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Erythritol Market size to exceed $310mn by 2026

  • Published Date: March 23, 2020

Erythritol Market size is set to surpass USD 310 million by 2026, according to a new research report by Global Market Insights Inc.

Erythritol is a white crystalline powder with sucrose like taste and low-calorie concentration. It occurs naturally in many foods such as melons, pears, grapes, wine, mushrooms, soy sauce and cheese. It is obtained through fermentation or hydrogenation of carbohydrates which makes it easy to digest without triggering insulin and cholesterol levels. Increasing demand for low calorie substitutes along with rising awareness on potential benefits of naturally derived sweeteners is likely to augment erythritol market demand.

Rising prevalence of skin problems such as acne, scars, white spots, and fine lines is making consumers opt for light and natural ingredients. Erythritol is widely used in manufacturing bases for various serums, gels & lotions owing to its easy mixability and high shelf life. Furthermore, rapid adoption of natural sugars in luxury cosmetic industry to gain unique selling point and brand recognition is likely to trigger erythritol market statistics.

“As per industry forecasts, erythritol business from personal care application is expected to record significant gains at over 5.5% by the end of 2026 owing to rapid adoption of natural ingredients and shift from chemical concentrated cosmetics”.

Browse key industry insights spread across 130 pages with 152 market data tables and 23  figures & charts from the report, “Erythritol Market Analysis By Form (Powder, Granular), By Application (Beverage, Bakery, Confectionery & Dairy Products, Personal Care, Pharmaceutical), Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:


Rapid adoption in pharmaceutical industry to flavour syrups and pediatric medicines to boost erythritol industry outlook 

Increasing adoption of erythritol to flavour pediatric medicines such as gummies, tablets, and syrups is likely to boost market demand. Its characteristics such as nontoxic nature, easy digestibility, and compatibility with various salts makes it an ideal pharmaceutical sweetener Additionally, it can be used at low concentrations and still provide palatable taste which makes it compatible with manufacturing pediatric medicines which is set to accelerate the erythritol market trends.

Rising awareness of potential side effects caused by synthetic sweeteners is poised to fuel market demand. Erythritol is widely utilized in pharmaceutical industry for improving the taste and digestibility of medicines. Furthermore, stringent regulations for manufacturing high quality medicines is making industry players to rapidly adopt natural and low-calorie sweetening agents which should augment market trends.

“As per industry forecasts, erythritol market from pharmaceutical is expected to record significant gains at over 5% by the end of 2026 owing to rapid demand from natural sweeteners in pediatric pharmaceutical applications”.

Increasing usage in confectionery industry to target health conscious consumers segment to boost powder segment of the market demand in Europe

As per regional market analysis, Europe accounted for significant market share of the overall industry. Erythritol powder is widely used in manufacturing confectionery items such as chocolates, candies, and gums. It is primarily used as flavor enhancer, nutritive sweetener, humectant, stabilizer and thickener in bakery, confectionary and dairy products industry. High consumption pattern of bakery products, alcoholic beverages, dairy products, dessert mixes, candies, jams, jellies and snack foods in the region is projected to boost market growth.

Consumers in European region are rapidly moving towards low calorie ingredients owing to rising concerns towards obesity and diabetes. Furthermore, industry players in the region are investing in marketing initiatives by advertising on social media and distributing free samples. Rising consumer awareness towards the use of high-quality ingredients in food & beverage industry along with shift from traditional table sugar is likely to foster market trends.

Major participants in erythritol market are Cargill, JUNGBUNZLAURER SUISSE AG, Shandong Sanyuan Biotechnology, Foodchem International Corporation, Zibo ZhongShi GeRui Biotech, Baolingbao Biology, and Mitsubishi Kagaku Foods Corporation. On account of high technical barriers related to production of erythritol, there are significantly less companies operating in the market. Major market players are engaged in rapid product development to gain brand recognition and broaden consumer base in market.

Authors: Kunal Ahuja, Amit Rawat