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Barcode Printer Market worth over $4.5bn by 2027

  • Published Date: December 3, 2021

Barcode Printer Market Size is set to surpass USD 4.5 billion by 2027, according to a new research report by Global Market Insights Inc.

The increasing adoption of barcode printers in retail and e-commerce sectors will boost the market growth. Barcode printers help to produce labels and tags that reduce manual and paper-based data entry in the shipping process. They also help to minimize errors and discrepancies when picking, packing, and labeling.

The COVID-19 pandemic had a moderate impact on the growth of the market. The operations of barcode printer manufacturing units were impacted by stringent lockdowns imposed by the government. Globally, this led to limited availability of manpower and raw materials. The industry witnessed a substantial disruption in the global supply chain, causing delay in product delivery. Several commercial operations that use barcode printers have been halted or cancelled, resulting in a drop in barcode printer sales. The global production and sales of barcode printers will showcase growth in the coming years due to the expanding e-commerce sector. Market players are focusing on increasing investments in R&D activities to introduce advanced barcode printers.

Wide range of mobile printing and labeling products to improve workforce productivity and efficiency will spur the market expansion

U.S. Barcode Printers Market Size By Product

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The barcode printer market will grow at a substantial rate as they are compact and cost-effective solutions used by mobile sales workforce to undertake on-field transactions. These printers use both wired or wireless communication interfaces, including USB, Bluetooth, and NFC, to connect to a mobile computer and smartphone to produce clear and easy-to-read labels. Mobile barcode printers are equipped with mobile printing accessories including linerless printing tools and remote printer management software. These accessories assist in performing diverse labeling tasks in rigorous logistics applications including retail and healthcare. The mobile barcode printer can operate across different platforms with multiple connectivity options, which are critical for retail and Mobile Point of Sale (MPOS) applications.

Rising demand for direct thermal barcode printers for designing shipping labels to augment the market progression

The direct thermal technology is expected to observe 10% growth rate and is projected to reach around USD 600 million by 2027 as they are ideal for tags and labels designed with short shelf life. These labels are used as a short-term labeling solution for shipping labels and receipts. Direct thermal printing helps to design high-quality long-lasting labels that can be scannable over extended time.

Direct thermal printers are simple to operate and have low long-term maintenance costs. They enable batch or single label printing with minimal waste production. Market leaders including Brother Industries Ltd. offer direct thermal barcode printers that can be used for manufacturing, warehousing, transportation & logistics, and retail. They also offer seamless integration with Warehouse Management Systems (WMS) and mobile devices.

Browse key industry insights spread across 400 pages with 659 market data tables and 40 figures & charts from the report, “Barcode Printer Market Size By Product (Industrial, Desktop, Mobile), By Technology (Thermal Transfer, Direct Thermal, Laser, Impact, Inkjet), By Resolution (Below 300 dpi, Between 301 & 600 dpi, Above 601 dpi), By Connectivity (Wired, Wireless), By Application (Manufacturing, Retail, Government, Transportation & Logistics, Entertainment & Hospitality, Others), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:


Increasing availability of advanced wired barcode printers will propel the market value

Wired barcode printers dominated the industry with more than 60% of revenue share in 2020 use a USB connection for direct connectivity, allowing the printer and computer to communicate at high data transmission speeds. These printers are simple to set up and can be quickly linked with a variety of devices by using appropriate software and drivers. Users can securely share a wired printer across a network. The printers support a wide range of print paper for labels, receipts, and tickets, and continuous printing on liner labels. Market participants including Honeywell International Inc. and Toshiba Corporation offer barcode printers designed for a wide range of industries and applications that require the use of a robust and cost-effective barcode printer.

Growing use of barcodes in entertainment & hospitality applications to support the market revenue

The market is registering growth attributed to the increasing use of barcodes in access control, amusement park/theater ticketing, event admission management, dining-order fulfillment, loyalty coupons, gaming coupons, parking lot ticketing, and multiple-up labels. In the entertainment industry, barcode tickets ensure hassle-free check-in to theatres and offer discount coupons to audience. Market players offer barcode printing devices that support a variety of label styles, backgrounds, and graphics to help create personalized tags for the hospitality industry. They add confidential information to prevent double-issuing and forgery of tickets.

Stringent regulations to include barcode numbers for online shipments in Europe will offer strong growth opportunities to the market

Europe barcode printer market exceeded USD 1 billion in 2020 and is estimated to attain a CAGR of 6% through 2027, as online sellers are required to include a product identifier on their listings for trading online. The codes including Brand, Manufacturer Part Number (MPN), European Article Number (EAN), and Universal Product Code (UPC) make it easier for suppliers, sellers, manufacturers, and consumers to search for specific products. It is a standardized system that helps to minimize the level of human error in product processing. Product identifiers are used by e-commerce market leaders including Amazon and eBay to categorize product data on their websites in order to optimize buyer experiences.

Strategic partnerships and collaborations form a key strategy amongst the market players

Prominent companies operating in the market include Avery Dennison Corporation, Canon Inc., Bixolon Co. Ltd., Brother Industries Ltd., Citizen Systems Europe GmbH, Cognitive TPG LLC, Honeywell International Inc., Labeltac, Linx Printing Technologies Ltd (Linx), Oki Electric Industry Co., Ltd., Postek Electronics Co., Ltd., Primera Technology, Inc., Printek L.L.C, Printronix, LLC, Seiko Epson Corporation, Sato Holdings Corporation, Tharo Systems, Inc., Star Micronics Co., Ltd, Wasp Barcode Technologies, and Zebra Technologies Corporation. Manufacturers are focusing on strategic partnerships to strengthen their market position and expand their customer base.

Authors: Preeti Wadhwani, Saloni Gankar