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Hand Sanitizer Market size exceeded USD 4 billion in 2020 and is poised to witness over 3.6% growth rate between 2021 and 2027. Rising awareness among population regarding personal hygiene, and government initiatives and campaigns to promote the use of personal hygiene practices are some of the factors fuelling the market growth. Additionally, growing manufacturing and distribution of variety of hand sanitizers will drive the market expansion.
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Outbreak of COVID-19 and increased cases of coronavirus worldwide have massively boosted the sales of hand sanitizers. Use of hand sanitizers is one of the primary safety protocols as per the world health agencies. It has ramped up the demand for hand sanitizers across the world.
Report Coverage | Details |
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Base Year: | 2020 |
Market Size in 2020: | 4.3 Billion (USD) |
Forecast Period: | 2021 to 2027 |
Forecast Period 2021 to 2027 CAGR: | 3.6% |
2027 Value Projection: | 4.6 Billion (USD) |
Historical Data for: | 2016 to 2019 |
No. of Pages: | 201 |
Tables, Charts & Figures: | 373 |
Segments covered: | Type, Composition, Distribution Channel and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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The revenue of gel-based hand sanitizers was over USD 1.9 billion in 2020. Gel-based hand sanitizer is the most used type of sanitizers due to its cost effectiveness and convenience in use. Wide variety of gel-based brands available in the market coupled with product innovation by the manufacturers in terms of various fragrances has helped in increasing uptake of the product.
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The alcohol-based sanitizer segment is expected to grow at 3.8% CAGR during the forecast period, due to its effectiveness against surface pathogens. Besides that, government health agencies have also recommended the use of alcohol-based hand sanitizers as a part of preventive measure from COVID-19 virus.
The retail sector value in the market was around USD 3.4 billion in 2020, due to large number or retail stores across the world, and easy availability of personal care products like hand sanitizers in retail stores. The retail segment is further divided into pharmaceutical stores, supermarkets, convenience stores, and others. Among these, pharmaceutical stores have captured a substantial market share pertaining to availability of variety of hand sanitizers and tie-ups with healthcare facilities for their product supply.
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North America hand sanitizer market is anticipated to exhibit 4.5% CAGR during the forecast period. Regional growth is mainly attributed to strong presence of hand sanitizer manufacturers in the U.S. Also, high awareness among population regarding personal hygiene products, and rising healthcare expenditure will further propel the market expansion.
Some of the key participants operating in the market include 3M, Best Sanitizers, Inc., Certus Medical (ABC Compounding Co., Inc.), DEB Group Ltd (S.C. Johnson & Son, Inc.), Ecolab, Godrej Consumer Products Limited, GOJO Industries Inc., ITC Limited, Kutol, L Brands, PAUL HARTMANN AG, PZ Cussons, Reckitt Benckiser Group plc, The Himalaya Drug Company (Himalaya Global Holdings Ltd), Unilever, and Vi-Jon (Berkshire Partners LLC.).
There has been massive surge in the demand for hand sanitizers due to the COVID-19 pandemic. To cater to this demand, existing companies have increased their production as well as many new companies have entered the market.
Market, By Type
Market, By Composition
Market, By Distribution Channel
The above information is provided for the following geographies: