Bluetooth Headphone Market worth over $120bn by 2026

Bluetooth Headphone Market size is set to surpass USD 120 billion by 2026, according to a new research report by Global Market Insights, Inc.

The Bluetooth headphone market demand is supported by increasing popularity of wireless connectivity in the industrial worksites. Bluetooth headphones in the construction sector are making an enormous difference by offering construction crew a secure & interference-free network for communication. The configuration options are available for large & small construction crews, allowing crew members to communicate efficiently. The headsets are used during the winding of high-voltage power lines and hydro excavation.


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Increase in purchasing power of consumers augmenting market growth

Countries including China and India are witnessing a rise in disposable income, increasing the purchasing capabilities of consumers. This has led to an increase in the sales of mobile devices, which is expected to accelerate the adoption of Bluetooth headphones. The adoption of high-quality earphones and headphones has compelled industry players to modernize the technology, resulting in substantial market demand from the emerging economies in the last five years.

Bluetooth Headphones Market By Type

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Proliferation of smartphones spurring the uptake of Bluetooth headphones

The headphone segment accounted for around 25% of the Bluetooth headphone market share and will exhibit a steady growth rate of over 8% until 2026. Growth in the smartphone market will also expand the industry. The market revenue is going up; however, the regular selling price of popular earphones & headphones has not decreased due to rising number of music listeners.

The expansion of the manufacturing abilities and increasing customer consumption in the emerging economies have transformed the earphones & headphones sector. New and innovative designs of earphones/headphones spurred by increasing R&D capabilities of Bluetooth headphone providers will create new avenues for the market growth.

Browse key industry insights spread across 240 pages with 313 market data tables and 42 figures & charts from the report, “Bluetooth Headphone Market Size By Product (Earbuds, Headphones), By Distribution Channel (Online, Offline), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020– 2026” in detail along with the table of contents:

Surging uptake of Over-The-Top (OTT) media services augmenting Europe market size

The Europe Bluetooth headphone market accounted for over 15% revenue share in 2019 and is set to witness over 10% growth during the forecast period. High prominence in the music & entertainment sector and rise of Over-The-Top (OTT) media services, such as YouTube, Netflix, and Spotify, in the region have led customers to invest in high-quality Bluetooth headphones, boosting the market revenue.

Governments in the European region are focusing on noise & hearing loss prevention due to a rise in the number of hearing disability cases. Stringent government regulations on raw materials and noise levels in the region are propelling the demand for Bluetooth earbuds and headphones. The European market growth is attributed to smart features such as voice assist, gesture recognition, smart control, active noise cancellation, and active noise isolation.

France is predicted to experience gradual growth in the earphones & headphones industry within Europe owing to presence of stringent government regulations. In July 2015, the French government banned the usage of earphones and headphones in vehicles due to high rates of accidents & deaths occurring as a result of driver carelessness and hearing impairment during the operation of a vehicle. The regulation is still intact and is expected to adversely impact market share.

Personalization of product recommendations driving the adoption of online sales channel

The online sales channel held majority of the global Bluetooth headphone market in 2019 due to real time personalization offered by online retail websites. Advanced AI technologies embedded within e-commerce apps suggest relevant products immediately to users, along with enabling consumers to upload photos for searching products.

In-app augmented reality is also enabling buyers to more accurately visualize products, which is boosting the industry growth. The online sales channel segment is set to experience a rapid spike in its adoption with the growing proliferation of e-commerce sector.

Changing consumer preferences pressurizing vendors to develop sophisticated products

The key players manufacturing Bluetooth headphones are majorly focusing on advancements in the mobile technology coupled with design sophistication in earphones & headphones. Manufacturers across the globe are increasing the prices due to the augmented demand for these products, increasing their market share and creating new avenues for profitability. There is an inclination toward in-line microphones, which has become a standard feature in Bluetooth headphones. Sports & fitness headphones are specifically growing in popularity in the otherwise saturated western European regions.

Some of the major enterprises operating in the Bluetooth headphone market include TZUMI Electronics LLC., Sony Corporation, Skullcandy, Inc., Sentry Industries, Inc., Sennheiser Electronic, QCY, Plantronics, Inc., MPOW, Motorola Solutions, Inc., Microsoft Corporation, LG Electronics, Inc., Koninklijke Philips N.V., JLab Audio, Jaybird, LLC, Jabra Corporation, Harman International Industries, Inc., Bowers & Wilkins Group Ltd., Bose Corporation, Beyerdynamic GmbH & Co. KG, Beats Electronics LLC., Bang and Olufsen A/S, Audio-Technica Corporation, Apple, Inc., Anker Technology (UK) Ltd. and Aftershoktz LLC.

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