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Healthcare Gamification Market size to exceed $27.5 Bn by 2032

  • Published Date: January 3, 2023

Healthcare Gamification Market size is anticipated to surpass USD 27.5 billion by 2032, according to a new research report by Global Market Insights Inc.

Gamification in healthcare has progressed substantially in recent years due to the rising application scope of mobile technologies to address health issues. As the usage of smartphones increases in developed regions like North America and Europe, as well as in developing economies across Asia, the market is anticipated to grow at a sizeable rate. The U.S. has seen a dramatic increase in smartphone and social media usage.

Increasing awareness regarding exercise games

Exercise games segment is anticipated to showcase a 10.8% CAGR by 2032. The adoption of fitness games is growing among young individuals and the working population. Emphasis on exercise and wellness has elevated due to growing prevalence of chronic diseases. Compared to traditional fitness models, healthcare gamification models and exercise are more cost-effective and provide short-term workout goals that motivates users. Awareness regarding the health benefits of indulging in such games should augment market growth.

Requirement for effective healthcare tracking

Healthcare gamification market share from the prevention application contributed nearly USD 4.8 billion in revenue in 2022. Growing consciousness regarding the negative effects of a sedentary lifestyle has driven the adoption of healthy routines into people’s daily activities. Gamification educates users and directs them toward healthy behavior change in preventive and monitoring stages. As more users gravitate to fitness and nutrition tracking applications, there will be a rise in demand for preventative tools in the healthcare gamification sector.

Browse key industry insights spread across 120 pages with 175 market data tables & 10 figures & charts from the reportHealthcare Gamification Market Size By Game Type (Casual Games, Serious Games, Exercise Games), By Application (Prevention, Therapeutic, Education), By End-use (Enterprise Based, Consumer Based), COVID-19 Impact Analysis, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2023 – 2032 In detail along with the table of contents:

Adoption of healthcare gamification solutions across enterprises

Enterprise-based end-use segment accounted for around USD 5.7 billion in 2022. Many enterprises around the world are placing a strong emphasis on their employees' general health and well-being. They are actively initiating wellness programs for their staff members which includes providing online games and individualized feedback. Furthermore, businesses are offering activity trackers, such as Fitbits or similar smart wearable devices, to employees to monitor different aspects of their health.

Strong focus on disease prevention across Latin America

Latin America healthcare gamification market is predicted to showcase a 7.1% CAGR by 2032. Healthcare authorities in the region are focusing more on creating awareness regarding chronic health conditions and ways to monitor health. The shift in from focus disease cure to disease prevention and early diagnosis has encouraged regional market players to develop new healthcare gamification solutions. Growing fitness needs, high incidence of chronic diseases, and advances in clinical treatment should favor regional market expansion.

Presence of key market players worldwide

Ayogo Health Inc., Bunchball, EveryMove Inc., Nike Inc., Microsoft Corporation, Mango Health, Inc., and Google LLC, among others, are few of the many companies in the global healthcare gamification market. Industry players are announcing collaborations and strategies to expand their presence in the market in the long run.

Authors: Sumant Ugalmugle, Rupali Swain