Hand Sanitizer Market Size By Type (Gel, Liquid, Foam), By Composition (Alcohol-based Sanitizer, Alcohol-free Sanitizer), By Distribution Channel (Retail {Pharmaceutical Stores, Supermarkets, Convenience Stores}, Online Platform), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Industry trends

Hand Sanitizer Market size was USD 1.2 billion in 2019 and will witness a CAGR of -2.4% between 2020 and 2026. The novel strain, SARS-COV-2, that has not previously been seen in humans until late 2019, causes coronavirus COVID-19 infection. The COVID-19 outbreak was firstly seen in Wuhan province of China and within a short span of just four months, the COVID-19 spread drastically and took over the entire world. The severe pandemic, COVID-19, is known for its rapid transmissibility.
 

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This has significantly impacted consumer behaviour to take more preventive measures regarding personal hygiene, especially hand hygiene. People are being advised through advertisements and news to use hand sanitizer often as one may get contracted with the infection unknowingly. This is anticipated to significantly boost the market growth. Due to COVID-19 pandemic, the market is expected to witness 244% year-on-year growth in 2020 over 2019.
 

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Government initiatives will accelerate the hand sanitizer industry growth

Government initiatives to promote the use of hand sanitizer will propel the market growth, globally. Looking at the worsening situation of COVID-19 pandemic and its robust transmissible nature, the governments of various countries are providing funds to ramp up hand sanitizer production. This will help the government to cater to the rising demand of hand sanitizer in the market and cope-up with the shortage in some areas.
 

Additionally, governments are providing easy regulatory passage and permission to new entrants for production of hand sanitizers. Asserting that the utilization of hand sanitizer is one of the best precautionary measures available against the pathogen.
 

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Inclusion of moisturizers in gel-based hand sanitizer will the drive the market growth

The gel-based hand sanitizer segment is estimated to be valued at around USD 560 million in 2019 and its market will experience a tremendous growth over the forecast period.
 

Gel-based hand sanitizer is cost-effective and convenient to use. Wide product availability and easy access to gel-based hand sanitizer are propelling the segmental growth. Additionally, inclusion of different fragrance and moisturisers to attract customers will drive the segment growth in the hand sanitizer industry.
 

Gentle effect of alcohol-free hand sanitizer on skin will drive the market growth

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The alcohol-free sanitizer market will witness around -5.5% CAGR over the forecast period. Alcohol-free hand sanitizer normally contains aloe vera gel or some oil to moisturise dry hands and help maintain soft skin condition.
 

However, the growth of alcohol-free hand sanitizer is limited due to incapability of killing germs, bacteria and viruses. Though, some alcohol-free hand sanitizer shows good results but the WHO and CDC highly recommends the use of alcohol-based hand sanitizer. This will curb the alcohol-free hand sanitizer segment growth in the forecast period.
 

Retail distribution channel will drive the market growth

The retail segment is valued more than USD 980 million in 2019. This is attributable to the easy accessibility and availability of consumer goods including hand sanitizer in neighbourhood stores.
 

The retail distribution channel is further segmented into pharmaceutical stores, supermarkets, convenience stores, and others. Pharmaceutical stores will garner a significant amount of market share due to the availability of hand rubs used by both general public as well as healthcare professionals.
 

Strong foothold of market players in North America proves beneficial for the regional market

North America hand sanitizer market is expected to hold a substantial revenue share in 2019 and will witness around -1.6% CAGR during the projected timeline. Regional growth is majorly owed to strong foothold of hand sanitizer manufacturers in the region.
 

Moreover, rising healthcare expenditure and increasing incidences of COVID-19 will foster the market growth over the foreseeable years. Also, high awareness existing among consumers about personal hygiene products will further drive the segmental growth.
 

Prominent industry players operating in the market focus on catering the high demand for hand sanitizer

Some of the notable industry participants operating in the hand sanitizer market share include 3M, Bath & Body Works Direct, Best Sanitizer, Certus Medical, Deb Group (S. C. Johnson & Son), Ecolab, Godrej Group, GOJO Industries, Hartmann Group, ITC Limited, Kutol, PZ Cussons, Reckitt Benckiser Group, The Himalaya Drug Company, Unilever, and Vi-Jon. The eminent industry participants are implementing various business strategies to garner more revenue share and sustain market competition.
 

Some of the recent industry developments:

• In April 2018, Arrow Solutions announced the launch of KR10 Hand Sanitizer, an alcohol-free foam sanitizer designed for frequent use. This helped the company to expand its product portfolio and grow in the industry.
   
• In 2020, Dettol, a brand of Reckitt Benckiser Group plc., pledged to provide around 150,000 care packages to National Health Service (NHS) workers, UK. This will help the company to bring goodwill for the brand recognition.

The hand sanitizer industry research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026, for the following segments:

By Type, 2015 – 2026 (USD Million)

• Gel
• Liquid
• Foam
• Others

By Composition, 2015 – 2026 (USD Million)

• Alcohol-based sanitizer
• Alcohol-free sanitizer

By Distribution Channel, 2015 – 2026 (USD Million)

• Retail
  • Pharmaceutical stores
  • Supermarkets
  • Convenience stores
  • Others
• Online platform

The above information is provided for the following geographies:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Austria
  • Sweden
  • Norway
  • Denmark
  • Poland
  • Switzerland
  • Netherlands
  • Turkey
  • Russia
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Malaysia
  • Thailand
  • Singapore
  • South Korea
• Latin America
  • Mexico
  • Chile
  • Brazil
  • Argentina 
• Middle East
  • South Africa
  • Saudi Arabia
  • UAE
  • Iran
  • Israel
  • Qatar