Automotive Operating System (OS) Market size is set to surpass USD 10 billion by 2027, according to a new research report by Global Market Insights Inc.
Surging advancements in the automotive industry is likely to boost the operating systems demand. Automotive enterprises are integrating advanced systems, such as virtual assistants, AI, AR, and voice recognition, to enhance the driving experience. The growing technological developments and integrations in new generation vehicles are enabling enterprises across the automotive industry to leverage sophisticated OS systems.
Automotive OS market is facing severe challenges amid the ongoing COVID-19 outbreak due to limited vehicle production, restrictions on vehicle movement and supply chain disruption. The sales of passenger cars has also taken a substantial hit, which is expected to moderately hamper the industry demand.
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Extensive adoption of connected vehicles and innovations in ADAS systems
The growing advancements in ADAS systems from prominent automotive players, such as Audi, BMW, and Mercedes Benz, are contributing to the automotive OS market revenue. Recent developments in the automotive industry have increased the usage of advanced connected technologies. The need to ensure granular over air system technology and security updates is driving enterprises to adopt advanced automotive operating systems. Moreover, the rising acceptance of connected and electric vehicles across geographies is fueling the industry expansion.
Browse key industry insights spread across 270 pages with 354 market data tables and 32 figures & charts from the report, “Automotive Operating Systems Market Size By OS type (Android, Linux, QNX, Windows Embedded Automotive 7), By Vehicle Type (Passenger Vehicle [Compact Cars, Sub-Compact Cars, Mid-size Cars, Full Size Cars], Commercial Vehicle [Trailers, Buses, Truck, Heavy Equipment]), By ECU Function (Powertrain, Body Comfort & Control, Infotainment, Communication, Safety & ADAS), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:
Growing uptake of android development and innovation from market players will spur the android OS demand
The android OS segment in the automotive operating system market is anticipated to witness 20% CAGR through 2027. Rising usage of android OS systems and extensive innovations from android developers is boosting the segment growth. The android automotive application system operates directly over in-vehicle hardware and features multiple customization capabilities. For instance, in August 2020, Google launched the latest version of its android automotive OS with expanded support to multiple OEMs and application developers.
Rising focus on luxury features and increased body comfort to drive the demand for body control & comfort oriented OS
The body control & comfort segment is poised to cross revenues in excess of USD 600 million in 2023. OEMs are deploying energy efficient motors integrated with touch-based controllers for enabling advanced comfort solutions. Enterprises are leveraging modern technologies including to ensure enhanced driving and comfortable experience throughout the travel. The availability of advanced body control modules has helped the company to address the rising customer demand. The need for enhanced data transmission medium to ensure uninterrupted communication between controls and motors are supporting the demand for better OS.
Growing demand for passenger vehicles and enterprise-wide emphasis on technology development to propel the demand for automotive operating systems
The passenger vehicle segment is set to observe an exponential growth during 2021 to 2027 owing to growing sales of passenger vehicles and development in ADAS systems. For instance, in January 2020, ZF Friedrichshafen AG developed a “Level 2+” system - coASSIST, an advanced driver assistance package. It featured adaptive cruise control, lane assist, and traffic sign recognition systems. The need to manage these systems including hardware devices is expected to enhance enterprises to deploy automotive operating systems.
Asia Pacific to register exponential growth
Asia Pacific automotive OS market size is estimated to hold nearly 30% of the revenue share by 2027 led by a high demand for passenger vehicles and growing popularity of electric vehicles. For instance, according to the statistics from the International Energy Agency, China is projected to capture above 57% share in electric vehicle manufacturing by 2030. The growing demand for passenger vehicles across countries, specifically China and India, has fueled passenger vehicle production. For instance, according to the International Organization of Motor Vehicle Manufacturers, in 2020, passenger vehicle production in China and India reached 19.99 million & 5.23 million respectively.
The key players developing automotive OS are focusing on organic growth strategies
Companies are emphasizing on strategic partnerships for the development of integrated solutions, further improving their market position. For instance, in January 2020, Microsoft Corporation collaborated with Cerence to enhance the in-car experience with interoperability capabilities. Industry participants jointly worked on integration capabilities with operating systems and voice-powered platforms. This helped to improve ADAS systems in vehicles.
Some of the key automotive OS market players include AUTOSAR, ArcherMind Technology (Nanjing) Co., Ltd., Automotive Grade Linux, Baidu, Inc., BlackBerry Limited, BMW AG (Bayerische Motoren Werke AG), Continental AG, Ford Motor Company, General Motors Company, GENIVI Alliance, Android (Alphabet Inc.), Green Hills Software LLC, Mentor Graphics Corporation, Mercedes-Benz AG (Daimler AG), Microsoft Corporation, MONTAVISTA SOFTWARE, LLC, Neusoft Corporation, Tesla Inc., Thunder Software Technology Co., Ltd, Toyota Motor Corporation, Volkswagen AG, and Wind River Systems, Inc.
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