Hand Sanitizer Market Size By Type (Gel, Liquid, Foam), By Composition (Alcohol-based Sanitizer, Alcohol-free Sanitizer), By Distribution Channel (Retail {Pharmaceutical Stores, Supermarkets, Convenience Stores}, Online Platform), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027

Industry trends

Hand Sanitizer Market size exceeded USD 4 billion in 2020 and is poised to witness over 3.6% growth rate between 2021 and 2027. Rising awareness among population regarding personal hygiene, and government initiatives and campaigns to promote the use of personal hygiene practices are some of the factors fuelling the market growth. Additionally, growing manufacturing and distribution of variety of hand sanitizers will drive the market expansion.
 

Outbreak of COVID-19 and increased cases of coronavirus worldwide have massively boosted the sales of hand sanitizers. Use of hand sanitizers is one of the primary safety protocols as per the world health agencies. It has ramped up the demand for hand sanitizers across the world.
 

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Innovative product development in gel-based hand sanitizers will propel the market demand

The revenue of gel-based hand sanitizers was over USD 1.9 billion in 2020. Gel-based hand sanitizer is the most used type of sanitizers due to its cost effectiveness and convenience in use. Wide variety of gel-based brands available in the market coupled with product innovation by the manufacturers in terms of various fragrances has helped in increasing uptake of the product.
 

Growing adoption of alcohol-based sanitizers

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The alcohol-based sanitizer segment is expected to grow at 3.8% CAGR during the forecast period, due to its effectiveness against surface pathogens. Besides that, government health agencies have also recommended the use of alcohol-based hand sanitizers as a part of preventive measure from COVID-19 virus.
 

Increasing number of retail store selling hands sanitizers

The retail sector value in the market was around USD 3.4 billion in 2020, due to large number or retail stores across the world, and easy availability of personal care products like hand sanitizers in retail stores. The retail segment is further divided into pharmaceutical stores, supermarkets, convenience stores, and others. Among these, pharmaceutical stores have captured a substantial market share pertaining to availability of variety of hand sanitizers and tie-ups with healthcare facilities for their product supply.
 

Strong foothold of players and increasing sales of hand sanitizers in North America

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North America hand sanitizer market is anticipated to exhibit 4.5% CAGR during the forecast period. Regional growth is mainly attributed to strong presence of hand sanitizer manufacturers in the U.S. Also, high awareness among population regarding personal hygiene products, and rising healthcare expenditure will further propel the market expansion.
 

Increased number of players involved in manufacturing hand sanitizers owing to emergence of COVID-19 pandemic

Some of the key participants operating in the market include 3M, Best Sanitizers, Inc., Certus Medical (ABC Compounding Co., Inc.), DEB Group Ltd (S.C. Johnson & Son, Inc.), Ecolab, Godrej Consumer Products Limited, GOJO Industries Inc., ITC Limited, Kutol, L Brands, PAUL HARTMANN AG, PZ Cussons, Reckitt Benckiser Group plc, The Himalaya Drug Company (Himalaya Global Holdings Ltd), Unilever, and Vi-Jon (Berkshire Partners LLC.).
 

There has been massive surge in the demand for hand sanitizers due to the COVID-19 pandemic. To cater to this demand, existing companies have increased their production as well as many new companies have entered the market.
 

Recent Industry Developments:

• In May 2020, 3M increased the production of some of their products including hand sanitizers, disinfectants, and filtration solutions to maximum capacity in order to cater the increased demand. The strategy helped the company in strengthening its market position
   
• In April 2020, SC Johnson built a plant for manufacturing hand sanitizers for health workers. The company also planned to manufacture around 75,000 hand sanitizer bottles in this plant. This strategy enhanced the company’s revenue and attracted larger customer base
   

The hand sanitizer market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2027, for the following segments:

Market, By Type

• Gel
• Liquid
• Foam
• Others

Market, By Composition

• Alcohol-based sanitizer
• Alcohol-free sanitizer

Market, By Distribution Channel

• Retail
  • Pharmaceutical stores
  • Supermarkets
  • Convenience stores
  • Others
• Online platform

The above information is provided for the following geographies:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Austria
  • Sweden
  • Norway
  • Denmark
  • Poland
  • Switzerland
  • Netherlands
  • Turkey
  • Russia
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Malaysia
  • Thailand
  • Singapore
  • South Korea
• Latin America
  • Mexico
  • Chile
  • Brazil
  • Argentina 
• Middle East
  • South Africa
  • Saudi Arabia
  • UAE
  • Iran
  • Israel
  • Qatar