Hand Sanitizer Market Size By Type (Gel, Liquid, Foam), By Composition (Alcohol-based Sanitizer, Alcohol-free Sanitizer), By Distribution Channel (Retail {Pharmaceutical Stores, Supermarkets, Convenience Stores}, Online Platform), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026
Published Date: Apr 2020 | Report ID: GMI4604 | Authors: Sumant Ugalmugale, Rupali Swain
Industry trends
Hand Sanitizer Market size exceeded USD 1.2 billion in 2019 and is poised to grow at a CAGR of over -2.4% between 2020 and 2026.
This COVID-19 pandemic has significantly impacted consumer behaviour to take more preventive measures regarding personal hygiene, especially hand hygiene. People are being advised through advertisements and news to use hand sanitizer often as one may get contracted with the infection unknowingly. This is anticipated to exponentially boost the market growth. Due to COVID-19 pandemic, the global hand sanitizer market is expected to witness 244% year-on-year growth in 2020 over 2019.
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Government initiatives to promote the use of hand sanitizer will propel the market demand. Looking at the worsening situation of COVID-19 pandemic and its robust transmissible nature, the government of various countries are providing funds to ramp up hand sanitizer production. This will help the government to cater to the rising demand of hand sanitizer in the market and cope-up with the shortage in some areas. Additionally, government is providing easy regulatory passage and permission to new entrants for production of hand sanitizers.
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2019 | Market Size in 2019: | 1,239.2 Million (USD) |
| Historical Data for: | 2015 to 2019 | Forecast Period: | 2020 to 2026 |
| Forecast Period 2020 to 2026 CAGR: | -2.4% | 2026 Value Projection: | 3,685.3 Million (USD) |
| Pages: | 80 | Tables, Charts & Figures: | 150 |
| Geographies covered (34): | U.S., Canada, Germany, UK, France, Italy, Spain, Austria, Sweden, Norway, Denmark, Poland, Switzerland, Netherlands, Turkey, Russia, Japan, China, India, Australia, Malaysia, Thailand, Singapore, South Korea, Mexico, Chile, Brazil, Argentina, South Africa, Saudi Arabia, UAE, Iran, Israel, Qatar | ||
| Segments covered: | Type, Composition, Distribution channel and Region | ||
| Companies covered (16): | 3M, Bath & Body Works Direct, Best Sanitizer, Certus Medical, Deb Group (S. C. Johnson & Son), Ecolab, Godrej Group, GOJO Industries, Hartmann Group, ITC Limited, Kutol, PZ Cussons, Reckitt Benckiser Group, The Himalaya Drug Company, Unilever, and Vi-Jon | ||
| Growth Drivers: |
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| Pitfalls & Challenges: |
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Inclusion of moisturizers in gel-based hand sanitizer will drive its adoption
The gel-based hand sanitizer market size was around USD 560 million in 2019. Gel-based hand sanitizers are cost-effective and convenient to use. Wide product availability and easy access are propelling the segment growth. Additionally, inclusion of different fragrance and moisturisers to attract customers will fuel the segment demand.
Gentle effect of alcohol-free hand sanitizer on skin will influence its demand
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The alcohol-free sanitizers will witness over -5.5% growth rate during the forecast period. Alcohol-free hand sanitizer normally contains aloe vera gel or some oil to moisturise dry hands and help maintain soft skin condition.
However, the growth of alcohol-free hand sanitizer is limited due to incapability of killing germs, bacteria, and viruses. Though, some alcohol-free hand sanitizers show good results, but the WHO and CDC highly recommends the use of alcohol-based hand sanitizer.
Retail distribution channel will impel the hand sanitizer market revenue
The retail sector valuation in the market was more than USD 980 million in 2019 attributed to the easy accessibility and availability of consumer goods including hand sanitizer in neighbourhood stores.
The retail distribution channel is further segmented into pharmaceutical stores, supermarkets, convenience stores, and others. Pharmaceutical stores will garner a significant amount of market share due to the availability of hand rubs used by both general public as well as healthcare professionals.
Strong foothold of market players in North America proves beneficial for the regional market expansion
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North America hand sanitizer market revenue is predicted to register growth of around -1.6% through 2026 propelled by strong foothold of hand sanitizer manufacturers in the region. Moreover, rising healthcare expenditure and increasing incidences of COVID-19 across the region will foster the market growth.
Prominent industry players focus on catering the high demand for hand sanitizers
Some of the notable participants operating in the hand sanitizer market include 3M, Bath & Body Works Direct, Best Sanitizer, Certus Medical, Deb Group (S. C. Johnson & Son), Ecolab, Godrej Group, GOJO Industries, Hartmann Group, ITC Limited, Kutol, PZ Cussons, Reckitt Benckiser Group, The Himalaya Drug Company, Unilever, and Vi-Jon. The eminent industry players are implementing various business strategies to garner more revenue share and sustain market competition.
The hand sanitizer market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026, for the following segments:
Market, By Type
- Gel
- Liquid
- Foam
- Others
Market, By Composition
- Alcohol-based sanitizer
- Alcohol-free sanitizer
Market, By Distribution Channel
- Retail
- Pharmaceutical stores
- Supermarkets
- Convenience stores
- Others
- Online platform
The above information is provided for the following geographies:
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Austria
- Sweden
- Norway
- Denmark
- Poland
- Switzerland
- Netherlands
- Turkey
- Russia
- Asia Pacific
- Japan
- China
- India
- Australia
- Malaysia
- Thailand
- Singapore
- South Korea
- Latin America
- Mexico
- Chile
- Brazil
- Argentina
- Middle East
- South Africa
- Saudi Arabia
- UAE
- Iran
- Israel
- Qatar
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