Automotive OS Market size worth around $4.5 Bn by 2026
Published Date: November 23, 2020 Authors: Ankita Bhutani, Preeti Wadhwani
Automotive Operating System (OS) Market size is set to reach nearly USD 4.5 billion by 2026, according to a new research report by Global Market Insights, Inc.
Surging advancements in the automotive industry is expected to drive the automotive OS industry growth. Automotive operating systems are used to manage in-vehicle media, infotainment, and connected systems. Automotive enterprises across the market are integrating advanced systems, such as virtual assistants, AI, AR, and voice recognition, to enhance the driving experience. The growing technological developments and integrations in new generation vehicles are enabling enterprises across the automotive market to leverage sophisticated automotive OS systems.
Automotive OS market is facing severe challenges amid the ongoing COVID-19 outbreak due to limited vehicle production, restrictions on vehicle movement and supply chain disruption. The sale of passenger cars has also taken a substantial hit, which is expected to moderately hamper the market growth.
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Extensive adoption of connected vehicles and innovations in ADAS systems
The growing advancements in ADAS systems from prominent automotive players such as Audi, BMW, and Mercedes Benz, are contributing to the automotive OS market demand. Recent developments in the automotive industry have increased the usage of advanced connected technologies. The need to ensure granular over air system technology and security updates is driving enterprises to adopt advanced automotive operating systems. In addition, the rising acceptance of connected and electric vehicles across geographies is fueling the market value.
Browse key industry insights spread across 200 pages with 175 market data tables and 30 figures & charts from the report, “Automotive Operating Systems Market Size By Type (Android, Linux, QNX, Windows Embedded Automotive 7), By Vehicle Type (Passenger Vehicles, Commercial Vehicles), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:
Extensive uptake of android development and innovation from market players will augment the android OS market
The automotive operating system market from android is anticipated to grow at 25% CAGR through 2026 propelled by the growing uptake of android systems and extensive innovations from android developers. The android automotive application system operates directly over in-vehicle hardware and features multiple customization capabilities. For instance, in August 2020, Google launched the latest version of its android automotive OS with expanded support to multiple OEMs and application developers. Similar innovations and developments from market players will contribute to business expansion.
Increased demand for passenger vehicles and enterprise-wide emphasis on technology development to propel the market revenue
The passenger vehicle segment is anticipated to witness an exponential growth during 2020 to 2026 owing to growing sales of passenger vehicles and development in ADAS systems. For instance, in January 2020, ZF Friedrichshafen AG developed a “Level 2+” system - coASSIST, an advanced driver assistance package. It featured adaptive cruise control, lane assist, and traffic sign recognition systems. The need to manage these systems including hardware devices is expected to drive enterprises to deploy automotive operating systems, enabling market growth.
Asia Pacific to lead the automotive OS market share
Asia Pacific is projected to hold more than 25% market share in 2026 due to high demand for passenger vehicles and growing popularity of electric vehicles. For instance, according to the statistics from the International Energy Agency, China is projected to capture above 57% share in electric vehicle manufacturing by 2030. The growing demand for passenger vehicles across countries, specifically China and India, has fueled passenger vehicle production.
The key players developing automotive OS are focusing on organic growth strategies to augment market share
Some of the key players operating in the automotive OS market include ArcherMind Technology (Nanjing) Co., Ltd., Automotive Grade Linux, Baidu, Inc., BlackBerry Limited, BMW AG (Bayerische Motoren Werke AG), Continental AG, Ford Motor Company, General Motors Company, GENIVI Alliance, Android (Alphabet Inc.), Green Hills Software LLC, Mentor Graphics Corporation, Mercedes-Benz AG (Daimler AG), Microsoft Corporation, MONTAVISTA SOFTWARE, LLC, Neusoft Corporation, Tesla Inc., Thunder Software Technology Co., Ltd, Toyota Motor Corporation, Volkswagen AG, and Wind River Systems, Inc..
Companies are emphasizing on strategic partnerships for the development of integrated solutions, further improving their market position.