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Gluten free food market size to be worth over USD 17.05 billion by 2027

  • Published Date: February 23, 2022

According to a new research report by Global Market Insights Inc., the Gluten Free Food Market size is anticipated to surpass USD 17.05 billion by 2027.

Increasing consumers inclining towards the allergen-free products due to the virtue of increasing awareness of the effects of allergens on human health and other related health issues. In addition to this, “free-from” food offerings have shown noticeable difference with products such as gluten-free, dairy free and others are leading trend in recent times.

The common effect of intolerance and allergy like bloating, inflammation, indigestion, and others is increasing in the Western Europe region at an exponential rate. The increasing cases of such incidents and the usage of low-quality ingredients are expected to drive more consumer towards free- from food, giving the gluten -free products market a steady growth over the forecasted period. 


Emergence of clean label product is one of the defining trends supporting the market growth. Currently, consumer awareness towards the consumption of their diet is rising, hence, they are inclining towards the consumption of clean-label products. In addition, increasing technologies, consumers have access to smart labels, and other required opting for products with the clean labelling.

Clean-label products are those whose ingredients are understandable to read or recognize. The rise in the demand for transparency and rising lifestyle diseases have increased the demand for label on the products; thus, manufacturers are specifically concentrating on label claims. Gluten-free food product poses as to be a very striking products for these claims.


Cost-effectiveness, better discounts, and faster accessibility have spurred the market growth from e-retailers segment

Global Gluten free food from e-retailers segment is projected to grow over USD 4.5 billion by 2027. The e-retailers distribution channel has witnessed a dramatic boost driven by the millennial population Also, online platform offers subscription models to its consumer which provide frequent discounts especially on occasions such as black Friday. Thereby, attributing towards the segments’ growth in the gluten-free baking mixes market.

E-retailers ensure the efficient categorization of gluten-free products so that they can be found easily. New products launched for the first time may have low availability in stores but are often sold online by manufacturers before gaining physical distribution. Furthermore, e-retailers do not have space limitations faced by retail stores and can offer a wider product range.

Rising sales of products through online stores in developed economies, such as the U.S., UK, China and India owing to cost-effectiveness, better discounts, and faster accessibility will proliferate the gluten-free food market sales through the online medium.

The increased popularity of online sales channels has created potential opportunities for enhancing the gluten-free food sales through leading online retailers including Amazon, Well.ca, Real Canadian Superstore, The Gourmet Warehouse, The Gluten Free Shoppe, foodservicedirect.com, eBay, Etsy, etc.

Bosquet Gourmet is engaged in sales and distribution of gluten-free food through its web portal. Also, the manufacturers of gluten-free food are utilizing a mix of online and offline medium for attaining higher sales and wider reach.

Rising demand for healthy fast foods will stimulate market growth from pizza & pasta segment

Global gluten free food market from pizza & pasta segment was valued $360 million in 2020 and is expected to account over $650 million by 2027 owing to the increasing prevalence of celiac disease and the need to prevent cross-contamination from foods containing gluten. Growing demand for healthy convenience food has led to rising availability of nutrient-rich, well-balanced and healthy gluten-free ready meals with reduced preparation time.

Growing awareness of health risks associated with processed food, and excess consumption of gluten-based food has led several pizza chains such as Dominos and Pizza Hut to launch gluten-free pizzas. These products offer several benefits such as reduced bloating, boosted energy levels, insulin management, lowered risk of autoimmune disorders and skin ailments.

The do-it-yourself (DIY) trend for the preparation of baked products will further boost the demand for gluten-free pizza, especially consumers who are opting for homemade food. Increasing innovation and development to enhance consistency, flavor, taste, and texture of gluten-free product have increased their usage in the food & beverage industry. Increasing R&D initiatives to develop healthy baking products along with the growing consumer preference for convenience foods over traditionally cooked meals are likely to induce the global gluten free food market share.

Browse key industry insights spread across 200 pages with 191 market data tables and 38 figures & charts from the report, “Gluten Free Food Market Size, By Product (Bakery, Baby Food, Ready Meals, Cereals & Snacks, Pizza & Pasta, Savories), By Distribution Channel (Conventional Store, Hotels & Restaurants, Educational Institutes, Specialty Services, Hospitals & Drug Stores),”in detail along with the table of contents:

Asia pacific gluten free food market is gaining traction owing to increasing consumers concern demand for healthy and nutrition rich products

Asia pacific gluten free food market is projected to gain traction with the CAGR of 9.5 % through 2027. The consumers have developed a higher preference for higher value offerings such as products with health and wellness related attributes mainly in China, India, Australia making the product suitable for consumption. The market from ready meal, cereals & snacks has undergone significant changes as a result of increasing health awareness and high demand for convenient food products.

Gluten free food has immense demand as it helps to reduce weight, improves gastrointestinal issues and others. Most of the manufacturers are offering gluten free products in order to improve the overall health issues which in turn may enhance overall product portfolio and drive the gluten free food market growth. Regulations by FDA and other regulatory bodies regarding labelling of food products should drive industry growth demand.

Government spending of along with increasing gluten free food consumption with prevalence of the disease mainly in China, India, Australia, and New Zealand should drive celiac disease market demand in Asia Pacific region.

Regional governments are initiating various mandates for the treatment of the celiac disease where the government could offer various therapeutics at reasonable prices. Increasing healthcare expenditure accompanied with rise in demand for advance treatment with diagnosis of celiac diseases and other gastrolienal issues may drive the overall gluten free food market.

Industry players in global gluten free food industry are investing in several activities such as mergers, acquisition, collaboration, and research and development as the market finds wide range of product like bakery, baby food, ready meals, cereals & snacks, pizza & pasta, savories. Some of the key players operating in the market Wheafree, CEREALTO, Raisio PLC, Kellogg’s Company, DI Manufacturing and others.

Authors: Kunal Ahuja, Kritika Mamtani