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Confectionery Fillings Market size to hit $171.5 Bn by 2032

  • Published Date: March 15, 2023

Confectionery Fillings Market size is projected to reach USD 171.5 billion by 2032, according to a new research report by Global Market Insights Inc.

Consumers are working on improving their dietary habits by switching to healthier food options with fewer calories and sugar or functional products with added vitamins and plant-based treats, which has increased the sales of confectioneries with nut-based fillings, supporting overall the industry growth. With the surge in ethical & sustainable manufacturing, as well as surging availability of a wide variety of products, healthier alternatives, and luxury confectionary items from specialized retailers. Furthermore, the recent trend of inclusion of gourmet meals and sweets in celebrations is set to fuel product adoption.

High demand for low-sugar confectioneries to favor the chocolate confectionery segment

The chocolate confectionery fillings market is expected to grow at 4% CAGR from 2023 to 2032, led by the rising demand for vegan, low-sugar, and gluten-free confectionery products, particularly in Europe, which is the world's largest exporter of chocolate and accounted for nearly 76% of the total chocolate sales in 2021. Additionally, market players are modifying products to accommodate changing customer preferences and functionality, which is positively influencing the product landscape. In October 2022, Wawel, a Polish confectionery firm, introduced over 20 new items with festive flavors and fillings for its chocolate desserts for Christmas at the food trade fair, SIAL Paris.

 Rising consumer demand for exotic fruit flavors to increase fruit fillings segment share

The confectionery fillings market from fruit fillings segment is anticipated to surpass USD 33 billion by 2032, attributed to the mounting consumer demand for exotic fruit flavors and clean-label natural products. Additionally, due to the emerging growth prospects in the market for healthy snacks, companies are taking strategic initiatives to amplify their market share by launching innovative products. In October 2022, Puratos UK expanded its fruit filling offerings with the acquisition of Fourayes, the UK's largest fruit processor and commercial jam maker for bakeries, sweets, and dairy.

Growing use in bakery confectioneries to boost liquid fillings demand

Based on form, the confectionery fillings market from liquid segment is set to register over 3.5% CAGR through 2032, on account of the rising consumption of bakery confectioneries, which has impelled the demand for premium ready-to-use liquid fillings with high fruit content and freeze stability. Furthermore, major confectionery firms are taking efforts to offer novel products that address consumer requirements. To quote an instance, in April 2022, Center Fruit, India's leading gum brand by Perfetti Van Melle, unveiled a new Center fruit Tennis ball-shaped gum with pineapple-flavored liquid filling.

Browse key industry insights spread across 400 pages with 269 market data tables and 22 figures & charts from the report, “Confectionery Fillings Market Size By Confectionery (Bakery Confectionery, Sugar Confectionery, Chocolate Confectionery), By Filling (Fruit Fillings, Non-Fruit Fillings, Nut-Based Fillings), By Form (Solid, Liquid, Semi-Liquid), By Distribution Channel (Wholesale/Distributor, Confectionery Store/Retailer, Hypermarket/Supermarket, E-commerce), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2023 – 2032” in detail along with the table of contents:


 Availability of various flavors to support hypermarkets/supermarkets segment growth

By distribution channel, the hypermarkets/supermarkets segment will cross USD 78 billion by 2032. The availability of confectionery fillings in a range of flavors and texture options on the shelves of hypermarkets and supermarkets at discounted costs is likely to stimulate segment expansion. Many supermarkets now provide organic and healthy food alternatives and a diverse range of international items, as well as product samples, allowing buyers to choose and find the products that best meet their needs.

Rising preference for healthy snacks to augment North America industry revenues

North America confectionery fillings market is slated to exceed USD 47.5 billion by 2032. Burgeoning consumption of healthy snacks, as well as a preference for increased flavor and convenience, are expected to fuel the demand for confectionery fillings. According to the National Confectioners Association, America's leading chocolate and candy companies have committed to supplying consumers with healthy options, and by 2022, half of the individually wrapped products are estimated be contain 200 calories or less per pack, with 90% featuring products packaging including calorie information, which is foreseen to favorably stimulate sales of confectionary items.

Innovative product developments to define the competitive landscape

Major players involved in the confectionery filling market includes Barry Callebaut, Cargill Inc., The Emsland Group., Bunge Loders Croklaan, ADM, Zeelandia, Parker Products, Zentis GmbH & Co. KG, Belgostar, and CMS Ontario Ltd. To extend their consumer reach, firms are employing new technologies for developing innovative products.

To cite an instance, in January 2021, Mondelez India, a prominent chocolate-flavored product brand, introduced new products under its premium chocolate segment Cadbury Dairy Milk Silk Mousse with a micro-aerated chocolate mousse filling.

Authors: Kiran Pulidindi, Kunal Ahuja