energy to produce and 20 times the energy for packaging as compared to conventional bar hand soaps. The packaging of liquid hand soaps s requires various materials such as pump dispenser and bottle, increasing the cost. However, the rising expending of consumers towards the hygiene and cleanness will support the liquid hand soap market growth.

Attractive characteristics of pouch packaging including easy handling and cost-effectiveness to increase the product demand

Liquid Hand Soap Market by Pouch Packaging

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Pouch packaging segment is expected to show CAGR of over 10.5% which is highest growth compare to other packing type in the market and estimated to reach over USD 1.5 billion in the 2027. Pouches packaging are highly prefeed among consumers due to the virtue of various factor such as, reusability, refill-based product and many other.

Additionally, manufacturers are speedily shifting over pouch packaging, as pouches packaging has turned out to be one of the most economical and efficient packaging solutions for various end-use industries. Therefore, these multiple supportive factors led to drive the demand for pouch packaging in the global liquid hand soap market.

Availability of large number of products at same place along with easy price comparison to fuel global product market

Liquid Hand Soap Market by Online Distribution Channel

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Online stores distribution channel of liquid hand soaps shows significant growth of more than 11.0% of CAGR between the years 2021 to 2027 and is anticipated to reach over USD 1.0 billion by the end of 2027. Online distribution channel is gaining much traction in the current scenario, owing to its numerous advantages over the distribution channel.

Online distribution channel offers Convenience of buying the product, better price of product and consumer can easily compare price of different products, availability of large variety in product category, no crowds and sales pressure to buy the product. Therefore, these multiple benefits of online distribution channel led to accelerate its growth in the liquid hand soap market over the coming years.

Growing side effects of chemical products and ingredients should propel the growth for organic liquid hand soaps in the market

Organic Liquid Hand Soap Market

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Organic products are comparatively rich in nutrients compared with other artificial products as liquid hand soaps are made of natural plant-based oil. Additionally, With the rise in skin-related issues, such as irritation and harshness, dermatologists are also recommending organic products. Thus, the organic liquid hand soap is stipulated to witness a favorable growth in the liquid hand soap market over the upcoming years.Natural liquid hand soaps are projected to reach over USD 1.5 billion by the end of the year 2027 and anticipated to show highest growth over 10% of CAGR in the forecasted period. Organic liquid hand soaps have huge potential in the global market especially in the developed region. It is owing to its various benefits to consumer includes avoid unwanted side effects, cruelty – free, better healing and skin softening properties and many others.

Spread of novel coronavirus worldwide led to support the industry growth over the forecasted period.

Liquid Hand Soap Market by Household Application

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Household application segment is anticipated to grow with the high pace and show CAGR over 10.0% and should surpass USD 3.0 billion by 2027. In the current scenario of novel coronavirus, the impose of “stay at home” regulation has increased the product demand. Additionally, increasing practices of maintaining personal hygiene by individuals around the globe and abruptly increasing consumer awareness towards healthy and hygienic lifestyle has shown noticeable and optimistic growth of product.

Also, Government initiatives towards improving cleanness in emerging economies such as India and China and will further fuel the market growth. For instance, movements like Total Sanitation Campaign among others and Swachh Bharat Mission will increase the spending on hygiene products like hand sanitizers, liquid handwash and others.

Growth in Elderly population in North America to increase the demand for personal hygiene products

Liquid Hand Soap Market by Region

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North America was anticipated to hold a significant market share compared to other regions, at over 40% in the year 2020 and show growth at CAGR of over 9.5% in the year between 2020 and 2027. North America is one of the regions with the highest elder population especially in the U.S. It is found that around more than 46 million older adults aged 65 and older are living in the U.S., which is expected to reach almost 90 million by the end of 2050.

The elderly population has a high risk of infection from any disease and various types of disorders. Liquid hand soaps aid to fight against the various inflectional diseases and kill bacteria. Hence, this factor will boost the liquid hand soap market sales in the North America region in the forecasted years.

Strategic investment and joint venture among industry participants to accelerate the market competitiveness

Global liquid hand soaps industry is highly fragmented and competitive in nature owing to high presence of large number of players in the market. The key player in the market includes Procter & Gamble, Unilever, Henkel Corporation, GOJO industries, Kao Corporation, 3M, Johnson & Johnson, AVON, Colgate – Palmolive and many others. The key players in the market are executing various strategies includes investment in new product launches, research and development, acquisitions and mergers in order to enhance the global footprint market an improve their product offerings in the liquid hand soap market analysis.

In September 2020, Henkel a leading manufacturer of well-known beauty care brands has Invests nearly $23 Million to expand its hand sanitizer and soap production at U.S. facilities. The investment aid to provide new equipment and a help in improvements the production of Dial® liquid hand soap and hand sanitizers in the North America manufacturing facilities of the company.

In January 2021, Partners companies Unilever and Innova have launched a biotechnology company in a joint venture, namely Penrhos Bio. The company commercialize a new technology for self-cleaning surfaces. Additionally, the company Penhros Bio help to overcome biggest societal and environmental challenges. It represents important opportunity across multiple sectors, including textiles, marine, healthcare, and could even be used in medical fields.

Global liquid hand soap market report includes in-depth coverage of the industry with estimates & forecast in term of revenue in USD Million from 2016 to 2027 for the following segments:

By Packaging

  • Pouch
  • Bottle
  • Tube

By Distribution Channel

  • Supermarkets/hypermarkets
  • Convenience stores
  • Pharmaceutical stores
  • Online stores
  • Others

By Nature

  • Organic
  • Synthetic

By Commercial

  • Household
  • Commercial
    • Hospitals
    • Malls
    • Offices
    • Restaurants
    • Others

By Region

  • North America
    •  U.S
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
  • Russia
    • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Malaysia
    • Thailand
  • Latin America
    • Brazil
  • Middle East and Africa 
    • Saudi Arabia
    • UAE
    • South Africa

Authors: Kunal Ahuja, Kritika Mamtani

Frequently Asked Questions (FAQ) :

The global liquid hand soap industry size was estimated to be worth USD 2.5 billion in 2020 and could grow at a robust 12% CAGR over 2021-2027.

The market for natural liquid hand soaps could reach a value of USD 1.5 billion by 2027 owing to benefits such as better healing, skin softening properties, and fewer side effects.

Household applications is likely to grow at a 10% CAGR up to 2027 driven by increasing consumer awareness towards hygiene amid the COVID-19 pandemic.

Sales of liquid hand soaps through online stores could hit USD 1 billion in revenue by 2027 due to higher consumer preference towards online shopping during the coronavirus outbreak.

North America held over 40% share of global liquid hand soap industry in 2020 and is projected to record a CAGR of around 9.5% through 2027.

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Premium Report Details

  • Published Date: May 2021
  • Companies covered: 21
  • Tables & Figures: 221
  • Countries covered: 5
  • Pages: 170

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