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Guarana Market size to exceed USD 150mn by 2026

  • Published Date: May 19, 2020

Guarana Market size is set to surpass USD 150 Million by 2026, according to a new research report by Global Market Insights Inc.

Rapid growth in the food & pharma industry is anticipated to influence the guarana demand. These products play a role in nutrition in terms of providing protection of gastrointestinal trac. Rising consciousness towards advantageous effects of these products in health and popularity of functional foods, holistic and natural diets will further accelerate market expansion in anticipated timeframe.

These products are widely used in beverages & health supplements sector due to its function of acting as a stimulants, tonics and aphrodisiacs. These plants are mostly cultivated in Brazil and supplied in order to be used in carbonated & health drinks, thereby driving product demand. Ongoing trend of preferring health beneficial products in food industry will further accelerate guarana industry size by 2026.

Concentrated production may affection guarana market size by 2026. These products are majorly produced in Latin America owing to favorable weather and suitable farming conditions which can affect the supply chain by creating a supply-demand gap. Moreover, COVID-19 pandemic will probably affect the market condition due to restriction on cross border trade activities.

Increasing product usage in health supplements production

According to the market insights reports, rising health concerns globally has considerably increased demand for high-quality dairy dietary supplements. These products improve endurance, stamina, vitality, facilitate weight loss and suppress appetite. Its medical benefits include easing of rheumatic disease, constipation, diarrhea and alleviate migraine. These factors are likely to foster industry growth by 2026.

Herbal supplements segment is expected to record significant gains at over 5.5% through 2026 pertaining to increasing demand for high superiority dietary supplements

Browse key industry insights spread across 70 pages with 69 market data tables and 14 figures & charts from the report, “Guarana Market Statistics By Form (Powder, Liquid), By Application (Food & Beverages [Bakery & Confectionary, Beverages {Soft Drinks, Energy Drinks}], Cosmetics, Pharmaceutical [Herbal Supplements]), Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:

Increasing application outlook in food & beverages industry due to its effectiveness & taste

Guarana is widely used in food & drinks applications including bakery & confectionary & soft drinks due to superior health benefits & taste. These products are  rich in antioxidants, reduce fatigue, boost heart health, improve skin appearance, has antibacterial properties and may have anti-cancer properties, thereby propelling industry growth. Additionally, presence of theophylline and theobromine chemicals may be utilized for producing an alternate to coffee, which may further expand market demand in forecast timeframe. Guarana market from food & beverages application is projected to register gains over 6% through 2026.

Widespread product usage in Latin America owing to strong historical significance and high production

As per regional market analysis, guarana plant is majorly produced in Latin America, which has contributed to its popularity and high regional demand. It is a climbing plant of maple family native to amazon basin in Brazil; therefore, high domestic production is likely to ensure a significant regional consumption in forecast timeline. The product contains 4% to 8% caffeine and therefore utilized in producing variety of beverages, with nutritional benefits.

Latin America Guarana market size is expected register over 5% CAGR up to 2026 pertaining to strong domestic consumption for manufacturing health beverages

Major participants in guarana market industry are AR De Sousa Ribeiro, Herboflora, Duas Rodas Industrial, Iris Trade Inc, The Green Labs LLC, Ambev and Prover Basil.  According to market trends, key players in the market are engaged in harvesting and investing in producing guarana seeds by providing new technologies and equipment’s to Latin American farmers. Companies are also engaged in exclusive product launches and setting up manufacturing base in Latin America in order to reduce the supply demand gap.


Authors: Kunal Ahuja, Sonal Singh

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