Breast Milk Substitutes Market size to exceed $119 bn by 2025

Breast Milk Substitutes Market size is set to exceed USD 119 billion by 2025; according to a new research study published by Global Market Insights, Inc.

Increasing adoption of infant formulae by working class women and rising awareness about breast milk substitutes in developing countries will act as driving factors for breast milk substitutes market. High expenditure on advertisement of breast milk substitutes by major companies operating in the market will positively impact business growth over the forecast period.


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High birth rate and growing demand for premium infant nutrition products will impel of breast milk substitutes market growth. Companies are spending higher on marketing their products in countries that account for lowest exclusive breast-feeding rate, to grab significant revenue share of untapped emerging markets. However, stringent regulations pertaining to marketing of breast milk substitutes will hamper industry expansion to certain extent over the coming years.

Breast Milk Substitutes Market

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Browse key industry insights spread across 130 pages with 162 market data tables & 9 figures & charts from the report, “Breast Milk Substitutes Market Size By Substitute Type (Milk-based Formula, Soy-based Formula, Hypoallergenic Formula), By Formula Type (Powdered, Concentrated Liquid, Ready-to-use), By Distribution Channel (Pharmacies, Retail Stores), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025” in detail along with the table of contents:     

Milk-based formula market dominated the global breast milk substitutes industry in 2018 and is anticipated to witness 10.1% CAGR during the projected period. Milk-based formula are enriched with vitamins, minerals, proteins and other nutrients. High birth rate, rapid urbanization and growing population of children aged between 0 to 4 years will drive milk-based formula market over the forecast timeframe.

Based on formula type, the industry has been segmented into powdered, concentrated liquid and ready-to-use formula. Powdered formula market will witness highest CAGR over 10.0% during the analysis period owing to cost-effectiveness and high adoption of such infant nutrition products. Powdered formula can be administered along with breast feeding as well is easy-to-use that should further stimulate segmental growth over the coming years.   

Retail stores segment accounted for more than 45% market share in 2018 and is estimated to grow considerably over the foreseeable future. Most of infant nutrition products can be purchased over the counter; moreover, they are abundantly available in the retail stores should lead to segmental growth. Retail stores are convenient and easily accessible to the customers and thus will positively impact business growth.  

U.S. breast milk substitutes market will grow at considerable pace to reach USD 22.1 billion by 2025. Lowering rate of breast feeding coupled with increasing number of working-class women opting for infant formula will drive U.S. breast milk substitute market growth over the coming years. High disposable income coupled with rising demand for premium infant nutrition products should further drive the industry growth.

Low rate of exclusive breast feeding along with high birth rate will drive Chinese breast milk substitutes market lucratively over the projected period. Active promotion of such formula through advertisement has resulted in many parents believing that infant formula is healthier and better alternative to breastmilk will further add to industry expansion over the coming years.

Some of the key industry players operating in breast milk substitutes are Danone, Nestle, Abbott Nutrition, Mead Johnson (Reckitt Benckiser) and Kraft Heinz among others. Companies are resorting to various strategies including strategic collaboration, partnership, acquisition and merger to expand its product portfolio and strengthen its business position. Major industry players are focusing their efforts on emerging markets to gain competitive edge as well as significant market share of these promising markets.   

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Breast milk substitutes market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2014 to 2025, for the following segments:

Breast Milk Substitutes Market By Substitute Type, 2014-2025 (USD Million)

  • Milk-based formula
  • Soy-based formula
  • Hypoallergenic formula
  • Others

Breast Milk Substitutes Market By Formula Type, 2014-2025 (USD Million)

  • Powdered
  • Concentrated liquid
  • Ready-to-use

Breast Milk Substitutes Market By Distribution Channel, 2014-2025 (USD Million)

  • Pharmacies
  • Retail stores
  • Others

The above information is provided for the following regions/countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia


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