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Hand Sanitizer Market size to exceed $6.8 Bn by 2032

  • Published Date: February 16, 2023

Hand Sanitizer Market size is projected to be worth more than USD 6.8 billion by 2032, according to a new research report by Global Market Insights Inc.

The onset of COVID-19 amplified the emphasis on educating and informing people about hygiene practices, which has favorably impacted the market scenario. Furthermore, the increase in public health messages about the importance of cleaning hands through various sources, including social media and other advertising outlets, such as mainstream television, radio, print ads, and billboards, is likely to contribute to the hand sanitizer industry expansion by 2032.

Rapid reaction time to fuel liquid hand sanitizer demand

Hand sanitizer market share from the liquid segment is estimated to generate over USD 2 billion in revenue by 2032. As opposed to gel hand sanitizers that are substantially less effective against microbes, liquid sanitizers have a high alcohol content and rapid effectiveness as well as leave less residue on hands. Furthermore, since an increasing number of hospitals, restaurants, and educational institutions are mandated to install hand sanitizer dispensers, there is a strong preference for liquid sanitizers as they do not clog, and thus, have a safer delivery method.

Extensive use among children to push alcohol-free sanitizers segment development

Hand sanitizer market share from the alcohol-free sanitizer segment is slated to progress at a 2.5% CAGR by 2032. The extensive usage of these products in hospitals, healthcare facilities, schools, hotels, kitchens, offices, and workplaces is expected to foster segment expansion. Recently, leading organizations, such as the WHO and CDC, strongly advise the use of alcohol-based hand sanitizer, which has hampered product uptake. However, antimicrobials in alcohol-free sanitizers provide long-lasting germ protection without drying hands, which makes them appropriate for use by children, nurses, and physicians.

Browse key industry insights spread across 205 pages with 357 market data tables & 14 figures & charts from the report, “Hand Sanitizer Market Size by Type (Gel, Liquid, Foam), By Composition (Alcohol-based Sanitizer, Alcohol-free Sanitizer), By Distribution Channel (Retail {Pharmaceutical Stores, Supermarkets, Convenience Stores}, Online Platform), COVID-19 Impact Analysis, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2023 – 2032” in detail along with the table of contents:

Rising inclination towards online shopping to propel market progression

The online platform segment accounted for over 20% of the hand sanitizer industry revenue in 2022. The COVID-19 outbreak accelerated digitalization worldwide. Shifting consumer preferences for e-commerce platforms that offer a wider range of hand hygiene products than retail stores are expected to boost the segment gains through 2032.

Favorable government initiatives to promote hand sanitizer usage to complement APAC industry expansion

The Asia Pacific hand sanitizer market is poised to grow steadily at over 7% CAGR by 2032 owing to the escalating spending on personal care products, growing concerns about maintaining hygiene, and supportive government initiatives. For instance, in November 2022, UNDP collaborated with the Ministry of Health (MOH) to launch the CHINA-UNDP Triangular Co-operation Response to COVID-19 in Asia and the Pacific region, to provide financial and technical assistance for the expansion of local manufacturing of PPE, masks, and hand sanitizers, with support from the Ministry of Commerce of the People's Republic of China.

Surging focus on manufacturing green products to define the competitive landscape

3M, Ecolab Inc., Inc., ITC Limited, Bath & Body Works, Inc., The Himalaya Drug Company, Godrej Consumer Products Limited, GOJO Industries, Inc., PZ Cussons, Kutol, Vi-Jon, and Unilever are some of the major manufacturers operating in the hand sanitizer market.


Authors: Rupali Swain, Subodh Kharad